{"product_id":"creating-business-agility-isbn-9781118724569","title":"Creating Business Agility","description":"\u003cp\u003e\u003ci\u003eCreating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage\u003c\/i\u003e provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration.\u003c\/p\u003e \u003cp\u003eCloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and \u003ci\u003eCreating Business Agility\u003c\/i\u003e provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that \u003ci\u003eCreating Business Agility\u003c\/i\u003e provides important insight from an informed perspective.\u003c\/p\u003e \u003cp\u003eForeword: How to Survive in the Jungle xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Bridging the Digital Divide 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Agility Concepts 1\u003c\/p\u003e \u003cp\u003eDigital Business Organization 3\u003c\/p\u003e \u003cp\u003eBusiness Ecosystem Strategic Concepts 4\u003c\/p\u003e \u003cp\u003eStages of Business Ecosystem Coevolution 7\u003c\/p\u003e \u003cp\u003eDigital Business Stakeholders 10\u003c\/p\u003e \u003cp\u003eEcosystem Hub Concepts 11\u003c\/p\u003e \u003cp\u003eEcosystem Hub Implementation Concepts 15\u003c\/p\u003e \u003cp\u003eEcosystem Hub Roadmap for Business Agility Readiness 17\u003c\/p\u003e \u003cp\u003eBalanced Scorecard Delivering Business Value 25\u003c\/p\u003e \u003cp\u003eChange Management Imperatives 27\u003c\/p\u003e \u003cp\u003eCustomer-Centric Business Strategy 27\u003c\/p\u003e \u003cp\u003eBusiness Agility Alignment Issues 29\u003c\/p\u003e \u003cp\u003eBusiness Agility Readiness Roadmap 29\u003c\/p\u003e \u003cp\u003eSonoma County Tourism Sneakaway Marketing Campaign Leverages Hybrid Cloud Deployment as Platform for Ecosystem Hub 31\u003c\/p\u003e \u003cp\u003eReferences 32\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Disruptive Innovation and Evolving Business Model 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDisruptive Innovation Creates Business Dilemma 35\u003c\/p\u003e \u003cp\u003eDisruptive Innovation Introduces New Paradigm 36\u003c\/p\u003e \u003cp\u003eService-Oriented Architecture and Business Process Management Drive Systems of Engagement 36\u003c\/p\u003e \u003cp\u003eCIO-CMO Alignment via Business Process Management and Balanced Scorecard 43\u003c\/p\u003e \u003cp\u003eBusiness Agility Readiness Transformation 49\u003c\/p\u003e \u003cp\u003eBusiness Agility Circle of Influence 49\u003c\/p\u003e \u003cp\u003eWhat Is Multidimensional Scoring (MDS)? 50\u003c\/p\u003e \u003cp\u003eMeasuring Relationship in Systems of Engagement 51\u003c\/p\u003e \u003cp\u003eListening to Own Conscience: Fourth Dimension in Driving Agility 52\u003c\/p\u003e \u003cp\u003eVideo: New Disruptive Technology for Digital Content 57\u003c\/p\u003e \u003cp\u003eTravel Industry Disruption by Force 5 Tornado 66\u003c\/p\u003e \u003cp\u003eReferences 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Hyperconnectivity Drives Innovation 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eParadigm Shifts: Mainframes to Client-Server to Cloud Computing 72\u003c\/p\u003e \u003cp\u003eNext Evolution: Large Data Center—Grid Computing—Cluster Computing 73\u003c\/p\u003e \u003cp\u003eDefining Cloud Computing 73\u003c\/p\u003e \u003cp\u003eWhat Is Cloud Computing? 74\u003c\/p\u003e \u003cp\u003eKey Business Drivers for Cloud Services 80\u003c\/p\u003e \u003cp\u003eBusiness Value Propositions for Cloud Computing 81\u003c\/p\u003e \u003cp\u003ePresident Obama Election Campaign Leverages Cloud to Win 82\u003c\/p\u003e \u003cp\u003eConcerns and Risk Assessment of Cloud Computing 83\u003c\/p\u003e \u003cp\u003eUnderstanding Cloud Architecture 85\u003c\/p\u003e \u003cp\u003eCloud-Based Solutions to Meet the IT Needs of Multiregional Branch Offices 87\u003c\/p\u003e \u003cp\u003eAdvantages of Cloud Computing-Based Solution 92\u003c\/p\u003e \u003cp\u003eDesign and Deployment Strategy for Cloud Services 95\u003c\/p\u003e \u003cp\u003eFive Steps in Cloud Apps Deployment 98\u003c\/p\u003e \u003cp\u003eObstacles and Opportunities for Cloud Computing 100\u003c\/p\u003e \u003cp\u003eDriving Growth More Efficiently 104\u003c\/p\u003e \u003cp\u003eDatabase Services on a Private Cloud 104\u003c\/p\u003e \u003cp\u003eSecurity Considerations in Private and Public Clouds 106\u003c\/p\u003e \u003cp\u003eVirtual Machine Introspection 109\u003c\/p\u003e \u003cp\u003eService-Level Agreement 110\u003c\/p\u003e \u003cp\u003eIntellectual Property Rights 111\u003c\/p\u003e \u003cp\u003eReferences 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Breaking the Barrier of Physical Infrastructure 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEffective Use of Technologies 113\u003c\/p\u003e \u003cp\u003eReduce Cost to Your Advantage 114\u003c\/p\u003e \u003cp\u003eAmazon and eBay Business Models: Breaking the Barrier of Physical Infrastructure 116\u003c\/p\u003e \u003cp\u003eEducation: Going beyond Physical Boundaries 120\u003c\/p\u003e \u003cp\u003eMassive Open Online Courses: Breaking Physical Boundaries in Education 121\u003c\/p\u003e \u003cp\u003eKhan Academy: Making a Great Impact in Education 123\u003c\/p\u003e \u003cp\u003eHealth Care Services Leveraging Outsourced Services 124\u003c\/p\u003e \u003cp\u003eAssembly: Outsourced by Apple in China 124\u003c\/p\u003e \u003cp\u003eManufacturing Outsourcing: Levi Strauss \u0026amp; Co. 125 \u003cbr\u003e\u003cbr\u003eTravel and Hospitality Sectors: Breaking Physical Boundaries 125\u003c\/p\u003e \u003cp\u003eSoftware Development Leverages Global Resources 126\u003c\/p\u003e \u003cp\u003eAEC Industry Removes Barriers 127\u003c\/p\u003e \u003cp\u003eConverging Technology: Inside the Force 5 Tornado for the Perfect Storm 128\u003c\/p\u003e \u003cp\u003eTransformation, Synergy, and Innovation through the Cloud 128\u003c\/p\u003e \u003cp\u003eReferences 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Power of Collaborative Management 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCollaborate for Better Execution and Effective Decision Making 140\u003c\/p\u003e \u003cp\u003eUse of Wiki in Enterprise-Wide Team  Collaboration 143\u003c\/p\u003e \u003cp\u003eCentral Desktop: Powerful Tool for Effective Team  Collaboration 145\u003c\/p\u003e \u003cp\u003eMindjet (Spigit): Great Tool for Collaborative Ideation 147\u003c\/p\u003e \u003cp\u003eOracle WebCenter: Enterprise-Wide User Experience Tool 150\u003c\/p\u003e \u003cp\u003eOracle Social Network: Cloud-Based Enterprise-Class Collaborative System 153\u003c\/p\u003e \u003cp\u003eCIO-CMO Collaborative Alignment 156\u003c\/p\u003e \u003cp\u003eReferences 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Mobility Drives Agility 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConvergence of Consumer Electronics into Smart Devices 168\u003c\/p\u003e \u003cp\u003eMobility Strengthens Ecosystemism 177\u003c\/p\u003e \u003cp\u003eLocation-Based Targeted Customer Outreach 180\u003c\/p\u003e \u003cp\u003eMobile Development Framework 181\u003c\/p\u003e \u003cp\u003eNext Generation of Applications Leverages Mobility Platform 183\u003c\/p\u003e \u003cp\u003eEnterprise Mobility Platform 184\u003c\/p\u003e \u003cp\u003eMobile Deployment Framework 184\u003c\/p\u003e \u003cp\u003eSmart Devices Protection Is Important 186\u003c\/p\u003e \u003cp\u003eMobotory: Business Agility Strategy in Action 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Listening to the Voices 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial Media: A New Disruptive Revolution 196\u003c\/p\u003e \u003cp\u003eMobility: Enable Agile Relationships 202\u003c\/p\u003e \u003cp\u003eCustomer Engagement: Key Business Challenge 205\u003c\/p\u003e \u003cp\u003ePersonalization: A Key Tenet of User Engagement in Business 210\u003c\/p\u003e \u003cp\u003eSentiment Analytics: A Better Way to Drive Business Focus and Agility 213\u003c\/p\u003e \u003cp\u003eChange Management and Business Agility for Social Media 214\u003c\/p\u003e \u003cp\u003eOilstop: Using Big Data to Drive More Intimate Customer Relationships, and Social Media to Enhance Community 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Role of Collective Intelligence 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Should You Care about Big Data? 230\u003c\/p\u003e \u003cp\u003eWhat Do Key Characteristics Signal about Big Data? 235\u003c\/p\u003e \u003cp\u003eDoes Size of Data Really Matter? 236\u003c\/p\u003e \u003cp\u003eHow Complex Is Big Data? 237\u003c\/p\u003e \u003cp\u003eHow Does Big Data Coexist with Existing Traditional Data? 240\u003c\/p\u003e \u003cp\u003eHow Big Is the Big Data Market? 245\u003c\/p\u003e \u003cp\u003eHow Would You Manage Big Data on Technology Platforms? 248\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Cultivating Knowledge Ecosystems 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowledge Management Disciplines and Technologies 263\u003c\/p\u003e \u003cp\u003eForce 5 Tornado Convergence Creates Business Agility 273\u003c\/p\u003e \u003cp\u003eHow Team Oracle Wins AC34 with Big Data Analytics for Adaptive Decision Making 275\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 2020 Foresight 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEcosystemism 280\u003c\/p\u003e \u003cp\u003eConsumerization of Information Technology 281\u003c\/p\u003e \u003cp\u003eThe Internet of Things 282\u003c\/p\u003e \u003cp\u003eIndustrial Internet 285\u003c\/p\u003e \u003cp\u003eInternet of Everything: Cisco 286\u003c\/p\u003e \u003cp\u003eSaving Costs in Home Utilities 290\u003c\/p\u003e \u003cp\u003eBionics: Wearable Contact Lenses 291\u003c\/p\u003e \u003cp\u003eWhat to Expect with a Customer-Centric Business in 2020 292\u003c\/p\u003e \u003cp\u003eEpilogue Selling Sonoma County Wine Country 297\u003c\/p\u003e \u003cp\u003eAbout the Authors 335\u003c\/p\u003e \u003cp\u003eAcknowledgments 339\u003c\/p\u003e \u003cp\u003eIndex 343\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRODNEY HEISTERBERG, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is a professor in the School of Business and Management at Notre Dame de Namur University and Managing Partner at Rod Heisterberg Associates. Heisterberg served as the co-chair of the joint government-industry group that authored the first U.S. standard for providing content management applications through Software-as-a-Service. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eALAKH VERMA\u003c\/b\u003e is Director of Product Development (Platform Technology Solutions) at Oracle. He is also adjunct faculty and advisor at the University of California, Berkeley, and University of California, Santa Cruz, and imparts thought leadership on these converging technologies.  \t \u003c\/p\u003e\u003cp\u003eCloud computing, social media, ubiquitous mobility, streaming video, and big data with predictive analytics are the major forces driving competitive advantage in today's forward-thinking businesses. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCreating Business Agility\u003c\/i\u003e outlines a game plan and proven model for adopting the technology innovations that help build successful digital businesses and make existing businesses smarter and more efficient in their day-to-day operations. In this groundbreaking book, Rodney Heisterberg and Alakh Verma outline leading-edge information management strategies and show how to execute adaptive business approaches that will transform a business's internal processes and external relationships. As they explain, fundamental to this transformation is the ability to reengineer the decision-making processes in order to make better resource allocation decisions. The authors reveal how to sense business ecosystem signals that are key performance indicators and respond with customer insights using predictive analytics. This creates business agility and, when paired with a customer experience management strategy, produces a sustainable competitive advantage. \u003c\/p\u003e\u003cp\u003eThe book includes a travel destination and event marketing campaign scenario that provides an implementation model that shows how to make the overall process for a digital business work at the virtual enterprise level within the business ecosystem. The authors also offer a series of thoughtful insights of industry leaders that describes the agility that comes from collaborative commerce. The results provide decision makers with the business agility readiness roadmap they need to build a successful system of customer engagement that delivers competitive advantage. \u003c\/p\u003e\u003cp\u003eThroughout the book, the authors use accessible language so businesspeople can understand technical issues and technical people can under-stand business issues. With this understanding, they can collaborate to improve the competitive advantage of their businesses as well as contribute to the quality of life in the global marketplace. \u003c\/p\u003e\u003cp\u003eBusiness executives and leaders tasked with innovation and strategy will find \u003ci\u003eCreating Business Agility\u003c\/i\u003e an accessible and game-changing resource for staying one step ahead of the competition.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989000569061,"sku":"NP9781118724569","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118724569.jpg?v=1761782379","url":"https:\/\/k12savings.com\/es\/products\/creating-business-agility-isbn-9781118724569","provider":"K12savings","version":"1.0","type":"link"}