Business Studies For Dummies
Description
Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.
- Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies
- The perfect study companion for students
With Business Studies For Dummies, you'll be one step ahead of the competition—at university and on the job.
Introduction 1Part I: What Is Business? 5
Chapter 1: Understanding Business and Business Studies 7
Chapter 2: Identifying the Internal and External Influences on Business 21
Chapter 3: Using Business Analyses 37
Chapter 4: Making Decisions 61
Part II: How Business Works 75
Chapter 5: Structuring and Evolving Organisations 77
Chapter 6: Meeting Stakeholder Demands 91
Chapter 7: Organising for Success 103
Part III: How to Be a Business and Do Business 119
Chapter 8: Understanding Business Strategy 121
Chapter 9: Creating Great Products and Services 137
Chapter 10: Marketing Your Products or Services 151
Part IV: Money, Money, Money 171
Chapter 11: Understanding Finance 173
Chapter 12: Structuring Accounts 193
Chapter 13: Investing in the Present and in the Future 211
Chapter 14: Using Numbers in Business 231
Part V: The Awkward Bit: The People! 245
Chapter 15: Knowing People 247
Chapter 16: Managing Human Resources 269
Chapter 17: Handling Employee Relations 289
Part VI: Putting It All Together 307
Chapter 18: Examining Operations 309
Chapter 19: Delivering Great Projects 327
Chapter 20: Using Technology to Your Best Advantage 341
Part VII: The Part of Tens 357
Chapter 21: Ten Tips for Succeeding at Business School 359
Chapter 22: Ten Ways to Put Your Knowledge to Work Outside the Classroom 367
Index 375
Richard Pettinger, MBA, is the Principal Teaching Fellow in Management Education at the Department of Management Science and Innovation, University College London. He is also Director of the BSc/MSci Information Management for Business programme, a major national initiative to transform undergraduate and pre-professional business and management education.
Learn about:
- Organisational structures and stakeholders
- Accounting and finance, marketing and publicity
- Human resources, management and leadership
- The role of technology in businesses today
Stay a step ahead of the competition at university and on the job
Whether you're trying to decide if business is the best course of study for you, you're settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme from business start-ups to analytics, human resources to finance and accounting and more.
Open the book and find:
- A bird's-eye view of different types of business organisations
- How great products and services are created
- Traditional and up-to-the-minute marketing strategies and tools
- Insights into the behavioural issues that can make or break a business
- An explanation of the critical role technology plays in business
- Priceless tips on how to succeed in business school
- Activities for broadening your knowledge and understanding
PUBLISHER:
Wiley
ISBN-13:
9781118348116
BINDING:
Paperback
BISAC:
BUSINESS & ECONOMICS
BOOK DIMENSIONS:
Dimensions: 188.00(W) x Dimensions: 233.70(H) x Dimensions: 30.50(D)
AUDIENCE TYPE:
General/Adult
LANGUAGE:
English