{"product_id":"buzzmarketing-isbn-9781591842132","title":"Buzzmarketing","description":"\u003cb\u003e\"There's fake corporate marketing and then there's real marketing. This is the \u003ci\u003ereal\u003c\/i\u003e stuff for \u003ci\u003ereal\u003c\/i\u003e people.\" -Ben Cohen, co-founder of Ben \u0026amp; Jerry's Ice Cream\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.\u003cbr\u003e\u003cbr\u003e Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.Mark Hughes is currently the CEO of the consulting firm \u003cb\u003eBuzzmarketing\u003c\/b\u003e and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46303415992549,"sku":"NP9781591842132","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591842132.jpg?v=1767723233","url":"https:\/\/k12savings.com\/es\/products\/buzzmarketing-isbn-9781591842132","provider":"K12savings","version":"1.0","type":"link"}