{"product_id":"crowdsourcing-for-dummies-isbn-9781119940401","title":"Crowdsourcing For Dummies","description":"\u003cb\u003eGive your business the edge with crowd-power!\u003c\/b\u003e \u003cp\u003eCrowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCrowdsourcing For Dummies\u003c\/i\u003e is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eConventions Used in This Book 2\u003c\/p\u003e \u003cp\u003eWhat You’re Not to Read 2\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 3\u003c\/p\u003e \u003cp\u003eHow This Book Is Organised 4\u003c\/p\u003e \u003cp\u003ePart I: Understanding Crowdsourcing Basics 4\u003c\/p\u003e \u003cp\u003ePart II: Looking at the Different Forms of Crowdsourcing 4\u003c\/p\u003e \u003cp\u003ePart III: Building Skill 4\u003c\/p\u003e \u003cp\u003ePart IV: Getting All You Can Get from the Crowd 5\u003c\/p\u003e \u003cp\u003ePart V: The Part of Tens 5\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 5\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Understanding Crowdsourcing Basics 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: People Power: Getting a Feel for Crowdsourcing 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is This Thing Called Crowdsourcing? 10\u003c\/p\u003e \u003cp\u003eSeeing how crowdsourcing works 10\u003c\/p\u003e \u003cp\u003eLooking at crowdsourcing forms 11\u003c\/p\u003e \u003cp\u003eConsidering Why People Crowdsource 13\u003c\/p\u003e \u003cp\u003eIntroducing three key strengths 13\u003c\/p\u003e \u003cp\u003eBenefitting from crowdsourcing 14\u003c\/p\u003e \u003cp\u003eConsidering reliability 15\u003c\/p\u003e \u003cp\u003eBeing a Crowdworker 16\u003c\/p\u003e \u003cp\u003eBecoming a Crowdsourcer 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHarnessing the Power of Divided Labour 20\u003c\/p\u003e \u003cp\u003eKeeping the job whole 20\u003c\/p\u003e \u003cp\u003eSplitting the job into big pieces 21\u003c\/p\u003e \u003cp\u003eDividing the job as small as you can 22\u003c\/p\u003e \u003cp\u003eLetting the crowd divide the job 23\u003c\/p\u003e \u003cp\u003eUsing crowdsourcing to raise money 24\u003c\/p\u003e \u003cp\u003eLooking at the Rules that Govern How Crowdmarkets Work 25\u003c\/p\u003e \u003cp\u003eDistinguishing between contract and contest markets 27\u003c\/p\u003e \u003cp\u003eUnderstanding collaborative and independent crowdworking 27\u003c\/p\u003e \u003cp\u003eCombining the two rules 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Infiltrating the Crowd 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFollowing the Crowdworker’s Steps 30\u003c\/p\u003e \u003cp\u003eTaking Lessons from Your Time as a Crowdworker 32\u003c\/p\u003e \u003cp\u003eLesson 1: Crowdworkers have names and reputations 32\u003c\/p\u003e \u003cp\u003eLesson 2: Crowds need training 33\u003c\/p\u003e \u003cp\u003eLesson 3: Crowds want clear instructions 34\u003c\/p\u003e \u003cp\u003eLesson 4: Crowds are free to move 34\u003c\/p\u003e \u003cp\u003eJoining the Staff of Wikipedia 35\u003c\/p\u003e \u003cp\u003eRegistering as a worker 35\u003c\/p\u003e \u003cp\u003eChoosing a task 36\u003c\/p\u003e \u003cp\u003eCompleting a task 36\u003c\/p\u003e \u003cp\u003eSubmitting a task 36\u003c\/p\u003e \u003cp\u003eLeaping into the Market with Amazon’s Mechanical Turk 37\u003c\/p\u003e \u003cp\u003eRegistering as a worker 37\u003c\/p\u003e \u003cp\u003eSelecting the task 38\u003c\/p\u003e \u003cp\u003eQualifying and completing the task 39\u003c\/p\u003e \u003cp\u003eDonning the White Lab Coat: Zooniverse 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Joining the Crowdforce 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding to Join the Crowdforce 44\u003c\/p\u003e \u003cp\u003eConsidering Your Options 46\u003c\/p\u003e \u003cp\u003eLooking at microtasks 47\u003c\/p\u003e \u003cp\u003eCompeting for the contest 48\u003c\/p\u003e \u003cp\u003eLining up for macrotasks 48\u003c\/p\u003e \u003cp\u003eWading into self-organised crowds 49\u003c\/p\u003e \u003cp\u003eSearching for careers in crowdfunding 50\u003c\/p\u003e \u003cp\u003eGetting Up and Running on a Macrotask Crowdmarket 51\u003c\/p\u003e \u003cp\u003eChoosing a market 51\u003c\/p\u003e \u003cp\u003eSetting yourself up on the market 52\u003c\/p\u003e \u003cp\u003eBuilding your portfolio 53\u003c\/p\u003e \u003cp\u003eProtecting Yourself as a Macrotasker 53\u003c\/p\u003e \u003cp\u003eMaking the Bid in Macrotasking 54\u003c\/p\u003e \u003cp\u003eThe proposal 55\u003c\/p\u003e \u003cp\u003eThe covering letter 55\u003c\/p\u003e \u003cp\u003eThe résumé 57\u003c\/p\u003e \u003cp\u003eSetting the price 57\u003c\/p\u003e \u003cp\u003eLearning from the process 58\u003c\/p\u003e \u003cp\u003eCompleting the Macrotask 58\u003c\/p\u003e \u003cp\u003eRemembering the goal 58\u003c\/p\u003e \u003cp\u003eCommunicate, communicate, communicate 59\u003c\/p\u003e \u003cp\u003eWorking across cultures 59\u003c\/p\u003e \u003cp\u003eKeeping good records 60\u003c\/p\u003e \u003cp\u003eGetting an extra recommendation 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Looking at the Different Forms of Crowdsourcing 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Creating Crowdcontests 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReaping the Benefits of Crowdcontests 63\u003c\/p\u003e \u003cp\u003eDeepening understanding 64\u003c\/p\u003e \u003cp\u003eFaster, better, cheaper 65\u003c\/p\u003e \u003cp\u003eUnderstanding Types of Crowdcontest 66\u003c\/p\u003e \u003cp\u003eRunning a Crowdcontest 67\u003c\/p\u003e \u003cp\u003eStating the goal 68\u003c\/p\u003e \u003cp\u003eWriting the rules 69\u003c\/p\u003e \u003cp\u003ePublicising the results 72\u003c\/p\u003e \u003cp\u003eImproving the Crowdcontest 73\u003c\/p\u003e \u003cp\u003eSplitting the contest 74\u003c\/p\u003e \u003cp\u003eBuilding a stronger crowd 75\u003c\/p\u003e \u003cp\u003eRunning a series of contests 76\u003c\/p\u003e \u003cp\u003eConsidering an Example: The Business Logo 76\u003c\/p\u003e \u003cp\u003eRunning a logo contest yourself 76\u003c\/p\u003e \u003cp\u003eUsing a contest service to run the contest for you 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Raising Money with Crowdfunding 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing the Basics of Crowdfunding 80\u003c\/p\u003e \u003cp\u003eSeeing crowdfunding as a community activity 80\u003c\/p\u003e \u003cp\u003eUsing the crowdmarket 81\u003c\/p\u003e \u003cp\u003eDeciding between all-or-nothing funding or partial funding 82\u003c\/p\u003e \u003cp\u003eUnderstanding the fee 83\u003c\/p\u003e \u003cp\u003eRunning a Crowdfunding Project 84\u003c\/p\u003e \u003cp\u003eWriting the budget 84\u003c\/p\u003e \u003cp\u003eDescribing your project 85\u003c\/p\u003e \u003cp\u003eSetting a deadline for a decision 86\u003c\/p\u003e \u003cp\u003eContacting the crowd 87\u003c\/p\u003e \u003cp\u003eConsidering an Example: Creating a Playground 88\u003c\/p\u003e \u003cp\u003eBuilding a budget 89\u003c\/p\u003e \u003cp\u003eWriting a letter 89\u003c\/p\u003e \u003cp\u003eSetting a timeline 89\u003c\/p\u003e \u003cp\u003eGetting the crowd 91\u003c\/p\u003e \u003cp\u003eAccumulating Equity for a Company 91\u003c\/p\u003e \u003cp\u003eMaking a pitch 92\u003c\/p\u003e \u003cp\u003eUsing a platform 93\u003c\/p\u003e \u003cp\u003ePaying the fees and getting the funds 93\u003c\/p\u003e \u003cp\u003eAttracting the crowd 95\u003c\/p\u003e \u003cp\u003eWaiting for results 96\u003c\/p\u003e \u003cp\u003eExamining the results 96\u003c\/p\u003e \u003cp\u003eUsing non-equity funding 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Making Use of Macrotasks 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Grips with Macrotasking 100\u003c\/p\u003e \u003cp\u003eSeeing the Benefits of Macrotasks 101\u003c\/p\u003e \u003cp\u003eIdentifying Macrotasks 103\u003c\/p\u003e \u003cp\u003eThinking process, not organisation 103\u003c\/p\u003e \u003cp\u003eIdentifying independent tasks 105\u003c\/p\u003e \u003cp\u003eChoosing what’s important 105\u003c\/p\u003e \u003cp\u003eFinding a fixed deadline 106\u003c\/p\u003e \u003cp\u003eRequiring special skills 106\u003c\/p\u003e \u003cp\u003ePreparing the Macrotask 107\u003c\/p\u003e \u003cp\u003eNaming the manager107\u003c\/p\u003e \u003cp\u003ePutting together a statement of work for macrotask workers 108\u003c\/p\u003e \u003cp\u003eBeginning the Macrotask 110\u003c\/p\u003e \u003cp\u003eChoosing a site 111\u003c\/p\u003e \u003cp\u003ePosting the project 111\u003c\/p\u003e \u003cp\u003eInviting workers to your job 112\u003c\/p\u003e \u003cp\u003eChoosing a Macrotasker 112\u003c\/p\u003e \u003cp\u003eReading the covering letter 113\u003c\/p\u003e \u003cp\u003eReviewing the proposal 113\u003c\/p\u003e \u003cp\u003eAssessing the portfolio 113\u003c\/p\u003e \u003cp\u003eChecking the reputation 114\u003c\/p\u003e \u003cp\u003eJudging qualifications 114\u003c\/p\u003e \u003cp\u003eInterviewing 115\u003c\/p\u003e \u003cp\u003eMaking the selection 116\u003c\/p\u003e \u003cp\u003eManaging the work 117\u003c\/p\u003e \u003cp\u003eProtecting intellectual property 118\u003c\/p\u003e \u003cp\u003eEnding the Macrotask 118\u003c\/p\u003e \u003cp\u003ePaying the macrotasker and closing the books 118\u003c\/p\u003e \u003cp\u003eAssessing the experience 119\u003c\/p\u003e \u003cp\u003eConsidering an Example: Creating an App 119\u003c\/p\u003e \u003cp\u003eChecking that your task is a macrotask 120\u003c\/p\u003e \u003cp\u003eWriting the statement of work 120\u003c\/p\u003e \u003cp\u003ePosting the job 121\u003c\/p\u003e \u003cp\u003eHiring the macrotasker 122\u003c\/p\u003e \u003cp\u003eFollowing the work 122\u003c\/p\u003e \u003cp\u003eEnding the macrotask 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Managing with Microtasks 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying Tasks That You Can Microsource 125\u003c\/p\u003e \u003cp\u003eKnowing How the Microtasking Process Works 127\u003c\/p\u003e \u003cp\u003eKeeping tasks short and simple 127\u003c\/p\u003e \u003cp\u003eCreating the basic task 128\u003c\/p\u003e \u003cp\u003eFinding the basic data 128\u003c\/p\u003e \u003cp\u003eWriting the instructions 130\u003c\/p\u003e \u003cp\u003ePricing the tasks 131\u003c\/p\u003e \u003cp\u003eTraining and validating workers 132\u003c\/p\u003e \u003cp\u003eChecking the results 132\u003c\/p\u003e \u003cp\u003eAssembling the work 134\u003c\/p\u003e \u003cp\u003eWorking through an Example with Mechanical Turk 135\u003c\/p\u003e \u003cp\u003eCreating the task 135\u003c\/p\u003e \u003cp\u003eLaying out the work 138\u003c\/p\u003e \u003cp\u003eStarting with a test run 142\u003c\/p\u003e \u003cp\u003eReviewing the work and retrieving the results 143\u003c\/p\u003e \u003cp\u003eReviewing the prices of your microtasks 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Combining the Intelligence of Self-Organised Crowds 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting to Grips with Self-Organised Crowds 146\u003c\/p\u003e \u003cp\u003eDetermining What You Need the Crowd to Do: Information Gathering and Decision Making 147\u003c\/p\u003e \u003cp\u003eGathering information 148\u003c\/p\u003e \u003cp\u003eMaking a decision 150\u003c\/p\u003e \u003cp\u003eGathering and deciding 150\u003c\/p\u003e \u003cp\u003eDesigning the Process 151\u003c\/p\u003e \u003cp\u003eFinding the crowd 152\u003c\/p\u003e \u003cp\u003ePreparing clear rules 153\u003c\/p\u003e \u003cp\u003eMotivating the crowd 154\u003c\/p\u003e \u003cp\u003eLooking at the results 155\u003c\/p\u003e \u003cp\u003eOrganising a Prediction Market 156\u003c\/p\u003e \u003cp\u003eFinding prediction markets 157\u003c\/p\u003e \u003cp\u003eEstablishing the rules 158\u003c\/p\u003e \u003cp\u003eLaying down the rules 159\u003c\/p\u003e \u003cp\u003eAssessing the result 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Building Skill 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Engaging the Crowd with Your Project 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started with Crowdbuilding 164\u003c\/p\u003e \u003cp\u003eKnowing what motivates the crowd 164\u003c\/p\u003e \u003cp\u003eIdentifying the talent and resources you need 165\u003c\/p\u003e \u003cp\u003eAdapting your strategy for public and private crowds 165\u003c\/p\u003e \u003cp\u003eInviting People to Join Your Crowd 166\u003c\/p\u003e \u003cp\u003eSeeding the crowd 166\u003c\/p\u003e \u003cp\u003eEngaging on YouTube 167\u003c\/p\u003e \u003cp\u003eGranting bragging rights 168\u003c\/p\u003e \u003cp\u003eFostering Community Spirit 168\u003c\/p\u003e \u003cp\u003eBuilding an online base 169\u003c\/p\u003e \u003cp\u003eShowing how tasks contribute to the overall goal 170\u003c\/p\u003e \u003cp\u003eIdentifying benefits 170\u003c\/p\u003e \u003cp\u003eUpdating the crowd on progress 171\u003c\/p\u003e \u003cp\u003eSustaining the Crowd’s Interest 171\u003c\/p\u003e \u003cp\u003eTeaching and Training 172\u003c\/p\u003e \u003cp\u003eShowing the outcome 172\u003c\/p\u003e \u003cp\u003eLeading the crowd through the tasks 173\u003c\/p\u003e \u003cp\u003eEngaging on YouTube (again) 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Instructing the Crowd 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing the Fundamental Message: Writing a Statement of Work 176\u003c\/p\u003e \u003cp\u003eStructuring carefully 176\u003c\/p\u003e \u003cp\u003eMaking clarity your goal 179\u003c\/p\u003e \u003cp\u003eLooking at an example statement of work 181\u003c\/p\u003e \u003cp\u003eConnecting the Kneebone to the Thighbone: Creating Instructions 182\u003c\/p\u003e \u003cp\u003eThinking about who does what to what 183\u003c\/p\u003e \u003cp\u003eDeciding the order of instructions 184\u003c\/p\u003e \u003cp\u003eGetting Feedback on Your Guidance 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Crowdsourcing with Social Media 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing the Benefits and the Limitations of Social Media Crowdsourcing 187\u003c\/p\u003e \u003cp\u003eBuilding a Private Crowd with Social Media 189\u003c\/p\u003e \u003cp\u003eDoing Simple Crowdsourcing with Social Media 191\u003c\/p\u003e \u003cp\u003eCrowdfunding: Fundraising with Facebook 191\u003c\/p\u003e \u003cp\u003eMacrotasking: Looking for freelancers with LinkedIn 192\u003c\/p\u003e \u003cp\u003eCrowdcontests: Turning to Twitter 193\u003c\/p\u003e \u003cp\u003eMicrotasking: Translating via a blog 194\u003c\/p\u003e \u003cp\u003eTurning the Process Upside Down: Using a Crowdsourcing Tool 195\u003c\/p\u003e \u003cp\u003eCrowdfunding: Going fundraising 195\u003c\/p\u003e \u003cp\u003eCrowdcontests: Modifying marketing methods 196\u003c\/p\u003e \u003cp\u003eMicrotasking and crowdsurveys: Asking for Opinions on Facebook 197\u003c\/p\u003e \u003cp\u003eMicrotasking: Reading the tweet leaves 198\u003c\/p\u003e \u003cp\u003eRecognising the Difference between Social Media and Social Research 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Picking Your Platform 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting the Benefits of a Platform 204\u003c\/p\u003e \u003cp\u003eRaising the crowd 204\u003c\/p\u003e \u003cp\u003eKnowing what other people know 205\u003c\/p\u003e \u003cp\u003eUsing standardised crowdsourced services 205\u003c\/p\u003e \u003cp\u003eGetting a helping hand with bookkeeping 207\u003c\/p\u003e \u003cp\u003eCutting the risk factor 208\u003c\/p\u003e \u003cp\u003eFinding the Right Crowd 208\u003c\/p\u003e \u003cp\u003eReviewing products 209\u003c\/p\u003e \u003cp\u003eChecking out individual portfolios 210\u003c\/p\u003e \u003cp\u003eLooking for the Right Support 210\u003c\/p\u003e \u003cp\u003eGuiding your project 211\u003c\/p\u003e \u003cp\u003eActing as mediator 211\u003c\/p\u003e \u003cp\u003eProtecting intellectual property 212\u003c\/p\u003e \u003cp\u003eDeciding How Much You Want to Do 213\u003c\/p\u003e \u003cp\u003eReading the Fine Print 214\u003c\/p\u003e \u003cp\u003eUnderstanding the cost 214\u003c\/p\u003e \u003cp\u003eExpecting a refund 215\u003c\/p\u003e \u003cp\u003eKnowing your responsibilities 215\u003c\/p\u003e \u003cp\u003eDoing a Little Comparison Shopping 216\u003c\/p\u003e \u003cp\u003eChecking out the contest providers 217\u003c\/p\u003e \u003cp\u003eConnecting with the macrotaskers 217\u003c\/p\u003e \u003cp\u003eLooking at options for microtasking 217\u003c\/p\u003e \u003cp\u003eFinding the best funders 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Managing Your Crowd 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting with the Right Balance of Skills 221\u003c\/p\u003e \u003cp\u003eChoosing the Right People 223\u003c\/p\u003e \u003cp\u003eManaging the Crowd through the Project 224\u003c\/p\u003e \u003cp\u003eUsing a consistent voice 224\u003c\/p\u003e \u003cp\u003eKeeping in touch 225\u003c\/p\u003e \u003cp\u003eTracking milestones 226\u003c\/p\u003e \u003cp\u003eGiving the crowd space to work 227\u003c\/p\u003e \u003cp\u003eRespecting Workers’ Rights 228\u003c\/p\u003e \u003cp\u003eKeeping on Top of the Details: Payroll and Accounting 229\u003c\/p\u003e \u003cp\u003eIncentivising to Build Quality 230\u003c\/p\u003e \u003cp\u003eRewarding best practices 230\u003c\/p\u003e \u003cp\u003eTaking inspiration from gamification 231\u003c\/p\u003e \u003cp\u003eRecognising Trouble 232\u003c\/p\u003e \u003cp\u003eKnowing your options 233\u003c\/p\u003e \u003cp\u003eComputing the price of failure 234\u003c\/p\u003e \u003cp\u003eTreating the cause, not the symptom 234\u003c\/p\u003e \u003cp\u003eStopping a Project 234\u003c\/p\u003e \u003cp\u003eExiting firmly and gracefully 235\u003c\/p\u003e \u003cp\u003eProtecting your intellectual property 235\u003c\/p\u003e \u003cp\u003eWhen Crowds Attack: Dealing with Angry Crowds 236\u003c\/p\u003e \u003cp\u003eAssessing the situation 236\u003c\/p\u003e \u003cp\u003eHandling a discontented worker 237\u003c\/p\u003e \u003cp\u003eRecognising structural problems 238\u003c\/p\u003e \u003cp\u003eManaging the public relations problem 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Learning on the Job 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFollowing the Cycle of Continuous Improvement 242\u003c\/p\u003e \u003cp\u003eUsing the Cycle in Crowdsourcing 244\u003c\/p\u003e \u003cp\u003eAnticipating trouble 245\u003c\/p\u003e \u003cp\u003eKeeping an eye out for stumbling blocks 245\u003c\/p\u003e \u003cp\u003eReading the signs from the crowd 249\u003c\/p\u003e \u003cp\u003eHandling the Unexpected 249\u003c\/p\u003e \u003cp\u003eAccepting bad results 250\u003c\/p\u003e \u003cp\u003eStopping, revising and restarting 250\u003c\/p\u003e \u003cp\u003eDemanding a refund 251\u003c\/p\u003e \u003cp\u003ePaying and trashing 252\u003c\/p\u003e \u003cp\u003eLowering the Stakes with a Pilot Run 253\u003c\/p\u003e \u003cp\u003eAdapting a Crowdfunding Campaign According to Results 254\u003c\/p\u003e \u003cp\u003eChanging the means and the message 255\u003c\/p\u003e \u003cp\u003eChanging your platform 255\u003c\/p\u003e \u003cp\u003eChanging the goal 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Getting All You Can Get from the Crowd 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Combining Microtasks and Preparing Workflow 259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscerning the Difference between Parallel and Serial Microtasks 260\u003c\/p\u003e \u003cp\u003eDoing the job all at once: Parallel tasks 261\u003c\/p\u003e \u003cp\u003ePutting one thing after another: Serial tasks 262\u003c\/p\u003e \u003cp\u003eMinimising Error 265\u003c\/p\u003e \u003cp\u003eAppreciating the value of serial tasks 265\u003c\/p\u003e \u003cp\u003eDuplicating parallel tasks 266\u003c\/p\u003e \u003cp\u003eWorking through an Example: Devising Workflow and Making Decisions in Mechanical Turk 267\u003c\/p\u003e \u003cp\u003eStarting with parallel tasks 269\u003c\/p\u003e \u003cp\u003eAdvancing to serial tasks 270\u003c\/p\u003e \u003cp\u003eCombining parallel and serial tasks 270\u003c\/p\u003e \u003cp\u003eGoing for Gold: The Many Benefits of Workflow 271\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Crowd Reporting: Using the Crowd to Gather Information and News 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Why People Use Crowd Reporting 274\u003c\/p\u003e \u003cp\u003eSorting Eight Billion Stories 274\u003c\/p\u003e \u003cp\u003eHelping the crowd focus 275\u003c\/p\u003e \u003cp\u003eCombining amateurs and experts 275\u003c\/p\u003e \u003cp\u003eGathering Information Geographically with Ushahidi 277\u003c\/p\u003e \u003cp\u003eRallying the crowd to Ushahidi 279\u003c\/p\u003e \u003cp\u003eDeploying Ushahidi 279\u003c\/p\u003e \u003cp\u003eSummarising the results 280\u003c\/p\u003e \u003cp\u003eGetting the Benefits while Avoiding the Perils of Crowd Reporting 281\u003c\/p\u003e \u003cp\u003eUnderstanding the nature of the crowd 282\u003c\/p\u003e \u003cp\u003eKnowing who’s talking: The crowd effect 284\u003c\/p\u003e \u003cp\u003eKnowing what the crowd believes: Gresham’s Law 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Initiating Innovation 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the Forms of Innovation Crowdsourcing 288\u003c\/p\u003e \u003cp\u003eAsking for a Little Insight: Classes of Innovation 290\u003c\/p\u003e \u003cp\u003eCrowdsourcing for novelty 290\u003c\/p\u003e \u003cp\u003eCrowdsourcing for improvement 291\u003c\/p\u003e \u003cp\u003eCrowdsourcing for advantage 292\u003c\/p\u003e \u003cp\u003ePlanning for Innovation 292\u003c\/p\u003e \u003cp\u003ePlanning for new ideas 293\u003c\/p\u003e \u003cp\u003eBringing the unexpected into your plan with a crowdcontest 294\u003c\/p\u003e \u003cp\u003eRunning with the Right Crowd 299\u003c\/p\u003e \u003cp\u003eKnowing the different types of crowd 299\u003c\/p\u003e \u003cp\u003eMatching your plans with the best crowd 300\u003c\/p\u003e \u003cp\u003eBuilding New Products and Services with Co-creation 303\u003c\/p\u003e \u003cp\u003eGenerating ideas and defining products 304\u003c\/p\u003e \u003cp\u003eDesigning with the crowd 305\u003c\/p\u003e \u003cp\u003eTesting, testing, testing 305\u003c\/p\u003e \u003cp\u003eGiving the product to the world 306\u003c\/p\u003e \u003cp\u003eConsidering an Example: Restructuring a Business with InnoCentive 306\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Preparing Your Organisation 309\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFocusing on Crowdsourcing Elements of Processes 310\u003c\/p\u003e \u003cp\u003ePlanning for the Future 312\u003c\/p\u003e \u003cp\u003eNavigating a Trial Run 313\u003c\/p\u003e \u003cp\u003eBuilding Commitment 314\u003c\/p\u003e \u003cp\u003eKnowing the Limits 315\u003c\/p\u003e \u003cp\u003eBracing for the Unknowns 316\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 317\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Following the Future of Crowdsourcing: Ten (Or So) Websites to Watch 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscovering the State of Crowdsourcing: Crowdsourcing.org 320\u003c\/p\u003e \u003cp\u003eReading the Morning News: Daily Crowdsource 321\u003c\/p\u003e \u003cp\u003eGetting the European Perspective: crowdsourcingblog.de 321\u003c\/p\u003e \u003cp\u003eMeeting the Leaders: CrowdConf and Crowdopolis 322\u003c\/p\u003e \u003cp\u003eTracking Equity Crowdfunding: Crowdcube and Indiegogo 323\u003c\/p\u003e \u003cp\u003eMonitoring the Growth of the Global Crowd: Clickworker and Trabajo 324\u003c\/p\u003e \u003cp\u003eExpanding the Scope of Crowdcontests: Kaggle 325\u003c\/p\u003e \u003cp\u003ePromoting Innovation: AHHHA and Innovation Exchange 326\u003c\/p\u003e \u003cp\u003eBuilding New Microtasking Platforms: MobileWorks and Tagasauris 326\u003c\/p\u003e \u003cp\u003eMacrotasking in the Boardroom: 10EQS 327\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Ten Best Practices to Adopt 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDoing Things Step by Step 329\u003c\/p\u003e \u003cp\u003eCopying What Others Have Done 330\u003c\/p\u003e \u003cp\u003ePaying Attention to the Price 331\u003c\/p\u003e \u003cp\u003eTalking with Your Crowd 331\u003c\/p\u003e \u003cp\u003eListening to the Crowd 332\u003c\/p\u003e \u003cp\u003eUsing Social Media 332\u003c\/p\u003e \u003cp\u003ePublicising Accomplishments 333\u003c\/p\u003e \u003cp\u003eBringing the Crowd into the Decisions 333\u003c\/p\u003e \u003cp\u003eDoing the Same Job Two Ways 334\u003c\/p\u003e \u003cp\u003eGiving a Gift to the Crowd 334\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22: Ten Success Stories 335\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating the SXSW Festival T-shirt 335\u003c\/p\u003e \u003cp\u003eDeveloping Smith \u0026amp; Kraus’s Mobile App 336\u003c\/p\u003e \u003cp\u003eSpending Time with Mr Bentham 337\u003c\/p\u003e \u003cp\u003eGenerating a New Movie Recommendation Method for Netflix 338\u003c\/p\u003e \u003cp\u003eBuilding a National Treasure Trove 338\u003c\/p\u003e \u003cp\u003eRunning a Video Campaign for Audio-Technica 339\u003c\/p\u003e \u003cp\u003eGetting USA Today on Mobile Phones 339\u003c\/p\u003e \u003cp\u003eAnalysing Viruses with Foldit 340\u003c\/p\u003e \u003cp\u003eWriting Descriptions for Magnum Photos 341\u003c\/p\u003e \u003cp\u003eSetting up Coffee Joulie with the Crowd’s Backing 342\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23: Ten Crowdsourcing Blunders to Avoid 343\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThinking Crowdsourcing Is Easy 343\u003c\/p\u003e \u003cp\u003eFailing to Review the Work of the Crowd 344\u003c\/p\u003e \u003cp\u003eNot Knowing Who’s in the Crowd 345\u003c\/p\u003e \u003cp\u003eFailing to Do a Trial Run 346\u003c\/p\u003e \u003cp\u003ePutting the Crowdsourcing Ahead of the Job 347\u003c\/p\u003e \u003cp\u003eLosing Your Reputation 348\u003c\/p\u003e \u003cp\u003eHiding from the Crowd 349\u003c\/p\u003e \u003cp\u003eAssuming That All Crowdworkers Understand 350\u003c\/p\u003e \u003cp\u003eHaving Too Much Faith in the Market 351\u003c\/p\u003e \u003cp\u003eIndex 353\u003c\/p\u003e \u003cp\u003e\"This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing.\" (\u003ci\u003eFrost Magazine,\u003c\/i\u003e June 2013)\u003c\/p\u003e \u003cp\u003e\"David Alan Grier's book is both a good starting point for the uninitiated as well as useful reference guide to those who are already part of the crowd.\" (B2B Marketing.net, May 2013)\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDavid Alan Grier\u003c\/b\u003e is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society. \u003c\/p\u003e  \u003cp\u003e\u003cb\u003eLearn how to harness people power for an unbeatable competitive edge!\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNetflix used it to improve its ability to predict customers’ movie ratings. L’Oreal used it to create a television advert for a tiny fraction of what it would’ve cost ordinarily. Dell used it to generate thousands of new product ideas and improvements. And now in \u003ci\u003eCrowdsourcing For Dummies\u003c\/i\u003e, David Alan Grier demonstrates how you can tap into the awesome power of the crowd. Discover how to use crowdsourcing to solve complex business problems and complete difficult tasks, supercharge innovation and new product development, build brand identity and boost productivity and profits.  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003e\u003ci\u003eHit the ground running – quickly get up to speed on basic crowdsourcing concepts and technologies and discover how to develop a surefire crowdsourcing strategy\u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eKnow your options – find out about all forms of crowdsourcing, including crowdcontests, crowdfunding, macrotasking, microtasking and self-organised crowds\u003c\/li\u003e  \u003cli\u003eLocate the best crowdsourcing platforms – know where to look for your crowd, identify the right audience and promote your project to them\u003c\/li\u003e \u003cli\u003eManage your crowd with confidence – find out how to communicate with your crowd and keep them interested and motivated \u003c\/li\u003e \u003cli\u003eKeep the wheels spinning – learn how to manage the crowdsourcing process, and troubleshoot common problems\u003c\/li\u003e \u003cli\u003eGet in with the in-crowd – learn from ten of the best crowdsourcing success stories \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003e Open the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eWays to make crowdsourcing work for your business\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eThe lowdown on conducting market research and analysing data \u003c\/li\u003e\n\u003cli\u003eHow to raise funds through a crowdfunding project\u003c\/li\u003e \u003cli\u003eTechniques for engaging people with your company or product\u003c\/li\u003e \u003cli\u003eAdvice on designing tasks for your crowd to tackle\u003c\/li\u003e \u003cli\u003ePointers for finding the perfect platform and audience\u003c\/li\u003e \u003cli\u003eHow to keep your crowd motivated\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989009219813,"sku":"NP9781119940401","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119940401.jpg?v=1761782416","url":"https:\/\/k12savings.com\/es\/products\/crowdsourcing-for-dummies-isbn-9781119940401","provider":"K12savings","version":"1.0","type":"link"}