{"product_id":"consultative-selling-isbn-9780814437506","title":"Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels","description":"\u003cp\u003e\u003cstrong\u003eWhen you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eConsultative Selling\u003c\/em\u003e, sales consultant Mack Hanan helps you achieve just that by introducing a formula that will take your sales to the next level--one that involves you exchanging your salesperson hat for that of a trusted consultant. You’ll learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ecreate a two-tiered sales model to separate consultative sales from commodity sales;\u003c\/li\u003e\n\u003cli\u003ebuild and use consultative databases for value propositions and proof of performance;\u003c\/li\u003e\n\u003cli\u003estudy your customers’ cash flows to win proposals;\u003c\/li\u003e\n\u003cli\u003euse consultative selling strategies on the web;\u003c\/li\u003e\n\u003cli\u003eand cope with--and reverse--the inevitable “no.”\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor over four decades, \u003cem\u003eConsultative Selling\u003c\/em\u003e has empowered countless sales professionals to reap maximum success.\u003c\/p\u003e\u003cp\u003eNow, packed with new partnering strategies, cost\/benefit analysis templates, detailed monetized value proposition models, outcome-based branding approaches, and powerful consulting tactics, the eighth edition of this invaluable resource will bring you wide-ranging success--making the competition irrelevant.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142822121701,"sku":"NP9780814437506","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780814437506.jpg?v=1747941269","url":"https:\/\/k12savings.com\/es\/products\/consultative-selling-isbn-9780814437506","provider":"K12savings","version":"1.0","type":"link"}