{"product_id":"competitive-advantage-in-smes-isbn-9780470843345","title":"Competitive Advantage in SMEs","description":"\u003ci\u003eCompetitive Advantage in SMEs\u003c\/i\u003e draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services.  Discusses the effective and efficient use of information technology by broadening management skills and knowledge.  Biographies\u003cbr\u003e \u003cbr\u003e Preface\u003cbr\u003e \u003cbr\u003e 1 Introduction: SMEs, Policy and Competitiveness (Fiona Tilley and Jane Tonge).\u003cbr\u003e \u003cbr\u003e Section 1 General Management Issues\u003cbr\u003e \u003cbr\u003e 2 Competitive Advantage in SMEs: Towards a Conceptual Framework (Oswald Jones).\u003cbr\u003e \u003cbr\u003e 3 Strategic Management for Small and Medium-Sized Enterprises (SMEs) (Alan Marsden and Carole Forbes).\u003cbr\u003e \u003cbr\u003e 4 Corporate Governance for Competitive Advantage in SMEs (Richard Warren).\u003cbr\u003e \u003cbr\u003e 5 Sustainability and Competitiveness: Are There Mutual Advantages for SMEs? (Fiona Tilley, Paul Hooper and Liz Walley).\u003cbr\u003e \u003cbr\u003e Section 2 Managing People\u003cbr\u003e \u003cbr\u003e 6 Human Resource Management: Managing People in Smaller Organisations (Scott Taylor, Sue Shaw and Carol Atkinson).\u003cbr\u003e \u003cbr\u003e 7 Employee Share Ownership in SMEs (Andrew Pendleton).\u003cbr\u003e \u003cbr\u003e 8 Managing Creativity and Competitive Advantage in SMEs: Examining Creative, New Media Firms (Mark Banks, Meg Elliott and Julia Owen).\u003cbr\u003e \u003cbr\u003e 9 Innovation in SMEs: Intrapreneurship and New Routines (Oswald Jones ).\u003cbr\u003e \u003cbr\u003e 10 Network Capability: The Competitive Advantage of Small Firms (David Taylor and Krsto Pandza).\u003cbr\u003e \u003cbr\u003e Section 3 Functional Management\u003cbr\u003e \u003cbr\u003e 11 The Adoption of e-business Technologies by SMEs (Paul Windrum and Pascale de Berranger).\u003cbr\u003e \u003cbr\u003e 12 Supply Chain Management: Improving Competitive Advantage in SMEs (Allan Macpherson and Alison Wilson).\u003cbr\u003e \u003cbr\u003e 13 Sustaining Viability in SMEs: Perspectives on Innovation in Financial Management (Bob Sweeting, Tony Berry and Jitsuo Goto).\u003cbr\u003e \u003cbr\u003e 14 Retail and Services Marketing (Steve Baron).\u003cbr\u003e \u003cbr\u003e 15 Conclusion: The Search for Competitive Advantage (Oswald Jones and Fiona Tilley).\u003cbr\u003e \u003cbr\u003e Index. Oswald Jones is Professor of Innovation and Entrepreneurship at Manchester Metropolitan University.\u003cbr\u003e \u003cbr\u003e Fiona Tilley recently left Manchester Metropolitan University to join the School of the Environment at Leeds University as Lecturer in Environment and Business. SMEs (small and medium sized enterprises) comprise 99% of all businesses in the UK, account for 55% of non-governmental jobs and provide 51% of the national turnover. Competitive Advantage in SMEs, Organising for Innovation and Change draws on the experience of staff at Manchester Metropolitan University, focusing on how smaller firms can improve company performance to create and sustain long-term competitive advantage.\u003cbr\u003e \u003cbr\u003e The book draws on up-to-date empirical data and the latest research to illustrate ways in which SMEs can become:\u003cbr\u003e \u003cbr\u003e * More innovative by introducing new products and services\u003cbr\u003e * More effective through better use of information technology\u003cbr\u003e * More efficient by broadening management skills and knowledge\u003cbr\u003e \u003cbr\u003e Competitive Advantage in SMEs, Organising for Innovation and Change has been written for final year undergraduate students and postgraduate students studying small business management. It will also be a valuable resource for those already owning and managing small firms.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988958265573,"sku":"NP9780470843345","price":57.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470843345.jpg?v=1761782209","url":"https:\/\/k12savings.com\/es\/products\/competitive-advantage-in-smes-isbn-9780470843345","provider":"K12savings","version":"1.0","type":"link"}