{"product_id":"cloudonomics-website-isbn-9781118229965","title":"Cloudonomics, + Website","description":"\u003cb\u003eThe ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud\u003c\/b\u003e  \u003cp\u003eA new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. \u003ci\u003eCloudonomics\u003c\/i\u003e radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. \u003ci\u003eCloudonomics\u003c\/i\u003e covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. \u003ci\u003eCloudonomics\u003c\/i\u003e also delivers insight into when to avoid the cloud, and why.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eQuantifies how customers, users, and cloud providers can collaborate to create win-wins\u003c\/li\u003e \u003cli\u003eReveals how to use the Laws of Cloudonomics to define strategy and guide implementation\u003c\/li\u003e \u003cli\u003eExplains the probable evolution of cloud businesses and ecosystems\u003c\/li\u003e \u003cli\u003eDemolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're ready for it or not, Cloud computing is here to stay. \u003ci\u003eCloudonomics\u003c\/i\u003e provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 A Cloudy Forecast 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eClouds Everywhere 2\u003c\/p\u003e \u003cp\u003eCashing In on the Cloud 6\u003c\/p\u003e \u003cp\u003eBeyond Business 8\u003c\/p\u003e \u003cp\u003eClarifying the Cloud 11\u003c\/p\u003e \u003cp\u003eFarther On 12\u003c\/p\u003e \u003cp\u003eSummary 13\u003c\/p\u003e \u003cp\u003eNotes 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Does the Cloud Matter? 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProductivity Paradox 19\u003c\/p\u003e \u003cp\u003eCompetitiveness Confrontation 21\u003c\/p\u003e \u003cp\u003eSummary 26\u003c\/p\u003e \u003cp\u003eNotes 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Cloud Strategy 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInsanity or Inevitability? 30\u003c\/p\u003e \u003cp\u003eDemocratization of IT 31\u003c\/p\u003e \u003cp\u003eIndustrialization of IT 32\u003c\/p\u003e \u003cp\u003eStrategy 33\u003c\/p\u003e \u003cp\u003eThe Cloud: More than IT 35\u003c\/p\u003e \u003cp\u003eThe Networked Organization 38\u003c\/p\u003e \u003cp\u003eForm Follows Function, IT Follows Form 41\u003c\/p\u003e \u003cp\u003eAligning Cloud with Strategy 42\u003c\/p\u003e \u003cp\u003eEveryware, Anywhere 42\u003c\/p\u003e \u003cp\u003eSummary 44\u003c\/p\u003e \u003cp\u003eNotes 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Challenging Convention 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is the Cloud? 50\u003c\/p\u003e \u003cp\u003eEconomies of Scale 50\u003c\/p\u003e \u003cp\u003eCompetitive Advantage and Customer Value 52\u003c\/p\u003e \u003cp\u003eCloud Ecosystem Dynamics 55\u003c\/p\u003e \u003cp\u003eIT Spend 58\u003c\/p\u003e \u003cp\u003eIssues with the Cloud 59\u003c\/p\u003e \u003cp\u003eSummary 61\u003c\/p\u003e \u003cp\u003eNotes 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 What Is a Cloud? 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining the Cloud 64\u003c\/p\u003e \u003cp\u003eOn-Demand Resources 66\u003c\/p\u003e \u003cp\u003eUtility Pricing 67\u003c\/p\u003e \u003cp\u003eCommon Infrastructure 68\u003c\/p\u003e \u003cp\u003eLocation Independence 69\u003c\/p\u003e \u003cp\u003eOnline Accessibility 70\u003c\/p\u003e \u003cp\u003eDifference from Traditional Purchase and Ownership 70\u003c\/p\u003e \u003cp\u003eCloud Criteria and Implications 72\u003c\/p\u003e \u003cp\u003eIs the Cloud New or a New Buzzword? 73\u003c\/p\u003e \u003cp\u003eSummary 75\u003c\/p\u003e \u003cp\u003eNotes 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Strategy and Value 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAccess to Competencies 77\u003c\/p\u003e \u003cp\u003eAvailability 79\u003c\/p\u003e \u003cp\u003eCapacity 79\u003c\/p\u003e \u003cp\u003eComparative Advantage and Core versus Context 80\u003c\/p\u003e \u003cp\u003eUnit Cost 80\u003c\/p\u003e \u003cp\u003eDelivered Cost 80\u003c\/p\u003e \u003cp\u003eTotal Solution Cost 82\u003c\/p\u003e \u003cp\u003eOpportunity Cost and Cost Avoidance 83\u003c\/p\u003e \u003cp\u003eAgility 83\u003c\/p\u003e \u003cp\u003eTime Compression 84\u003c\/p\u003e \u003cp\u003eMargin Expansion 85\u003c\/p\u003e \u003cp\u003eCustomer and User Experience and Loyalty 86\u003c\/p\u003e \u003cp\u003eEmployee Satisfaction 87\u003c\/p\u003e \u003cp\u003eRevenue Growth 87\u003c\/p\u003e \u003cp\u003eCommunity and Sustainability 87\u003c\/p\u003e \u003cp\u003eRisk Reduction 88\u003c\/p\u003e \u003cp\u003eCompetitive Vitality and Survival 88\u003c\/p\u003e \u003cp\u003eSummary 89\u003c\/p\u003e \u003cp\u003eNotes 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 When—and When Not—to Use the Cloud 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUse Cases for the Cloud 91\u003c\/p\u003e \u003cp\u003eInappropriate Cloud Use Cases 101\u003c\/p\u003e \u003cp\u003eSummary 104\u003c\/p\u003e \u003cp\u003eNotes 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Demand Dilemma 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Diversity of Demands 108\u003c\/p\u003e \u003cp\u003eExamples of Variability 109\u003c\/p\u003e \u003cp\u003eChase Demand or Shape It? 120\u003c\/p\u003e \u003cp\u003eSummary 121\u003c\/p\u003e \u003cp\u003eNotes 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Capacity Conundrum 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eService Quality Impacts 126\u003c\/p\u003e \u003cp\u003eFixed Capacity versus Variable Demand 127\u003c\/p\u003e \u003cp\u003eSplitting the Difference 129\u003c\/p\u003e \u003cp\u003eBetter Safe than Sorry 131\u003c\/p\u003e \u003cp\u003eCapacity Inertia 134\u003c\/p\u003e \u003cp\u003eSummary 135\u003c\/p\u003e \u003cp\u003eNotes 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Significance of Scale 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs the Cloud Like Electricity? 139\u003c\/p\u003e \u003cp\u003eDistributed Power Generation 140\u003c\/p\u003e \u003cp\u003eIs the Cloud Like Rental Cars? 141\u003c\/p\u003e \u003cp\u003eCapital Expenditures versus Operating Expenses 143\u003c\/p\u003e \u003cp\u003eBenchmark Data 145\u003c\/p\u003e \u003cp\u003eCost Factors 147\u003c\/p\u003e \u003cp\u003eBenchmarking the Leaders 150\u003c\/p\u003e \u003cp\u003eSize Matters 151\u003c\/p\u003e \u003cp\u003eSummary 155\u003c\/p\u003e \u003cp\u003eNotes 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 More Is Less 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs the Cloud Less Expensive? 159\u003c\/p\u003e \u003cp\u003eCharacterizing Relative Costs and Workload Variability 161\u003c\/p\u003e \u003cp\u003eWhen Clouds Cost Less or the Same 163\u003c\/p\u003e \u003cp\u003eIf Clouds Are More Expensive 164\u003c\/p\u003e \u003cp\u003eBeauty of Hybrids 164\u003c\/p\u003e \u003cp\u003eCost of the Network 167\u003c\/p\u003e \u003cp\u003eSummary 169\u003c\/p\u003e \u003cp\u003eNotes 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Hybrids 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsers, Enterprise, and Cloud 172\u003c\/p\u003e \u003cp\u003eHybrid Architecture Implementations 174\u003c\/p\u003e \u003cp\u003eSummary 180\u003c\/p\u003e \u003cp\u003eNotes 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Fallibility of Forecasting 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEven Stranger than Strange 182\u003c\/p\u003e \u003cp\u003eDemand for Products and Services 183\u003c\/p\u003e \u003cp\u003eSystem Dynamics 185\u003c\/p\u003e \u003cp\u003eWhips and Chains 186\u003c\/p\u003e \u003cp\u003eExogenous Uncertainty 186\u003c\/p\u003e \u003cp\u003eBehavioral Cloudonomics of Forecasting 187\u003c\/p\u003e \u003cp\u003eSummary 190\u003c\/p\u003e \u003cp\u003eNotes 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Money Value of Time 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDemand and Resource Functions 193\u003c\/p\u003e \u003cp\u003eCost of Excess Capacity 195\u003c\/p\u003e \u003cp\u003eCost of Insufficient Capacity 196\u003c\/p\u003e \u003cp\u003eAsymmetric Penalty Functions, Perfect Capacity, and On Demand 197\u003c\/p\u003e \u003cp\u003eFlat Demand 197\u003c\/p\u003e \u003cp\u003eUniformly Distributed Demand 197\u003c\/p\u003e \u003cp\u003eBetter Never than Late 199\u003c\/p\u003e \u003cp\u003eMAD about Being Normal 200\u003c\/p\u003e \u003cp\u003eTriangular Distributions 201\u003c\/p\u003e \u003cp\u003eLinear Growth 201\u003c\/p\u003e \u003cp\u003eExponential Growth 202\u003c\/p\u003e \u003cp\u003eRandom Walks 204\u003c\/p\u003e \u003cp\u003eVariable Penalty Functions 206\u003c\/p\u003e \u003cp\u003eSummary 207\u003c\/p\u003e \u003cp\u003eNotes 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Peak Performance 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRelationships between Demands 210\u003c\/p\u003e \u003cp\u003eLessons from Rolling Dice 212\u003c\/p\u003e \u003cp\u003eCoefficient of Variation and Other Statistics 215\u003c\/p\u003e \u003cp\u003eStatistical Effects in Independent Demand Aggregation 216\u003c\/p\u003e \u003cp\u003eSignificance of 1\/√\u003ci\u003em\u003c\/i\u003e 218\u003c\/p\u003e \u003cp\u003eIssues with Perfectly Correlated Demand 220\u003c\/p\u003e \u003cp\u003eCommunity Clouds 220\u003c\/p\u003e \u003cp\u003eSimultaneous Peaks 221\u003c\/p\u003e \u003cp\u003ePeak of the Sum Is Never Greater than the Sum of the Peaks 222\u003c\/p\u003e \u003cp\u003eUtilization Improvements 224\u003c\/p\u003e \u003cp\u003eSummary 225\u003c\/p\u003e \u003cp\u003eNotes 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Million-Dollar Microsecond 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOn Time 228\u003c\/p\u003e \u003cp\u003eRapidity Drives Revenue 230\u003c\/p\u003e \u003cp\u003eBuilt for Speed 232\u003c\/p\u003e \u003cp\u003eSummary 233\u003c\/p\u003e \u003cp\u003eNotes 233\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Parallel Universe 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLimits to Speedup 236\u003c\/p\u003e \u003cp\u003eAmdahl versus Google 237\u003c\/p\u003e \u003cp\u003eFree Time 240\u003c\/p\u003e \u003cp\u003eSummary 243\u003c\/p\u003e \u003cp\u003eNotes 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Shortcuts to Success 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRapid Transit 246\u003c\/p\u003e \u003cp\u003eSending Letters 247\u003c\/p\u003e \u003cp\u003eShort on Time 249\u003c\/p\u003e \u003cp\u003eBandwidth Isn’t Enough 252\u003c\/p\u003e \u003cp\u003eSummary 253\u003c\/p\u003e \u003cp\u003eNotes 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 Location, Location, Location 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLatency and Distance 255\u003c\/p\u003e \u003cp\u003eCircle Covering and Circle Packing 257\u003c\/p\u003e \u003cp\u003eInverse Square Root Law 258\u003c\/p\u003e \u003cp\u003eSpherical Caps and the Tammes Problem 260\u003c\/p\u003e \u003cp\u003eSummary 263\u003c\/p\u003e \u003cp\u003eNotes 263\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 Dispersion Dilemma 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategies for Response Time Reduction 266\u003c\/p\u003e \u003cp\u003eConsolidation versus Dispersion 268\u003c\/p\u003e \u003cp\u003eTrade-offs between Consolidation and Dispersion 269\u003c\/p\u003e \u003cp\u003eBenefits of Consolidation 270\u003c\/p\u003e \u003cp\u003eBenefits of Dispersion 271\u003c\/p\u003e \u003cp\u003eThe Network Is the Computer 272\u003c\/p\u003e \u003cp\u003eSummary 274\u003c\/p\u003e \u003cp\u003eNotes 274\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 Platform and Software Services 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInfrastructure as a Service Benefit 279\u003c\/p\u003e \u003cp\u003ePaying on Actuals versus Forecasts 280\u003c\/p\u003e \u003cp\u003eInstallation 280\u003c\/p\u003e \u003cp\u003eInvestment 281\u003c\/p\u003e \u003cp\u003eUpdates 281\u003c\/p\u003e \u003cp\u003eService-Level Agreements 281\u003c\/p\u003e \u003cp\u003eContinuously Earned Trust 282\u003c\/p\u003e \u003cp\u003eVisibility and Transparency 282\u003c\/p\u003e \u003cp\u003eBig Data and Computing Power 283\u003c\/p\u003e \u003cp\u003eUbiquitous Access 283\u003c\/p\u003e \u003cp\u003eResponse Time and Availability 284\u003c\/p\u003e \u003cp\u003eMultitenancy, Shared Data 284\u003c\/p\u003e \u003cp\u003eCloud-Centric Applications 284\u003c\/p\u003e \u003cp\u003eScalability 285\u003c\/p\u003e \u003cp\u003eCommunities and Markets 285\u003c\/p\u003e \u003cp\u003eLock-in 285\u003c\/p\u003e \u003cp\u003eSecurity and Compliance 286\u003c\/p\u003e \u003cp\u003ePaaS: Assembly versus Fabrication 287\u003c\/p\u003e \u003cp\u003eInnovation and Democratization 287\u003c\/p\u003e \u003cp\u003eDeconstructing the Pure SaaS Model 288\u003c\/p\u003e \u003cp\u003eSummary 290\u003c\/p\u003e \u003cp\u003eNotes 291\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 Availability 293\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUptime versus Downtime 295\u003c\/p\u003e \u003cp\u003eAvailability and Probability 296\u003c\/p\u003e \u003cp\u003eAvailability of Networked Resources 296\u003c\/p\u003e \u003cp\u003eAvailability via Redundancy and Diversity 297\u003c\/p\u003e \u003cp\u003eOn-Demand, Pay-per-Use Redundancy 300\u003c\/p\u003e \u003cp\u003eSummary 301\u003c\/p\u003e \u003cp\u003eNotes 301\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23 Lazy, Hazy, Crazy 303\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBehavioral Economics 303\u003c\/p\u003e \u003cp\u003eLoss and Risk Aversion 304\u003c\/p\u003e \u003cp\u003eFlat-Rate Bias 305\u003c\/p\u003e \u003cp\u003eFraming and Context 307\u003c\/p\u003e \u003cp\u003eNeed for Control and Autonomy 307\u003c\/p\u003e \u003cp\u003eFear of Change 308\u003c\/p\u003e \u003cp\u003eHerding and Conformity 309\u003c\/p\u003e \u003cp\u003eEndowment Effect 310\u003c\/p\u003e \u003cp\u003eNeed for Status 311\u003c\/p\u003e \u003cp\u003eParalysis by Analysis of Choice 311\u003c\/p\u003e \u003cp\u003eHyperbolic Discounts and Instant Gratification 312\u003c\/p\u003e \u003cp\u003eZero-Price Effect 313\u003c\/p\u003e \u003cp\u003eSummary 313\u003c\/p\u003e \u003cp\u003eNotes 314\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 24 Cloud Patterns 317\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunications Patterns 317\u003c\/p\u003e \u003cp\u003eHierarchies 321\u003c\/p\u003e \u003cp\u003eMarkets 323\u003c\/p\u003e \u003cp\u003eRepository 326\u003c\/p\u003e \u003cp\u003ePerimeters and Checkpoints 326\u003c\/p\u003e \u003cp\u003eSummary 327\u003c\/p\u003e \u003cp\u003eNotes 328\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 25 What’s Next for Cloud? 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePricing 329\u003c\/p\u003e \u003cp\u003eEcosystems, Intermediaries, and the Intercloud 332\u003c\/p\u003e \u003cp\u003eProducts versus Services 336\u003c\/p\u003e \u003cp\u003eConsolidation and Concentration 336\u003c\/p\u003e \u003cp\u003eCity in the Clouds 338\u003c\/p\u003e \u003cp\u003eSpending More while Paying Less 339\u003c\/p\u003e \u003cp\u003eEnabling Vendor Strategies 340\u003c\/p\u003e \u003cp\u003eStandards, APIs, Certification, and Rating Agencies 344\u003c\/p\u003e \u003cp\u003eCommoditization or Innovation? 345\u003c\/p\u003e \u003cp\u003eNotes 349\u003c\/p\u003e \u003cp\u003eAbout the Author 353\u003c\/p\u003e \u003cp\u003eAbout the Web Site 355\u003c\/p\u003e \u003cp\u003eIndex 357\u003c\/p\u003e \"In his new book, Joe Weinman explores many of the areas being impacted by the cloud computing phenomenon, offering compelling value propositions. He spells out, extremely thoroughly, the business cases and cost justifications that go behind cloud computing efforts. He also provides 28 business areas where cloud does and doesn't make business and financial sense.\" (Forbes.com, September 2012)  \u003cp\u003e\u003cb\u003eJOE WEINMAN\u003c\/b\u003e is Senior Vice President, Cloud Services and Strategy, Telx, and a former executive at HP, AT\u0026amp;T, and Bell Labs. He is the founder of Cloudonomics and the Cloudonomics\u003csup\u003e®\u003c\/sup\u003e blog. He is a frequent global keynote speaker, a prolific inventor awarded fifteen patents, and a guest contributor syndicated to a variety of print and online publications, such as \u003ci\u003eBloomberg Businessweek, Forbes,\u003c\/i\u003e CNNMoney, \u003ci\u003eInformationWeek\u003c\/i\u003e, and GigaOm.com. He has been interviewed frequently in the press and on global broadcast television.   \u003c\/p\u003e\u003cp\u003eIt has created vast wealth for companies that seemed to spring up overnight, and it has brushed aside corporate icons, even entire industries, that once seemed unassailable. It has helped topple brutal dictatorships and has brought IT from the backroom into the boardroom, making it the centerpiece of some of the most farsighted and successful corporate strategies of the new millennium. It is the cloud, and it has forever changed the way business is done.\u003c\/p\u003e \u003cp\u003eBut what is the cloud, really? How does it work and how is it being deployed by some of today's most successful companies? More importantly, how can you harness its awesome power to help you wage and win the never-ending battle for profits and market share?\u003c\/p\u003e \u003cp\u003eFind the answer to these questions and much more in \u003ci\u003eCloudonomics\u003c\/i\u003e. Written by Joe Weinman, one of the world's most influential cloud thought leaders, this book is a gold mine of ideas, insights, and inspiration for leaders of established companies and for aspiring entrepreneurs who dream of being the force behind the next Amazon, Google, Facebook, or Twitter.\u003c\/p\u003e \u003cp\u003eUsing fascinating and instructive case studies to illustrate his points, Weinman drills down past the hype and hysteria, the myths and misconceptions, to uncover fundamental principles underlying how the cloud works, how it's used, and how it will evolve in a business context. Among other priceless takeaways, you'll discover:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhere the conventional wisdom errs, and how to keep your IT and strategy on course\u003c\/li\u003e \u003cli\u003eHow core characteristics of the cloud—such as on-demand resources, usage-based charging, and geographic dispersion—translate into business value: revenue growth, cost and risk reduction, and customer experience enhancement\u003c\/li\u003e \u003cli\u003eWhy the cloud isn't just plumbing, but can become a cornerstone of your strategy, even in non-IT intensive businesses\u003c\/li\u003e \u003cli\u003eHow to leverage new cloud business models\u003c\/li\u003e \u003cli\u003eHow behavioral economics—humans' \"predictable irrationality\"—impacts cloud adoption\u003c\/li\u003e \u003cli\u003eHow cloud technology and ecosystems are likely to evolve over the next decade\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith a dynamic companion website, this book offers a critical, in-depth review of the cloud and its business uses now and in the near future, and an inspiring exploration of the business paradigm shift it has engendered. \u003ci\u003eCloudonomics\u003c\/i\u003e is \"must\" reading for CIOs, CEOs, CFOs, strategists, IT managers and practitioners, students and academics, and all forward-thinking corporate leaders and entrepreneurs.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eCLOUDONOMICS\u003c\/b\u003e The Business Value of Cloud Computing  \u003c\/p\u003e\u003cp\u003eIt has created vast wealth for companies that seemed to spring up overnight, and it has brushed aside corporate icons, even entire industries, that once seemed unassailable. It has helped topple brutal dictatorships and has brought IT from the backroom into the boardroom, making it the centerpiece of some of the most farsighted and successful corporate strategies of the new millennium. It is the cloud, and it has forever changed the way business is done.  \u003c\/p\u003e\u003cp\u003eBut what is the cloud, really? How does it work and how is it being deployed by some of today's most successful companies? More importantly, how can you harness its awesome power to help you wage and win the never-ending battle for profits and market share?  \u003c\/p\u003e\u003cp\u003eFind the answer to these questions and much more in \u003ci\u003eCloudonomics\u003c\/i\u003e. Written by Joe Weinman, one of the world's most influential cloud thought leaders, this book is a gold mine of ideas, insights, and inspiration for leaders of established companies and for aspiring entrepreneurs who dream of being the force behind the next Amazon, Google, Facebook, or Twitter.  \u003c\/p\u003e\u003cp\u003eUsing fascinating and instructive case studies to illustrate his points, Weinman drills down past the hype and hysteria, the myths and misconceptions, to uncover fundamental principles underlying how the cloud works, how it's used, and how it will evolve in a business context. Among other priceless takeaways, you'll discover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhere the conventional wisdom errs, and how to keep your IT and strategy on course\u003c\/li\u003e \u003cli\u003eHow core characteristics of the cloud—such as on-demand resources, usage-based charging, and geographic dispersion—translate into business value: revenue growth, cost and risk reduction, and customer experience enhancement\u003c\/li\u003e \u003cli\u003eWhy the cloud isn't just plumbing, but can become a cornerstone of your strategy, even in non'IT intensive businesses\u003c\/li\u003e \u003cli\u003eHow to leverage new cloud business models\u003c\/li\u003e \u003cli\u003eHow behavioral economics—humans' \"predictable irrationality\"—impacts cloud adoption\u003c\/li\u003e \u003cli\u003eHow cloud technology and ecosystems are likely to evolve over the next decade\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith a dynamic companion website, this book offers a critical, in-depth review of the cloud and its business uses now and in the near future, and an inspiring exploration of the business paradigm shift it has engendered. Cloudonomics is \"must\" reading for CIOs, CEOs, CFOs, strategists, IT managers and practitioners, students and academics, and all forward-thinking corporate leaders and entrepreneurs.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988937097445,"sku":"NP9781118229965","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118229965.jpg?v=1761782123","url":"https:\/\/k12savings.com\/es\/products\/cloudonomics-website-isbn-9781118229965","provider":"K12savings","version":"1.0","type":"link"}