{"product_id":"buy-hold-and-sell-isbn-9781118951491","title":"Buy, Hold, and Sell!","description":"\u003cp\u003eProtect your retirement from the next big crash with a New Twist on the Old Investment Strategy.   For years, advisors have recommended that investors take a \"buy and hold\" approach to the market, but people over fifty can't afford to rely on this strategy. \u003ci\u003eBuy, Hold, \u0026amp; SELL!\u003c\/i\u003e uncovers the myth of the \"buy and hold\" investment philosophy, and explains why it's dangerously incomplete. Written by Ken Moraif, one of Barron’s top 100 Financial Advisors in the United States three years a row and who called the 2008 market crash in November of 2007, this book outlines an alternative strategy that better serves investors who are at retirement age. Written in easy-to-understand language and buoyed by Ken's trademark humor, this guide shoots down the myths that keep investors in risky markets, and arms readers with the knowledge, motivation, and strategies that may help them survive-and even thrive-during the inevitable next bear market.\u003c\/p\u003e \u003cp\u003eToo many retirees lost a large percentage of their investments during the market collapse of 2008 and spent years trying to regain their footing. During the collapse, many advisors told their clients to stay in the market. Ken did the opposite, advising his clients and listeners of his popular radio show “Money Matters” to get out of the market in November of 2007-before the economic meltdown. With this book, Ken shares his 26 years of experience to help investors prepare for the imminent bear market that could devastate their retirement plans.\u003c\/p\u003e \u003cp\u003eFor those looking to build a sound financial plan for the long run, this book provides expert insight and solid advice with supporting charts, graphs, statistics, and anecdotes.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the buy-hold-SELL strategy\u003c\/li\u003e \u003cli\u003eLearn how to design a sell strategy to protect principal in the next bear market\u003c\/li\u003e \u003cli\u003eFind clear-cut information regarding retirement finances\u003c\/li\u003e \u003cli\u003eDiscover the benefits of a diversified portfolio This book expands upon old advice to provide the most important part of the equation: a sell strategy designed to protect principal.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe goal of \u003ci\u003eBuy, Hold, \u0026amp; SELL!\u003c\/i\u003e is not to make investors rich quick, but to help keep them from becoming poor.\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction: One Bear Market Can Change Your Life Forever xv\u003c\/p\u003e \u003cp\u003eThe Inspiration behind This Book xvi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: The Trouble with Buy-Hold: Why It’s Dangerous to Your Financial Health\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Buy and Hold: A Bad Strategy for Anyone over 50? 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEven the Best Investor 4\u003c\/p\u003e \u003cp\u003eBuying into the Buy-Hold Myth 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 60 Is the New 40: What Does That Mean for Your Investments? 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Long Will You Live? 8\u003c\/p\u003e \u003cp\u003eWhat Does a Long Life Mean for Retirement? 9\u003c\/p\u003e \u003cp\u003eThe Longevity-Retirement-Investment Equation 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Bear and the Lake House 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The 10 Most Important Years of Your Investing Life 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMore Heavy Lifting 18\u003c\/p\u003e \u003cp\u003eThe Eighth Wonder of the World? 18\u003c\/p\u003e \u003cp\u003eReverse Compounding 19\u003c\/p\u003e \u003cp\u003eThe Most Important Years of Your Investing Life 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 A Buy-Hold Disaster Story 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 You Know You’re a Buy-Holder If . . . 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Why Does Buy-Hold Even Exist? 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGenerational Amnesia 30\u003c\/p\u003e \u003cp\u003eThe Rest of the Story 31\u003c\/p\u003e \u003cp\u003eThe Rise of Mutual Funds 32\u003c\/p\u003e \u003cp\u003eThe Best Coin-Flipper in the World 32\u003c\/p\u003e \u003cp\u003eThe Famous Scene in The Deer Hunter 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 What Do Economists Say about Buy-Hold? 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCheck Out the Publication Date 36\u003c\/p\u003e \u003cp\u003eIt’s History, Not the Future 37\u003c\/p\u003e \u003cp\u003eSiegel Also Admitted . . . 37\u003c\/p\u003e \u003cp\u003eThe Market’s (and Investors’) Irrational Exuberance 38\u003c\/p\u003e \u003cp\u003eThe Emperor’s New Clothes 40\u003c\/p\u003e \u003cp\u003eValuations Schmaluations 40\u003c\/p\u003e \u003cp\u003eWho Should You Listen To? 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Multimillion-Dollar Argument for a Buy-Hold-SELL Strategy 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMy Personal Experience with Buy-Hold 44\u003c\/p\u003e \u003cp\u003eThe Birth of a Sell Strategy 45\u003c\/p\u003e \u003cp\u003eAvoiding the Market Crash of 2008 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: The Buy-Hold Myths: The Advice That Could Ruin Your Retirement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Buy-Hold Myth #1: The Market Always Comes Back 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSome Big Bad Bears 54\u003c\/p\u003e \u003cp\u003eMini-Myth: If You Just Study Past Market History . . . 55\u003c\/p\u003e \u003cp\u003eChapter 12\u003c\/p\u003e \u003cp\u003eChapter 13\u003c\/p\u003e \u003cp\u003eChapter 14\u003c\/p\u003e \u003cp\u003eChapter 15\u003c\/p\u003e \u003cp\u003eMini-Myth: Time Is Your Friend 57\u003c\/p\u003e \u003cp\u003eHomeland Security 57\u003c\/p\u003e \u003cp\u003eMini-Myth: The Most Successful Investors Stay in for the Long Run 59\u003c\/p\u003e \u003cp\u003eWe’re Not 25 Years Old Anymore 59\u003c\/p\u003e \u003cp\u003eWhere’s the Contract? 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Buy-Hold Myth #2: Don’t Miss the 20 Best Trading Days 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Pig in a Poke 63\u003c\/p\u003e \u003cp\u003eWhen Were the Best Days? 63\u003c\/p\u003e \u003cp\u003eRiding the Market during the Best Days 65\u003c\/p\u003e \u003cp\u003eThe Worst Trading Days (So Far) 65\u003c\/p\u003e \u003cp\u003eAvoiding the Big Bad Bear Days 67\u003c\/p\u003e \u003cp\u003eDoing the Impossible 68\u003c\/p\u003e \u003cp\u003eHe’s in the Wrong Lane! 71\u003c\/p\u003e \u003cp\u003eMissing the Best and Worst 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Buy-Hold Myth #3: Don’t Be the Fool Who Sells at the Bottom 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMini-Myth: You Don’t Want to Miss the Rebound 76\u003c\/p\u003e \u003cp\u003eMini-Myth: The Rebound Is Equal to the Fall 78\u003c\/p\u003e \u003cp\u003eThe Two Fools of Mayberry R.F.D. 79\u003c\/p\u003e \u003cp\u003eWhich Fool Would You Rather Be? 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Buy-Hold Myth #4: Diversify Your Portfolio . . . That’s All You Need to Do 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePut Your Eggs in Different Baskets 84\u003c\/p\u003e \u003cp\u003eA Junk Drawer of Investments 86\u003c\/p\u003e \u003cp\u003eDiversification Isn’t Enough 88\u003c\/p\u003e \u003cp\u003eBuying a Drill Bit 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Buy-Hold Myth #5: You Won’t Make Any Money If You Sell and Sit in Cash 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCash Can Be Your Friend 93\u003c\/p\u003e \u003cp\u003eBewitched by Zero 93\u003c\/p\u003e \u003cp\u003eThat’s Not All 95\u003c\/p\u003e \u003cp\u003eSecurity or Surfing? 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Buy-Hold Myth #6: You Haven’t Lost Any Money Unless You . . . 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShame, Shame, Shame 98\u003c\/p\u003e \u003cp\u003eMini-Myth: Future Appreciation 99\u003c\/p\u003e \u003cp\u003eA Flat-Out Lie 100\u003c\/p\u003e \u003cp\u003eWhy They Don’t Want You to Sell 100\u003c\/p\u003e \u003cp\u003eWhy You Fear Selling 101\u003c\/p\u003e \u003cp\u003eBuying Stuff Is Fun 104\u003c\/p\u003e \u003cp\u003eLive to Fight Another Day 104\u003c\/p\u003e \u003cp\u003eThe Real Answer 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Bits and Pieces: More Buy-Hold Nonsense 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Ten Years” Twaddle 108\u003c\/p\u003e \u003cp\u003eCan’t We Just Use the P\/E Ratio? 108\u003c\/p\u003e \u003cp\u003eA Word about Warren Buffett 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Buy, Hold, Sell: An Introduction to Sell Strategies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 What’s beyond the Buy-Hold Myth? 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNot Market Timing 116\u003c\/p\u003e \u003cp\u003eEven If You Could . . . 116\u003c\/p\u003e \u003cp\u003eTrends and Tides 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 The 200-Day Moving Average Strategy 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Calculate the 200-Day Moving Average 120\u003c\/p\u003e \u003cp\u003eThe 200-Day Moving Average in Action 121\u003c\/p\u003e \u003cp\u003eBacked Up by History 124\u003c\/p\u003e \u003cp\u003eReturns and Risks 126\u003c\/p\u003e \u003cp\u003eUsing the 200-Day Moving Average 128\u003c\/p\u003e \u003cp\u003eWhy This Strategy Works 128\u003c\/p\u003e \u003cp\u003eWhy It Works Especially Well for Investors over 50 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 The Trailing Stop-Loss Sell Strategy 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Trailing Stop-Loss 132\u003c\/p\u003e \u003cp\u003eSetting Your Stop-Loss Point 132\u003c\/p\u003e \u003cp\u003eStock Behavior 133\u003c\/p\u003e \u003cp\u003eBeta and Standard Deviation 133\u003c\/p\u003e \u003cp\u003eTake Tech Stocks, for Example 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 When You Should Not Sell 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMore Event-Driven Market Drops 139\u003c\/p\u003e \u003cp\u003eIf You Can Point to a Specific Event . . . 141\u003c\/p\u003e \u003cp\u003eIf There’s More Than One Reason for a Drop . . . 142\u003c\/p\u003e \u003cp\u003eThe 2008 Bear 142\u003c\/p\u003e \u003cp\u003eUse Your Sell Strategy, Unless . . . 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 Sell Strategy Pros and Cons 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFalse Alarms 145\u003c\/p\u003e \u003cp\u003eThe Financial Tornado Warning 146\u003c\/p\u003e \u003cp\u003eTransaction Costs and Taxes 147\u003c\/p\u003e \u003cp\u003eA Cautionary Tale 148\u003c\/p\u003e \u003cp\u003ePut the Odds in Your Favor 149\u003c\/p\u003e \u003cp\u003eDon’t Be the Hare 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 More Reasons to Use a Sell Strategy 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBonus Reason #1 to Have a Sell Strategy 151\u003c\/p\u003e \u003cp\u003eBonus Reason #2 to Have a Sell Strategy 152\u003c\/p\u003e \u003cp\u003eReal Life by the Numbers 153\u003c\/p\u003e \u003cp\u003eBonus Reason #3 to Have a Sell Strategy 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23 The Magic Number Strategy 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Strong Is Your House? 158\u003c\/p\u003e \u003cp\u003eYour Magic Number 158\u003c\/p\u003e \u003cp\u003eHow Much Will You Need? 159\u003c\/p\u003e \u003cp\u003eCalculating Your Magic Number 159\u003c\/p\u003e \u003cp\u003eThe Magic Number and the Musician 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 24 The Rebalancing Strategy 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReap the Rewards of a Rebalanced Portfolio 167\u003c\/p\u003e \u003cp\u003eGetting Off the Titanic 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 25 Execute or Get Killed 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt Doesn’t Matter Why You Sell . . . 172\u003c\/p\u003e \u003cp\u003eYou Can’t Climb the Pyramids 172\u003c\/p\u003e \u003cp\u003eA Giant Bowl of Spaghetti 173\u003c\/p\u003e \u003cp\u003eRemember New Orleans 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 26 A Simple Action Plan 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 27 Armed with Knowledge 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eP.S.: What Do You Think Will Happen Next? 180\u003c\/p\u003e \u003cp\u003eAppendix 181\u003c\/p\u003e \u003cp\u003eAbout the Author 185\u003c\/p\u003e \u003cp\u003eIndex 187 \u003c\/p\u003e  \u003cp\u003e\u003cb\u003eKEN MORAIF, CFP,\u003c\/b\u003e has been named one of the top 100 independent financial advisors in America by \u003ci\u003eBarron's\u003c\/i\u003e Magazine (2012–2014). He heads up the financial and retirement planning firm Money Matters with Ken Moraif, one of the top 50 fastest-growing financial advisory firms according to \u003ci\u003eFinancial Planning Magazine\u003c\/i\u003e. He hosts a weekly radio show, \u003ci\u003eMoney Matters with Ken Moraif\u003c\/i\u003e, and is a frequent guest on CNBC and Fox Business. He has written for or been quoted by \u003ci\u003eForbes, Kiplinger's Personal Finance, MarketWatch, The Wall Street Journal\u003c\/i\u003e, and more.\u003c\/p\u003e  \u003cp\u003eCountless retirees lost large amounts of money in the market crash of 2008 and have yet to regain their footing. Many financial advisors who cling to the buy-hold strategy, advised their clients to stay in the market and ride out the market collapse. Certified financial planner and popular radio host Ken Moraif advised just the opposite. Prior to the meltdown, he counseled his firm's clients and listeners of his radio show to get out of the market before the economic disaster that cost investors millions of dollars in losses.\u003c\/p\u003e \u003cp\u003eIn these uncertain financial times, investors face volatile markets, huge deficits, and even the risks of governments going bankrupt—all of which add up to the possibility of huge losses. With these prospects, it's simply irresponsible to just ride the market. Savvy investors need a proactive plan that includes a sell strategy. \u003ci\u003eBuy, Hold, and SELL!\u003c\/i\u003e is filled with the information and inspiration investors need to reject outdated buy-hold advice and tap into the power of buy, hold, and sell.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBuy, Hold, and SELL!\u003c\/i\u003e explains how to use the buy, hold, and sell strategy to ensure a sound financial future. Moraif offers clear-cut information for retirees and reveals the benefits of a diversified portfolio. Tremendously useful and accessible, this guide also includes a healthy dose of Ken's trademark humor, with real-life stories, personal anecdotes, charts, graphs, and compelling information. Moraif shoots down the myths that keep investors in risky markets, arming readers with the knowledge that may help them overcome economic obstacles to achieve financial success and prosper during the bear markets that will certainly arrive.\u003c\/p\u003e  \u003cp\u003ePraise for\u003cbr\u003e \u003cb\u003eBUY, HOLD, AND SELL!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Ken Moraif understands how his clients think about money. He has a unique perspective on the markets, and he bravely acts on his convictions.\"\u003cbr\u003e \u003cb\u003e—Steve Onofrio, Senior Vice President, SEI Investments\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Writing in an engaging style filled with stories based on personal experience, Ken first points out many of the gaping problems with the classic buy-hold strategy. He not only explains the problems with buy-hold in a logical manner, but also writes about the personal devastating results that some people actually experienced using the buy-hold strategy. I highly recommend you read Ken's book, but more importantly, take the appropriate action after reading it.\"\u003cbr\u003e \u003cb\u003e—James Lange, CPA, Attorney, author of \u003ci\u003eRetire Secure\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHE HANDS-ON GUIDE FOR CREATING A SOUND FINANCIAL FUTURE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eProtect your well-deserved retirement. Though nothing is certain in the world of finance, you can take action with your investments and help avoid devastating losses. The first step? Read on, so that you can arm yourself with the knowledge that buy and hold is really just buy and hope, not a viable investment strategy—especially for anyone over fifty\u003c\/i\u003e.\"\u003cbr\u003e \u003cb\u003e—From the Introduction\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJoin the legions of investors who follow the advice of popular radio host and certified financial planner Ken Moraif. \u003ci\u003eBuy, Hold, and SELL!\u003c\/i\u003e offers savvy investors a guide to Moraif's winning buy-hold-sell strategy that goes against the popular buy-and-hold method that bankrupted so many during the 2008 market collapse.\u003c\/p\u003e \u003cp\u003eFilled with Ken's wisdom and trademark wit, \u003ci\u003eBuy, Hold, and SELL!\u003c\/i\u003e debunks the popular investing myths that keep investors in risky markets. This easy-to-read guidebook gives you the know-how to make investment choices that will ensure a sound financial future.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988874543333,"sku":"NP9781118951491","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118951491.jpg?v=1761781870","url":"https:\/\/k12savings.com\/es\/products\/buy-hold-and-sell-isbn-9781118951491","provider":"K12savings","version":"1.0","type":"link"}