{"product_id":"conducting-a-successful-annual-giving-program-isbn-9780787956493","title":"Conducting a Successful Annual Giving Program","description":"Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.\u003cbr\u003e \u003cbr\u003e View an example of a teaching tool available in this title: CourseSyllabus. PLANNING AND IMPLEMENTING YOUR ANNUAL GIVING PROGRAM.\u003cbr\u003e \u003cbr\u003e Introduction: Defining the Annual Campaign.\u003cbr\u003e \u003cbr\u003e Preparing for the Annual Campaign.\u003cbr\u003e \u003cbr\u003e Developing an Annual Giving Plan.\u003cbr\u003e \u003cbr\u003e Segmenting Appeals.\u003cbr\u003e \u003cbr\u003e Testing and Statistical Analysis.\u003cbr\u003e \u003cbr\u003e Elements of the Annual Campaign.\u003cbr\u003e \u003cbr\u003e Implementing a Direct Mail Campaign.\u003cbr\u003e \u003cbr\u003e Sponsoring Special Events.\u003cbr\u003e \u003cbr\u003e Telemarketing Your Cause.\u003cbr\u003e \u003cbr\u003e Soliciting Funds in Person.\u003cbr\u003e \u003cbr\u003e The Annual Fund in Action.\u003cbr\u003e \u003cbr\u003e Key Program Roles and Responsibilities.\u003cbr\u003e \u003cbr\u003e Working with Volunteers.\u003cbr\u003e \u003cbr\u003e Promotions, Communications, and Marketing.\u003cbr\u003e \u003cbr\u003e Gift Administration and Donor Appreciation.\u003cbr\u003e \u003cbr\u003e Closing the Campaign and Moving Forward.\u003cbr\u003e \u003cbr\u003e THE ANNUAL FUND RESOURCE GUIDE.\u003cbr\u003e \u003cbr\u003e Preparing for the Annual Campaign.\u003cbr\u003e \u003cbr\u003e Direct Appeal Program.\u003cbr\u003e \u003cbr\u003e Annual Fund Solicitation Calendar.\u003cbr\u003e \u003cbr\u003e Web Site Examples.\u003cbr\u003e \u003cbr\u003e Elements of the Annual Campaign.\u003cbr\u003e \u003cbr\u003e Annual Fund-Capital Campaign Combined Strategic Goals andCalendar.\u003cbr\u003e \u003cbr\u003e Corporate Campaign Plan.\u003cbr\u003e \u003cbr\u003e Corporate Matching Gift Companies.\u003cbr\u003e \u003cbr\u003e Corporate Matching Gift Guidelines and Application Form.\u003cbr\u003e \u003cbr\u003e The Annual Fund in Action.\u003cbr\u003e \u003cbr\u003e Membership Program with Benefits.\u003cbr\u003e \u003cbr\u003e University Annual Fund Analysis.\u003cbr\u003e \u003cbr\u003e Annual Fund Survey.\u003cbr\u003e \u003cbr\u003e Direct Mail Solicitation Package.\u003cbr\u003e \u003cbr\u003e Gala Event Sample Invitation and Program.\u003cbr\u003e \u003cbr\u003e Sales and Raffle Event Promotion.\u003cbr\u003e \u003cbr\u003e \"A-Thon\" Event Packages.\u003cbr\u003e \u003cbr\u003e \"A-Thon\" Team Captain's Kit and Supplies.\u003cbr\u003e \u003cbr\u003e Entertainment and Show Publicity Pieces.\u003cbr\u003e \u003cbr\u003e Outing Registration Letter and Materials.\u003cbr\u003e \u003cbr\u003e Special Events Planning Checklists.\u003cbr\u003e \u003cbr\u003e Sample Telemarketing Scripts for Lapsed Donors.\u003cbr\u003e \u003cbr\u003e Telemarketing Objection Packet.\u003cbr\u003e \u003cbr\u003e Code of Ethics Samples.\u003cbr\u003e \u003cbr\u003e Fundraising Guidebook.\u003cbr\u003e \u003cbr\u003e Case Statement Examples.\u003cbr\u003e \u003cbr\u003e Newsletter Sample.\u003cbr\u003e \u003cbr\u003e Gift Receipt Templates.\u003cbr\u003e \u003cbr\u003e Gift Agreement Template.\u003cbr\u003e \u003cbr\u003e Post-Campaign Assessment Report.\u003cbr\u003e \u003cbr\u003e Final Report.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index. \"Conducting a Successful Annual Giving Program gives modern definition and direction to the most traditional and oldest form of fundraising-the annual fund. It begins a new millennium with a fresh, comprehensive approach.\" --Tim Seiler, director, The Fund Raising School, Indiana University Center on Philanthropy Kent Dove, one of America's most successful and respectedfundraisers, is Senior Adviser and Executive Director, CampaignPlanning, for the Indiana University Foundation. He has served onthe educational fundraising committee of the Council forAdvancement and Support of Education (CASE) as well as on the boardof directors of the Association of Fundraising Professionals(formerly NSFRE). He is the author of Conducting a SuccessfulCapital Campaign, 2nd Edition (Jossey-Bass, 2000) and Conducting aSuccessful Fundraising Program (Jossey-Bass, 2001).\u003cbr\u003e \u003cbr\u003e Jeffrey A. Lindauer is executive director of special gifts andannual giving programs at the Indiana University Foundation.\u003cbr\u003e \u003cbr\u003e Carolyn P. Madvig is the former director of special gifts andannual giving programs and now serves as executive director,development administration and services at the Indiana UniversityFoundation. \"Conducting a Successful Annual Giving Program gives modern definition and direction to the most traditional and oldest form of fundraising-the annual fund. It begins a new millennium with a fresh, comprehensive approach.\"—Tim Seiler, director, The Fund Raising School, Indiana University Center on Philanthropy Conducting a Successful Annual Giving Program-the third volume in the groundbreaking Dove on Fundraising Series-presents a complete guide to planning and managing the most fundamental fundraising strategy: an annual giving program. Written by master fundraiser Kent E. Dove and Carolyn P. Madvig and Jeffrey A. Lindauer, this essential resource includes illustrative samples of fundraising tools, many of which have never before been offered in a book form. Throughout the book, the authors address the key components of an annual giving program?including telemarketing, direct mail, special events, personal solicitation and matching gifts—and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan.  Conducting a Successful Annual Giving Program shows how the recent changes in technology have helped broaden the scope of giving programs. The book contains a wealth of sample mailings, personal guidance, and real-life illustrations of successful programs at work. Conducting a Successful Annual Giving Program offers development professionals the information and tools they need to create and sustain an effective annual giving program.  Kent E. Dove, one of America's most successful and respected fundraisers, is vice president for development and executive director of capital campaigns for the Indiana University Foundation. He has served on the educational fundraising committee of the Council for Advancement and Support of Education (CASE) as well as on the board of directors of the Association of Fundraising Professionals (formerly NSFRE). He is the author of Conducting a Successful Capital Campaign, 2nd Edition (Jossey-Bass, 2000) and Conducting a Successful Fundraising Program (Jossey-Bass, 2001).  Jeffrey A. Lindauer is executive director of special gifts and annual giving programs at the Indiana University Foundation. Carolyn P. Madvig is the former director of special gifts and annual giving programs and now serves as executive director, development administration and services at the Indiana University Foundation.","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988972519653,"sku":"NP9780787956493","price":78.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780787956493.jpg?v=1761782267","url":"https:\/\/k12savings.com\/es\/products\/conducting-a-successful-annual-giving-program-isbn-9780787956493","provider":"K12savings","version":"1.0","type":"link"}