{"product_id":"conquer-the-chaos-isbn-9781394217380","title":"Conquer the Chaos","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eNATIONAL BESTSELLER\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eMake your small business work for you with this expert guide on entrepreneurship\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the newly revised second edition of \u003ci\u003eConquer the Chaos\u003c\/i\u003e, celebrated author and CEO of Keap, a world-leading provider of marketing automation software for small business, Clate Mask, delivers yet another incisive and exciting roadmap to entrepreneurial success for small business owners. The book offers six non-negotiable, must-have strategies for entrepreneurs, as well as an engaging mix of stories, quotes, anecdotes, and examples that highlight businesspeople who have successfully confronted and overcome the daunting challenges that accompany self-employment.\u003c\/p\u003e \u003cp\u003eYou’ll also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA brand-new section on lifecycle automation and work, as well as work-life balance as a business owner\u003c\/li\u003e \u003cli\u003eHow to avoid becoming trapped by your business and, instead, find time, money, and freedom in your entrepreneurial journey\u003c\/li\u003e \u003cli\u003eStrategies to move beyond surviving in your small business and begin growing and evolving\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn extraordinary take on small business ownership and entrepreneurship from someone who’s been on the frontlines of a growing company, \u003ci\u003eConquer the Chaos\u003c\/i\u003e is a must-have resource for anyone hoping to get more money, more enjoyment, and more flexibility out of their company.\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 The Entrepreneur’s Quest for Success 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Entrepreneurial Revolution 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Purpose of This Book 7\u003c\/p\u003e \u003cp\u003eA Better Way of Life for Entrepreneurs 9\u003c\/p\u003e \u003cp\u003eThe Entrepreneurial Revolution Defined 10\u003c\/p\u003e \u003cp\u003eThe Loss of Security: Corporate Distrust 12\u003c\/p\u003e \u003cp\u003eThe Power Shift: The Internet Age 12\u003c\/p\u003e \u003cp\u003eThe Promise of Something Better: The Overnight Success Story 13\u003c\/p\u003e \u003cp\u003eThe COVID Effect 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Quest for Success 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Entrepreneur’s Hierarchy of Success 21\u003c\/p\u003e \u003cp\u003eMoney 23\u003c\/p\u003e \u003cp\u003eTime 24\u003c\/p\u003e \u003cp\u003eControl 25\u003c\/p\u003e \u003cp\u003eImpact 26\u003c\/p\u003e \u003cp\u003eFreedom 27\u003c\/p\u003e \u003cp\u003eThe Real Definition of Success 28\u003c\/p\u003e \u003cp\u003eThe Stages of Small Business Growth 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Chaos and the Dark Side of Entrepreneurship 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Small Business Chaos? 42\u003c\/p\u003e \u003cp\u003eThe Chaos Continues 47\u003c\/p\u003e \u003cp\u003eYou’re Wearing All the Hats 47\u003c\/p\u003e \u003cp\u003eYou Don’t Know How to Grow 48\u003c\/p\u003e \u003cp\u003eYou Are Growing—The Wrong Way 49\u003c\/p\u003e \u003cp\u003eYou’re Drowning in Technology 49\u003c\/p\u003e \u003cp\u003eYou Lack a Clear, Central, Guiding Focus 51\u003c\/p\u003e \u003cp\u003eThe Dark Side of Entrepreneurship 52\u003c\/p\u003e \u003cp\u003eEgo Is the Enemy 54\u003c\/p\u003e \u003cp\u003eADHD 55\u003c\/p\u003e \u003cp\u003eIntroducing the Six Keys to Conquer the Chaos 56\u003c\/p\u003e \u003cp\u003eThe Personal Keys: Mindset, Vision, Rhythm 57\u003c\/p\u003e \u003cp\u003eThe Business Keys: Strategy, Automation, Leadership 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 The Personal Keys to Success 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Mindset 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCultivating a Mindset of Success 67\u003c\/p\u003e \u003cp\u003eYour Emotional Capital Bank Account 72\u003c\/p\u003e \u003cp\u003eDisciplined Optimism 74\u003c\/p\u003e \u003cp\u003eThe Three Components of Disciplined Optimism 75\u003c\/p\u003e \u003cp\u003eEntrepreneurial Independence 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Vision 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy and How Does the Imbalance Happen? 88\u003c\/p\u003e \u003cp\u003eThe Evolution of Life Vision 90\u003c\/p\u003e \u003cp\u003eThe Five Parts of Your Life Vision 92\u003c\/p\u003e \u003cp\u003eGuidelines for Lifetime Goals 96\u003c\/p\u003e \u003cp\u003ePutting Together the Vision Puzzle Pieces 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Rhythm 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rhythm of Execution Defined 105\u003c\/p\u003e \u003cp\u003eThe Rhythmic Habits and Schedule 108\u003c\/p\u003e \u003cp\u003eStart Small: The Three Transformative Habits 114\u003c\/p\u003e \u003cp\u003eGoal Setting the SMART Way 115\u003c\/p\u003e \u003cp\u003eWrapping Up the Three Personal Keys to Success 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 The Business Keys to Success 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Strategy 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCompany Strategy 127\u003c\/p\u003e \u003cp\u003eCustomer Strategy 132\u003c\/p\u003e \u003cp\u003eThe Three Phases of the Customer Lifecycle 134\u003c\/p\u003e \u003cp\u003eFollow- up 135\u003c\/p\u003e \u003cp\u003eThe Fundamentals of Follow- up 137\u003c\/p\u003e \u003cp\u003eThe Seven Secrets to Double or Triple Your Sales 140\u003c\/p\u003e \u003cp\u003eBack to the Basics of Customer Lifecycle 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Automation 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat to Automate 155\u003c\/p\u003e \u003cp\u003eFrom Manual to Automated 158\u003c\/p\u003e \u003cp\u003eThe Typical Lead Generation and Conversion Process 160\u003c\/p\u003e \u003cp\u003eThe Automated Lead Generation and Conversion Process 161\u003c\/p\u003e \u003cp\u003eWhat Else Can You Automate? 166\u003c\/p\u003e \u003cp\u003eNew Client Follow-up 166\u003c\/p\u003e \u003cp\u003eReviews and Referrals 167\u003c\/p\u003e \u003cp\u003eRepeat Business 168\u003c\/p\u003e \u003cp\u003eBilling and Collections 168\u003c\/p\u003e \u003cp\u003eWorkflow 169\u003c\/p\u003e \u003cp\u003eMicro Automations 170\u003c\/p\u003e \u003cp\u003ePro Tips on Automation 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Leadership 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink Like a CEO 179\u003c\/p\u003e \u003cp\u003eThe Three Jobs of a CEO 180\u003c\/p\u003e \u003cp\u003eConscious Capitalism 182\u003c\/p\u003e \u003cp\u003eThe Enlightened Entrepreneur 183\u003c\/p\u003e \u003cp\u003eSet the Vision 184\u003c\/p\u003e \u003cp\u003eBuild the Team 188\u003c\/p\u003e \u003cp\u003eBuild the Team: Developing the Organization 188\u003c\/p\u003e \u003cp\u003eBuild the Team: Developing the People 192\u003c\/p\u003e \u003cp\u003eGet the Resources 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Putting the Keys into Practice 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Changing for Good 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe 10 Principles of Practice 206\u003c\/p\u003e \u003cp\u003eThe Ego TRAPS That Catch Entrepreneurs 212\u003c\/p\u003e \u003cp\u003eTimidity 212\u003c\/p\u003e \u003cp\u003eResignation 213\u003c\/p\u003e \u003cp\u003eAmbition 214\u003c\/p\u003e \u003cp\u003ePride 215\u003c\/p\u003e \u003cp\u003eSabotage 216\u003c\/p\u003e \u003cp\u003eGuarding Against Ego TRAPS 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Keep Going 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Keep Going Story 223\u003c\/p\u003e \u003cp\u003eKeep Serving 226\u003c\/p\u003e \u003cp\u003eKeep Growing 227\u003c\/p\u003e \u003cp\u003eFinal Words of Guidance 228\u003c\/p\u003e \u003cp\u003eAppendix: Keap Small Business Resources 233\u003c\/p\u003e \u003cp\u003eReferences 237\u003c\/p\u003e \u003cp\u003eAcknowledgments 239\u003c\/p\u003e \u003cp\u003eAbout the Author 241\u003c\/p\u003e \u003cp\u003eIndex 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCLATE MASK,\u003c\/b\u003e the entrepreneur's guide, is the CEO of Keap, the leader in small business automation software for 6, 7, and 8-figure businesses. He is the co-author of the first edition of \u003ci\u003eConquer the Chaos\u003c\/i\u003e and the company he leads has won numerous awards for their software and service to entrepreneurs.\u003c\/p\u003e  \u003cp\u003estarting and growing a small business is an exciting—but risky—proposition. Surrounded by the chaos that comes with running a business, how can you help your new venture become one of the success stories? And how do you build a successful business without sacrificing what matters most in your personal life?  \u003c\/p\u003e\u003cp\u003eIn the newly revised second edition of \u003ci\u003eConquer the Chaos: The Six Keys to Success for Entrepreneurs\u003c\/i\u003e, award-winning CEO of Keap, and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author, Clate Mask, delivers an insightful and engaging blueprint for entrepreneurial and small-business success. \u003c\/p\u003e\u003cp\u003eIn the book, you’ll find six non-­negotiable and indispensable ­strategies for entrepreneurs aiming to succeed in business and life. Through a page-turning collection of stories, quotes, anecdotes, and examples from entrepreneurs who have successfully overcome the daunting challenges of building a business, the Six Keys to Success come to life. Based on over two decades of experience serving entrepreneurs, Mask shares brand-new sections on lifecycle automation, leadership, and a proven method for creating ­harmonious work-life balance as a small-­business owner.  \u003c\/p\u003e\u003cp\u003eYou’ll discover how to avoid The Dark Side of Entrepreneurship and achieve the money, time, control, impact and freedom you seek as an entrepreneur. The author also shares critical and proven techniques for moving beyond the survival stage of small business, evolving through the predictable Six Stages of Small Business Growth, and reaching a place where balanced growth in your business and personal life becomes your reality.  \u003c\/p\u003e\u003cp\u003eAn exciting and inspiring take on entrepreneurship from the perspective of someone who built his own software and marketing company and has grown it from 0 to over 100,000 users and $100 million in annual sales, \u003ci\u003eConquer the Chaos\u003c\/i\u003e is an invaluable guide for business owners, founders, entrepreneurs, solopreneurs, self-employed people, and anyone else interested in building a great business and a great life.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for CONQUER THE CHAOS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eConquer the Chaos\u003c\/i\u003e will show you how to use automation and the Six Keys to Success to scale your business and achieve the growth, profit and freedom you want, without sacrificing your personal life.\"\u003cbr\u003e—\u003cb\u003eRYAN DEISS,\u003c\/b\u003e founder of Digital Marketing and CEO of The Scalable Company\u003c\/p\u003e \u003cp\u003e\"Plenty of people offer business advice. Many of those who offer advice are professor-types who have never managed a team or navigated the real rapids of business success. If you want the real truth, the God's honest truth about how to succeed in business, this book will show you the way.\"\u003cbr\u003e—\u003cb\u003eDONALD MILLER,\u003c\/b\u003e author of \u003ci\u003eHow to Grow Your Small Business\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Everyone with half a brain knows you must implement effective marketing to grow a business. But the true masters know that automating your marketing is the real path to exponential growth, consistent new client acquisition, higher profits and a greater return on all sales and marketing investments—and no one knows this better than Clate Mask, the O.G. of marketing automation. Get this book and STUDY it if you want better than average results from your marketing.\"\u003cbr\u003e—\u003cb\u003eROBIN ROBINS,\u003c\/b\u003e CEO of TMT\u003c\/p\u003e \u003cp\u003e\"It's hard to separate your business and personal life in a scaling business, but Clate's story and framework are evidence that you can succeed wildly at both. His advice and his Six Keys have been insanely influential for me, and this book will unlock the same results for you.\"\u003cbr\u003e—\u003cb\u003eCHRIS RONZIO,\u003c\/b\u003e Co-founder and CEO of Trainual, the leading SOP and Training software for scaling businesses\u003c\/p\u003e \u003cp\u003e\"Clate Mask is a master of systems. He has built a career out of leveraging processes to build phenomenal products, cultures and companies. This powerful guide can help any entrepreneur truly conquer the chaos and have more peace and profit from their business. It's pure gold!\"\u003cbr\u003e—\u003cb\u003eRORY VADEN,\u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eProcrastinate on Purpose\u003c\/i\u003e and creator of the viral TED Talk 'How to Multiply Time'\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988975403237,"sku":"NP9781394217380","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394217380.jpg?v=1761782277","url":"https:\/\/k12savings.com\/es\/products\/conquer-the-chaos-isbn-9781394217380","provider":"K12savings","version":"1.0","type":"link"}