{"product_id":"cross-cultural-selling-for-dummies-isbn-9780470377017","title":"Cross-Cultural Selling For Dummies","description":"Want to reach out to multicultural customers? \u003ci\u003eCross-Cultural Selling For Dummies\u003c\/i\u003e is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.  \u003cp\u003eThis practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReach out to multicultural customers\u003c\/li\u003e \u003cli\u003eDevelop strong relationships\u003c\/li\u003e \u003cli\u003eAdapt your sales presentations and techniques\u003c\/li\u003e \u003cli\u003eClear language barriers\u003c\/li\u003e \u003cli\u003eBoost your street cred\u003c\/li\u003e \u003cli\u003ePresent appealing financing options\u003c\/li\u003e \u003cli\u003eCreate a foundation for long-term success\u003c\/li\u003e \u003cli\u003eHandle negotiations with skilled hagglers\u003c\/li\u003e \u003cli\u003eRecognize and overcome objections\u003c\/li\u003e \u003cli\u003eAdopt techniques to close the sale\u003c\/li\u003e \u003cli\u003eCreate a strong referral base\u003c\/li\u003e \u003cli\u003eAvoid cultural conflicts\u003c\/li\u003e \u003cli\u003eMaintain a diverse sales team\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. \u003ci\u003eCross-Cultural Selling For Dummies\u003c\/i\u003e shows you how!\u003c\/p\u003e  \u003cb\u003eIntroduction.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePart I: Mastering the Multicultural Mind-Set.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Expanding Your Market.\u003c\/p\u003e \u003cp\u003eChapter 2: Realizing the Incredible Untapped Potential of the Multicultural Market.\u003c\/p\u003e \u003cp\u003eChapter 3: Assessing Your Cross-Cultural Sales Readiness.\u003c\/p\u003e \u003cp\u003eChapter 4: Developing Cross-Cultural Competency.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Multicultural Marketing and Beyond.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Building a Marketing Campaign with Global Appeal.\u003c\/p\u003e \u003cp\u003eChapter 6: Developing a Comprehensive Program.\u003c\/p\u003e \u003cp\u003eChapter 7: Building Your Diversity-Friendly Place of Business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: A Crash Course in Cross-Cultural Sales.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Mastering the Meet and Greet.\u003c\/p\u003e \u003cp\u003eChapter 9: Building Rapport with Culturally Diverse Clientele.\u003c\/p\u003e \u003cp\u003eChapter 10: Investigating Needs and Probing for Buying Signals.\u003c\/p\u003e \u003cp\u003eChapter 11: Adapting Your Sales Presentation and Techniques.\u003c\/p\u003e \u003cp\u003eChapter 12: Closing the Sale with Diverse Clients.\u003c\/p\u003e \u003cp\u003eChapter 13: Negotiating with Natural-Born Hagglers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Taking Your Game to the Next Level.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Tweaking Your Customer-Service Skills.\u003c\/p\u003e \u003cp\u003eChapter 15: Generating Word-of-Mouth Referrals.\u003c\/p\u003e \u003cp\u003eChapter 16: Building, Managing, and Retaining a Diverse Sales Team.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Myths about Customers from Other Cultures.\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Common Stereotypes of Americans.\u003c\/p\u003e \u003cp\u003eAppendix: Culture-Specifi c Insiders Information.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e  \u003cb\u003eMichael Soon Lee, MBA,\u003c\/b\u003e is a nationally recognized expert in selling and marketing to multicultural customers. He is a diversity consultant and speaker, an award-winning salesperson, and the author of several books.  \u003cp\u003e\u003cb\u003eRalph R. Roberts\u003c\/b\u003e is an award-winning and internationally acclaimed real estate agent, speaker, sales coach, consultant, and author.\u003c\/p\u003e  \u003cp\u003eAppeal to the multicultural market and send your sales soaring\u003c\/p\u003e \u003cp\u003eWant to reach out to customers from other cultures? This practical, easy-to-understand guide shows you how to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eAdapt to multicultural markets — measure the purchasing power of other cultures and change the way you market and sell\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDevelop a marketing campaign with wide appeal — do your research, pick the right media, tune your materials to your market, and establish a presence in the community\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuild rapport with culturally diverse clients — identify generational differences, pronounce names correctly, and determine customer motivation\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdapt your sales presentation and techniques — clear language barriers, boost your street cred, and present financing options in ways that appeal to your multicultural clientele\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eClose the sale — recognize and overcome objections, handle negotiations with skilled hagglers, and head off potential buyer's remorse\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCreate a foundation for long-term success — excel at customer service, create a strong referral base, and maintain a diverse sales team\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eSix steps to a multicultural mindset\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips for overcoming stereotypes\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eStrategies for sizing up your competition\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGuidelines for building a diversity-friendly business\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips for adapting your product line\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDo's and don'ts for meeting and greeting\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe most common buying signals\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCulture-specific insiders information\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eStrategies for generating referrals\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989008892133,"sku":"NP9780470377017","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470377017.jpg?v=1761782413","url":"https:\/\/k12savings.com\/es\/products\/cross-cultural-selling-for-dummies-isbn-9780470377017","provider":"K12savings","version":"1.0","type":"link"}