{"product_id":"creative-thinking-for-dummies-isbn-9781118381571","title":"Creative Thinking For Dummies","description":"\u003cb\u003eCreative thinking made easy\u003c\/b\u003e  \u003cp\u003eBeing creative can be tough - and trying to come up with great ideas under pressure can leave the great ideas under wraps! \u003ci\u003eCreative Thinking For Dummies\u003c\/i\u003e helps you apply creative thinking techniques to everything you touch, whether it's that novel you have inside you or the new business idea you've had that will make you the next hot entrepreneur ??? or anything in between.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCreative Thinking For Dummies\u003c\/i\u003e is a practical, hands-on guide packed with techniques and examples of different ways to think creatively. It covers a range of techniques, including brainstorming, lateral thinking, mind mapping, synectics, drawing and doodling your way to great ideas, meditation and visualization, word and language games, and divergent thinking.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSee the world in a different way, and realise that you are surrounded by creative inspiration\u003c\/li\u003e \u003cli\u003eBrainstorm new ideas successfully and try out some lateral thinking exercises\u003c\/li\u003e \u003cli\u003eOpen your mind to a new way of thinking and nail down those great ideas\u003c\/li\u003e \u003cli\u003eDiscover creative thinking techniques using games, words, drawings, and storytelling\u003c\/li\u003e \u003cli\u003eLet creativity enhance all aspects of your life, whether developing your personal skills, becoming more professionally effective, or using creative thinking techniques to help your children develop their creative minds\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou'll soon discover that everybody, including you, has a wealth of creative potential within—you just need to tap into it!\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eConventions Used in This Book 2\u003c\/p\u003e \u003cp\u003eWhat You’re Not to Read 2\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 3\u003c\/p\u003e \u003cp\u003eHow This Book Is Organised 3\u003c\/p\u003e \u003cp\u003ePart I: Laying the Foundations: Understanding Creativity 3\u003c\/p\u003e \u003cp\u003ePart II: Preparing Yourself: Creating Your Creative Mindset 4\u003c\/p\u003e \u003cp\u003ePart III: Getting Creative – The Practical Stuff 4\u003c\/p\u003e \u003cp\u003ePart IV: Applying Creativity to Your Life 4\u003c\/p\u003e \u003cp\u003ePart V: The Part of Tens 4\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 5\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Laying the Foundations: Understanding Creativity 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: So What Is Creativity?\u003c\/b\u003e \u003cb\u003e9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeeing Creativity Everywhere 9\u003c\/p\u003e \u003cp\u003eSpotting obvious signs of creativity 10\u003c\/p\u003e \u003cp\u003eNoticing less obvious signs of creativity 11\u003c\/p\u003e \u003cp\u003eFinding Curious Ways to Fulfil Your Curiosity 12\u003c\/p\u003e \u003cp\u003eReconciling paradoxes and juxtapositions 13\u003c\/p\u003e \u003cp\u003eCombining the familiar and the strange 13\u003c\/p\u003e \u003cp\u003eEntwining the tangible and the elusive 14\u003c\/p\u003e \u003cp\u003eExperiencing the seductive and the scary 14\u003c\/p\u003e \u003cp\u003eAdapting Strategies to Help You Survive in the Creative World 15\u003c\/p\u003e \u003cp\u003eEmulating child’s play 16\u003c\/p\u003e \u003cp\u003eRecognising creativity as a necessity – not a luxury 16\u003c\/p\u003e \u003cp\u003eAppreciating creativity as your lifeblood 17\u003c\/p\u003e \u003cp\u003eGetting into a Creative Frame of Mind 18\u003c\/p\u003e \u003cp\u003eConverging and diverging 18\u003c\/p\u003e \u003cp\u003eStorming ahead 19\u003c\/p\u003e \u003cp\u003eBeing physically passive but mentally active 20\u003c\/p\u003e \u003cp\u003eBeing physically active and mentally alert 20\u003c\/p\u003e \u003cp\u003eProgramming Yourself for Creativity with Neuro-linguistic Programming 21\u003c\/p\u003e \u003cp\u003eFighting through Uncreative Times 24\u003c\/p\u003e \u003cp\u003eBeing stuck 25\u003c\/p\u003e \u003cp\u003eGetting unstuck 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Living in a World of Creativity\u003c\/b\u003e \u003cb\u003e27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSearching for Spiritual Expression 28\u003c\/p\u003e \u003cp\u003eEmbodying spirituality and knowledge in architecture 28\u003c\/p\u003e \u003cp\u003eConnecting body, mind and spirit 29\u003c\/p\u003e \u003cp\u003eMeeting the Muses 29\u003c\/p\u003e \u003cp\u003eMusing with Greeks and Romans 30\u003c\/p\u003e \u003cp\u003eMeeting modern muses 31\u003c\/p\u003e \u003cp\u003eFinding your own muse 31\u003c\/p\u003e \u003cp\u003eTuning In with Music and Creativity 32\u003c\/p\u003e \u003cp\u003eChallenging the Status Quo with Creative Thinking 35\u003c\/p\u003e \u003cp\u003ePlaying a revolutionary role 35\u003c\/p\u003e \u003cp\u003eWorking within the system 36\u003c\/p\u003e \u003cp\u003eCreating political art 37\u003c\/p\u003e \u003cp\u003eConnecting Religion, Politics and Creativity 38\u003c\/p\u003e \u003cp\u003ePomp and propaganda 38\u003c\/p\u003e \u003cp\u003eNudge – when politicians get ideas 39\u003c\/p\u003e \u003cp\u003eShedding Light on the Dark Side of Creativity 43\u003c\/p\u003e \u003cp\u003eLimiting beliefs 43\u003c\/p\u003e \u003cp\u003eGenerating energy and ignoring burn-out 45\u003c\/p\u003e \u003cp\u003eMelding creativity and personality 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Exploring the Creative Mindset 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeing Creative – All the Time 50\u003c\/p\u003e \u003cp\u003eRealising that you can’t not be creative 50\u003c\/p\u003e \u003cp\u003eExhibiting everyday creativity 51\u003c\/p\u003e \u003cp\u003eKnowing creativity when you see it 51\u003c\/p\u003e \u003cp\u003eHaving the creative touch 52\u003c\/p\u003e \u003cp\u003eKnowing the Moment versus Knowing the Outcome 53\u003c\/p\u003e \u003cp\u003eA change is as good as a rest 53\u003c\/p\u003e \u003cp\u003eAnd a rest is as good as a change 54\u003c\/p\u003e \u003cp\u003eExploring Different States of Consciousness 54\u003c\/p\u003e \u003cp\u003eMemories, dreams and reflections 54\u003c\/p\u003e \u003cp\u003eDaydreams, sleep and meditation 56\u003c\/p\u003e \u003cp\u003eBeing wide awake and curious 58\u003c\/p\u003e \u003cp\u003eAltered states – sex, drugs and rock ’n’ roll 59\u003c\/p\u003e \u003cp\u003eExploring the subconscious 60\u003c\/p\u003e \u003cp\u003eUnderstanding Different People and Different Kinds of Creativity 62\u003c\/p\u003e \u003cp\u003eJung’s theories and the foundations of modern personality assessment 62\u003c\/p\u003e \u003cp\u003eConvergent and divergent thinking 66\u003c\/p\u003e \u003cp\u003eGender 66\u003c\/p\u003e \u003cp\u003eAge 67\u003c\/p\u003e \u003cp\u003eCreativity across cultures 67\u003c\/p\u003e \u003cp\u003eBeyond the five senses 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Preparing Yourself: Creating Your Creative Mindset 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Preparing to Be Creative 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the Creative Process 74\u003c\/p\u003e \u003cp\u003eOpening up to ideas and originality 74\u003c\/p\u003e \u003cp\u003eClosing down to solve a problem 74\u003c\/p\u003e \u003cp\u003eChanging your mind for a different perspective 75\u003c\/p\u003e \u003cp\u003eCapturing Your First Ideas 75\u003c\/p\u003e \u003cp\u003eGetting into the Right Space – Mentally and Physically 76\u003c\/p\u003e \u003cp\u003eGetting in the mood 76\u003c\/p\u003e \u003cp\u003eSetting the scene 77\u003c\/p\u003e \u003cp\u003eFlying Solo versus Working in Teams 83\u003c\/p\u003e \u003cp\u003eWorking alone 84\u003c\/p\u003e \u003cp\u003eWorking together 84\u003c\/p\u003e \u003cp\u003eHaving it both ways 86\u003c\/p\u003e \u003cp\u003eAssessing Outcomes 87\u003c\/p\u003e \u003cp\u003eDid it work? 89\u003c\/p\u003e \u003cp\u003eWhat to do next 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Committing to Creativity 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Continuously – Keeping the Tap Running 94\u003c\/p\u003e \u003cp\u003eBeing creative for a living 94\u003c\/p\u003e \u003cp\u003eStressing about creativity 95\u003c\/p\u003e \u003cp\u003eAchieving the magic 10,000 hours 96\u003c\/p\u003e \u003cp\u003ePreparing for good results 96\u003c\/p\u003e \u003cp\u003eLiving Like Leonardo – Working with Creative Continuity 97\u003c\/p\u003e \u003cp\u003eBeing insatiably curious – curiosità 98\u003c\/p\u003e \u003cp\u003eTesting knowledge through experience – demostrazione 101\u003c\/p\u003e \u003cp\u003eRefining the senses – sensazione 103\u003c\/p\u003e \u003cp\u003eEmbracing ambiguity – sfumato 105\u003c\/p\u003e \u003cp\u003eBalancing art and science – arte\/scienza 106\u003c\/p\u003e \u003cp\u003eCultivating the finer aspects of life – corporalita 107\u003c\/p\u003e \u003cp\u003eConnecting everything – connessione 109\u003c\/p\u003e \u003cp\u003eExperiencing a Creative Burst 110\u003c\/p\u003e \u003cp\u003eLighting up – the light bulb effect 110\u003c\/p\u003e \u003cp\u003eExploding with creativity 111\u003c\/p\u003e \u003cp\u003eFinding Your Own Creative Style 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Getting Creative – The Practical Stuff 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Changing Your Mind with Creative Thinking\u003c\/b\u003e \u003cb\u003e115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscovering Ways of Changing Your Mind 116\u003c\/p\u003e \u003cp\u003eGetting to Grips with Mind Mapping 118\u003c\/p\u003e \u003cp\u003eDesigning a mind map 119\u003c\/p\u003e \u003cp\u003eEmploying Table Games 122\u003c\/p\u003e \u003cp\u003eBuilding with Matchbox and other games 122\u003c\/p\u003e \u003cp\u003eUsing creativity cards 124\u003c\/p\u003e \u003cp\u003ePlaying with Language 125\u003c\/p\u003e \u003cp\u003eHarnessing the power of metaphor 125\u003c\/p\u003e \u003cp\u003eTalking about narrative and trance 127\u003c\/p\u003e \u003cp\u003eFinding a way into trance states 131\u003c\/p\u003e \u003cp\u003eUsing Random Input 133\u003c\/p\u003e \u003cp\u003ePlaying word games 133\u003c\/p\u003e \u003cp\u003eMaking complexity simple 135\u003c\/p\u003e \u003cp\u003eTransforming language 135\u003c\/p\u003e \u003cp\u003eVisualising Success 136\u003c\/p\u003e \u003cp\u003ePutting visualisation to work with image streaming 137\u003c\/p\u003e \u003cp\u003eDiscovering other creative visualisation techniques 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Opening Your Mind with Creative Thinking Techniques\u003c\/b\u003e \u003cb\u003e141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGenerating Ideas with Brainstorming 142\u003c\/p\u003e \u003cp\u003eProcessing the rules 143\u003c\/p\u003e \u003cp\u003eBrainstorming the right way 144\u003c\/p\u003e \u003cp\u003eMaking refinements for better brainstorming 146\u003c\/p\u003e \u003cp\u003eSigning Up To Synectics 150\u003c\/p\u003e \u003cp\u003eInventing a prototype for brainstorming 151\u003c\/p\u003e \u003cp\u003eReferring, reflecting and reconstructing 152\u003c\/p\u003e \u003cp\u003eTooling Up with SCAMPER 157\u003c\/p\u003e \u003cp\u003eWorking with a handy toolbox 157\u003c\/p\u003e \u003cp\u003eUsing Thinkertoys – a bigger toolbox 160\u003c\/p\u003e \u003cp\u003eThinking Laterally 160\u003c\/p\u003e \u003cp\u003eIntroducing Parallel Thinking 161\u003c\/p\u003e \u003cp\u003eProvoking Provocative Operation 163\u003c\/p\u003e \u003cp\u003eWearing the Six Thinking Hats 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Closing In on the Answer: Creative Problem-Solving\u003c\/b\u003e \u003cb\u003e169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWorking Creatively to Find a Solution 169\u003c\/p\u003e \u003cp\u003eUsing the Disney Model – Being in Character 170\u003c\/p\u003e \u003cp\u003eThe dreamer 173\u003c\/p\u003e \u003cp\u003eThe realist 174\u003c\/p\u003e \u003cp\u003eThe critic 175\u003c\/p\u003e \u003cp\u003eTrusting Young’s Five-Step Technique 176\u003c\/p\u003e \u003cp\u003eUsing the Whole Brain with Herrmann’s Model 179\u003c\/p\u003e \u003cp\u003eListing dominant types 181\u003c\/p\u003e \u003cp\u003eSeeing HBDI in action 182\u003c\/p\u003e \u003cp\u003ePutting the Whole Brain Model to work 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Playing Creatively\u003c\/b\u003e \u003cb\u003e189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProvoking New Ideas with Thought Experiments 190\u003c\/p\u003e \u003cp\u003eDrawing and Doodling 192\u003c\/p\u003e \u003cp\u003eDrawing on the right side of the brain 192\u003c\/p\u003e \u003cp\u003eSeeing passively and actively looking 194\u003c\/p\u003e \u003cp\u003eBuilding a visual vocabulary by asking questions 195\u003c\/p\u003e \u003cp\u003eWorking with SQVID 199\u003c\/p\u003e \u003cp\u003ePlaying with paint 203\u003c\/p\u003e \u003cp\u003ePlaying with Role Play 204\u003c\/p\u003e \u003cp\u003eWalking a mile in their shoes 205\u003c\/p\u003e \u003cp\u003eEvaluating role play 205\u003c\/p\u003e \u003cp\u003eKeeping and Breaking Rules 206\u003c\/p\u003e \u003cp\u003eThinking in and out of the box 207\u003c\/p\u003e \u003cp\u003eEncountering blue skies, clouds and storms 208\u003c\/p\u003e \u003cp\u003eChoosing chance 209\u003c\/p\u003e \u003cp\u003eHaving Whole-Body Experiences – Indoors and Out 211\u003c\/p\u003e \u003cp\u003eCreating Movement When You Get Stuck 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Applying Creativity to Your Life 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Living the Creative Life 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLiving the Benefits of a Creative Life 217\u003c\/p\u003e \u003cp\u003eImproving your health 218\u003c\/p\u003e \u003cp\u003eManaging stress 219\u003c\/p\u003e \u003cp\u003eLiving a long life 222\u003c\/p\u003e \u003cp\u003eGetting good sleep 222\u003c\/p\u003e \u003cp\u003eMeasuring wealth 225\u003c\/p\u003e \u003cp\u003eCelebrating the Creative Power of Happiness 227\u003c\/p\u003e \u003cp\u003eSearching for happiness 227\u003c\/p\u003e \u003cp\u003eFailing happily for success 228\u003c\/p\u003e \u003cp\u003eJoining the club – happiness is catching on 230\u003c\/p\u003e \u003cp\u003eGetting a Sense of Humour 230\u003c\/p\u003e \u003cp\u003eTaking humour seriously 231\u003c\/p\u003e \u003cp\u003eLaughing at an important subject – deflating the balloon 232\u003c\/p\u003e \u003cp\u003eEnjoying humour and creativity together 232\u003c\/p\u003e \u003cp\u003eExperiencing Wellbeing 233\u003c\/p\u003e \u003cp\u003eAscending Maslow’s hierarchy of needs 233\u003c\/p\u003e \u003cp\u003eFeeling good about yourself 235\u003c\/p\u003e \u003cp\u003eCreating a healthy brain 237\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Children and Creativity 239\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLooking Inside Children’s Creative Minds 239\u003c\/p\u003e \u003cp\u003eBlooming buzzing confusion 240\u003c\/p\u003e \u003cp\u003eModelling mastery 241\u003c\/p\u003e \u003cp\u003eBecoming competent 242\u003c\/p\u003e \u003cp\u003eConsidering what babies do because they don’t know better 244\u003c\/p\u003e \u003cp\u003ePlaying as a learning method 244\u003c\/p\u003e \u003cp\u003eDeveloping patterns and habits 246\u003c\/p\u003e \u003cp\u003eShowing acquired skills through drawing 247\u003c\/p\u003e \u003cp\u003eObserving How Education Influences Creativity 251\u003c\/p\u003e \u003cp\u003eDebating the purpose of education 252\u003c\/p\u003e \u003cp\u003eBalancing rigid and relaxed teaching 252\u003c\/p\u003e \u003cp\u003eApplying Creative Thinking Lessons in Daily Life 253\u003c\/p\u003e \u003cp\u003eFostering creativity 253\u003c\/p\u003e \u003cp\u003eGetting culture into the bloodstream 254\u003c\/p\u003e \u003cp\u003ePartnering with modern technology 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Working Creatively\u003c\/b\u003e \u003cb\u003e257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLooking at Creative Industries and the Bottom Line 258\u003c\/p\u003e \u003cp\u003eAuditing creative business 258\u003c\/p\u003e \u003cp\u003eDriving business through the creative engine 259\u003c\/p\u003e \u003cp\u003eMoving creativity from back room to front office 260\u003c\/p\u003e \u003cp\u003eGenerating Ideas that Make Money 261\u003c\/p\u003e \u003cp\u003ePutting a premium on creativity 261\u003c\/p\u003e \u003cp\u003eOwning ideas that change the world 262\u003c\/p\u003e \u003cp\u003eProtecting the Creative Franchise 262\u003c\/p\u003e \u003cp\u003eWhere there’s a hit there’s a writ 263\u003c\/p\u003e \u003cp\u003eEngaging in the eternal battle between artist and producer 264\u003c\/p\u003e \u003cp\u003eInstilling Creativity in Companies Large and Small 265\u003c\/p\u003e \u003cp\u003eDoing business as usual 265\u003c\/p\u003e \u003cp\u003eDrawing creativity from the outside in and inside out 265\u003c\/p\u003e \u003cp\u003eOvercoming Resistance to Creativity 266\u003c\/p\u003e \u003cp\u003eLiving by logic – or not 267\u003c\/p\u003e \u003cp\u003eRiding your obsessions into oblivion 268\u003c\/p\u003e \u003cp\u003ePlanning in a straight line 270\u003c\/p\u003e \u003cp\u003eResisting vision 270\u003c\/p\u003e \u003cp\u003eCreating (and Maintaining) a Creative Workplace 271\u003c\/p\u003e \u003cp\u003eChoosing a space 271\u003c\/p\u003e \u003cp\u003eMaking a creative space 272\u003c\/p\u003e \u003cp\u003eLiving with the Difference between Innovation and Creativity 273\u003c\/p\u003e \u003cp\u003eDefining the difference 273\u003c\/p\u003e \u003cp\u003eOwning the creativity 274\u003c\/p\u003e \u003cp\u003eMaking it happen at Saatchi \u0026amp; Saatchi 275\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Embedding Creativity in Your Personal Life 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecoming Continuously Creative 280\u003c\/p\u003e \u003cp\u003eChanging the habits of a lifetime – or a minute 280\u003c\/p\u003e \u003cp\u003ePerseverance versus perseveration 282\u003c\/p\u003e \u003cp\u003eAppreciating Creativity and Culture 283\u003c\/p\u003e \u003cp\u003eAsking what culture is 285\u003c\/p\u003e \u003cp\u003ePushing the culture button 285\u003c\/p\u003e \u003cp\u003eBreaking the barrier – official creativity 286\u003c\/p\u003e \u003cp\u003eCelebrating everyday life 286\u003c\/p\u003e \u003cp\u003eDiscovering Transferable Skills and Resources 287\u003c\/p\u003e \u003cp\u003eTrying self-remembering 287\u003c\/p\u003e \u003cp\u003eReaching resourceful states 289\u003c\/p\u003e \u003cp\u003eUsing Your Creative Awareness 289\u003c\/p\u003e \u003cp\u003eGetting serious 290\u003c\/p\u003e \u003cp\u003eJoining creative networks online 290\u003c\/p\u003e \u003cp\u003eBeing in touch with creativity around the world 291\u003c\/p\u003e \u003cp\u003eMaintaining a Creative State of Mind with Fun and Games 294\u003c\/p\u003e \u003cp\u003eDiscovering an app for that 297\u003c\/p\u003e \u003cp\u003eSimplifying 298\u003c\/p\u003e \u003cp\u003eNoodling and doodling 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Ten Great Ways to Get Creative 303\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeize the Moment 303\u003c\/p\u003e \u003cp\u003eGive Yourself Permission 304\u003c\/p\u003e \u003cp\u003eMake Time to Relax, Play and Have Fun 304\u003c\/p\u003e \u003cp\u003eImmerse or Isolate Yourself 305\u003c\/p\u003e \u003cp\u003eImmersion 305\u003c\/p\u003e \u003cp\u003eIsolation 305\u003c\/p\u003e \u003cp\u003eTolerate Ambiguity 305\u003c\/p\u003e \u003cp\u003eFind Your Personal Centre 306\u003c\/p\u003e \u003cp\u003eDevelop Endless Curiosity 306\u003c\/p\u003e \u003cp\u003eMake Things Bigger, Smaller, Distorted or Inverted 307\u003c\/p\u003e \u003cp\u003eOrganise a ‘Creative Heroes’ Dinner Party 308\u003c\/p\u003e \u003cp\u003eIndulge in Creative Sleep 308\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Ten Acorns That Became Oak Trees: Great Ideas that Became Reality\u003c\/b\u003e \u003cb\u003e309\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGutenberg’s Printing Press 309\u003c\/p\u003e \u003cp\u003eGalileo’s Understanding of Mankind’s Place in the Universe 310\u003c\/p\u003e \u003cp\u003eNewton’s Insights into the Physical World 310\u003c\/p\u003e \u003cp\u003eHenry Ford’s Vision of Modern American Industry 311\u003c\/p\u003e \u003cp\u003eEdison’s Persistence and Inspiration 311\u003c\/p\u003e \u003cp\u003eTesla’s Electric Inventions 312\u003c\/p\u003e \u003cp\u003eMarconi’s Radio 313\u003c\/p\u003e \u003cp\u003ePicasso’s Works of Art 313\u003c\/p\u003e \u003cp\u003eAlan Turing’s Modern Computers 314\u003c\/p\u003e \u003cp\u003eRichard Feynman – Bongos and Atom Bombs 316\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Ten-Plus Essential Books\u003c\/b\u003e \u003cb\u003e317\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Act of Creation by Arthur Koestler 317\u003c\/p\u003e \u003cp\u003eHare Brain, Tortoise Mind by Guy Claxton 318\u003c\/p\u003e \u003cp\u003eSecret Knowledge by David Hockney 318\u003c\/p\u003e \u003cp\u003eThe Power of Creative Intelligence by Tony Buzan 319\u003c\/p\u003e \u003cp\u003eThinkertoys by Michael Michalko 319\u003c\/p\u003e \u003cp\u003eThe Creative Brain and The Whole Brain Business Book by Ned Herrmann 319\u003c\/p\u003e \u003cp\u003eBlink by Malcolm Gladwell 320\u003c\/p\u003e \u003cp\u003eHow to Think Like Leonardo da Vinci by Michael Gelb 320\u003c\/p\u003e \u003cp\u003eStrategies of Genius, Volume One by Robert Dilts 321\u003c\/p\u003e \u003cp\u003eLateral Thinking by Edward de Bono 322\u003c\/p\u003e \u003cp\u003eThe Art of Innovation by Tom Kelley 322\u003c\/p\u003e \u003cp\u003eA Technique for Producing Ideas by James Webb Young 322\u003c\/p\u003e \u003cp\u003eMaking by Thomas Heatherwick with Maisie Rowe 323\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Ten Inspirational Creative Businesses\u003c\/b\u003e \u003cb\u003e325\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSaatchi \u0026amp; Saatchi – Bringing World-Changing Creativity 325\u003c\/p\u003e \u003cp\u003eThe Mind Gym – Instigating Intelligent Interaction 326\u003c\/p\u003e \u003cp\u003ePixar – Creating an Ideas Playground 327\u003c\/p\u003e \u003cp\u003eApple – Sustaining an Atmosphere of Maverick Thinking 328\u003c\/p\u003e \u003cp\u003eDPA – Thinking Space 328\u003c\/p\u003e \u003cp\u003eLEGO – Building a Business Brick by Brick 329\u003c\/p\u003e \u003cp\u003eChiat\\Day – Reinventing Creativity 330\u003c\/p\u003e \u003cp\u003eSt Luke’s – Redefining Creativity 331\u003c\/p\u003e \u003cp\u003eCaffeine – Stimulating Business 331\u003c\/p\u003e \u003cp\u003eJack Tinker – Achieving Creativity Heaven 332\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Ten Unusually Creative Individuals\u003c\/b\u003e \u003cb\u003e333\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEric Clapton – Learning His Craft the Hard Way 333\u003c\/p\u003e \u003cp\u003eDavid Hockney – Working at Everyday Creativity 334\u003c\/p\u003e \u003cp\u003eBob Dylan – Reaping the Rewards of Creative Persistence 335\u003c\/p\u003e \u003cp\u003eBrian Eno – Being Eclectic 336\u003c\/p\u003e \u003cp\u003eVivienne Westwood \u0026amp; Malcolm McLaren – Producing Punk 336\u003c\/p\u003e \u003cp\u003eBenoit Mandelbrot – Fascinating Fractals 337\u003c\/p\u003e \u003cp\u003eAnita Roddick – Creating a Body of Work 338\u003c\/p\u003e \u003cp\u003eMalcolm Gladwell – Making New Sense 338\u003c\/p\u003e \u003cp\u003eFerran Adrià and El Bulli – Cooking Up Magic 339\u003c\/p\u003e \u003cp\u003eRichard Hamilton – Inspiring a Generation 340\u003c\/p\u003e \u003cp\u003eIndex 341\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDavid Cox\u003c\/b\u003e is a creative business consultant who, since the 1970s, has created, acquired and sold numerous successful businesses. He is a Fellow of the Chartered Institute of Marketing as well as a Chartered Practitioner of NLP. David began his education in Fine Art, where he cultivated his interest in creativity. He also trained as a clinical psychologist before turning to marketing, when he founded the UK’s first youth marketing consultancy.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eOpen the door to a world of infinite new ideas and creative opportunities!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreative thinking is all about opening your mind and seeing things in a new way. Acquiring the knack can be incredibly liberating. Better yet is learning how to apply creative thinking in practical ways. It’s a skill that opens up a wealth of new possibilities for greater success and fulfilment in every aspect of your life. In \u003ci\u003eCreative Thinking For Dummies\u003c\/i\u003e you’ll discover powerful tools for kicking your brain’s idea engine into high gear, along with easy-to-learn-and-use techniques for living more creatively and finding innovative solutions to all of life’s challenges. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003e\u003ci\u003eThink inside the box – discover why your brain works the way it does and what psychology and neuroscience have to say about obstacles to creative thinking and how to overcome them\u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eStart your engines! – use simple, proven techniques for getting into the zone and feeling at home there, including da Vinci’s principles of creative living\u003c\/li\u003e \u003cli\u003eBrainstorm the castle – find innovative solutions to even the most daunting problems with brainstorming, lateral thinking exercises, visualisation and more\u003c\/li\u003e \u003cli\u003eIdeate like there’s no tomorrow – generate amazing new ideas – fast! – using mind-mapping, word games, doodling, storytelling and other fun, easy techniques\u003c\/li\u003e \u003cli\u003eTake your creativity to work – find out how to use creative thinking to get recognised at work, form better work relationships and advance your career\u003c\/li\u003e \u003cli\u003eMainstream your imagination – learn how to make creativity integral to your everyday life and to live life with more humour, happiness, inspiration and fun!\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cb\u003e\u003cli\u003eWhat creative thinking is and how it happens in the brain\u003c\/li\u003e \u003cli\u003eWays to open yourself up to living more creatively\u003c\/li\u003e \u003cli\u003eHow to unleash your imagination and realise your creative potential\u003c\/li\u003e \u003cli\u003eTools for generating great new ideas in a hurry\u003c\/li\u003e \u003cli\u003eCreative problem-solving techniques\u003c\/li\u003e \u003cli\u003eMethods for improving your mind with whole-brain thinking\u003c\/li\u003e \u003cli\u003eTips for learning faster and better and remembering more\u003c\/li\u003e \u003cli\u003eIdeas for being creative at work –  and making creativity work for you\u003c\/li\u003e\u003c\/b\u003e\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989003157733,"sku":"NP9781118381571","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118381571.jpg?v=1761782391","url":"https:\/\/k12savings.com\/es\/products\/creative-thinking-for-dummies-isbn-9781118381571","provider":"K12savings","version":"1.0","type":"link"}