{"product_id":"cultivating-diversity-in-fundraising-isbn-9780471403616","title":"Cultivating Diversity in Fundraising","description":"An important roadmap for fundraising in today's multiculturalcommunities\u003cbr\u003e \u003cbr\u003e Raising money in today's diverse communities is a growing challengefor fundraisers and philanthropists, requiring thoughtfulstrategies, successful collaborations, and a respectfulunderstanding of people's differences.\u003cbr\u003e \u003cbr\u003e In this groundbreaking new book, the author examines today's fourmajor ethnic groups-African American, Asian American,Hispanic\/Latino, and Native American-in terms of their diversehistories, traditions, and motivations, and then applies thisinformation to the proven components of successful fundraising. Theresult is a timely and important look at how fundraisers can use anunderstanding of ethnic differences to create a vibrant andbalanced nonprofit center through both individual and collectiveefforts.\u003cbr\u003e \u003cbr\u003e In clear, easy-to-understand language, Cultivating Diversity inFundraising answers the following critical questions:\u003cbr\u003e * Who are diverse donors?\u003cbr\u003e * What are their charitable traditions and interests?\u003cbr\u003e * What fundraising methods will be successful in diversecommunities?\u003cbr\u003e * What can fundraisers do to include more diversity in fundraisingefforts?\u003cbr\u003e \u003cbr\u003e Designed as a guide to fundraising as well as a strategic updatefor existing fundraisers, this book should be required reading foranyone working in today's nonprofit sector. PREFACE.\u003cbr\u003e \u003cbr\u003e INTRODUCTION.\u003cbr\u003e \u003cbr\u003e Diversity.\u003cbr\u003e \u003cbr\u003e 2000 Census.\u003cbr\u003e \u003cbr\u003e CHAPTER 1. African Americans.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e African History.\u003cbr\u003e \u003cbr\u003e African-American Cultural Giving Patterns.\u003cbr\u003e \u003cbr\u003e Current State of African-American Philanthropy.\u003cbr\u003e \u003cbr\u003e African Americans Today.\u003cbr\u003e \u003cbr\u003e CHAPTER 2. Asian Americans.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e Overview.\u003cbr\u003e \u003cbr\u003e Chinese-American History.\u003cbr\u003e \u003cbr\u003e Filipino-American History.\u003cbr\u003e \u003cbr\u003e Japanese-American History.\u003cbr\u003e \u003cbr\u003e Korean-American History.\u003cbr\u003e \u003cbr\u003e South Asian-American History.\u003cbr\u003e \u003cbr\u003e Cutural Giving Patterns.\u003cbr\u003e \u003cbr\u003e Traditions of Giving and Sharing Among Chinese Americans.\u003cbr\u003e \u003cbr\u003e Traditions of Giving and Sharing Among Filipino Americans.\u003cbr\u003e \u003cbr\u003e Traditions of Giving and Sharing Among Japanese Americans.\u003cbr\u003e \u003cbr\u003e Traditions of Giving and Sharing Among Korean Americans.\u003cbr\u003e \u003cbr\u003e Traditions of Giving and Sharing Among South Asians.\u003cbr\u003e \u003cbr\u003e Pacific Islanders.\u003cbr\u003e \u003cbr\u003e Asian-American Growth Patterns.\u003cbr\u003e \u003cbr\u003e CHAPTER 3. Hispanic\/Latino Americans.\u003cbr\u003e \u003cbr\u003e Cuban-American History.\u003cbr\u003e \u003cbr\u003e Dominican-American History.\u003cbr\u003e \u003cbr\u003e Salvadoran-American History.\u003cbr\u003e \u003cbr\u003e Mexican-American History.\u003cbr\u003e \u003cbr\u003e History of Puerto Ricans in the United States.\u003cbr\u003e \u003cbr\u003e Traditions of Giving and Sharing Among Hispanics\/Latinos.\u003cbr\u003e \u003cbr\u003e Guatemalans and Salvadorans.\u003cbr\u003e \u003cbr\u003e Hispanic\/Latino Demographics.\u003cbr\u003e \u003cbr\u003e CHAPTER 4. Native Americans.\u003cbr\u003e \u003cbr\u003e History of Native Americans in the United States.\u003cbr\u003e \u003cbr\u003e Traditions of Giving and Sharing Among Native Americans.\u003cbr\u003e \u003cbr\u003e Native American Demographics.\u003cbr\u003e \u003cbr\u003e CHAPTER 5. Diverse Fundraising and Philanthropy Today.\u003cbr\u003e \u003cbr\u003e African-American Philanthropy.\u003cbr\u003e \u003cbr\u003e Recent Research on Asian-American Giving Patterns.\u003cbr\u003e \u003cbr\u003e Hispanics\/Latinos and Fundraising.\u003cbr\u003e \u003cbr\u003e Native Americans and Fundraising.\u003cbr\u003e \u003cbr\u003e CHAPTER 6. Challenges and Opportunities of Diversity inPhilanthropy Today.\u003cbr\u003e \u003cbr\u003e Recognition.\u003cbr\u003e \u003cbr\u003e Examples of Fundraising in Diverse Communities.\u003cbr\u003e \u003cbr\u003e Corporate Grant-Making to Racial Ethnic Communities.\u003cbr\u003e \u003cbr\u003e Remittances.\u003cbr\u003e \u003cbr\u003e CHAPTER 7. Interviews: Influences on Giving.\u003cbr\u003e \u003cbr\u003e Summary of Interviews.\u003cbr\u003e \u003cbr\u003e Interview Questions.\u003cbr\u003e \u003cbr\u003e Family Giving Patterns.\u003cbr\u003e \u003cbr\u003e Cultural Giving Patterns.\u003cbr\u003e \u003cbr\u003e Personal Giving Patterns.\u003cbr\u003e \u003cbr\u003e CHAPTER 8. Case Studies.\u003cbr\u003e \u003cbr\u003e The Elephant in Our Turn's Living Room (by Michael L.Edell).\u003cbr\u003e \u003cbr\u003e A Capital Campaign for a Roman Catholic Chinese School (byAnonymous).\u003cbr\u003e \u003cbr\u003e Sisters of African Descent (by Samuel N. Gough, Jr.).\u003cbr\u003e \u003cbr\u003e Insider-Outsider: Major Gift Fundraising Among Some FirstNations People (by Prudence S. Precourt, Ph.D., CFRE).\u003cbr\u003e \u003cbr\u003e Involving Cuban Americans in South Florida Charities (by RolandoD. Rodriguez, CFRE).\u003cbr\u003e \u003cbr\u003e Successful Fundraising for India's 5-H Program (edited by JaniceGow Pettey, CFRE).\u003cbr\u003e \u003cbr\u003e APPENDIX A: Population by Race and Hispanic Origin, for theUnited States, Regions, Divisions, and States, and for Puerto Rico,2000.\u003cbr\u003e \u003cbr\u003e APPENDIX B: Population by Race and Hispanic Origin, for All Agesand for 18 Years and Over, 2000.\u003cbr\u003e \u003cbr\u003e APPENDIX C: Population by Race, Including Combinations of TwoRaces, 2000.\u003cbr\u003e \u003cbr\u003e APPENDIX D: Population by Race with Comparisons, 2000.\u003cbr\u003e \u003cbr\u003e APPENDIX E: Difference in Population by Race and HispanicOrigin, 1990 to 2000.\u003cbr\u003e \u003cbr\u003e APPENDIX F: States Ranked by Population, 2000.\u003cbr\u003e \u003cbr\u003e APPENDIX G: States Ranked by Percent Population Change, 1990 to2000.\u003cbr\u003e \u003cbr\u003e APPENDIX H: Anthropology and the Concept of Race (by Norman C.Sullivan).\u003cbr\u003e \u003cbr\u003e NOTES.\u003cbr\u003e \u003cbr\u003e GLOSSARY OF RACIAL\/ETHNIC TERMS.\u003cbr\u003e \u003cbr\u003e BIBLIOGRAPHY.\u003cbr\u003e \u003cbr\u003e INDEX. JANICE GOW PETTEY is Executive Director of the Sacramento Regional Foundation. She has been a fundraiser for over twenty-two years, working for the American Red Cross, YMCA of San Francisco, and the United Way of the Bay Area. In addition to being a nationally known speaker and trainer on the subject of diversity and philanthropy, Ms. Pettey is an adjunct professor at the University of San Francisco, where she teaches fundraising and philanthropy courses in the College of Professional Studies. She is a member of the AFP Ethics Committee, and has served on the national AFP board and the Foundation board, in addition to having chaired the Diversity Committee.  As contemporary American communities become ever more ethnically diverse, companies and organizations seeking to raise funds are discovering that generic fundraising approaches are no longer effective. In order to be successful, fundraisers in today’s multicultural world must gain a better understanding of the critical factors that motivate different ethnic groups to give.  \u003cp\u003eIntegrating such elements as history, tradition, and values with the components of successful fundraising, Cultivating Diversity in Fundraising clearly demonstrates what is necessary and appropriate to successfully raise money and increase philanthropic awareness in today’s diverse communities. Written as a guide for those planning to raise funds in these communities, the book provides readers with an in-depth understanding of the philanthropic motivation of each of the four major racial\/ethnic populations: African American, Asian American, Hispanic\/Latino, and Native American. As these groups differ in lifestyle, values, and traditions, so do their reasons for giving.\u003c\/p\u003e \u003cp\u003eOrganized by ethnic group into several easy reference sections, the book includes an overview of such factors as the history and immigration patterns for each population and cultural traditions that influence donating patterns. The author also presents recent demographic data, a review of ethnic fundraising practices, and highlights of philanthropic practices from within each population. Finally, the book presents several illustrative case studies, written by professionals in the field, each designed to promote discussion and further insight into specific aspects of diversity in fundraising, and analyzes them in terms of their strategies and effectiveness.\u003c\/p\u003e \u003cp\u003eAn important addition to the literature of fundraising and philanthropy, Cultivating Diversity in Fundraising should be a much-used reference on every fundraiser’s bookshelf.\u003c\/p\u003e  An important roadmap for fundraising in today’s multicultural communities  \u003cp\u003eRaising money in today’s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people’s differences.\u003c\/p\u003e \u003cp\u003eIn this groundbreaking new book, the author examines today’s four major ethnic groups–African American, Asian American, Hispanic\/Latino, and Native American–in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.\u003c\/p\u003e \u003cp\u003eIn clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWho are diverse donors?\u003c\/li\u003e \u003cli\u003eWhat are their charitable traditions and interests?\u003c\/li\u003e \u003cli\u003eWhat fundraising methods will be successful in diverse communities?\u003c\/li\u003e \u003cli\u003eWhat can fundraisers do to include more diversity in fundraising efforts?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today’s nonprofit sector.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989011644645,"sku":"NP9780471403616","price":54.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471403616.jpg?v=1761782425","url":"https:\/\/k12savings.com\/es\/products\/cultivating-diversity-in-fundraising-isbn-9780471403616","provider":"K12savings","version":"1.0","type":"link"}