{"product_id":"critical-corporate-communications-isbn-9780470847633","title":"Critical Corporate Communications","description":"Critical Corporate Communications :A Best Practice Blueprint\u003cbr\u003e Naomi Langford-Wood and Brian Salter\u003cbr\u003e A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.\u003cbr\u003e Author:\u003cbr\u003e Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.\u003cbr\u003e Readership:\u003cbr\u003e Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.\u003cbr\u003e ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002 Series Foreword by Digby Jones.\u003cbr\u003e \u003cbr\u003e About the Authors.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e One: What's It All About?-Communications and Language.\u003cbr\u003e \u003cbr\u003e Mind your language.\u003cbr\u003e \u003cbr\u003e Two: The Board.\u003cbr\u003e \u003cbr\u003e The chairman who chose what not to communicate.\u003cbr\u003e \u003cbr\u003e Three: Internal Communications.\u003cbr\u003e \u003cbr\u003e Human remains.\u003cbr\u003e \u003cbr\u003e A typical employee survey.\u003cbr\u003e \u003cbr\u003e Strategising your communications.\u003cbr\u003e \u003cbr\u003e Don't shoot the messenger.\u003cbr\u003e \u003cbr\u003e Shhh! Keep it quiet.\u003cbr\u003e \u003cbr\u003e Causes of ineffective communications.\u003cbr\u003e \u003cbr\u003e The cultural divide.\u003cbr\u003e \u003cbr\u003e How good a communicator are you?\u003cbr\u003e \u003cbr\u003e Four: SWOT Analysis.\u003cbr\u003e \u003cbr\u003e Strengths.\u003cbr\u003e \u003cbr\u003e Weaknesses.\u003cbr\u003e \u003cbr\u003e Opportunities.\u003cbr\u003e \u003cbr\u003e Threats.\u003cbr\u003e \u003cbr\u003e Five: External Audiences.\u003cbr\u003e \u003cbr\u003e Customers and clients.\u003cbr\u003e \u003cbr\u003e Suppliers.\u003cbr\u003e \u003cbr\u003e Owners and shareholders.\u003cbr\u003e \u003cbr\u003e Corporate affairs.\u003cbr\u003e \u003cbr\u003e Community relations.\u003cbr\u003e \u003cbr\u003e The media.\u003cbr\u003e \u003cbr\u003e Six: Crisis Communications.\u003cbr\u003e \u003cbr\u003e How Camelot's numbers finally came up.\u003cbr\u003e \u003cbr\u003e Coping with a crisis - or a scandal.\u003cbr\u003e \u003cbr\u003e Seven: Means of Communication.\u003cbr\u003e \u003cbr\u003e Ways and means.\u003cbr\u003e \u003cbr\u003e Events.\u003cbr\u003e \u003cbr\u003e Telecommunications.\u003cbr\u003e \u003cbr\u003e Print.\u003cbr\u003e \u003cbr\u003e Eight: Electronic Communication.\u003cbr\u003e \u003cbr\u003e E-mail.\u003cbr\u003e \u003cbr\u003e Bulletin boards.\u003cbr\u003e \u003cbr\u003e Intranets and extranets.\u003cbr\u003e \u003cbr\u003e Nine: Communication Audits.\u003cbr\u003e \u003cbr\u003e Extracts from communication audits 156.\u003cbr\u003e \u003cbr\u003e Ten Sounding Off.\u003cbr\u003e \u003cbr\u003e Index. \"..advice for directors under fire...\" (Kent Director, 1 July 2002)\u003cbr\u003e \u003cbr\u003e \"...this book, produced in collaboration with the CBI, is a useful beginner's guide with some sensible advice...\" (Management Today, January 2003)\u003cbr\u003e \u003cbr\u003e \"...this book is a best practice blueprint, loaded with practical advice and case studies, mostly British...\" (Business Plus, February 2003)  \u003cp\u003e\u003cstrong\u003eBrian\u003c\/strong\u003e spent many years as a professional broadcaster and presenter with the BBC World Service and Radio 4. He was also head of communications at the Institute of Directors (IOD). Naomi is a serial entrepreneur and business writer. They are both founders of the Association of eBusiness Professionals, as well as Fellows of the Royal Society of Arts Manufacturers (RSA) and the IOD. They have co-written over 15 books and are much in demand as public speakers.\u003c\/p\u003e Effective communication lies at the heart of every successful business. All good communication involves an efficient exchange of information, both internally and externally. In addition, knowing what and how to convey a message is equally important. Proliferating methods of communication, e.g. email, fax, mobile, Internet, telephone, verbal and non-verbal exchanges, widen the range of choices, and also increase the chances of choosing an inappropriate channel for getting your message across.\u003cbr\u003e \u003cbr\u003e Real-life examples illustrate best and worst practice in communication. A communications audit is also provided, looking in detail at which forms of communication currently work, where information is drawn from and its credibility and the use of different channels. The audit will most importantly provide a benchmark for companies to calibrate their present and future success. A sample audit response is also included.\u003cbr\u003e \u003cbr\u003e Mid- to senior level executives, owner-managers, consultants, trainers and advisers will find this an indispensable guide.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989006172389,"sku":"NP9780470847633","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470847633.jpg?v=1761782405","url":"https:\/\/k12savings.com\/es\/products\/critical-corporate-communications-isbn-9780470847633","provider":"K12savings","version":"1.0","type":"link"}