{"product_id":"cool-infographics-isbn-9781118582305","title":"Cool Infographics","description":"\u003cp\u003e\u003cb\u003eMake information memorable with creative visual design techniques\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResearch shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains why infographics and data visualizations work\u003c\/li\u003e \u003cli\u003eShares the tools and techniques for creating great infographics\u003c\/li\u003e \u003cli\u003eCovers online infographics used for marketing, including social media and search engine optimization (SEO)\u003c\/li\u003e \u003cli\u003eShows how to market your skills with a visual, infographic resume\u003c\/li\u003e \u003cli\u003eExplores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eCool Infographics\u003c\/i\u003e, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Science of Infographics 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInformation Overload 9\u003c\/p\u003e \u003cp\u003eThe Rise of the Informavore 9\u003c\/p\u003e \u003cp\u003eThe Rise of Big Data 11\u003c\/p\u003e \u003cp\u003eWhy Infographics Work 14\u003c\/p\u003e \u003cp\u003ePattern Recognition 15\u003c\/p\u003e \u003cp\u003eThe Language of Context 16\u003c\/p\u003e \u003cp\u003eThe Picture Superiority Effect 20\u003c\/p\u003e \u003cp\u003eThe Art of Storytelling 27\u003c\/p\u003e \u003cp\u003eIntroduction\/Foundation 28\u003c\/p\u003e \u003cp\u003eAh-Ha! The Main Event 28\u003c\/p\u003e \u003cp\u003eConclusion\/Call-to-action 29\u003c\/p\u003e \u003cp\u003eMedia Formats of Infographics 31\u003c\/p\u003e \u003cp\u003eStatic Infographics 31\u003c\/p\u003e \u003cp\u003eZooming Infographics 34\u003c\/p\u003e \u003cp\u003eClickable Infographics 37\u003c\/p\u003e \u003cp\u003eAnimated Infographics 42\u003c\/p\u003e \u003cp\u003eVideo Infographics 45\u003c\/p\u003e \u003cp\u003eInteractive Infographics 48\u003c\/p\u003e \u003cp\u003eFinal Thoughts 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Online Infographics 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVertical Versus Horizontal Layouts 58\u003c\/p\u003e \u003cp\u003eTypes of Online Infographics 67\u003c\/p\u003e \u003cp\u003eInformative Infographics 69\u003c\/p\u003e \u003cp\u003ePersuasive Infographics 71\u003c\/p\u003e \u003cp\u003eVisual Explanations 78\u003c\/p\u003e \u003cp\u003eInfographic Advertisements 83\u003c\/p\u003e \u003cp\u003ePR Infographics 88\u003c\/p\u003e \u003cp\u003eInfographic Posters 90\u003c\/p\u003e \u003cp\u003eIntellectual Property Issues 98\u003c\/p\u003e \u003cp\u003eCopyright 98\u003c\/p\u003e \u003cp\u003eCreative Commons 100\u003c\/p\u003e \u003cp\u003eTrademarks and the Fair Use Doctrine 103\u003c\/p\u003e \u003cp\u003eImages and Illustrations 105\u003c\/p\u003e \u003cp\u003eAIGA, the Professional Association for Design 107\u003c\/p\u003e \u003cp\u003eShould You Copyright Your Infographic? 107\u003c\/p\u003e \u003cp\u003eFinal Thoughts 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Infographics and Seo 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Search Engine Challenge 115\u003c\/p\u003e \u003cp\u003eThe Objective of SEO 118\u003c\/p\u003e \u003cp\u003eThe Link Bait Challenge 119\u003c\/p\u003e \u003cp\u003eIt’s All About Relevance 123\u003c\/p\u003e \u003cp\u003eOnline Lifespan 126\u003c\/p\u003e \u003cp\u003eInfographic Release Strategy 135\u003c\/p\u003e \u003cp\u003eLanding Pages 135\u003c\/p\u003e \u003cp\u003eSelf-promotion 148\u003c\/p\u003e \u003cp\u003ePromotion, Publicity, and Outreach 155\u003c\/p\u003e \u003cp\u003eFinal Thoughts 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Infographic Resumes 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Benefits 180\u003c\/p\u003e \u003cp\u003eWhat’s the Risk? 180\u003c\/p\u003e \u003cp\u003eDesigning an Infographic Resume 181\u003c\/p\u003e \u003cp\u003eTimeline Designs 183\u003c\/p\u003e \u003cp\u003eRelative Experience Designs 187\u003c\/p\u003e \u003cp\u003eGeographic Designs 190\u003c\/p\u003e \u003cp\u003eCompany Logos and Icons 192\u003c\/p\u003e \u003cp\u003eSoftware Application Logos 201\u003c\/p\u003e \u003cp\u003eUsing an Infographic Resume 204\u003c\/p\u003e \u003cp\u003eJob Application Systems 204\u003c\/p\u003e \u003cp\u003eStandalone Infographic Resume 205\u003c\/p\u003e \u003cp\u003eCombined Infographic Resume Design 208\u003c\/p\u003e \u003cp\u003ePublishing Infographic Resumes Online 210\u003c\/p\u003e \u003cp\u003eDesigning Infographic Resumes for Print 211\u003c\/p\u003e \u003cp\u003eInfographic Resumes on the iPad (or Tablet) 215\u003c\/p\u003e \u003cp\u003eInfographic Resume Design Tools 217\u003c\/p\u003e \u003cp\u003eAll About You 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Internal Confidential Infographics 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImproving Internal Communications 234\u003c\/p\u003e \u003cp\u003eThe Fear of Confidential Information 236\u003c\/p\u003e \u003cp\u003eIdeas for Visualizing Internal Data 238\u003c\/p\u003e \u003cp\u003eBudgets 238\u003c\/p\u003e \u003cp\u003eSales and Profit Data 244\u003c\/p\u003e \u003cp\u003eBusiness Processes 246\u003c\/p\u003e \u003cp\u003eStrategies 251\u003c\/p\u003e \u003cp\u003eBetter Presentations Using Infographics 259\u003c\/p\u003e \u003cp\u003eFinal Thoughts 268\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Designing Infographics 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBe Accurate 272\u003c\/p\u003e \u003cp\u003eVisualizing Area 274\u003c\/p\u003e \u003cp\u003ePick a Good Topic 281\u003c\/p\u003e \u003cp\u003eTrending Topics 281\u003c\/p\u003e \u003cp\u003eControversial Topics 282\u003c\/p\u003e \u003cp\u003eSearch for Prior Art 282\u003c\/p\u003e \u003cp\u003eFocus on the Key Message 283\u003c\/p\u003e \u003cp\u003eThe 5-second Rule 284\u003c\/p\u003e \u003cp\u003eTell One Story Really Well 285\u003c\/p\u003e \u003cp\u003eVisualize When Possible 288\u003c\/p\u003e \u003cp\u003eBig Fonts Are NOT Data Visualizations 288\u003c\/p\u003e \u003cp\u003eVisuals Are Perceived as More Important 290\u003c\/p\u003e \u003cp\u003eMinimize Text 291\u003c\/p\u003e \u003cp\u003eEliminate Chart Legends 293\u003c\/p\u003e \u003cp\u003eBe Data Transparent 295\u003c\/p\u003e \u003cp\u003eNo Data Sources List 296\u003c\/p\u003e \u003cp\u003eVague Data Sources 297\u003c\/p\u003e \u003cp\u003eQuestionable Data Sources 298\u003c\/p\u003e \u003cp\u003eBest Practices 298\u003c\/p\u003e \u003cp\u003eThe Fine Print 299\u003c\/p\u003e \u003cp\u003eCompany Logo 299\u003c\/p\u003e \u003cp\u003eCopyright License 300\u003c\/p\u003e \u003cp\u003eOriginal Landing Page URL 300\u003c\/p\u003e \u003cp\u003eDesigner Credit 301\u003c\/p\u003e \u003cp\u003ePutting It Together 302\u003c\/p\u003e \u003cp\u003eFinal Thoughts 302\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Design Resources 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesktop Software Tools 306\u003c\/p\u003e \u003cp\u003eVector Graphics 306\u003c\/p\u003e \u003cp\u003eImage Editing 314\u003c\/p\u003e \u003cp\u003eOnline Data Visualization Tools 317\u003c\/p\u003e \u003cp\u003eFinding Data Online 328\u003c\/p\u003e \u003cp\u003eOnline Infographics Design Sites 330\u003c\/p\u003e \u003cp\u003eReading List 337\u003c\/p\u003e \u003cp\u003eIndex 339\u003c\/p\u003e  \u003cp\u003e\"This book is a great introduction to the subject.\" (\u003cem\u003eSignificance,\u003c\/em\u003e July 2014) \u003c\/p\u003e\u003cp\u003e\"This book explains how to create infographics that successfully communicate their message.\" (\u003cem\u003eTalk Business,\u003c\/em\u003e January 2014) \u003c\/p\u003e\u003cp\u003e\"\u003cem\u003eCool Infographics\u003c\/em\u003e is a mix of inspiration, instruction and education.\"??(\u003cem\u003eZDNet,\u003c\/em\u003e January 2014)  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRandy Krum\u003c\/b\u003e is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics (coolinfographics.com). He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results.\u003c\/p\u003e  \u003cp\u003eYour data tells a story. Make it unforgettable with infographics\u003c\/p\u003e \u003cp\u003eCool infographics tell a story visually — an engaging story built with your data. More than just using pictures or colorful charts, infographics create the type of visual representation that your audience will quickly grasp and remember. This innovative guide prepares you for creating compelling infographics for online marketing, business reports, and presentations, as well as designing your own infographic resume.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover what makes infographics work\u003c\/li\u003e \u003cli\u003eStructure information into a simple 3-part story\u003c\/li\u003e \u003cli\u003eClarify the design process and follow infographic design rules\u003c\/li\u003e \u003cli\u003eImplement an infographic launch strategy to maximize SEO value\u003c\/li\u003e \u003cli\u003eDesign a personal infographic resume to market yourself\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eVisit coolInfographics.com for information about good infographic design, links to design tools, infographic posters, and more\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988990640357,"sku":"NP9781118582305","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118582305.jpg?v=1761782340","url":"https:\/\/k12savings.com\/es\/products\/cool-infographics-isbn-9781118582305","provider":"K12savings","version":"1.0","type":"link"}