{"product_id":"culture-is-the-way-isbn-9781119913658","title":"Culture Is the Way","description":"\u003cp\u003e\u003cb\u003eA WALL STREET JOURNAL BESTSELLER\u003cbr\u003e\u003cbr\u003eEnergize employee engagement and drive cultural excellence throughout your organization\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eCulture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, \u003c\/i\u003eformer NFL Pro, world-renowned keynote speaker, and management consultant Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity. In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee. \u003c\/p\u003e \u003cp\u003eYou'll also learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to build a culture where people can become the best version of themselves and transform organizational performance\u003c\/li\u003e \u003cli\u003eFive common roadblocks that prevent leaders from using culture to get the best from their people and how to overcome them\u003c\/li\u003e \u003cli\u003eHow to implement your playbook for cultural excellence across your entire organization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn essential roadmap to organizational transformation with an unbending focus on the importance of workplace culture, \u003ci\u003eCulture Is the Way\u003c\/i\u003e will earn a place on the bookshelves of managers, executives, and other business leaders seeking to improve the performance of their team members.\u003c\/p\u003e \u003cp\u003eAUTHOR'S NOTE vii\u003c\/p\u003e \u003cp\u003eFIGURE LIST ix\u003c\/p\u003e \u003cp\u003eACKNOWLEDGMENTS xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Is Culture Powerful? Ask a Football Coach 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSuccess Leaves Clues 4\u003c\/p\u003e \u003cp\u003eThe Larger Room 8\u003c\/p\u003e \u003cp\u003eLeading Boldly into the Future 10\u003c\/p\u003e \u003cp\u003eThe Power of Culture 13\u003c\/p\u003e \u003cp\u003eWhy This Book and Why Now? 15\u003c\/p\u003e \u003cp\u003eThe Aim of This Book 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 What Exactly Is Culture? 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConfusion Around Culture 25\u003c\/p\u003e \u003cp\u003eDriver of Organizational and Team Excellence 27\u003c\/p\u003e \u003cp\u003eNegative Misconceptions 29\u003c\/p\u003e \u003cp\u003eCulture Is Not. . . 30\u003c\/p\u003e \u003cp\u003eFive Key Elements of a Positive Culture 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Dilemma Traps 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Shiny Object Syndrome 39\u003c\/p\u003e \u003cp\u003eCulture Is Not Sexy 40\u003c\/p\u003e \u003cp\u003eBoeing: An American Giant That Lost Its Way 43\u003c\/p\u003e \u003cp\u003eThe Great Turnaround 45\u003c\/p\u003e \u003cp\u003eHow to Avoid the Culture Dilemma Traps 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The Five Roadblocks to Cultural Excellence 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe New Economic Order of Changing Culture 55\u003c\/p\u003e \u003cp\u003eThe Five Roadblocks to Cultural Excellence 57\u003c\/p\u003e \u003cp\u003eActions to Mitigate and Overcome the Roadblocks 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Five Steps to Building a World-Class Culture 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Five-Step Process 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Create Your Cultural Purpose Statement 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating a Cultural Purpose Statement 86\u003c\/p\u003e \u003cp\u003eLessons from College Football Coaches 90\u003c\/p\u003e \u003cp\u003eMuch More Than a Clever Mantra 96\u003c\/p\u003e \u003cp\u003eCreate Your Own Cultural Purpose Statement 98\u003c\/p\u003e \u003cp\u003eAction Steps for Leaders 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Winning Hearts and Minds for Impactful Culture-Building 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTop-Down Directed, but Bottom-Up Created 108\u003c\/p\u003e \u003cp\u003eA Collaborative, Multifaceted Approach 110\u003c\/p\u003e \u003cp\u003eDriving Cultural Meaning and Impact 116\u003c\/p\u003e \u003cp\u003eAction Plan for Leaders 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 The Culture Implementation Playbook 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImagine This Scenario 124\u003c\/p\u003e \u003cp\u003eCommon Culture Implementation Pain Points 128\u003c\/p\u003e \u003cp\u003eSix Implementation Pain Points 129\u003c\/p\u003e \u003cp\u003eA Playbook for Driving Transformation at Scale 132\u003c\/p\u003e \u003cp\u003eCulture Implementation Playbook 133\u003c\/p\u003e \u003cp\u003eMoving with Urgency and Adaptability 140\u003c\/p\u003e \u003cp\u003eCulture Implementation Playbook Action Steps 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Be Fanatical About Sustained Impact 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFramework for Driving Culture Sustainability 150\u003c\/p\u003e \u003cp\u003eFive-Step Fanatical Framework 152\u003c\/p\u003e \u003cp\u003eFull System Embedment for Sustained Impact 156\u003c\/p\u003e \u003cp\u003eAction Steps to Be Fanatical About Sustained Impact with Your Culture 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 The Ultimate Differentiator Is Leadership 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Leader's Role in Building Culture 176\u003c\/p\u003e \u003cp\u003eBecome a Transformational Leader Now 181\u003c\/p\u003e \u003cp\u003eBuild a Leadership Factory 190\u003c\/p\u003e \u003cp\u003eFive Key Elements to a Successful Leadership Development Program 194\u003c\/p\u003e \u003cp\u003eLeadership Action Steps and Reminders 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Commercial Execution 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKeep the \"Main Thing\" the \"Main Thing\" 204\u003c\/p\u003e \u003cp\u003eBe Extraordinary 207\u003c\/p\u003e \u003cp\u003eFind Your Commercial DNA 210\u003c\/p\u003e \u003cp\u003eThe Seven Commandments of SGWS 214\u003c\/p\u003e \u003cp\u003eExtreme Clarity and Understanding 215\u003c\/p\u003e \u003cp\u003eBe Obsessed with Talent 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Be a Chief Culture Driver 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Bigger Picture 229\u003c\/p\u003e \u003cp\u003eThe Magic Ingredient 232\u003c\/p\u003e \u003cp\u003eWhat You Can Do Now 234\u003c\/p\u003e \u003cp\u003ePutting It All Together 238\u003c\/p\u003e \u003cp\u003eA Final Note for You 240\u003c\/p\u003e \u003cp\u003eChief Culture Driver Pledge 242\u003c\/p\u003e \u003cp\u003eNOTES 245\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHOR 253\u003c\/p\u003e \u003cp\u003eINDEX 255\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMATT MAYBERRY\u003c\/b\u003e is an internationally acclaimed keynote speaker and one of the world’s foremost thought leaders on leadership development and culture. His insights on leadership, culture, and business performance have appeared in publications such as \u003ci\u003eForbes, Fortune, Business Insider, and Entrepreneur, \u003c\/i\u003eas well as on NBC, ABC, Fox Business, ESPN, and more.   \u003c\/p\u003e\u003cp\u003eIn many industries and organizations, the almighty bottom line trumps the interests and well-being of the employees responsible for delivering actual results. All too often, managers and executives forget that the best way to boost profits is to promote the best interests of their employees and team members.  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eCulture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence\u003c\/i\u003e, former football pro and globally recognized leadership coach Matt Mayberry delivers an engaging and effective guide to driving organizational excellence by bringing out the best in your employees. It’s an expert handbook on helping your team members become the best versions of themselves and—in the process—transform your organization’s performance from good to exceptional. \u003c\/p\u003e\u003cp\u003eYou’ll learn to turn your workplace’s culture into a permanent competitive advantage, powering through unexpected and unprecedented economic challenges, with skill and agility. This actionable workplace culture manual shows you how to thrive in times of uncertainty—and even chaos—and win the future of work. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCulture Is the Way\u003c\/i\u003e draws on the most recent and relevant research and data and translates it into hands-on and practical prescriptions that any company—no matter its size—can apply immediately. It is an antidote to the cutthroat philosophies that put profits before well-being and, in the process, fail to maximize either. \u003c\/p\u003e\u003cp\u003eAn essential roadmap to outperforming your firm’s competitors, and turning your remote, hybrid, and in-person offices into powerhouses of productivity and employee fulfilment, \u003ci\u003eCulture Is the Way\u003c\/i\u003e will earn a place in the libraries of executives, managers, and other business leaders who are looking for ways to attract, recruit, and retain the best talent and dramatically improve organizational performance.    \u003c\/p\u003e\u003cp\u003ePraise for \u003cb\u003eCULTURE IS THE WAY\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eCulture Is the Way\u003c\/i\u003e hits the mark. Matt Mayberry has mined his own experiences as an athlete, as well as examples across the business world, to produce a compelling guide for leaders at all levels who want to build a better culture.”  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e— Daniel H. Pink,\u003c\/b\u003e #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author, \u003ci\u003eThe Power of Regret, Drive, \u003c\/i\u003eand\u003ci\u003e When\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e“Your most important job as a leader is to drive the culture of your team and organization. Culture is not just one thing. It’s everything. This is a masterful book on how to take action and build a world-class culture. I highly recommend it.”  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e— Jon Gordon,\u003c\/b\u003e 14x bestselling author, \u003ci\u003eThe Power of Positive Leadership\u003c\/i\u003e and \u003ci\u003eThe Carpenter\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“In \u003ci\u003eCulture Is the Way\u003c\/i\u003e, Matt clearly articulates why it takes leaders at all levels of an organization to create a workplace culture where employees are deeply engaged and committed to the company’s success. Engaged employees are more productive, more focused, and more collaborative. Matt delivers a compelling playbook for creating cultural excellence. This book should be a must-read for leaders.”  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e— Jim Lynch,\u003c\/b\u003e Senior Vice President and General Manager, Autodesk Construction Solutions \u003c\/p\u003e\u003cp\u003e“Matt’s motivational call for all leaders to create a great culture is compelling. His message is delivered in an original, inspirational, and insightful way. In every chapter, you’ll find affirmation of the things you’re doing well, and more importantly, guidance and inspiration to identify and implement new ways to create the culture your team deserves. For anyone interested in transforming their team, their organization, and indeed themselves, I highly recommend this book.”  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Joe Walsh,\u003c\/b\u003e President and CEO, Direct Federal Credit Union\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989014921445,"sku":"NP9781119913658","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119913658.jpg?v=1761782440","url":"https:\/\/k12savings.com\/es\/products\/culture-is-the-way-isbn-9781119913658","provider":"K12savings","version":"1.0","type":"link"}