{"product_id":"complete-mba-for-dummies-isbn-9780470194294","title":"Complete MBA For Dummies","description":"\u003cb\u003eYour guide to understanding the basics of an MBA\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWant to get an MBA? \u003ci\u003eThe Complete\u003c\/i\u003e \u003ci\u003eMBA For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition,\u003c\/i\u003e is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. \u003cp\u003eThis fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eKnow and respond to your customers’ needs\u003c\/li\u003e \u003cli\u003eHandle budgets and forecasts\u003c\/li\u003e \u003cli\u003eRecruit and retain top people\u003c\/li\u003e \u003cli\u003eEstablish and run employee teams\u003c\/li\u003e \u003cli\u003eUse Sarbanes-Oxley to your company’s advantage\u003c\/li\u003e \u003cli\u003eNegotiate with the best of them\u003c\/li\u003e \u003cli\u003eBuild long-term relationships with clients\u003c\/li\u003e \u003cli\u003eAvoid common managerial mistakes\u003c\/li\u003e \u003cli\u003eImprove cash flow\u003c\/li\u003e \u003cli\u003eMarket your products and services\u003c\/li\u003e \u003cli\u003eMake the most of your advertising dollar\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOnce you know what an MBA knows, the sky’s the limit. Read \u003ci\u003eThe Complete\u003c\/i\u003e \u003ci\u003eMBA For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition,\u003c\/i\u003e and watch your career take off!\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The New, Improved World of Business 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The MBA in a Nutshell 9\u003c\/p\u003e \u003cp\u003eChapter 2: Today’s Hottest Business Trends 19\u003c\/p\u003e \u003cp\u003eChapter 3: Entrepreneurship for Everyone 31\u003c\/p\u003e \u003cp\u003eChapter 4: Global Business: Fun and Profit in Katmandu 51\u003c\/p\u003e \u003cp\u003eChapter 5: Polish Your Crystal Ball for Some Strategic Planning 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Managing a Business in the New World 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Managing Is Hard; Leading Is Even Harder 93\u003c\/p\u003e \u003cp\u003eChapter 7: Carrots and Sticks: The ABCs of Motivating Employees 113\u003c\/p\u003e \u003cp\u003eChapter 8: Hiring and Firing: How to Get Good Employees and Keep Them 131\u003c\/p\u003e \u003cp\u003eChapter 9: One for All and All for One: Building Teams That Really Work 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Money: What You Don’t Know Will Hurt You 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: All You Ever Wanted to Know about Accounting 169\u003c\/p\u003e \u003cp\u003eChapter 11: Working Your Way through Financial Statements 191\u003c\/p\u003e \u003cp\u003eChapter 12: Deciphering the Mysteries of Financial Planning and Analysis 203\u003c\/p\u003e \u003cp\u003eChapter 13: Understanding Stocks and Bonds 225\u003c\/p\u003e \u003cp\u003eChapter 14: It Takes Money to Make Money 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Marketing in the New World 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: You Are Nothing without a Customer 263\u003c\/p\u003e \u003cp\u003eChapter 16: Getting Noticed with Advertising and Promotion 285\u003c\/p\u003e \u003cp\u003eChapter 17: Navigating the New World of Selling 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Other Important Stuff 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Manufacturing and Distribution: It’s a Brave New World 317\u003c\/p\u003e \u003cp\u003eChapter 19: The Ins and Outs of Risk Management 335\u003c\/p\u003e \u003cp\u003eChapter 20: In Business, Everything Is Negotiation 351\u003c\/p\u003e \u003cp\u003eChapter 21: Econ 101: The Basics of Economics 365\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 377\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 22: Ten Biggest Mistakes Managers Make 379\u003c\/p\u003e \u003cp\u003eChapter 23: Ten Effective Ways to Market Your Products and Services 385\u003c\/p\u003e \u003cp\u003eChapter 24: Ten (Or So) Steps to Improve Your Cash Flow 391\u003c\/p\u003e \u003cp\u003eIndex 395\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eDr. Kathleen Allen\u003c\/b\u003e directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePeter Economy\u003c\/b\u003e has authored or co-authored several books including \u003ci\u003eConsulting For Dummies.\u003c\/i\u003e     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCovers key trends in marketing, selling, and advertising\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eQualify for an MBA and succeed in any business\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eWant to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE DUMMIES WAY\u003csup\u003e®\u003c\/sup\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eExplanations in plain English \"Get in, get out\" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover how to:\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eKnow your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet Smart!@www.dummies.com\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFind listings of all our books\u003c\/li\u003e \u003cli\u003eChoose from many different subject categories\u003c\/li\u003e \u003cli\u003eSign up for eTips at\u003cb\u003eetips.dummies.com\u003c\/b\u003e\n\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988959084773,"sku":"NP9780470194294","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470194294.jpg?v=1761782211","url":"https:\/\/k12savings.com\/es\/products\/complete-mba-for-dummies-isbn-9780470194294","provider":"K12savings","version":"1.0","type":"link"}