{"product_id":"china-ceo-ii-isbn-9781119583431","title":"China CEO II","description":"\u003cp\u003e\u003cb\u003eStraight from the China CEO: Advice on leading operations in the world’s fastest-moving, highest stakes market. 25 top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSoaring spending power among the world’s largest consumer population, radical digital transformation creating a cash-less, ‘always on’ society, severe generation gaps – these are just some of the factors which have completely transformed China since 2006, the year when the first volume of \u003ci\u003eChina CEO\u003c\/i\u003e was published. And these are three of the main reasons the authors have again teamed up to put together this second volume – collecting entirely new content via in-depth, exclusive interviews with the heads of 25 high-profile CEOs of multinational companies in China, as well as a number of highly respected consultants who have built their careers by delivering advice on succeeding in the market.\u003c\/p\u003e \u003cp\u003eIn this book, CEOs and experts share their strategies for overcoming the most pressing issues faced by business leaders in China now, including: fierce competition from strong, globalized Chinese companies; working with the powerful, complex Chinese government; and successfully attracting the nation’s wealthy but fickle and tech-savvy domestic consumers. Top executives and consultants also divulge their secrets for keeping up with China’s astoundingly broad and rapid digital transformation in which the nation is now leading the world in mobile payment, online shopping, social media, Artificial Intelligence, and facial and voice recognition. They also discuss trends including localization of top positions in China, the rise of female top executives in the country and the challenge of attracting the nation’s highly international, purpose driven millennials.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHear directly from the China CEOs of: ABB, AB InBev, Bayer, Bosch, Carrefour, Coca-Cola, IKEA, Korn Ferry, Lego, L’Oreal, NIIT, Mango, Manulife, Marriott, Maserati, Microsoft, Philips, Scania, SAP, Sony, Standard Chartered, Tata, Udacity, Victoria’s Secret (Lbrands Int’l), Volvo, etc.\u003c\/li\u003e \u003cli\u003eLearn from seasoned China experts at McKinsey \u0026amp; Co, Economist Group, and more\u003c\/li\u003e \u003cli\u003eWritten in a practical, easy-to-read format ideal for busy professionals, educators, and students\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eChina CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China \u003c\/i\u003eis an invaluable resource for any professionals seeking to work in or with China, or executives expanding their responsibilities in China, and those involved in international business, finance or executive programmes.\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Why \u003ci\u003eChina CEO II \u003c\/i\u003e? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChina’s Boom Since 2006 3\u003c\/p\u003e \u003cp\u003eWho’s in \u003ci\u003eChina CEO II \u003c\/i\u003e? 6\u003c\/p\u003e \u003cp\u003eFront-Line CEO Analysis: China Then and Now 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Prerequisites for China CEOs 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMust-Have Qualities for Foreign CEOs in China 17\u003c\/p\u003e \u003cp\u003eForeign Managers’ Top Mistakes in China 29\u003c\/p\u003e \u003cp\u003eShifting from Foreign to Local CEOs 32\u003c\/p\u003e \u003cp\u003eQualities Needed for Today’s China CEOs (Either Foreign or Chinese Nationals) 42\u003c\/p\u003e \u003cp\u003eSummary of Tips 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: China’s Changing Talent Pool 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChinese Professional Women: Holding Up Half the C-Suite 60\u003c\/p\u003e \u003cp\u003eMeet China’s Millennials 67\u003c\/p\u003e \u003cp\u003eStrengths and Weaknesses of China’s Talent Pool 72\u003c\/p\u003e \u003cp\u003eHR Strategies 80\u003c\/p\u003e \u003cp\u003eSummary of Tips 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: China’s Digital Revolution 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rise of China’s Digital Champions 105\u003c\/p\u003e \u003cp\u003eWhere Digital China Dominates 111\u003c\/p\u003e \u003cp\u003eNavigating China’s Digitized Landscape 118\u003c\/p\u003e \u003cp\u003eDigital Strategies 124\u003c\/p\u003e \u003cp\u003eSummary of Tips 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: The Transformation of Chinese Consumers 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile of Today’s Chinese Consumer 142\u003c\/p\u003e \u003cp\u003eStrategies for Winning Chinese Consumers 163\u003c\/p\u003e \u003cp\u003eSummary of Tips 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Competing in China 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Multinational Corporations in China Have Lost Ground 173\u003c\/p\u003e \u003cp\u003eWhy Chinese Players Have Gained Ground 182\u003c\/p\u003e \u003cp\u003eStrategies for Facing Chinese Competitors 192\u003c\/p\u003e \u003cp\u003eSummary of Tips 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Managing Relations with Chinese Government and Foreign Headquarters 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart I: Managing with the Chinese Government 204\u003c\/p\u003e \u003cp\u003eGovernment Relations Challenges 210\u003c\/p\u003e \u003cp\u003eGovernment Relations Strategies and Solutions 226\u003c\/p\u003e \u003cp\u003ePart II. Managing Relations with Headquarters 230\u003c\/p\u003e \u003cp\u003eSuccess Factors for China Leadership’s HQ Relations 232\u003c\/p\u003e \u003cp\u003eCommunicating with Headquarters 236\u003c\/p\u003e \u003cp\u003eSummary of Tips: Strategies for Government Relations 241\u003c\/p\u003e \u003cp\u003eSummary of Tips: Strategies for HQ Relations 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Living in China 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNon-Work Challenges for the Foreign Manager 245\u003c\/p\u003e \u003cp\u003ePotential Problems for the Foreign Family 247\u003c\/p\u003e \u003cp\u003e“Next-Pats” in China 250\u003c\/p\u003e \u003cp\u003ePositive Aspects of Life in China 252\u003c\/p\u003e \u003cp\u003eStrategies for Adapting to China 255\u003c\/p\u003e \u003cp\u003eSummary of Tips 260\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: The Future of MNCs in China 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChina’s Economic Outlook 263\u003c\/p\u003e \u003cp\u003eThe Changing Role of International Companies in China 267\u003c\/p\u003e \u003cp\u003eAbout the Authors 271\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJUAN ANTONIO FERNANDEZ\u003c\/b\u003e is Professor of Management, Associate Dean and Director of MBA Programme at China Europe International Business School (CEIBS), which ranked 5th in the Financial Times Global MBA Ranking 2019. He has 20 years of experience in China and has co-authored six books.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLAURIE UNDERWOOD\u003c\/b\u003e is a Senior Associate Professor of Management (adjunct) with the Xi'an Jiaotong-Liverpool University's International Business School Suzhou and a senior consultant with Sino Associates. Her current areas of research, consulting, and teaching expertise include intercultural business communications, corporate communications, relationship marketing, and technology-assisted communications. She has 20 years of experience in Greater China and has co-authored three books.   \u003c\/p\u003e\u003cp\u003ePraise for \u003cb\u003eCHINA CEOII\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Juan Antonio Fernandez and Laurie Underwood have done the business world a great service by drawing out the common themes that enable corporate success in China. Their newest book shows that succeeding in China is possible and that specific mindsets and capabilities can help. Required reading for any China-engaged executive!\"\u003cbr\u003e \u003cb\u003e—Jonathan Woetzel,\u003c\/b\u003e Senior Partner, McKinsey \u0026amp; Company; Director, McKinsey Global Institute  \u003c\/p\u003e\u003cp\u003e\"Everyone knows that China is big, but it's also fast – fast to market, fast to adapt and fast to go digital. Foreign companies risk losing ground in China if they don't keep up with China speed. \u003ci\u003eChina CEO II\u003c\/i\u003e is an important book for anyone managing a business in China, or for people interested in learning how innovation in China will affect the rest of the world.\"\u003cbr\u003e \u003cb\u003e—Ker Gibbs,\u003c\/b\u003e President, The American Chamber of Commerce in Shanghai  \u003c\/p\u003e\u003cp\u003e\"Professors Fernandez and Underwood have collected the experiences and wisdom from the CEOs of the world's greatest companies as they redefine their business models to meet the ever-changing China Challenge. If you want to advance your career, you better get to China.\"\u003cbr\u003e \u003cb\u003e—Curt Ferguson,\u003c\/b\u003e President, Greater China and Korea, Coca-Cola   \u003c\/p\u003e\u003cp\u003e\"The second volume of \u003ci\u003eChina CEO\u003c\/i\u003e again reveals insights into how multinational CEOs are coping with the world's fast-evolving second-largest economy.\"\u003cbr\u003e \u003cb\u003e—Ding Yuan,\u003c\/b\u003e Dean, China Europe International Business School (CEIBS)\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988916617445,"sku":"NP9781119583431","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119583431.jpg?v=1761782041","url":"https:\/\/k12savings.com\/es\/products\/china-ceo-ii-isbn-9781119583431","provider":"K12savings","version":"1.0","type":"link"}