{"product_id":"consumers-and-services-isbn-9780471962694","title":"Consumers and Services","description":"This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries. THE SERVICE CONSUMER.\u003cbr\u003e \u003cbr\u003e Consumers and Services.\u003cbr\u003e \u003cbr\u003e Pre-Consumption of Services.\u003cbr\u003e \u003cbr\u003e Consuming Services.\u003cbr\u003e \u003cbr\u003e Evaluating Services.\u003cbr\u003e \u003cbr\u003e THE SERVICE CONSUMER IN CONTEXT.\u003cbr\u003e \u003cbr\u003e The Tourism and Travel Consumer.\u003cbr\u003e \u003cbr\u003e The Professional Services Consumer.\u003cbr\u003e \u003cbr\u003e The Financial Services Consumer.\u003cbr\u003e \u003cbr\u003e The Healthcare Consumer.\u003cbr\u003e \u003cbr\u003e The Charity Consumer.\u003cbr\u003e \u003cbr\u003e CONCLUSION.\u003cbr\u003e \u003cbr\u003e Conclusion.\u003cbr\u003e \u003cbr\u003e Index. \u003cp\u003e\u003cb\u003eMark Gabbott\u003c\/b\u003e is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGillian Hogg\u003c\/b\u003e is the author of \u003ci\u003eConsumers and Services\u003c\/i\u003e, published by Wiley.\u003c\/p\u003e Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features \u003cul\u003e \u003cli\u003ea synthesis of current literature in the areas of consumer behaviour and services marketing\u003c\/li\u003e \u003cli\u003ea number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail\u003c\/li\u003e \u003cli\u003einternationally authored cases from US, Scandinavia, and Europe\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\"This looks like an interesting book that will fit well into two increasingly popular subject areas.\"\u003cbr\u003e—\u003cb\u003eDr E. M. Jacobs\u003c\/b\u003e, Sheffield University Management School\u003c\/p\u003e \u003cp\u003e\"It is a much needed contribution in the field of service sector marketing.\"\u003cbr\u003e—\u003cb\u003eB. R. Lewis\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988979663077,"sku":"NP9780471962694","price":67.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471962694.jpg?v=1761782295","url":"https:\/\/k12savings.com\/es\/products\/consumers-and-services-isbn-9780471962694","provider":"K12savings","version":"1.0","type":"link"}