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Clicks and Mortar

Agotado
Precio original $29.95 - Precio original $29.95
Precio original
$29.95
$29.95 - $29.95
Precio actual $29.95
Description
The phenomenal rise of the Internet may seem to have transformed everything about business. But according to two men who have been at the forefront of the Internet's impact, some important things haven't changed: The future still belongs to passionate companies made up of passionate people. In this book, Schwab co-CEO David Pottruck teams up with leadership master and best-selling author Terry Pearce to show what it takes to build a high-growth organization in today's electronic environment.
Passionate companies have cultures that are created and sustained on purpose, and that support individual contribution, team play and risk-taking. Passionate leaders are driven by their own personal values, and a desire for the health and success of their organizations and people, not merely the promise of an IPO payoff. Passionate business practices are dynamic, and are anchored by the principles that made the company a success in the first place.
In Clicks and Mortar Pottruck and Pearce translate their experience working together at one of the world's fastest growing financial services companies into practical advice that will help other organizations adapt to the changes brought about by the technology-driven revolution. Through many stories and examples from Schwab, start-ups, and Fortune 500 companies, the authors show how organizations can marry technology and the best qualities of people to create the perfect environment for profitable success.
"Clicks and Mortar" - Jetzt neu als Broschurausgabe!
Dieses Buch ermöglicht einen faszinierenden Blick hinter die Kulissen der Elektronischen Revolution und erläutert anschaulich die Elemente für dauerhaften Erfolg. Die Autoren David Pottruck und Terry Pearce zeigen, wie ein Unternehmen unmittelbar auf die durch das Internet verursachten Veränderungen in der Geschäftswelt reagieren kann, und wie es mit engagierten Mitarbeitern in eine erfolgsversprechende Zukunft startet. Dabei gehen sie u.a. detailliert auf die Aspekte Unternehmenskultur, persönlicher Führungsstil und die Umwandlung von Geschäftsabläufen ein. Ob Führungskraft, Mitarbeiter, Investor oder Kunde - mit "Clicks and Mortar" lernen Sie, sich in der risiko- aber chancenreichen New Economy zu bewähren und zu behaupten.
David Pottruck ist President und Co-CEO der Charles Schwab Corporation. Terry Pearce ist President der Leadership Communication und Leiter im Bereich Kommunikation der Charles Schwab Corporation. Beide waren maĂźgeblich am kometenhaften Aufstieg dieses Unternehmens beteiligt. CULTURE AT THE CORE: CREATING A PASSIONATE CORPORATE CULTURE IN THE INTERNET AGE.

Building a Culture for Growth.

Sustaining Culture Day to Day.

Cultivating Commitment Through Diversity.

LEADERSHIP PRACTICES: INSPIRING PASSION-DRIVEN GROWTH.

Living Leadership as a Person, as a Company.

Leadership Communication.

Generating Ideas and Innovation Through Leadership.

MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD.

Creating the Future with Measurement.

Understanding Technology and the People Who Build It.

Marketing: Your Company's Voice, Your People's Promises.

Brand and Customer Experience: The Heart of a Passion-Driven Business.

Dialogue on the Future.

Appendix A: Timeline of Schwab's Growth.

Appendix B: Schwab's Vision, Values, and Strategic Priorities.

Appendix C: Dave's Top Ten Ad Tips. "The bible for future heroes of e-commerce. It's brilliant and down-to-earth; a fast read, yet deep. This book is the playbook for igniting the power of passion in your business, written by those who have done it." --Scott Cook, founder and executive committee chairman, Intuit, Inc.

"Pottruck and Pearce reveal the secrets to corporate vitality in an upside-down world." --Gary Hamel, chairman, STRATEGOS

"The new Internet economy means high-velocity change and requires extraordinary leadership. Clicks and Mortar emphasizes the courage for the passionate leadership that is needed in this environment . . . a major contribution." --Ann Winblad, co-founding partner, Hummer Winblad Venture Partners

"Gives current and potential business leaders an inspiring road map with which to navigate the inevitable journey into e-commerce. It has perspective, precision, and heart: the necessary attributes of tomorrow's enterprise." --John Quelch, dean, London Business School

"Advice on how to build a corporate culture that weds the spirit and skill of people with the marvels of new technology in a winning business combination." --Laura Tyson, dean, Haas School of Business, University of California, Berkeley

"An instant classic about hands-on leadership." --Management General

"...keeps the readers interest...a very good book, well written by two people who know what they are talking about..." (M2 Communications, 4 July 2001)

"...packed with examples...it is worth attention...some valuable insights..." (e. Business January 2002) DAVID S. POTTRUCK is president and co-CEO (with Charles Schwab) of The Charles Schwab Corporation TERRY PEARCE is president of Leadership Communication, a teacher at the Haas School of Business at the University of California, Berkeley, and an executive communications officer at Schwab. Foreword by Lew Platt, former chairman and CEO, Hewlett-Packard "The bible for future heroes of e-commerce. It's brilliant and down-to-earth; a fast read, yet deep. This book is the playbook for igniting the power of passion in your business, written by those who have done it."--Scott Cook, founder and executive committee chairman, Intuit, Inc. "Pottruck and Pearce reveal the secrets to corporate vitality in an upside-down world."--Gary Hamel, chairman, STRATEGOS "The new Internet economy means high-velocity change and requires extraordinary leadership. Clicks and Mortar emphasizes the courage for the passionate leadership that is needed in this environment . . . a major contribution."--Ann Winblad, co-founding partner, Hummer Winblad Venture Partners "Gives current and potential business leaders an inspiring road map with which to navigate the inevitable journey into e-commerce. It has perspective, precision, and heart: the necessary attributes of tomorrow's enterprise."--John Quelch, dean, London Business School "Advice on how to build a corporate culture that weds the spirit and skill of people with the marvels of new technology in a winning business combination."--Laura Tyson, dean, Haas School of Business, University of California, Berkeley "An instant classic about hands-on leadership."--Management General The Authors David S. Pottruck is president and co-CEO (with Charles Schwab) of The Charles Schwab Corporation. Terry Pearce is president of Leadership Communication, a teacher at the Haas School of Business at the University of California, Berkeley, and an executive communications officer at Schwab.

AUTHORS:

David S. Pottruck,Terry Pearce

PUBLISHER:

Wiley

ISBN-13:

9780787956882

BINDING:

Paperback

BISAC:

BUSINESS & ECONOMICS

LANGUAGE:

English

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