{"product_id":"communicate-with-mastery-isbn-9781119550099","title":"Communicate with Mastery","description":"\u003cp\u003e\u003cb\u003eDevelop your leadership communication\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCommunicating with Mastery\u003c\/i\u003e provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.\u003c\/p\u003e \u003cp\u003eProjects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you’ll learn how to ensure you get the results you desire as a leader and communicator including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSpeak with conviction and write with impact\u003c\/li\u003e \u003cli\u003eTailor your communication to any goal, setting, or audience\u003c\/li\u003e \u003cli\u003eScale your leadership through effective coaching\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery time you write or speak, you need to make your words count. And this book shows you how.\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eIndividuality xvi\u003c\/p\u003e \u003cp\u003eRelevance xvi\u003c\/p\u003e \u003cp\u003eIteration xvii\u003c\/p\u003e \u003cp\u003eFeedback xviii\u003c\/p\u003e \u003cp\u003eStakes xviii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Speaking with Conviction and Writing for Impact 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Adopting a Communication Mindset 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow Your AIM 3\u003c\/p\u003e \u003cp\u003eBeyond AIM: The Leadership Communication Canvas 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Speaking with Conviction 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging Your Anxiety 26\u003c\/p\u003e \u003cp\u003eVerbal, Vocal, Visual: Your Recipe for Successful Communication 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Writing for Impact: Active, Brief, and Clear 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eActive 46\u003c\/p\u003e \u003cp\u003eBrief 47\u003c\/p\u003e \u003cp\u003eClear 48\u003c\/p\u003e \u003cp\u003eSynthesis \u0026gt; Summary 48\u003c\/p\u003e \u003cp\u003eThe Yin and Yang of Writing: Style and Content 50\u003c\/p\u003e \u003cp\u003eThe Power of Editing (Others’ Work and Your Own) 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Tailoring Your Communication to Goal, Setting, or Identity 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Tailoring Your Communication to Your Goal 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePitching 59\u003c\/p\u003e \u003cp\u003eStorytelling 69\u003c\/p\u003e \u003cp\u003eDisclosing Personally 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Tailoring Your Communication to Your Setting 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMeetings 91\u003c\/p\u003e \u003cp\u003eVirtual Meetings 97\u003c\/p\u003e \u003cp\u003eOn Stage (TED Talks, LOWKeynotes, and the Like) 99\u003c\/p\u003e \u003cp\u003eWhen Co-Presenting 101\u003c\/p\u003e \u003cp\u003eWhen Fielding Questions 103\u003c\/p\u003e \u003cp\u003eWhen Using Slides 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Tailoring Your Communication to Your Identity 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeading in Your Second (or Third, or Fourth) Language 112\u003c\/p\u003e \u003cp\u003eLeading as an LGBTQ Person 113\u003c\/p\u003e \u003cp\u003eLeading as a Woman 123\u003c\/p\u003e \u003cp\u003eLeading as a Rookie 129\u003c\/p\u003e \u003cp\u003eLeading as a Military Veteran 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Scaling Your Leadership: The Communication Coaching Process 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 When Being Coached 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEstablishing Your Goals 141\u003c\/p\u003e \u003cp\u003eSelecting Your Coach 143\u003c\/p\u003e \u003cp\u003eAdopting a Coaching Mindset 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 When Coaching Others 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Makes a Great Coach? 147\u003c\/p\u003e \u003cp\u003eDefining the Coaching Role 149\u003c\/p\u003e \u003cp\u003eTools of the Trade 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Creating a Coaching Culture 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEveryone Can Coach (But Not Everyone Should) 157\u003c\/p\u003e \u003cp\u003eEmbracing Radical Candor 159\u003c\/p\u003e \u003cp\u003eMirroring and Modeling Best Practices 163\u003c\/p\u003e \u003cp\u003eEpilogue: It’s in Your Hands Now 165\u003c\/p\u003e \u003cp\u003eAppendix A: Power Verbs 169\u003c\/p\u003e \u003cp\u003eAppendix B: Memo on the Quality of Memos 173\u003c\/p\u003e \u003cp\u003eAppendix C: More Tips on Winning Writing from Glenn Kramon 179\u003c\/p\u003e \u003cp\u003eAppendix D: The Leadership Communication Bookshelf 183\u003c\/p\u003e \u003cp\u003eBibliography 187\u003c\/p\u003e \u003cp\u003eAcknowledgments 191\u003c\/p\u003e \u003cp\u003eAbout the Authors 195\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJD Schramm\u003c\/b\u003e founded the Mastery in Communication Initiative at Stanford's Graduate School of Business, where he's served as lecturer in Organizational Behavior since 2007. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eKara Levy\u003c\/b\u003e is an executive communication and leadership coach who's offered thousands the tools to communicate more confidently. She holds an MFA in fiction writing from Columbia University.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTo be a leader\u003c\/b\u003e in today's world and influence others with your ideas, you'll need to share your ideas clearly, powerfully, and memorably. No matter how talented and knowledgeable you are, you can't succeed as a leader if you lack the ability to communicate with clarity and conviction. \u003c\/p\u003e\u003cp\u003eBy sharing leadership communication frameworks and tools that have been taught at Stanford's Graduate School of Business over the past decade, Communicate with Mastery will help readers develop that essential strength. This book describes how anyone can become an influential speaker, a compelling writer, and a more effective communicator. \u003c\/p\u003e\u003cp\u003eCommunicate with Mastery is an efficient, actionable resource that helps readers learn how to better deliver presentations, motivate teams, draft clear and concise e-mails, and more. The tools in this book will help readers to navigate our increasingly digital, fast-paced world with a diverse set of approaches to our multifaceted communication landscape. \u003c\/p\u003e\u003cp\u003eThis essential leadership communication book provides quick and easy access to approaches you can leverage in any situation where effective communication is necessary. In the short term, you'll find it easier to get your point across regardless of medium or situation. In the long run, Communicate with Mastery will help you address the pain points that may be preventing you from achieving major goals as a leader. \u003c\/p\u003e\u003cp\u003eProjects often fail despite having immense potential. Why? Simply because a leader wasn't able to articulate a vision. Don't let your good ideas fall flat. Strong communication is key to your success. This book teaches you how to master it.\t   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR COMMUNICATE with MASTERY\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"JD offers actionable advice for senior leaders committed to effective communication. This quick read will teach you the easy way (by reading) what most leaders have had to learn the hard way (by screwing up!) Save yourself some time and heartache and read this book!\" \u003cb\u003eKIM SCOTT, Author of\u003ci\u003e Radical Candor\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"JD has taught thousands of Stanford students to be effective, and even masterful, communicators. His insights and guidance will benefit any leader who takes the time to put them into action.\" \u003cb\u003eJONATHAN LEVIN, Philip H. Knight, Professor and Dean, Stanford Graduate School of Business\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"For years, I've watched the courses and programs JD Schramm has created at Stanford wishing his work could be made available to a wider audience, now it has. \u003ci\u003eCommunicate with Mastery\u003c\/i\u003e provides leaders at all levels of experience and confidence the tools they need to improve their speaking and writing. It's a welcome addition to the field.\" \u003cb\u003eNANCY DUARTE, CEO, Duarte Inc.; Author of \u003ci\u003elide:ology, Resonate, \u003c\/i\u003e and \u003ci\u003eIlluminate\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Storytelling has been the secret ingredient to the success in my career.  This book distills all JD shared  with me when I was his student at Stanford, in a powerful, approachable instruction manual.\" \u003cb\u003eKYLAN LUNDEEN, Chief Marketing Officer, Qualtrics\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988950892773,"sku":"NP9781119550099","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119550099.jpg?v=1761782178","url":"https:\/\/k12savings.com\/es\/products\/communicate-with-mastery-isbn-9781119550099","provider":"K12savings","version":"1.0","type":"link"}