{"product_id":"crisis-ahead-isbn-9781529361421","title":"Crisis Ahead","description":"\u003ci\u003e“Crisis Ahead \u003c\/i\u003eis the \u003cb\u003eultimate and invaluable survival guide for business executives\u003c\/b\u003e who are knee-deep in a crisis and a handy reference book for company officials who want to prepare for the inevitable. “ —\u003ci\u003eMitchell E. Marovitz, Ph.D., APR, Fellow PRSA; Chair, Public Relations Program Business and Management Department, The Graduate School University of Maryland Global Campus\u003c\/i\u003e\u003cbr\u003e  \u003cbr\u003e\u003cb\u003eThree Key Questions\u003c\/b\u003e\u003cbr\u003e How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media?\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhen, Not If, a Crisis Will Hit \u003c\/b\u003e\u003cbr\u003e This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. \u003cbr\u003e  \u003cbr\u003e\u003cb\u003eThe COVID-19 Pandemic\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCrisis Ahead \u003c\/i\u003eincludes a discussion of the early crisis management lessons that can be learned from how the government is responding to the pandemic national health emergency and advice on to deliver bad news to employees about the impact the COVID-19 pandemic is having on companies and organizations.\u003cbr\u003e  \u003cbr\u003e\u003cb\u003eTest Your Crisis Plan\u003c\/b\u003e\u003cbr\u003e While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout \u003ci\u003eCrisis Ahead \u003c\/i\u003eattest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWho Should Read \u003ci\u003eCrisis Ahead\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCrisis Ahead \u003c\/i\u003eis for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. \u003cbr\u003e  \u003cbr\u003e\u003cb\u003eThe Need for Speed\u003c\/b\u003e\u003cbr\u003e This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. \u003cbr\u003e  \u003cbr\u003e\u003cb\u003eStories about Apple, Disney, Starbucks, and More\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCrisis Ahead\u003c\/i\u003e includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and Elon Musk - have prepared for, created, managed, and communicated about crisis situations.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Nicholas Brealey","offers":[{"title":"Default Title","offer_id":44895239536869,"sku":"NP9781529361421","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_c59aea24-8e07-4b74-b63f-1baebd2d39cf.jpg?v=1773101494","url":"https:\/\/k12savings.com\/es\/products\/crisis-ahead-isbn-9781529361421","provider":"K12savings","version":"1.0","type":"link"}