{"product_id":"commercializing-blockchain-isbn-9781119578017","title":"Commercializing Blockchain","description":"\u003cp\u003e\u003cb\u003eThe accessible, non-technical guide to applying and benefiting from blockchain technology.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBlockchain has grown at an enormous rate in a very short period of time. In a business context, blockchain can level the playing field between small and large organisations in several ways: Exact copies of the immutable, time-stamped data is held by all parties, all transactions can be viewed in real time, data blocks are cryptographically linked, all raw materials are traceable and smart contracts ensure no middle-men, ease of audit and reduced friction. The trust, transparency, security, quality and reduced costs of blockchain make it a game-changing technology that crosses sectors, industries and borders with ease. Even though the technologies are ready for adoption, businesses remain largely unaware of their full potential and effective implementation. End users require accurate and up-to-date information on the practical applications of blockchain — \u003ci\u003eCommercializing Blockchain\u003c\/i\u003e provides it.\u003c\/p\u003e \u003cp\u003eA practical and easy-to-understand guide to blockchain, this timely book illustrates how this revolutionary technology can be used to transform governments, businesses, enterprises and entire communities. The author draws from his experience with global retailers, global technology companies, UCL Centre for Blockchain technologies, the government of the UK, Retail Blockchain Consortium and many other sources to present real-world case studies on the use and benefits of blockchain. Topics include financial transactions, tokenisation, identity management, supply chain transparency, global shipping and freight, counterfeiting and more. Provides practical guidance for blockchain transactions in business operations\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides practical guidance for blockchain transactions in business operations\u003c\/li\u003e \u003cli\u003eDemonstrates how blockchain can add value and bring increased efficiency to commercial operations\u003c\/li\u003e \u003cli\u003eCovers all of the essential components of blockchain such as traceability, provenance, certification and authentication\u003c\/li\u003e \u003cli\u003eRequires no technical expertise to embrace blockchain strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eCommercializing Blockchain: Strategic Applications in the Real World \u003c\/i\u003eis ideal for enterprises seeking to develop and deploy blockchain technology, particularly in areas retail, supply chain and consumer goods.\u003c\/p\u003e \u003cp\u003eAbout the Author xiii\u003c\/p\u003e \u003cp\u003eAbout the Contributors xv\u003c\/p\u003e \u003cp\u003eForeword xxi\u003cbr\u003e\u003ci\u003eDamien Moore\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eForeword xxiii\u003cbr\u003e\u003ci\u003ePaolo Tasca\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePreface xxvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommercializing Blockchain 1\u003c\/p\u003e \u003cp\u003eAntony Stores Group (ASG) Retail Business Illustration 2\u003c\/p\u003e \u003cp\u003eReal-World Enterprise Level Use Cases – Financial Services, Retail, Supply Chain, and CPG 2\u003c\/p\u003e \u003cp\u003eWho Will Benefit from Reading Commercializing Blockchain? 2\u003c\/p\u003e \u003cp\u003eAntony Stores Group (ASG) Illustration 3\u003c\/p\u003e \u003cp\u003eASG Background 3\u003c\/p\u003e \u003cp\u003eHistory of ASG 3\u003c\/p\u003e \u003cp\u003eASG Challenges and Pain Points 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction to Blockchain Technology 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBlockchain Technology Definition 7\u003c\/p\u003e \u003cp\u003eWhat Are the Reasons Why We Have Blockchain Technology? 8\u003c\/p\u003e \u003cp\u003eThe Internet and Blockchain 8\u003c\/p\u003e \u003cp\u003eThe ‘Trustless’ World 8\u003c\/p\u003e \u003cp\u003eBlockchain: The Internet of Value 10\u003c\/p\u003e \u003cp\u003eBlockchain has Five Important Characteristics 10\u003c\/p\u003e \u003cp\u003e1. Blockchain for Truth and Trust 11\u003c\/p\u003e \u003cp\u003e2. Blockchain for Transparency 11\u003c\/p\u003e \u003cp\u003e3. Blockchain for Security 12\u003c\/p\u003e \u003cp\u003e4. Blockchain for Quality and Certainty 13\u003c\/p\u003e \u003cp\u003e5. Blockchain for Efficiency 13\u003c\/p\u003e \u003cp\u003eBlockchain Regulation and Global Trade 14\u003c\/p\u003e \u003cp\u003eOther Important Blockchain Benefits 29\u003c\/p\u003e \u003cp\u003eBlockchain Theory for Good 29\u003c\/p\u003e \u003cp\u003eBlockchain and Diversity 30\u003c\/p\u003e \u003cp\u003eBlockchain for All Types of Organization 32\u003c\/p\u003e \u003cp\u003eBlockchain for New Business Models 32\u003c\/p\u003e \u003cp\u003eExample: The DAO – Decentralized Autonomous Organization 33\u003c\/p\u003e \u003cp\u003eNew Blockchain Companies 34\u003c\/p\u003e \u003cp\u003eBlockchain Is Not a Verb! 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Types of Blockchain 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDifferences to a Database 44\u003c\/p\u003e \u003cp\u003eConsensus and Blockchain 45\u003c\/p\u003e \u003cp\u003eASG Consensus Example 55\u003c\/p\u003e \u003cp\u003eCurrent Blockchain and DLT Ecosystems 56\u003c\/p\u003e \u003cp\u003eCurrent Blockchain and DLT Ecosystem Summary 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Enterprise Blockchain 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEnterprise Blockchain and Trust 67\u003c\/p\u003e \u003cp\u003eCharacteristics of Enterprise Blockchain 68\u003c\/p\u003e \u003cp\u003eWhy Use Enterprise Blockchain? 68\u003c\/p\u003e \u003cp\u003eWhere to Use Enterprise Blockchain Technology 69\u003c\/p\u003e \u003cp\u003eThe Next 20-Year Transformation 70\u003c\/p\u003e \u003cp\u003eTotal Business Transformation Led by Blockchain Technology 70\u003c\/p\u003e \u003cp\u003eImproved Working Together 71\u003c\/p\u003e \u003cp\u003eBasics of an Enterprise Blockchain 71\u003c\/p\u003e \u003cp\u003eBlockchain and ERP: The Future of the ‘Back Office’ – ERP 2.0 72\u003c\/p\u003e \u003cp\u003eCan Blockchain Technology Supercharge ERP? 73\u003c\/p\u003e \u003cp\u003eWhat Can Blockchain Add to ERP? 73\u003c\/p\u003e \u003cp\u003eBlockchain and Planning 74\u003c\/p\u003e \u003cp\u003eBlockchain and Analysis 74\u003c\/p\u003e \u003cp\u003eHow Blockchain Technology Can Transform Forecasting and Planning 75\u003c\/p\u003e \u003cp\u003eUse Case: Blockchain and Intercompany 76\u003c\/p\u003e \u003cp\u003eASG Intercompany on Blockchain Example 80\u003c\/p\u003e \u003cp\u003eEnterprise Blockchain Summary 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 What Does Blockchain Solve? 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrust 83\u003c\/p\u003e \u003cp\u003eTransparency and Openness 84\u003c\/p\u003e \u003cp\u003eImmutability 84\u003c\/p\u003e \u003cp\u003eTransactions Automation – Smart Contracts 85\u003c\/p\u003e \u003cp\u003e‘Why Blockchain Will Be Transformative’: Looking at the History of Contracts through to Present Day Usage 85\u003c\/p\u003e \u003cp\u003eNew Business Models and Opportunities 98\u003c\/p\u003e \u003cp\u003eMonoChain: A Blockchain Start-Up Building the Circular Economy 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Blockchain Powering the New Marketplace Model 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Fundamental Foundation: Marketplaces Built Using Blockchain Technology 107\u003c\/p\u003e \u003cp\u003eMarketplace for Anything 108\u003c\/p\u003e \u003cp\u003eDecentralized Utopia – Reality or Dream? 109\u003c\/p\u003e \u003cp\u003eExample of a Product Marketplace: Replace Amazon, eBay, or Alibaba 110\u003c\/p\u003e \u003cp\u003eExample of a Service Marketplace: Replace Uber or Airbnb 110\u003c\/p\u003e \u003cp\u003eReal Use Case: Blockchain Product Marketplace – OpenBazaar 111\u003c\/p\u003e \u003cp\u003eReal Use Case: Blockchain Marketplace to Replace Uber – EVA 111\u003c\/p\u003e \u003cp\u003eSummary 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Where Can Blockchain Technology Be Applied? 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndustries 114\u003c\/p\u003e \u003cp\u003eThe Retail and Supply Chain Industry 114\u003c\/p\u003e \u003cp\u003eCryptocurrencies 115\u003c\/p\u003e \u003cp\u003eIdentity Management 115\u003c\/p\u003e \u003cp\u003eLoyalty 117\u003c\/p\u003e \u003cp\u003eGift Cards 117\u003c\/p\u003e \u003cp\u003eASG Gift Card Blockchain Example 118\u003c\/p\u003e \u003cp\u003eWarranty Management and Refunds Management 119\u003c\/p\u003e \u003cp\u003eImproved Sourcing 120\u003c\/p\u003e \u003cp\u003eInventory Management and Returns Management 120\u003c\/p\u003e \u003cp\u003eASG Inventory on Blockchain Example 121\u003c\/p\u003e \u003cp\u003eASG Returns Blockchain Example 122\u003c\/p\u003e \u003cp\u003eSupply Chain Industry (Including Brands, Consumer Products, and Manufacturers) 123\u003c\/p\u003e \u003cp\u003eSupply Chain Transparency 124\u003c\/p\u003e \u003cp\u003eGlobal Shipping and Freight 124\u003c\/p\u003e \u003cp\u003eCertification and Authentication 125\u003c\/p\u003e \u003cp\u003eTraceability 126\u003c\/p\u003e \u003cp\u003eProvenance 127\u003c\/p\u003e \u003cp\u003eCounterfeit Products 128\u003c\/p\u003e \u003cp\u003eThe Finance and Financial Services Industry 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Blockchain Adoption 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Will Blockchain Be Adopted? 161\u003c\/p\u003e \u003cp\u003eBlockchain Adoption: The User Interface 161\u003c\/p\u003e \u003cp\u003eSmartphone as ID 162\u003c\/p\u003e \u003cp\u003eQR Code World 163\u003c\/p\u003e \u003cp\u003eReal Use Case: HTC Launches a Blockchain Smartphone in December 2018 163\u003c\/p\u003e \u003cp\u003eBlockchain Adoption: The Understanding of Blockchain Technology 164\u003c\/p\u003e \u003cp\u003eBlockchain Adoption: The Killer App for Blockchain 166\u003c\/p\u003e \u003cp\u003eBlockchain Adoption: Daily Life Use Cases 166\u003c\/p\u003e \u003cp\u003eBlockchain Adoption: Winning Business Models 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 First Use Cases 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHistory of Bitcoin 169\u003c\/p\u003e \u003cp\u003eCryptocurrency and Crypto Assets 172\u003c\/p\u003e \u003cp\u003eHow Are Crypto Assets Classed? 172\u003c\/p\u003e \u003cp\u003eICO – Initial Coin Offering 174\u003c\/p\u003e \u003cp\u003eICOs Often Raise Money via Crypto 174\u003c\/p\u003e \u003cp\u003eWhy Use an ICO? 175\u003c\/p\u003e \u003cp\u003eSTO – Security Token Offering 176\u003c\/p\u003e \u003cp\u003eWhat to Look for in an ICO\/STO 176\u003c\/p\u003e \u003cp\u003eTokenization 177\u003c\/p\u003e \u003cp\u003eTokens for Liquidity 177\u003c\/p\u003e \u003cp\u003eTokens for Globalization 178\u003c\/p\u003e \u003cp\u003eTokens for Global Commerce 178\u003c\/p\u003e \u003cp\u003eTokens for New Assets 178\u003c\/p\u003e \u003cp\u003eTokens Take Us Beyond Money 179\u003c\/p\u003e \u003cp\u003eBenefits of Tokenization 184\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 What Makes It Work? Blockchain Best Practice 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConsensus 185\u003c\/p\u003e \u003cp\u003eGovernance 186\u003c\/p\u003e \u003cp\u003eAgile and Iterative Approach 187\u003c\/p\u003e \u003cp\u003eSolution Driven 187\u003c\/p\u003e \u003cp\u003eCollaborate 188\u003c\/p\u003e \u003cp\u003eTeams Need to Be Fully Bought In 189\u003c\/p\u003e \u003cp\u003eOpen-Minded to Everything 189\u003c\/p\u003e \u003cp\u003eLearning Mentality 190\u003c\/p\u003e \u003cp\u003eBlockchain Best Practice Summary 190\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 How to Commercialize Blockchain\/Reach Its Potential 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBlockchain Is a Network Play 191\u003c\/p\u003e \u003cp\u003eReal Use Case: Retail Blockchain Consortium 192\u003c\/p\u003e \u003cp\u003eMission and Vision 192\u003c\/p\u003e \u003cp\u003eHow You Benefit by Joining RBC Executive Forum? 193\u003c\/p\u003e \u003cp\u003eReal Use Case: UK Government APPG Blockchain 193\u003c\/p\u003e \u003cp\u003eBlockchain Business Case 194\u003c\/p\u003e \u003cp\u003eBenefits of Implementing Blockchain Technology 195\u003c\/p\u003e \u003cp\u003eEfficiency Gains of Blockchain Technology 196\u003c\/p\u003e \u003cp\u003eRevenue Growth with Blockchain Technology 198\u003c\/p\u003e \u003cp\u003eNew Business Growth Powered by Blockchain Technology 200\u003c\/p\u003e \u003cp\u003eBlockchain Technology Benefits Realization 202\u003c\/p\u003e \u003cp\u003ePeople and Process Transformation 203\u003c\/p\u003e \u003cp\u003ePrinciples of Transformation 204\u003c\/p\u003e \u003cp\u003eExample Blockchain Implementation Plans in Retail 206\u003c\/p\u003e \u003cp\u003eASG Provenance Tracking Example 206\u003c\/p\u003e \u003cp\u003eHow to Commercialize Blockchain Summary 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Risks of Implementing Blockchain Technology 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChange – Inertia of People 211\u003c\/p\u003e \u003cp\u003eUser’s Adoption 212\u003c\/p\u003e \u003cp\u003eScale and Complexity 213\u003c\/p\u003e \u003cp\u003eStandardization 213\u003c\/p\u003e \u003cp\u003eGovernment 214\u003c\/p\u003e \u003cp\u003eThe Control Structures Around the World aka “The 1%” 214\u003c\/p\u003e \u003cp\u003eRegulations 215\u003c\/p\u003e \u003cp\u003eMillennials and Younger Generations 216\u003c\/p\u003e \u003cp\u003eIgnorance 216\u003c\/p\u003e \u003cp\u003eQuantum and New Technology 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Blockchain Is Better When Used with Existing and Other Emerging Technologies 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIoT, AI\/ML, RPA, Blockchain, AR, VR – Emerging Technologies 220\u003c\/p\u003e \u003cp\u003eHow Blockchain, AI, and IoT Work in Harmony – ‘ABot’ 220\u003c\/p\u003e \u003cp\u003eUse Case: Emerging Technologies Working Together in Retail 225\u003c\/p\u003e \u003cp\u003eUse Case: Waltonchain for Provenance 226\u003c\/p\u003e \u003cp\u003eUse Case: Convergence of Blockchain, IoT, and AI for Successful Provenance Solutions 227\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Future of Blockchain 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Will Blockchain Technology Look Like in 2025? 251\u003c\/p\u003e \u003cp\u003eNew Business Models Examples: 254\u003c\/p\u003e \u003cp\u003eThe Circular Economy Powered by Blockchain 254\u003c\/p\u003e \u003cp\u003eUse Case: Auto Industry and Blockchain Technology 258\u003c\/p\u003e \u003cp\u003eThe Future of Blockchain – Contributors’ Views 259\u003c\/p\u003e \u003cp\u003eFuture of Blockchain – Paolo Tasca 259\u003c\/p\u003e \u003cp\u003eFuture of Blockchain – Chris Wing 262\u003c\/p\u003e \u003cp\u003eFuture of Blockchain – Nikhil Vadgama 263\u003c\/p\u003e \u003cp\u003eFuture of Blockchain – Marta Piekarska 264\u003c\/p\u003e \u003cp\u003eFuture of Blockchain – Peter Bambridge 264\u003c\/p\u003e \u003cp\u003eFuture of Blockchain – Areiel Wolanow 265\u003c\/p\u003e \u003cp\u003eFuture of Blockchain – Carlos Vivas Augier 267\u003c\/p\u003e \u003cp\u003eFuture of Blockchain – Vikram Kimyani 267\u003c\/p\u003e \u003cp\u003eFuture of Blockchain Summary 268\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Use Cases in Real World – 2019 highlights 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinancial Transactions 270\u003c\/p\u003e \u003cp\u003eFinancial Transactions Benefits and Outcomes 271\u003c\/p\u003e \u003cp\u003eFinancial Transactions Examples 272\u003c\/p\u003e \u003cp\u003eCryptocurrencies 273\u003c\/p\u003e \u003cp\u003eTokenization 274\u003c\/p\u003e \u003cp\u003eTokenization Benefits and Outcomes 274\u003c\/p\u003e \u003cp\u003eTokenization Examples 274\u003c\/p\u003e \u003cp\u003eIdentity Management 276\u003c\/p\u003e \u003cp\u003eIdentity Management Benefits and Outcomes 277\u003c\/p\u003e \u003cp\u003eIdentity Management Examples 277\u003c\/p\u003e \u003cp\u003eLoyalty 280\u003c\/p\u003e \u003cp\u003eLoyalty Benefits and Outcomes 280\u003c\/p\u003e \u003cp\u003eLoyalty Examples 281\u003c\/p\u003e \u003cp\u003eGift Cards 281\u003c\/p\u003e \u003cp\u003eGift Cards Benefits and Outcomes 282\u003c\/p\u003e \u003cp\u003eGift Cards Examples 283\u003c\/p\u003e \u003cp\u003eCoinbase Introduced e-Gifts after Gaining an e-Money Licence from the FCA in the UK 283\u003c\/p\u003e \u003cp\u003eWarranty Management 283\u003c\/p\u003e \u003cp\u003eWarranty Management Benefits and Outcomes 283\u003c\/p\u003e \u003cp\u003eWarranty Management Examples 284\u003c\/p\u003e \u003cp\u003eRefunds Management 286\u003c\/p\u003e \u003cp\u003eRefunds Management Benefits and Outcomes 286\u003c\/p\u003e \u003cp\u003eRefunds Management Examples 287\u003c\/p\u003e \u003cp\u003eGlobal Shipping and Freight 288\u003c\/p\u003e \u003cp\u003eGlobal Shipping and Freight Benefits and Outcomes 288\u003c\/p\u003e \u003cp\u003eGlobal Shipping and Freight Examples 290\u003c\/p\u003e \u003cp\u003eImproved Sourcing and Procurement 291\u003c\/p\u003e \u003cp\u003eImproved Sourcing and Procurement Benefits and Outcomes 292\u003c\/p\u003e \u003cp\u003eCertification and Authentication 292\u003c\/p\u003e \u003cp\u003eCertification and Authentication Benefits and Outcomes 293\u003c\/p\u003e \u003cp\u003eCertification and Authentication Examples 293\u003c\/p\u003e \u003cp\u003eInventory Management 295\u003c\/p\u003e \u003cp\u003eInventory Management Benefits and Outcomes 295\u003c\/p\u003e \u003cp\u003eTraceability 296\u003c\/p\u003e \u003cp\u003eTraceability Benefits and Outcomes 297\u003c\/p\u003e \u003cp\u003eTraceability Examples 298\u003c\/p\u003e \u003cp\u003eProvenance 300\u003c\/p\u003e \u003cp\u003eProvenance Benefits and Outcomes 301\u003c\/p\u003e \u003cp\u003eProvenance Examples 301\u003c\/p\u003e \u003cp\u003eCounterfeit Products 303\u003c\/p\u003e \u003cp\u003eCounterfeit Products Benefits and Outcomes 303\u003c\/p\u003e \u003cp\u003eCounterfeit Products Examples 304\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRetail Blockchain Consortium 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout the RBC 307\u003c\/p\u003e \u003cp\u003eMission and Vision 308\u003c\/p\u003e \u003cp\u003eHow Will You Benefit from Joining? 308\u003c\/p\u003e \u003cp\u003eGet Involved – Join the Executive forum 308\u003c\/p\u003e \u003cp\u003eIndex 311\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eANTONY WELFARE\u003c\/b\u003e is an eminent leader in the world of blockchain, dedicated to helping others understand the transformational potential of blockchain technology and implement this, particularly in enterprise organisations. As global Managing Director of Luxoft, Antony is leading the strategy to deliver enterprise-grade blockchain solutions across all sectors, and using various leading-edge blockchain solutions, including Hyperledger fabric, Indy, Corda and Ethereum. \u003c\/p\u003e\u003cp\u003eAntony co-founded the Retail Blockchain Consortium alongside University College London's Centre for Blockchain Technologies (UCL CBT), to drive blockchain adoption across the retail value chain. He is also an advisor on blockchain to the UK government, a guest lecturer on UCL's blockchain programme, a member of Forbes Technology Council, a keynote speaker on blockchain and the author of \u003ci\u003eThe Retail Handbook\u003c\/i\u003e.   \u003c\/p\u003e\u003cp\u003eBlockchain solutions are available and ready to use, but businesses lack an awareness of the massive potential of this new technology. \u003ci\u003eCommercializing Blockchain\u003c\/i\u003e is a non-technical guide to how blockchain can level the playing field between large and small organisations and solve many of the complex problems today's businesses face. Antony Welfare draws on extensive experience implementing blockchain in prominent organisations to highlight real use cases of blockchain in the marketplace. Detailed examples demonstrate how businesses can utilise blockchain to manage issues as diverse as financial transactions, loyalty programmes, inventory management, shipping and freight and beyond. Read this book to learn how your organisation can benefit from this transformative new technology. \u003c\/p\u003e\u003cp\u003eBlockchain technology delivers several benefits of tremendous value in complex business environments: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTrust: all parties have the exact same copy of all data\u003c\/li\u003e \u003cli\u003eTransparency: all transactions can be viewed in real time\u003c\/li\u003e \u003cli\u003eSecurity: data is cryptographically secured\u003c\/li\u003e \u003cli\u003eQuality: all raw data can be traced to its origin\u003c\/li\u003e \u003cli\u003eReduced costs: middle men are eliminated and audit simplified\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThese benefits can be applied to a staggering variety of business problems across sectors, such that we can no longer afford to ignore the potential of blockchain solutions. \u003ci\u003eCommercializing Blockchain\u003c\/i\u003e will initiate readers into the technology and demonstrate, through both real and fictionalised examples, the types of problems that blockchain is best suited to solve. \u003c\/p\u003e\u003cp\u003eFull of practical information, advice and ideas, this book is essential reading for anyone involved in enterprise-level strategy and tech solutions. Contributions from thought leaders in the blockchain world add breadth and depth to the text. Blockchain technology is poised to revolutionise business, government and community — read \u003ci\u003eCommercializing Blockchain\u003c\/i\u003e to discover why.\t   \u003c\/p\u003e\u003cp\u003e\"Antony Welfare's enthusiasm for the possibilities of blockchain technology in many areas from the economy, industry, and society is profound. It is this enthusiasm and characteristically easy-to-understand style that makes this book such an invaluable resource.\" \u003cb\u003e —Damien Moore,\u003c\/b\u003e Member of Parliament, United Kingdom \u003c\/p\u003e\u003cp\u003eA practical and accessible guide to Blockchain, this timely book illustrates how this revolutionary technology can be used to transform governments, businesses, enterprises and entire communities. The author draws from his experience with global retailers, global technology companies, University College London's Centre for Blockchain Technologies, the UK government, the Retail Blockchain Consortium and many other sources to present real-world case studies on the use and benefits of blockchain. Topics include financial transactions, tokenisation, identity management, supply chain transparency, global shipping and freight, counterfeiting and more. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eProvides practical guidance for blockchain transactions in business operations\u003c\/li\u003e \u003cli\u003eDemonstrates how blockchain can add value and bring increased efficiency to commercial operations\u003c\/li\u003e \u003cli\u003eCovers all of the essential components of blockchain such as traceability, provenance, certification and authentication\u003c\/li\u003e \u003cli\u003eRequires no technical expertise to embrace blockchain strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eCommercializing Blockchain: Strategic Applications\u003c\/i\u003e \u003ci\u003ein\u003c\/i\u003e \u003ci\u003ethe Real World\u003c\/i\u003e is ideal for enterprises seeking to develop and deploy blockchain technology, particularly in the areas of retail, supply chain and consumer goods. \u003c\/p\u003e\u003cp\u003eFor more information about this book, visit commercializingblockchain.com.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988949549285,"sku":"NP9781119578017","price":33.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119578017.jpg?v=1761782173","url":"https:\/\/k12savings.com\/es\/products\/commercializing-blockchain-isbn-9781119578017","provider":"K12savings","version":"1.0","type":"link"}