{"product_id":"courting-the-wealthy-isbn-9781118692073","title":"Courting the Wealthy","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource features dozens of cultivation examples and strategies used by various charities and nonprofit organizations to increase major gifts. In addition to useful relationship-building techniques, tips, and procedures, it also includes helpful examples of forms, letters, management reports, and other documents.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFrom cultivation to realized gifts\u003c\/li\u003e \u003cli\u003eResearching major gifts\u003c\/li\u003e \u003cli\u003eFactors donors want to know\u003c\/li\u003e \u003cli\u003eGrow your investor pool\u003c\/li\u003e \u003cli\u003eFocused fundraising plans\u003c\/li\u003e \u003cli\u003eCommunity engagement\u003c\/li\u003e \u003cli\u003eFinding pockets of wealth\u003c\/li\u003e \u003cli\u003eUpper-level membership perks\u003c\/li\u003e \u003cli\u003eMembership structures\u003c\/li\u003e \u003cli\u003eBoard member engagement\u003c\/li\u003e \u003cli\u003eAdvisory committees\u003c\/li\u003e \u003cli\u003eDonor communication\u003c\/li\u003e \u003cli\u003eLeveraging existing endowments\u003c\/li\u003e \u003cli\u003eDonor walls\u003c\/li\u003e \u003cli\u003eDonor recognition\u003c\/li\u003e \u003cli\u003eLeveraging board members\u003c\/li\u003e \u003cli\u003eStewardship techniques\u003c\/li\u003e \u003cli\u003eCorporate and business relationships\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e Front Matter (Pages: 1-3) \u003cp\u003eCHAPTER 1 Systems \u0026amp; Procedures for Managing the Cultivation Process (Pages: 4-8)\u003c\/p\u003e \u003cp\u003eCHAPTER 2 The Empathy Factor: Keying in on Donors' Wants, Needs (Pages: 9-11)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Forming First-Time Relationships (Pages: 12-16)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Put Out the Welcome Mat (Pages: 17-19)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Targeted Cultivation (Pages: 20-24)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Create Programs Aimed at Building Relationships (Pages: 25-31)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Cultivate \u0026amp; Engage Your Board (Pages: 32-36)\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Involvement Opportunities that Lead to Investment (Pages: 37-41)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Cultivating Planned Gifts (Pages: 42-46)\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Varied Communications that Serve to Cultivate (Pages: 47-51)\u003c\/p\u003e \u003cp\u003eCHAPTER 11 Donor Recognition as a Form of Cultivation (Pages: 52-56)\u003c\/p\u003e \u003cp\u003eCHAPTER 12 Stewardship as a Form of Cultivation (Pages: 57-61)\u003c\/p\u003e  \u003cp\u003eMGR is the author of Courting the Wealthy, 2nd Edition, published by Wiley.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988999422181,"sku":"NP9781118692073","price":74.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118692073.jpg?v=1761782374","url":"https:\/\/k12savings.com\/es\/products\/courting-the-wealthy-isbn-9781118692073","provider":"K12savings","version":"1.0","type":"link"}