{"product_id":"contemporary-strategy-analysis-with-ebook-access-code-isbn-9781394251599","title":"Contemporary Strategy Analysis, with eBook Access Code","description":"\u003cp\u003e\u003cb\u003eTHE UPDATED NEW EDITION OF THE CLASSIC STRATEGIC ANALYSIS TEXTBOOK, ADDRESSES THE EMERGING CHALLENGES THAT BUSINESSES FACE IN AN INCREASINGLY COMPLEX AND DYNAMIC ENVIRONMENT\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA market-leading title across the world in upper-level undergraduate and MBA courses, \u003ci\u003eContemporary Strategy Analysis\u003c\/i\u003e combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today.\u003c\/p\u003e \u003cp\u003eDesigned to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of \u003ci\u003eContemporary Strategy Analysis\u003c\/i\u003e builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eContemporary Strategy Analysis, Twelfth Edition, \u003c\/i\u003eremains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVideos and Animations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eContemporary Strategy Analysis \u003c\/i\u003eintegrates abundant video content developed to complement the text and engage readers more deeply.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eContent Review Videos \u003c\/b\u003eprovide a detailed review of each learning objective in each chapter and help students learn key concepts and an understanding of strategic management.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eSelf-Tests and Practice Questions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe e-text also includes self-scoring concept check quizzes.\u003c\/p\u003e \u003cp\u003eAuthor Biography xiii\u003c\/p\u003e \u003cp\u003e Preface to the Twelfth Edition xv\u003c\/p\u003e \u003cp\u003eAn Interactive, Multimedia Learning Experience xvii\u003c\/p\u003e \u003cp\u003eMatching Cases to Chapters xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Concept of Strategy 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II the Tools of Strategy Analysis 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Goals, Values, and Performance 31\u003c\/p\u003e \u003cp\u003e3 Industry Analysis: The Fundamentals 56\u003c\/p\u003e \u003cp\u003e4 Industry Analysis: Dynamics of Industry and Competition 78\u003c\/p\u003e \u003cp\u003e5 Analyzing Resources and Capabilities 93\u003c\/p\u003e \u003cp\u003e6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Business Strategy and the Quest For Competitive Advantage 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 The Sources and Dimensions of Competitive Advantage 137\u003c\/p\u003e \u003cp\u003e8 Industry Evolution and Strategic Change 166\u003c\/p\u003e \u003cp\u003e9 Technology- Based Industries and the Management of Innovation 192\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Corporate Strategy 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Vertical Integration and the Scope of the Firm 223\u003c\/p\u003e \u003cp\u003e11 Global Strategy and the Multinational Corporation 240\u003c\/p\u003e \u003cp\u003e12 Diversification Strategy 267\u003c\/p\u003e \u003cp\u003e13 Implementing Corporate Strategy: Managing the Multibusiness Firm 283\u003c\/p\u003e \u003cp\u003eAppendix: External Growth Strategies: Mergers, Acquisitions, Alliances 303\u003c\/p\u003e \u003cp\u003e14 Current Trends in Strategic Management 311\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCases to Accompany Contemporary Strategy Analysis, Twelfth Edition\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGlossary G-1\u003c\/p\u003e \u003cp\u003eIndex I-1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eROBERT M. GRANT\u003c\/b\u003e is Emeritus Professor of Strategic Management at Bocconi University, Italy. He has taught business strategy at Georgetown University, London Business School, UCLA, Insead, and California Polytechnic. He is known for his work on resource-based and knowledge-based approaches to strategy formulation. Grant has worked with leading international companies such as Kraft Foods, American Express, BP, Zurich Financial Services, Eni, and Lockheed Martin.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988984086757,"sku":"NP9781394251599","price":57.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394251599.jpg?v=1761782312","url":"https:\/\/k12savings.com\/es\/products\/contemporary-strategy-analysis-with-ebook-access-code-isbn-9781394251599","provider":"K12savings","version":"1.0","type":"link"}