{"product_id":"consumer-behaviour-isbn-9780471975137","title":"Consumer Behaviour","description":"Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:\u003cbr\u003e * financial behaviour\u003cbr\u003e \u003cbr\u003e * welfare, wellbeing and property\u003cbr\u003e \u003cbr\u003e * families and household production\u003cbr\u003e \u003cbr\u003e * consumption and the environment\u003cbr\u003e \u003cbr\u003e * shopping behaviour.\u003cbr\u003e The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products.Vom sozialwissenschaftlichen Standpunkt aus wird hier das Verbraucherverhalten in Europa analysiert. Zahlreiche Beispiele und Daten zur Soziodemographie, zur Meinung des Verbrauchers, zum Einsatz von Medien, zum finanziellen Verhalten und zu Umweltaspekten machen das Buch zu einer wertvollen Hilfe in Marktforschung und Öffentlichkeitsarbeit. (03\/98) Introduction and Overview.\u003cbr\u003e \u003cbr\u003e MACRO-FACTORS IN CONSUMPTION.\u003cbr\u003e \u003cbr\u003e Demographic Development.\u003cbr\u003e \u003cbr\u003e Cultural Development.\u003cbr\u003e \u003cbr\u003e Supply and Use of Products and Services.\u003cbr\u003e \u003cbr\u003e Consumerism and Consumer Policy.\u003cbr\u003e \u003cbr\u003e BASIC PROCESSES.\u003cbr\u003e \u003cbr\u003e Perception and Categorization.\u003cbr\u003e \u003cbr\u003e Meaning Structure and Values.\u003cbr\u003e \u003cbr\u003e Motivation and Consumer Behaviour.\u003cbr\u003e \u003cbr\u003e Attitudes and Emotions.\u003cbr\u003e \u003cbr\u003e Learning Processes.\u003cbr\u003e \u003cbr\u003e Decision Processes.\u003cbr\u003e \u003cbr\u003e Situation and Behaviour.\u003cbr\u003e \u003cbr\u003e SOCIAL PROCESSES.\u003cbr\u003e \u003cbr\u003e Families and Household Production.\u003cbr\u003e \u003cbr\u003e Reference Groups.\u003cbr\u003e \u003cbr\u003e Innovation.\u003cbr\u003e \u003cbr\u003e Lifestyle and Consumption of Time.\u003cbr\u003e \u003cbr\u003e Media Use.\u003cbr\u003e \u003cbr\u003e Shopping Behaviour.\u003cbr\u003e \u003cbr\u003e Financial Behaviour.\u003cbr\u003e \u003cbr\u003e Age Groups and Ethnic Consumer Groups.\u003cbr\u003e \u003cbr\u003e AFTER-SALES PROCESSES.\u003cbr\u003e \u003cbr\u003e Consumer Satisfaction and Complaints.\u003cbr\u003e \u003cbr\u003e Consumption and the Environment.\u003cbr\u003e \u003cbr\u003e Welfare and Ownership.\u003cbr\u003e \u003cbr\u003e APPLICATIONS.\u003cbr\u003e \u003cbr\u003e Market Segmentation and Product Differentiation.\u003cbr\u003e \u003cbr\u003e Consumer Research.\u003cbr\u003e \u003cbr\u003e Epilogue.\u003cbr\u003e \u003cbr\u003e Indexes. Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication, and Director of the research institute Erasm at the Rotterdam School of Management, Erasmus University Rotterdam. Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:\u003cbr\u003e * financial behaviour\u003cbr\u003e \u003cbr\u003e * welfare, wellbeing and property\u003cbr\u003e \u003cbr\u003e * families and household production\u003cbr\u003e \u003cbr\u003e * consumption and the environment\u003cbr\u003e \u003cbr\u003e * shopping behaviour.\u003cbr\u003e The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988979368165,"sku":"NP9780471975137","price":71.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471975137.jpg?v=1761782294","url":"https:\/\/k12savings.com\/es\/products\/consumer-behaviour-isbn-9780471975137","provider":"K12savings","version":"1.0","type":"link"}