{"product_id":"catering-management-isbn-9781118091494","title":"Catering Management","description":"\u003cp\u003eAn essential, up-to-date guide for catering students and professionals, \u003cb\u003e\u003ci\u003eCatering\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003cb\u003eManagement\u003c\/b\u003e\u003c\/i\u003e, \u003cb\u003e\u003ci\u003eFourth Edition\u003c\/i\u003e\u003c\/b\u003e, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.\u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eChapter One Historical Banqueting 1\u003c\/p\u003e \u003cp\u003eChapter Two Styles of Catering Operations 25\u003c\/p\u003e \u003cp\u003eChapter Three Catering Business Development 51\u003c\/p\u003e \u003cp\u003eChapter Four Catering Sales and Marketing and Digital Support 65\u003c\/p\u003e \u003cp\u003eChapter Five Catering-Menu Program 101\u003c\/p\u003e \u003cp\u003eChapter Six Food-and-Beverage Operational Controls 121\u003c\/p\u003e \u003cp\u003eChapter Seven Catering-Menu Pricing and Controls 139\u003c\/p\u003e \u003cp\u003eChapter Eight Catering-Menu Design 161\u003c\/p\u003e \u003cp\u003eChapter Nine Catering Beverage Management 191\u003c\/p\u003e \u003cp\u003eChapter Ten Quality-Service and Standards Training 205\u003c\/p\u003e \u003cp\u003eChapter Eleven Managing Catering Equipment 221\u003c\/p\u003e \u003cp\u003eGlossary 239\u003c\/p\u003e \u003cp\u003eEndnotes 247\u003c\/p\u003e \u003cp\u003eBibliography 249\u003c\/p\u003e \u003cp\u003eIndex 251\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eNancy Loman Scanlon, PhD,\u003c\/b\u003e has more than thirty-five years of experience in the hospitality industry and has worked in food and beverage management positions with the Hilton Hotels Corporation, Interstate Hotels \u0026amp; Resorts, and Marriott International. She is currently an Associate Professor at the Chaplin School of Hospitality and Tourism Management at Florida International University. Her other books include \u003ci\u003eMarketing by Menu, Restaurant Management\u003c\/i\u003e, and \u003ci\u003eQuality Restaurant Service Guaranteed.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eThe comprehensive, fully up-to-date guide to managing your catering business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSuccessful catering involves much more than just creating a great meal. Running your catering business properly also requires robust skills in marketing, cost control and budgeting, and day-to-day business management.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCatering Management, Fourth Edition\u003c\/i\u003e gives working professionals and aspiring caterers the detailed advice and crucial business skills needed for successful on- and off-premise catering. The book covers all the fundamentals, including styles of catering operations, menu design and pricing, food and beverage service, managing staff and equipment, and much more. Updated to reflect the very latest in a growing field, this new edition covers current trends in sustainable practices, digital menu and proposal design, new software and equipment, social networking, online promotions, and on-demand proposal development. With essential management techniques that will keep current practitioners on the cutting edge and expert advice to help kick-start aspiring caterers' careers, \u003ci\u003eCatering Management\u003c\/i\u003e is an ideal all-purpose guide to the industry.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988893319397,"sku":"NP9781118091494","price":68.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118091494.jpg?v=1761781950","url":"https:\/\/k12savings.com\/es\/products\/catering-management-isbn-9781118091494","provider":"K12savings","version":"1.0","type":"link"}