{"product_id":"costovation-isbn-9780814439753","title":"Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More","description":"\u003cp\u003e\u003cstrong\u003eCutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.\u003c\/p\u003e\u003cp\u003eConsider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction.\u003c\/p\u003e\u003cp\u003ePacked with examples and interactive exercises, \u003cem\u003eCostovation\u003c\/em\u003e explores cost innovation strategies that work for big and small companies alike including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eopen innovation and cost-sharing,\u003c\/li\u003e\n\u003cli\u003esimplifying products and turning waste into new offerings,\u003c\/li\u003e\n\u003cli\u003ehow rivals are carving out niches, protecting positions, and dominating industries.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInnovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142824186085,"sku":"NP9780814439753","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780814439753.jpg?v=1747941278","url":"https:\/\/k12savings.com\/es\/products\/costovation-isbn-9780814439753","provider":"K12savings","version":"1.0","type":"link"}