{"product_id":"custom-nationisbn-9781937856106","title":"Custom Nation","description":"Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.\u003cbr\u003e\u003cbr\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eCustom Nation \u003c\/i\u003eis a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eCustom Nation\u003c\/i\u003e, learn:\u003cbr\u003e• Why customization is key to today's businesses and what does and doesn't work\u003cbr\u003e• How to incorporate customization in new and established businesses to make your products stand out and sell\u003cbr\u003e• What strategies work for the most successful and profitable custom brands\u003cbr\u003e\u003cbr\u003eDrawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, \u003ci\u003eCustom Nation \u003c\/i\u003ereveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.\"...an excellent primer for those looking to cash in on an important area of growth.\"\u003cbr\u003e—\u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"A must-read for all entrepreneurs—and anyone else interested in the future of business.\"\u003cbr\u003e—\u003cb\u003eFrank Piller, Head of MIT's Smart Customization Group\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Flynn and Vencat have brought the future to you today. This book chronicles how humankind's drive for self expression has evolved and where it is heading.\"\u003cbr\u003e—\u003cb\u003eBob Marino, CEO of CafePress\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Entrepreneurs are delivering unprecedented customer value by harnessing innovative business models to provide top quality custom products at affordable prices. \u003ci\u003eCustom Nation\u003c\/i\u003e takes a good look at the history of customization, who's doing it well, and where it is headed.\"\u003cbr\u003e—\u003cb\u003eRobert Keane, CEO and Founder of Vistaprint\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"As CEO of a company whose products are driven by customization, I can confidently say that consumers want specialized, ownable products—and this book shows you how to build a loyal customer base and improve your bottom line.\"\u003cbr\u003e—\u003cb\u003eJeffrey Housenbold, President and CEO of Shutterfly\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"\u003ci\u003eCustom Nation\u003c\/i\u003e identifies a new space for an entrepreneur to create and grow a business, marrying the evolving technologies of customized production and distribution with the enabling power of internet communications to closely fit customer needs.\"\u003cbr\u003e—\u003cb\u003eNorman E. Toy, Columbia Business School\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"A quick and entertaining read, \u003ci\u003eCustom Nation\u003c\/i\u003e captures the essence of how and why customization has become such a crucial part of the modern consumer experience. The book makes it easy for aspiring customizers to leverage this wealth of knowledge to build the successful CIY business of their dreams.\"\u003cbr\u003e—\u003cb\u003eJeff Beaver, Co-Founder and Chief Product Officer of Zazzle\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Customization is the buzzword in business these days and \u003ci\u003eCustom Nation\u003c\/i\u003e explains how to approach customizing effectively and make the most out of it.\"\u003cbr\u003e—\u003cb\u003eJan-Christoph Goetze, CEO and Founder of PersonalNOVEL\u003c\/b\u003e\u003cb\u003eAnthony Flynn.\u003c\/b\u003e After graduating from the University of Southern California with a business degree in 2006, Flynn founded YouBar, the world's first customized nutrition bar company, with his mother, Ava Bise. Since then, Flynn has grown YouBar to seven-digit annual sales and employs 30 people in an 8,000-square-foot facility in downtown Los Angeles. Flynn frequently gives television, radio, newspaper, and magazine interviews about YouBar and food customization. He has appeared on Fox, ABC, the Cooking Channel, and NBC, among dozens of other television stations. He has also given interviews for \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eWomen's Health\u003c\/i\u003e, DailyCandy, the \u003ci\u003eToday\u003c\/i\u003e show, \u003ci\u003eE! News\u003c\/i\u003e, the \u003ci\u003eNutrition Business Journal\u003c\/i\u003e, \u003ci\u003eGood Morning America\u003c\/i\u003e, and National Public Radio's \u003ci\u003eMarketplace\u003c\/i\u003e. In addition to this, Flynn gives lectures on how customization is changing the food industry, and he consults to companies launching customized food products. Among his numerous talks, he has been a guest speaker at USC, UC Berkeley, and UCLA.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEmily Flynn Vencat.\u003c\/b\u003e After graduating from Barnard College, Columbia University with a degree in English Literature, Vencat moved to London in 2002, where she began her journalism career at \u003ci\u003eNewsweek\u003c\/i\u003e. Vencat worked as a London-based \u003ci\u003eNewsweek\u003c\/i\u003e correspondent for five years, where she covered major economic trends, including the international housing market, the global luxury trade, and the effects of global warming and the green movement on big business. After taking over as \u003ci\u003eNewsweek\u003c\/i\u003e's London-based business writer in 2006, Vencat wrote more than 100 articles in two years, including five cover stories. Later, as a business writer on staff at The Associated Press, Vencat wrote blow-by-blow coverage of the 2008 global economic meltdown, with her articles being picked up by newspapers around the world, including the \u003ci\u003eInternational Herald Tribune\u003c\/i\u003e and \u003ci\u003eUSA Today\u003c\/i\u003e. Vencat has interviewed some of the biggest names in the business world, including Virgin boss Richard Branson, Anglo American CEO Cynthia Carroll, Celtel founder Mo Ibrahim, Body Shop founder Anita Roddick, and The Carlyle Group founding partner David Rubenstein.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDennis Flynn (\u003ci\u003eLead Researcher\u003c\/i\u003e).\u003c\/b\u003e In 2008, at the age of just 20, Dennis took over as YouBar's marketing, advertising and social media guru. Dennis' work helped catapult the company from a small five-person team the year he joined to a booming business with over 30 employees just two years later. While running YouBar's marketing and advertising department, Dennis also completed his undergraduate degree in economics from the University of Southern California in 2010. Dennis currently lives in Los Angeles, and is the Director of Marketing and Social Media at YouBar.","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":46305283571941,"sku":"NP9781937856106","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781937856106.jpg?v=1730759996","url":"https:\/\/k12savings.com\/es\/products\/custom-nationisbn-9781937856106","provider":"K12savings","version":"1.0","type":"link"}