{"product_id":"complicated-lives-isbn-9780470857014","title":"Complicated Lives","description":"Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There's no denying that we've never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding 'the malaise of modernity' whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self-discovery into the realities of life in today's complex, multi-channel world.  Introduction.  \u003cp\u003e1. It's a Complicated Life.\u003c\/p\u003e \u003cp\u003e2. The New Individualism.\u003c\/p\u003e \u003cp\u003e3. The Routeless Society.\u003c\/p\u003e \u003cp\u003e4. Human Capital and the Network Society.\u003c\/p\u003e \u003cp\u003e5. New Life Courses, New Challenges.\u003c\/p\u003e \u003cp\u003e6. Technology and Complexity.\u003c\/p\u003e \u003cp\u003e7. The Choice Explosion.\u003c\/p\u003e \u003cp\u003e8. Regendering Life.\u003c\/p\u003e \u003cp\u003e9. The Parenting Challenge.\u003c\/p\u003e \u003cp\u003e10. The Anxiety Society.\u003c\/p\u003e \u003cp\u003e11. Complicated Times.\u003c\/p\u003e \u003cp\u003e12. Navigating a Complex World.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \"… Complicated Lives points out, working time has…slightly decreased…But just about all of us feel we have less time…\" (Financial Times, 25 September 2003)  \u003cp\u003e\"…an important new book…\" (Marketing Week, 4 September 2003)\u003c\/p\u003e \u003cp\u003e\"…conflicting claims in the media is to blame for most of our anxiety…\" (Daily Express, 22 October 2003)\u003c\/p\u003e \u003cp\u003e\"…In this fascinating book the authors lead us gently through the maze of complications…\" (Research Magazine, November 2003)\u003c\/p\u003e \u003cp\u003e“… draws on numerous sources to back the claims, and explains the theories in straightforward language. A very refreshing read…” (Marketing, 5 February 2004)\u003c\/p\u003e \u003cp\u003e“...  It should be key reading for those tasked with re-engineering and future-proofing their organizations…” (Interactive Marketing, Vol 5 No 4 April\/June 2004)\u003c\/p\u003e \u003cp\u003e“...Full of challenging ideas that should help us with our understanding of future trends...” (Long Range Planning, Vol.37, No.4 August 2004) \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e  \u003cb\u003eMichael Willmott\u003c\/b\u003e is co-founder of the Future Foundation, a consumer think-tank that advises organisations on emerging customer needs. He has 25 years experience as a researcher, analyst and forecaster and is a regular writer, presenter and media commentator on social, economic, political and technological change and its implications for business, government and society. His book \u003ci\u003eCitizen Brands\u003c\/i\u003e, recently published by John Wiley and Sons, deals with the dynamics of the relationship between companies and society and the implications for branding.  \u003cp\u003e\u003cb\u003eWilliam Nelson\u003c\/b\u003e is Analysis Manager for \u003ci\u003en\u003c\/i\u003eVision, the Future Foundation’s online social and consumer trends and forecasting service. In recent years, he has managed research projects for a number of major clients including a three-year programme of research for retail bank Abbey National on the subject of life’s complications. He is Editor of practioner papers for the Journal of Consumer Behaviour.\u003c\/p\u003e  The crux of the book is that people now live complicated lives. It outlines the different areas of complexity in consumers’ lives: the vast range of choices and information now available to the consumer; expectations and aspirations constantly on the rise; fluid and flexible family lives; an ongoing struggle to redefine roles and responsibilities in the household; complex and demanding careers, new anxieties to deal with … to name but a few.  \u003cp\u003eThe book suggests how companies can prosper by helping consumers handle these complexities and how customer relationship management can be improved by recognition of the particular issues that particular consumers may face. It outlines to organizations the huge opportunities available to them if they can really understand this critical aspect of people’s lives.\u003c\/p\u003e \u003cp\u003eThe book draws on many resources, both commercial and academic, and in particular on a three-year project carried out with Abbey National, the retail bank.\u003c\/p\u003e  Steadily rising affluence and greater freedom have brought us more choices, more opportunities, and richer lifestyles than ever before.  \u003cp\u003eHowever, here is the 'paradox of progress' – that our expectations are greater than ever, that there is never enough time, and that the great majority of us are suffering from 'choice overload'. Life often feels too hectic, too pressured – too complicated.\u003c\/p\u003e \u003cp\u003eWould we really want to turn back the clock to simpler times? Absolutely not – today’s consumers are richer, healthier, safer and have more freedom than any before them. But to reap the benefitsof progress, consumers need help to cope with the complexities they face. This is the key problem in the lives of the affluent majority, and a prime opportunity for business in the 21\u003csup\u003est\u003c\/sup\u003e century.\u003c\/p\u003e \u003cp\u003eIn a book as useful to consumers as it is to business strategists, Willmott and Nelson present in-depth analysis of the complexities of modern consumers’ lives, and provide innovative and practical responses for business and marketing strategy.\u003c\/p\u003e  \"Comprehensive, cogent, thought provoking: at once both practical and visionary.  This important book has its finger on the pulse.  Don't overlook it.\"  \u003cp\u003eAlan Mitchell, author of \u003ci\u003eRight Side Up\u003c\/i\u003e, and co-author of \u003ci\u003eThe New Bottom Line\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\"For anyone interested in today's society this is a must read.  A brilliant book which brings empirical understanding to our complex lifestyles.\"\u003c\/p\u003e \u003cp\u003eAlan McWalter - now has a porfolio of business interests having previously been Group Marketing director at Marks \u0026amp; Spencer and a Director of Woolworths and Comet.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988960133349,"sku":"NP9780470857014","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470857014.jpg?v=1761782215","url":"https:\/\/k12savings.com\/es\/products\/complicated-lives-isbn-9780470857014","provider":"K12savings","version":"1.0","type":"link"}