{"product_id":"corporate-explorer-fieldbook-isbn-9781394159222","title":"Corporate Explorer Fieldbook","description":"\u003cp\u003e\u003cb\u003eBuild an innovative new startup using the resources of an existing corporation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eCorporate Explorer Fieldbook: How to Build New Ventures in Established Companies\u003c\/i\u003e is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.\u003c\/p\u003e \u003cp\u003eYou’ll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eCorporate Explorer Fieldbook \u003c\/i\u003ewill also teach you to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eConduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction\u003c\/li\u003e \u003cli\u003ePerform customer discovery interviews for ideating, incubating, and scaling ideas\u003c\/li\u003e \u003cli\u003eGenerate breakthrough ideas from within large companies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn indispensable companion to the newly published \u003ci\u003eCorporate Explorer: \u003ci\u003eHow to Build New Ventures in Established Companies\u003c\/i\u003e\u003c\/i\u003e, the \u003ci\u003eCorporate Explorer Fieldbook\u003c\/i\u003e is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.\u003c\/p\u003e \u003cp\u003ePreface and Acknowledgments xiii\u003c\/p\u003e \u003cp\u003eCorporate Exploration: Insights From the Field xv\u003cbr\u003e \u003ci\u003eMichael Tushman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection I: Strategic Ambition 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Strategy Manifesto: Answering the Big “Why” 3\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAndrew Binns and Andreas Brandstetter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eA Problem with Strategy Plans 3\u003c\/p\u003e \u003cp\u003eComponents of a Strategy Manifesto 4\u003c\/p\u003e \u003cp\u003eCreating a Strategy Manifesto 8\u003c\/p\u003e \u003cp\u003eInfluencer Approach 9\u003c\/p\u003e \u003cp\u003eApplication Case Study: UNIQA 3.0 Strategic Manifesto 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Hunting Zones: Selecting Where to Explore 13\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAndrew Binns\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHunting Zone 13\u003c\/p\u003e \u003cp\u003eBounded Diversity 13\u003c\/p\u003e \u003cp\u003eDefining Hunting Zones 14\u003c\/p\u003e \u003cp\u003eApplication Case Study: AGC 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Outside- In: Overcoming Toxic Assumptions with Market Insight 23\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eNarendra Laljani\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChallenging Toxic Assumptions 24\u003c\/p\u003e \u003cp\u003eGoing Beyond Customer- Led 26\u003c\/p\u003e \u003cp\u003eLearn Faster 29\u003c\/p\u003e \u003cp\u003eApplication Case Study: The Cigna Story 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Jobs- to- be- Done: Defining a Market by Customer Outcome 33\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eTony Ulwick\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eMarket Definition 33\u003c\/p\u003e \u003cp\u003eHow Should a Market Be Defined? 34\u003c\/p\u003e \u003cp\u003eJobs- to- be- Done Market Definition Canvas 35\u003c\/p\u003e \u003cp\u003eApplication Case Study: Wearable Sleep-Stage Detection, by Ted Thayer 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 From Explorer’s Insight to Opportunity Story 41\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eGeorge Glackin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eStarting Point 41\u003c\/p\u003e \u003cp\u003eExplorer’s Insight 41\u003c\/p\u003e \u003cp\u003eOpportunity Screener 42\u003c\/p\u003e \u003cp\u003eOpportunity Story 45\u003c\/p\u003e \u003cp\u003eApplication Case Study: Cherrisk 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection II: Innovation Disciplines 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Ideation from Within: How to Generate Breakthrough Ideas from Within Large Corporations 53\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eKaihan Krippendorff\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIdeation 53\u003c\/p\u003e \u003cp\u003eIdeas 53\u003c\/p\u003e \u003cp\u003eImagine 55\u003c\/p\u003e \u003cp\u003eDissect 56\u003c\/p\u003e \u003cp\u003eExpand 56\u003c\/p\u003e \u003cp\u003eAnalyze 57\u003c\/p\u003e \u003cp\u003eOvercoming Barriers 59\u003c\/p\u003e \u003cp\u003eApplication Case Study: A Global Media and Entertainment Company 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Ideation from Outside: A Step- by- Step Guide to Challenge- Driven Innovation\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eBea Schofield and Simon Hill 63\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eOpportunity for Explorers 63\u003c\/p\u003e \u003cp\u003eNetworked Problem Solving 63\u003c\/p\u003e \u003cp\u003eOpen Ideation’s Unique Potential 64\u003c\/p\u003e \u003cp\u003eChallenge- Driven Innovation 65\u003c\/p\u003e \u003cp\u003eFive Traits of a “Good” Challenge 66\u003c\/p\u003e \u003cp\u003eBasics of the CDI Process 67\u003c\/p\u003e \u003cp\u003eIdeas Matter 72\u003c\/p\u003e \u003cp\u003eApplication Case Study: UK Ministry of Defence Challenge-Driven Innovation, by Stuart Laws 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Business Model Maturity: Using Customer Evidence to Validate New Ventures 75\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eMichael Nichols and Uwe Kirschner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCustomer First 75\u003c\/p\u003e \u003cp\u003eMaturity Gap 76\u003c\/p\u003e \u003cp\u003eClosing the Maturity Gap with Evidence 77\u003c\/p\u003e \u003cp\u003eIndicators of Business Model Maturity 78\u003c\/p\u003e \u003cp\u003eAssessing the Maturity Gap 81\u003c\/p\u003e \u003cp\u003eApplication Case Study: Bosch Accelerator Program 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Get Out of the Building: How to Gather Customer Discovery Data with Interviews 85\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eVanessa Ceia and Sara Carvalho\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eOutside- In Logic 85\u003c\/p\u003e \u003cp\u003eTalking to Customers 86\u003c\/p\u003e \u003cp\u003eCustomer Interviews for Ideating, Incubating, and Scaling 86\u003c\/p\u003e \u003cp\u003eDos and Don’ts of Customer Interviews 90\u003c\/p\u003e \u003cp\u003eApplication Case Study: Pay-As-You-Own Water Heaters In Kenya 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Value Propositions: Using Value Flows and Design Criteria Maps to Create Customer Delight 97\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eGeorge Glackin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eInsight to Delight 97\u003c\/p\u003e \u003cp\u003eCreating Value Flow and Design Criteria Map 98\u003c\/p\u003e \u003cp\u003eApplication Case Study: P\u0026amp;G’s Swiffer 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Business Experiments: De- risking Execution Spend Through Experiments 105\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eSarah Spoto and Vincent Ducret\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eInstinct or Data 105\u003c\/p\u003e \u003cp\u003eDe- risking Innovation 106\u003c\/p\u003e \u003cp\u003eStructured Learning Cycles 106\u003c\/p\u003e \u003cp\u003eApplication Case Study: Building the Durant Guild Platform at General Motors 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Ecosystems: Building an Ecosystem Playbook for Scaling a New Venture 117\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eChristine Griffin and John Greco\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCo- innovation 117\u003c\/p\u003e \u003cp\u003eBuilding the Ecosystem Playbook 118\u003c\/p\u003e \u003cp\u003eKey Success Factors 127\u003c\/p\u003e \u003cp\u003eApplication Case Study: Navigating a Complex Healthcare Ecosystem 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Validation: Managing the Journey from Concept to Scale 131\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eEllie Amirnasr and Charles Vaillant\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHunter Strategy 131\u003c\/p\u003e \u003cp\u003eVenture Maturity 132\u003c\/p\u003e \u003cp\u003eGrowth Validation Process for Corporate Ventures 133\u003c\/p\u003e \u003cp\u003eApplication Case Study: Intelligent Clean Air Management Solution for Commercial Buildings 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection III: Explore Organization and Leadership 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Ambidextrous Organization: What It Is, When to Use It 145\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eMichael Tushman and Charles O’Reilly\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSeparating Explore from Core 145\u003c\/p\u003e \u003cp\u003eAmbidextrous Organization Decision 146\u003c\/p\u003e \u003cp\u003eFour Success Factors 149\u003c\/p\u003e \u003cp\u003eApplication Case Study: Ambidextrous Organization at AGC 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Explore Unit: How to Build a Team for Exploration 157\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eChristine Griffin, Erich Kruschitz, and Andrew Binns\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eRhythm of Explore 157\u003c\/p\u003e \u003cp\u003ePurpose 158\u003c\/p\u003e \u003cp\u003eResource Allocation 158\u003c\/p\u003e \u003cp\u003eDecision Making 160\u003c\/p\u003e \u003cp\u003eTeam 161\u003c\/p\u003e \u003cp\u003eOperating Model 163\u003c\/p\u003e \u003cp\u003eApplication Case Study: SanusX 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Strategic Diversity: Selecting and Developing Corporate Exploration Teams 171\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eRichard Robertson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eExplore Teams 171\u003c\/p\u003e \u003cp\u003eStrategic Diversity 172\u003c\/p\u003e \u003cp\u003eGrowth Curves 172\u003c\/p\u003e \u003cp\u003eHuman Behavior 174\u003c\/p\u003e \u003cp\u003eImplications for Corporate Explorers 176\u003c\/p\u003e \u003cp\u003eApplication Case Study: Changing Horses Midstream 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Leading High- Stakes Conversations: Getting the Senior Team Onboard 181\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAlexander Pett and Kristin von Donop\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSenior Team Commitment 181\u003c\/p\u003e \u003cp\u003eValue of Tension 182\u003c\/p\u003e \u003cp\u003eCreate: Getting the Conversation into the Zone of Productive Tension 184\u003c\/p\u003e \u003cp\u003eControl: Keeping the Conversation in the Zone of Productive Tension 185\u003c\/p\u003e \u003cp\u003eClosing Tension 187\u003c\/p\u003e \u003cp\u003eProductive Tension Techniques 188\u003c\/p\u003e \u003cp\u003eApplication Case Study: Story of an international energy company told by the CTO 190\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Leadership Movement: Enrolling Others in the Work of Transformation 193\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eKristin von Donop and Yaniv Garty\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eExplorer as Change Agent 193\u003c\/p\u003e \u003cp\u003eBuild a Movement 193\u003c\/p\u003e \u003cp\u003eEnroll Membership 194\u003c\/p\u003e \u003cp\u003eEngaging Community 195\u003c\/p\u003e \u003cp\u003eEmbrace Resistance 197\u003c\/p\u003e \u003cp\u003eTrigger a Herd Instinct 199\u003c\/p\u003e \u003cp\u003eApplication Case Study: Intel Wireless Communication Services 2013 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 Organizational Culture: The Silent Killer of Exploration 203\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eCharles A. O’reilly iii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCulture and Culture Change 204\u003c\/p\u003e \u003cp\u003eCreating and Changing Culture 204\u003c\/p\u003e \u003cp\u003eUsing the LEASH Model: Culture Change at Microsoft 207\u003c\/p\u003e \u003cp\u003eConclusion 209\u003c\/p\u003e \u003cp\u003eImplications 211\u003c\/p\u003e \u003cp\u003eAppendix: Frameworks 213\u003c\/p\u003e \u003cp\u003eList of Figures and Tables 223\u003c\/p\u003e \u003cp\u003eNotes 227\u003c\/p\u003e \u003cp\u003eAbout the Authors 233\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eANDREW BINNS \u003c\/b\u003eis an advisor to business leaders on innovation and change. He is a director of Change Logic, a strategic innovation consultancy, and an award-winning author and speaker. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEUGENE IVANOV, \u003c\/b\u003ePhD, is a former research scientist who specializes in helping organizations use open innovation to solve complex technical and business problems.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA practical, hands-on manual for innovating from within the corporate structure\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003csmall\u003ePRAISE FOR\u003c\/small\u003e CORPORATE EXPLORER FIELDBOOK \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Corporate Explorers help drive innovation by bringing new ideas into organizations, securing the backing to deliver and ultimately build or expand new businesses. The \u003ci\u003eCorporate Explorer Fieldbook \u003c\/i\u003eis an indispensable guide for any-one who aspires to play this role. It is a hands-on guide written by practitioners, for practitioners. The authors have the scars to prove that they have done the things that they are writing about.”\u003cbr\u003e \u003cb\u003e—DAN OLLEY\u003c\/b\u003e, Chief Executive Officer, Hargreaves Lansdown  \u003c\/p\u003e\u003cp\u003e“The value of the \u003ci\u003eCorporate Explorer Fieldbook \u003c\/i\u003eis in the practical detail and application case studies. This allows me to see what the leaders were aiming to do and how they used these specific levers to execute change. It helps to learn from real-world examples and not just theoretical concepts.”\u003cbr\u003e \u003cb\u003e—DR. ALEXANDER BOCKELMANN\u003c\/b\u003e, Group Chief Technology Officer, Baloise Group  \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eCorporate Explorer Fieldbook \u003c\/i\u003ecombines hard-won knowledge from seasoned practitioners with deep research insights, to create the perfect travel companion for any corporate innovation journey.”\u003cbr\u003e \u003cb\u003e—GABY APPLETON\u003c\/b\u003e, Chief Digital Product Officer, RX Global\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988993261797,"sku":"NP9781394159222","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394159222.jpg?v=1761782350","url":"https:\/\/k12savings.com\/es\/products\/corporate-explorer-fieldbook-isbn-9781394159222","provider":"K12savings","version":"1.0","type":"link"}