{"product_id":"consumer-republic-using-brands-to-get-what-you-want-make-corporations-behave-and-maybe-even-save-the-world-isbn-9780771070044","title":"Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World","description":"\u003cp\u003eIn the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought \u003cb\u003eThe Black Swan\u003c\/b\u003e and \u003cb\u003eHow We Decide\u003c\/b\u003e, this book breaks down the myth of brands and puts the power back in consumers' hands.\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003eThe foundation of \u003cb\u003eConsumer Republic's\u003c\/b\u003e message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46300524970213,"sku":"NP9780771070044","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780771070044.jpg?v=1767724070","url":"https:\/\/k12savings.com\/es\/products\/consumer-republic-using-brands-to-get-what-you-want-make-corporations-behave-and-maybe-even-save-the-world-isbn-9780771070044","provider":"K12savings","version":"1.0","type":"link"}