{"product_id":"communicating-financials-to-executives-isbn-9781394292608","title":"Communicating Financials to Executives","description":"\u003cp\u003e\u003cb\u003ePractical guide to effectively communicate financial data, ideas, and insights to executives\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCommunicating Financials to Executives\u003c\/i\u003e delivers indispensable insights on how to clearly, effectively and productively communicate financials to executives across industries in an influential manner. In this book, finance practitioners and consultants Anders Liu-Lindberg and Christian Frantz Hansen deliver a five-step approach on how to get started, along with underlying theory explaining why each step is imperative to success.\u003c\/p\u003e \u003cp\u003eSpecial attention is placed on not just presenting data but doing so in a way that brings significant value to the table and creates an impact that leads to greater business success for the organisation. Topics explored in this book include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe executive decision-making process and how to tailor your approach to seamlessly integrate into it\u003c\/li\u003e \u003cli\u003eManaging the amount of detail in communications and knowing how to structure data appropriately\u003c\/li\u003e \u003cli\u003eVisual elements that can help better communicate data to individuals who aren't “numbers people”\u003c\/li\u003e \u003cli\u003eSpecific struggles that financial and accounting professionals face in the modern business environment\u003c\/li\u003e \u003cli\u003eHow to build management reports that are easily understood by executives and drive significant business value\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eCommunicating Financials to Executives\u003c\/i\u003e earns a well-deserved spot on the bookshelves of all finance professionals seeking to better harvest the fruits of their labour by properly articulating ideas and insights to decision-makers within an organisation.\u003c\/p\u003e \u003cp\u003eAuthor Biographies xi\u003c\/p\u003e \u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eOur Experience with Financial Communication xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Why Financial Communication to Executives Requires Special Attention 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Pressure Is Mounting on Executives 3\u003c\/p\u003e \u003cp\u003eInsight × Influence = Impact 4\u003c\/p\u003e \u003cp\u003eThe Purpose of Finance 7\u003c\/p\u003e \u003cp\u003eThe Value of Finance 10\u003c\/p\u003e \u003cp\u003eThe Intrinsic Motivation for Finance Professionals 12\u003c\/p\u003e \u003cp\u003eThe Job Is on the Line 14\u003c\/p\u003e \u003cp\u003eAll We Need Is a Framework for Financial Communication 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Struggles of Finance Professionals To Communicate Financials 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Three Main Challenges 19\u003c\/p\u003e \u003cp\u003eSharing Too Many Details 21\u003c\/p\u003e \u003cp\u003eHaving No Consistent Structure 23\u003c\/p\u003e \u003cp\u003eMaking No Apparent Recommendations 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Five STEPS FOR COMMUNICATING FINANCIALS To Executives 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTake a Customer-Centric Approach 33\u003c\/p\u003e \u003cp\u003eFrom Data to Insights 36\u003c\/p\u003e \u003cp\u003eFive Steps for Financial Communication to Executives 38\u003c\/p\u003e \u003cp\u003eInfo 39\u003c\/p\u003e \u003cp\u003eInsights 41\u003c\/p\u003e \u003cp\u003eRecommendation 42\u003c\/p\u003e \u003cp\u003eEvidence 44\u003c\/p\u003e \u003cp\u003eAction 46\u003c\/p\u003e \u003cp\u003eSarah Gets to Know Her Customers 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Step 1: Information: What Is the Financial Status? 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefine an Objective and Target Stakeholder 52\u003c\/p\u003e \u003cp\u003eConsider Your Audience 55\u003c\/p\u003e \u003cp\u003eData Extraction: Access Relevant Data Sources 57\u003c\/p\u003e \u003cp\u003eData Preparation: Build on a Proper Foundation 59\u003c\/p\u003e \u003cp\u003eMaster Data Management 59\u003c\/p\u003e \u003cp\u003eData Cleaning 60\u003c\/p\u003e \u003cp\u003eChart of Accounts and Financial Statements 62\u003c\/p\u003e \u003cp\u003eData Analysis: Extracting Relevant Insights 63\u003c\/p\u003e \u003cp\u003eHorizontal Analysis 64\u003c\/p\u003e \u003cp\u003eVertical Analysis 66\u003c\/p\u003e \u003cp\u003eVariances and Deviations 69\u003c\/p\u003e \u003cp\u003eUsing Technology to Your Advantage 70\u003c\/p\u003e \u003cp\u003eData Selection: Present Only What Matters 72\u003c\/p\u003e \u003cp\u003eMoving from Information to Insights 75\u003c\/p\u003e \u003cp\u003eSarah’s Data Struggle 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Step 2: Insights: What Are the Key Attention Points? 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is an Insight? 80\u003c\/p\u003e \u003cp\u003eCater to Your Audience 85\u003c\/p\u003e \u003cp\u003eEmpathy: Present Insights Relevant to Your Stakeholders 86\u003c\/p\u003e \u003cp\u003eVerify Your Understanding 90\u003c\/p\u003e \u003cp\u003eAcknowledge Personality Types 91\u003c\/p\u003e \u003cp\u003eTypes of Analytics 93\u003c\/p\u003e \u003cp\u003eTips on How to Communicate Your Insights 99\u003c\/p\u003e \u003cp\u003eTip 1: Golden Rule of Three 99\u003c\/p\u003e \u003cp\u003eTip 2: Curate Based on Criteria 101\u003c\/p\u003e \u003cp\u003eTip 3: Do not Just Summarize – Synthesize 104\u003c\/p\u003e \u003cp\u003eMoving from Insights to Recommendations 106\u003c\/p\u003e \u003cp\u003eSarah Uncovers the Root Causes of Poor Revenue Performance 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Step 3: Resolution: What Can We Do About It? 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDistinguish Between Output and Outcome 115\u003c\/p\u003e \u003cp\u003eDare to Have an Opinion 118\u003c\/p\u003e \u003cp\u003eLeverage Structured Problem-Solving 120\u003c\/p\u003e \u003cp\u003eDefine the Problem 121\u003c\/p\u003e \u003cp\u003eDisaggregate the Problem 124\u003c\/p\u003e \u003cp\u003eDesign the Solution 128\u003c\/p\u003e \u003cp\u003eTips for Making a Recommendation 129\u003c\/p\u003e \u003cp\u003ePrototype – Make Your Solution Visible 129\u003c\/p\u003e \u003cp\u003ePresent Options – There Is Never Just One Solution Option 130\u003c\/p\u003e \u003cp\u003eAnticipate Objections – Be Ready with a Reply 131\u003c\/p\u003e \u003cp\u003eSupporting Your Recommendation with Arguments 132\u003c\/p\u003e \u003cp\u003eSarah Ideates Potential Solutions 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Step 4: Argumentation: Why Is This a Good Idea? 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Difference Between Argument and Facts 138\u003c\/p\u003e \u003cp\u003eFacts: The Foundation of Trust 138\u003c\/p\u003e \u003cp\u003eArguments: The Art of Persuasion 139\u003c\/p\u003e \u003cp\u003eThe Interplay of Facts and Arguments 140\u003c\/p\u003e \u003cp\u003eThe Magic Number of Three: Why Three Arguments Are Ideal 142\u003c\/p\u003e \u003cp\u003eThe Psychology Behind the Number Three 143\u003c\/p\u003e \u003cp\u003eThree Arguments to Convince Management 144\u003c\/p\u003e \u003cp\u003eExpanding the Definition of Facts Beyond Numbers 146\u003c\/p\u003e \u003cp\u003eExpert Statements 146\u003c\/p\u003e \u003cp\u003eCustomer Testimonials 147\u003c\/p\u003e \u003cp\u003eIndustry Research 148\u003c\/p\u003e \u003cp\u003eIntegrating Non-Numerical Facts with Financial Data 149\u003c\/p\u003e \u003cp\u003eThe Importance of Selectivity 150\u003c\/p\u003e \u003cp\u003eWhy Selectivity Matters 150\u003c\/p\u003e \u003cp\u003eHow to Select the Right Three Arguments 151\u003c\/p\u003e \u003cp\u003eFrom Argument to Decision 153\u003c\/p\u003e \u003cp\u003eSarah Backs Up Her Recommendation 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Step 5: How Do We Get Started? 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummarize and Ensure a Common Understanding 157\u003c\/p\u003e \u003cp\u003eAnticipate Change Resistance 158\u003c\/p\u003e \u003cp\u003eThe SCARF Model – Sources of Change Resistance 159\u003c\/p\u003e \u003cp\u003ePave the Way Forward 163\u003c\/p\u003e \u003cp\u003eInsist on a Decision: Turning Discussion into Action 166\u003c\/p\u003e \u003cp\u003eGetting Started with the New Sales Channel 169\u003c\/p\u003e \u003cp\u003eIt’s Time to Present 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Considerations on Data Visualizations 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake It Easy to Decode Your Key Message 177\u003c\/p\u003e \u003cp\u003eSystem 1 and System 2 Thinking 180\u003c\/p\u003e \u003cp\u003eDesigning for System 1: Presenting Insights Clearly and Effectively 181\u003c\/p\u003e \u003cp\u003eEngaging System 2 When Necessary 182\u003c\/p\u003e \u003cp\u003eMinimizing Cognitive Load 182\u003c\/p\u003e \u003cp\u003eA Picture Is Worth a Thousand Words 183\u003c\/p\u003e \u003cp\u003eThe Split-Attention Effect 185\u003c\/p\u003e \u003cp\u003ePre-Attentive Attributes and Gestalt Principles 186\u003c\/p\u003e \u003cp\u003ePre-Attentive Attributes: Highlighting the Key Message Instantly 187\u003c\/p\u003e \u003cp\u003eGestalt Principles: Organizing Information for Better Understanding 188\u003c\/p\u003e \u003cp\u003eTips for Better Data Visualization 189\u003c\/p\u003e \u003cp\u003eTips for Great Slide Making 196\u003c\/p\u003e \u003cp\u003ePlace the Argument in the Header 198\u003c\/p\u003e \u003cp\u003eUse Action Titles in the Header and Charts 198\u003c\/p\u003e \u003cp\u003eStick to One Key Message per Slide 198\u003c\/p\u003e \u003cp\u003ePresent Only Evidence Supporting the Argument (in the Header) on the Slide 199\u003c\/p\u003e \u003cp\u003eState Your Sources 199\u003c\/p\u003e \u003cp\u003eUse Call-Outs to Highlight Key Points 199\u003c\/p\u003e \u003cp\u003eUse Colours to Make Charts Easy to Read 200\u003c\/p\u003e \u003cp\u003eUse Large Readable Fonts 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 How to Prepare the Perfect Management Report 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStructuring Your Management Report 203\u003c\/p\u003e \u003cp\u003eA Mock-Up of the Perfect Management Report 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 How Finance Professionals Become Excellent Communicators 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWithout Using SCQA 220\u003c\/p\u003e \u003cp\u003eWith the Use of SCQA 221\u003c\/p\u003e \u003cp\u003eBusiness Cases 222\u003c\/p\u003e \u003cp\u003eFrom Analysis to Presentation 223\u003c\/p\u003e \u003cp\u003eOne Size Does Not Fit All 226\u003c\/p\u003e \u003cp\u003eFinal Tips on Communication 228\u003c\/p\u003e \u003cp\u003eBefore the meeting 228\u003c\/p\u003e \u003cp\u003eAt the meeting 229\u003c\/p\u003e \u003cp\u003eAfter the meeting 230\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Practical Steps to Start Improving Your Communication Skills 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking the First Steps 235\u003c\/p\u003e \u003cp\u003eComparison and Feedback 235\u003c\/p\u003e \u003cp\u003eAsk Your Audience 236\u003c\/p\u003e \u003cp\u003ePrepare Your Mock-Up 236\u003c\/p\u003e \u003cp\u003eImplement and Continuous Improvement 237\u003c\/p\u003e \u003cp\u003eThe Next Steps 238\u003c\/p\u003e \u003cp\u003eAwareness 239\u003c\/p\u003e \u003cp\u003eDesire 239\u003c\/p\u003e \u003cp\u003eKnowledge 239\u003c\/p\u003e \u003cp\u003eAbility 240\u003c\/p\u003e \u003cp\u003eReinforcement 240\u003c\/p\u003e \u003cp\u003eFrom Steps to a New Company Culture 241\u003c\/p\u003e \u003cp\u003eIt Is Time to Get to Work 243\u003c\/p\u003e \u003cp\u003eReferences 245\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAnders Liu-Lindberg\u003c\/b\u003e is a finance practitioner and consultant who trains accounting and finance professionals to better influence and communicate with executives. He’s a Partner and co-founder of the Business Partnering Institute. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eChristian Frantz Hansen\u003c\/b\u003e is a Partner and Head of Learning and Development at the Business Partnering Institute. He operates learning and development programs to upskill finance professionals to become more impactful finance business partners.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA hands-on guide to the effective communication of financial data, ideas, and insights\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eCommunicating Financials to Executives,\u003c\/i\u003e veteran finance practitioners and consultants Anders Liu-Lindberg and Christian Frantz Hansen deliver an indispensable discussion of how to clearly, effectively, and productively communicate financial reports to executives. In the book, Liu-Lindberg and Hansen walk you through a five-step approach to the persuasive communication of financial information. They combine theory with practical, hands-on guidance on data presentation strategies that bring significant value to the table and lead to greater business success in the organisation. \u003c\/p\u003e\u003cp\u003eThe authors explain the executive decision-making process and how you can tailor your financial data presentation approach to integrate into it, as well as techniques for managing the amount of detail in your communications and appropriately structuring your data for maximum impact. You’ll also discover how to incorporate visual storytelling to better communicate ideas to people who have difficulty understanding raw numbers in a spreadsheet. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCommunicating Financials to Executives\u003c\/i\u003e is the perfect guide for finance professionals who want to ensure that the information and insights they deliver to executives is actually understood and acted upon.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988951154917,"sku":"NP9781394292608","price":41.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394292608.jpg?v=1761782179","url":"https:\/\/k12savings.com\/es\/products\/communicating-financials-to-executives-isbn-9781394292608","provider":"K12savings","version":"1.0","type":"link"}