{"product_id":"critical-media-studies-isbn-9781394240340","title":"Critical Media Studies","description":"\u003cp\u003e\u003cb\u003eMaster the critical tools for understanding media in today’s fast-evolving digital landscape\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCritical Media Studies: An Introduction for the Digital Age\u003c\/i\u003e provides students with a powerful framework for analyzing the impact of media on knowledge, attitudes, and behaviors. In a world increasingly shaped by digital technologies and personalized information feeds, this leading textbook supplies the theoretical tools and knowledge to understand how media influence individuals and society. \u003c\/p\u003e\u003cp\u003eWith an interdisciplinary approach, Brian L. Ott and Robert L. Mack explore media’s role as a powerful socializing force, addressing the key areas of media technologies, industries, messages, and audiences. Each section delves into distinct critical perspectives, such as Marxist, feminist, and queer analysis, alongside exclusive chapters on pragmatic and erotic approaches. \u003c\/p\u003e\u003cp\u003eThe fourth edition includes significant updates, including a detailed examination of the ecological impact of digital media and unique engagement with Byung-Chul Han’s philosophy. Throughout this edition, revised chapters incorporate contemporary examples, cutting-edge pedagogical features, timely discussion of global trends, and much more. \u003c\/p\u003e\u003cp\u003eIdeal for both undergraduate and graduate students, \u003ci\u003eCritical Media Studies\u003c\/i\u003e is perfect for courses in Media Studies, Communication, and Digital Media programs. Whether in introductory or advanced classes, students will find the text invaluable for fostering critical thinking, media literacy, and informed citizenship. Covering both introductory and advanced topics, it is also a valuable reference for scholars, media professionals, and those in communication-related fields. \u003c\/p\u003e\u003cp\u003eAbout the Authors vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAbout the Companion Website xi\u003c\/p\u003e \u003cp\u003e1 Introducing Critical Media Studies 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Media Technologies: An Ecological Perspective 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Ecological Analysis 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Media Industries: Marxist, Organizational, and Pragmatic Perspectives 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 Marxist Analysis 63\u003c\/p\u003e \u003cp\u003e4 Organizational Analysis 101\u003c\/p\u003e \u003cp\u003e5 Pragmatic Analysis 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Rhetorical Analysis 161\u003c\/p\u003e \u003cp\u003e7 Cultural Analysis 189\u003c\/p\u003e \u003cp\u003e8 Psychoanalytic Analysis 219\u003c\/p\u003e \u003cp\u003e9 Feminist Analysis 251\u003c\/p\u003e \u003cp\u003e10 Queer Analysis 277\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Media Audiences: Reception, Sociological, and Erotic Perspectives 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Reception Analysis 309\u003c\/p\u003e \u003cp\u003e12 Sociological Analysis 333\u003c\/p\u003e \u003cp\u003e13 Erotic Analysis 357\u003c\/p\u003e \u003cp\u003e14 Conclusion: The Partial Pachyderm 385\u003c\/p\u003e \u003cp\u003eAppendix: Sample Student Essays 399\u003c\/p\u003e \u003cp\u003eGlossary 431\u003c\/p\u003e \u003cp\u003eIndex 441\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBRIAN L. OTT\u003c\/b\u003e is Distinguished Professor of Media and Communication at Missouri State University. He has been studying the interplay between rhetoric and media for more than 25 years, during which time he has authored more than 100 books, essays, and op-eds addressing the evolving nature of communication in the digital era. His insights have been featured in major publications such as \u003ci\u003eThe New York Times\u003c\/i\u003e and \u003ci\u003eThe Washington Post\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eROBERT L. MACK\u003c\/b\u003e is Associate Teaching Professor and Honors Faculty Fellow at Barrett, the Honors College at Arizona State University. In addition to teaching the college’s signature seminar, The Human Event, he also specializes in media studies, rhetoric, and psychoanalysis. His research has been published in respected journals including \u003ci\u003eJournal of the Fantastic in the Arts\u003c\/i\u003e and \u003ci\u003eThe Journal of Religion and Communication\u003c\/i\u003e.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster the critical tools for understanding media in today’s fast-evolving digital landscape\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCritical Media Studies: An Introduction for the Digital Age\u003c\/i\u003e provides students with a powerful framework for analyzing the impact of media on knowledge, attitudes, and behaviors. In a world increasingly shaped by digital technologies and personalized information feeds, this leading textbook supplies the theoretical tools and knowledge to understand how media influence individuals and society. \u003c\/p\u003e\u003cp\u003eWith an interdisciplinary approach, Brian L. Ott and Robert L. Mack explore media’s role as a powerful socializing force, addressing the key areas of media technologies, industries, messages, and audiences. Each section delves into distinct critical perspectives, such as Marxist, feminist, and queer analysis, alongside exclusive chapters on pragmatic and erotic approaches. \u003c\/p\u003e\u003cp\u003eThe fourth edition includes significant updates, including a detailed examination of the ecological impact of digital media and unique engagement with Byung-Chul Han’s philosophy. Throughout this edition, revised chapters incorporate contemporary examples, cutting-edge pedagogical features, timely discussion of global trends, and much more. \u003c\/p\u003e\u003cp\u003eIdeal for both undergraduate and graduate students, \u003ci\u003eCritical Media Studies\u003c\/i\u003e is perfect for courses in Media Studies, Communication, and Digital Media programs. Whether in introductory or advanced classes, students will find the text invaluable for fostering critical thinking, media literacy, and informed citizenship. Covering both introductory and advanced topics, it is also a valuable reference for scholars, media professionals, and those in communication-related fields.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989006663909,"sku":"NP9781394240340","price":47.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394240340.jpg?v=1761782408","url":"https:\/\/k12savings.com\/es\/products\/critical-media-studies-isbn-9781394240340","provider":"K12savings","version":"1.0","type":"link"}