{"product_id":"creative-execution-isbn-9781118351093","title":"Creative Execution","description":"\u003cb\u003eThe ultimate game-changer for reinventing strategy and igniting people\u003c\/b\u003e  \u003cp\u003eWhether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success. With years of experience assessing and developing executive talent, author Eric Beaudan examines the essence of such a dynamic mix, summed up as \"Creative Execution,\" showing how organizations and individuals can attain, or reach for, unheralded levels of success.\u003c\/p\u003e \u003cp\u003eProfiling extraordinary leaders and the uncommon leadership tactics that are their hallmark, the book also includes proprietary research and firsthand experiences with clients across the globe, illustrating the principles of Creative Execution in action.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetails the five elements of Creative Execution, including fostering candid dialogue across the organization, spelling out clear roles and responsibilities, and taking bold action\u003c\/li\u003e \u003cli\u003eIncludes proprietary research, assessments, and case studies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith tactics, strategies, and calls to action to help any organization shape and apply the dynamics of Creative Execution, this powerful one-volume manifesto will help any leader get in the trenches, learn firsthand the impact of their decisions, and restore ingenuity, cooperation, and a sense of collective commitment to the workplace.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e  FOREWORD ix  \u003cp\u003eACKNOWLEDGEMENTS xiii\u003c\/p\u003e \u003cp\u003eINTRODUCTION 1\u003c\/p\u003e \u003cp\u003eCHAPTER 1: ALEXANDER AT GAUGAMELA 17\u003c\/p\u003e \u003cp\u003eCHAPTER 2: NELSON AT TRAFALGAR 39\u003c\/p\u003e \u003cp\u003eCHAPTER 3: YAMAMOTO AT PEARL HARBOR 57\u003c\/p\u003e \u003cp\u003eCHAPTER 4: FROM DESERT STORM TO IRAQI FREEDOM 81\u003c\/p\u003e \u003cp\u003eCHAPTER 5: CREATIVE EXECUTION MARCHES EAST 111\u003c\/p\u003e \u003cp\u003eCHAPTER 6: TOYOTA’S ROAD TO SUPREMACY 127\u003c\/p\u003e \u003cp\u003eCHAPTER 7: THE FOUR SEASONS PUTS ON THE RITZ 149\u003c\/p\u003e \u003cp\u003eCHAPTER 8: GOOGLE OGLES MICROSOFT 173\u003c\/p\u003e \u003cp\u003eCHAPTER 9: CREATIVE EXECUTION IN ACTION 197\u003c\/p\u003e \u003cp\u003eCHAPTER 10: BECOMING A CREATIVE EXECUTION LEADER 217\u003c\/p\u003e \u003cp\u003eENDNOTES 231\u003c\/p\u003e \u003cp\u003eINDEX 243\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHOR 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEric Beaudan\u003c\/b\u003e is global Leadership Practice Director and Partner at the Toronto, Canada office of Odgers Berndtson, one of the top executive search firms in the world. He helps assess and develop the leadership potential of executives and top talent using the LeaderFit assessment method he developed for Odgers Berndtson. He grew up in Paris, France, received a Master's from Columbia University, and has contributed articles to newspapers, business journals and international affairs publications.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eCreative Execution\u003c\/i\u003e unveils the secret sauce of uniquely successful leaders. Through his focus on the world's great military strategists and business leaders, Eric Beaudan offers an in-depth look at the audacious acts that led to their stunning victories, be they on the field of battle or in commerce. From the exploits of Alexander the Great to Barack Obama and the leadership that built Google, Toyota and the Four Seasons into global powerhouses, \u003ci\u003eCreative Execution\u003c\/i\u003e delves into the unique formula that allows leaders to galvanize people and execute bold strategies with practical steps and case studies that tell a powerful story. Beaudan presents a model—a synthesis of game-changing, inspired ideas—that leaders have used to win against the odds.\u003c\/p\u003e \u003cp\u003eCreative Execution has five elements:\u003c\/p\u003e \u003col\u003e \u003cli\u003e \u003cp\u003earticulating a unique, clear strategy,\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003efostering candid dialogue,\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003espelling out clear roles and accountabilities,\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003etaking bold action, and\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ebeing visible as a leader.\u003c\/p\u003e \u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eThese elements are the lens that Beaudan uses to guide you through the stories of leaders that animate these pages. He then challenges you to look at your own organization and respond to some tough questions: How can you mobilize the forces of Creative Execution that surround you? How can you create an organization where bold thinking and collaboration are hallmarks of your strategic direction?\u003c\/p\u003e \u003cp\u003eThe stories of uncommon leadership tactics profiled in this book, coupled with proprietary research and firsthand experience with clients across the globe, create a book replete with tactics, strategies and calls to action to help any organization shape and apply its own Creative Execution process—the fundamental function of leadership.\u003c\/p\u003e \u003cp\u003eTap into the potential in your organization and overcome the odds that you are facing today—by developing your own formula for Creative Execution.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eFROM THE FOREWORD\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The leaders [profiled] in this book are willing—even eager—to break rules. Battles are not won by generals who fight 'by the book,' and success in business or war usually depends on identifying new strategies. That, in its turn, requires the leader to persuade his people to do unfamiliar things so the leader must communicate and gain the trust of large numbers of people. ... Whether you're the newly-appointed CEO of a company wondering how to chart a course for the future, or steering a public-sector agency in an era of austerity and high anxiety, this book will help you set in motion the critical leadership decisions that will make you successful. There is a Creative Execution leader inside all of us, and there is an unbounded supply of opportunities and challenges around the world that will require all of us to apply these leadership qualities.\" — Richard Boggis-Rolfe, Chairman, Odgers Berndtson\u003c\/p\u003e \u003cp\u003e\"Bravo! Eric Beaudan has got it right! With a brilliant grasp of history and the lessons of great leaders, past and present, he takes us through a virtual master class in the Creative Execution of strategy. This book takes us from theory to action with many compelling examples at warp speed. In my years at the helm of Thomas Cook, I worked with many colleagues to make our strategies work in several hemispheres by engaging our key stakeholders. We embraced most of the principles that Beaudan espouses and, by the way, there is a great story of Creative Execution in Thomas Cook Americas. A great read and source book.\"— John Donaldson, former Chief Executive, Thomas Cook UK\u003c\/p\u003e \u003cp\u003e\"What do a luxury hotel chain, a world class auto manufacturer, a successful Internet company and the U.S. Coast Guard all have in common? Each has had a leader who embodies the qualities and characteristics defined by Beaudan as essential to someone with 'creative execution.' From Alexander the Great to Issy Sharp, founder of Four Seasons Hotels, these men and women have redefined what it takes to lead an army, whether on the battlefield or the board room. Read Creative Execution to unlock your own leadership potential.\"— Marshall Goldsmith is the author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989002535141,"sku":"NP9781118351093","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118351093.jpg?v=1761782388","url":"https:\/\/k12savings.com\/es\/products\/creative-execution-isbn-9781118351093","provider":"K12savings","version":"1.0","type":"link"}