{"product_id":"business-storytelling-for-dummies-isbn-9781118661215","title":"Business Storytelling For Dummies","description":"\u003cp\u003e\u003cb\u003eReady to hone your storytelling skills and craft a compelling business narrative?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfessionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.\u003c\/p\u003e \u003cp\u003eStorytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.\u003c\/p\u003e \u003cp\u003eConnecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e to\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the elements of storytelling and how to use them effectively\u003c\/li\u003e \u003cli\u003eBecome a better listener to become a better storyteller\u003c\/li\u003e \u003cli\u003eMake your stories come to life with relatable details\u003c\/li\u003e \u003cli\u003eBack up your story with data points\u003c\/li\u003e \u003cli\u003eUse the power of storytelling to effect change\u003c\/li\u003e \u003cli\u003eChoose the perfect format to tell your story\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStartups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with Business Storytelling 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The Scoop on Business Storytelling 9\u003c\/p\u003e \u003cp\u003eChapter 2: The Why, What, How, and Who of Business Storytelling 19\u003c\/p\u003e \u003cp\u003eChapter 3: What Makes a Story a Story 29\u003c\/p\u003e \u003cp\u003eChapter 4: Stories to Have in Your Hip Pocket 51\u003c\/p\u003e \u003cp\u003eChapter 5: Listening: Hearing What Others Have to Say and Capturing It 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Moving People to Action: Creating Compelling Stories 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Crafting a Story 99\u003c\/p\u003e \u003cp\u003eChapter 7: Polishing a Story: Structure and Embellishments 119\u003c\/p\u003e \u003cp\u003eChapter 8: What to Do About Data 141\u003c\/p\u003e \u003cp\u003eChapter 9: Expanding and Contracting Your Story 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Sharing Stories for Maximum Value 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Getting Comfortable Telling Stories 179\u003c\/p\u003e \u003cp\u003eChapter 11: Moving Stories into Multiple Media 197\u003c\/p\u003e \u003cp\u003eChapter 12: Incorporate Story in Your Organization 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Tailoring Storytelling to Special Circumstances 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Storytelling to Fund Your Passion 235\u003c\/p\u003e \u003cp\u003eChapter 14: Storytelling in Marketing 255\u003c\/p\u003e \u003cp\u003eChapter 15: Selling With Stories 275\u003c\/p\u003e \u003cp\u003eChapter 16: Using Stories to Spark Change 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Things You Should Never, Ever Do 317\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Storytelling Tips for Speakers 323\u003c\/p\u003e \u003cp\u003eChapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331\u003c\/p\u003e \u003cp\u003eAppendix: Real-Life Stories and a Template 335\u003c\/p\u003e \u003cp\u003eIndex 355\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKaren Dietz\u003c\/b\u003e, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLori L. Silverman\u003c\/b\u003e offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.\u003c\/p\u003e  \u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTranslate data, facts, and figures into rich, captivating messages\u003c\/li\u003e \u003cli\u003eHarness the power of good storytelling to influence and motivate employees\u003c\/li\u003e \u003cli\u003eEffectively convey messages to buyers and funders\u003c\/li\u003e \u003cli\u003eConnect with your audience and drive your business to new heights\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUse storytelling to influence people and move them to action\u003c\/p\u003e \u003cp\u003eNeed to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e empowers you to do this — and more. Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. Use stories to tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet started with business storytelling — discover why organizations across a variety of industries have embraced storytelling, why it works, and what it can do for you\u003c\/li\u003e \u003cli\u003eCreate compelling stories — use tried-and-true methods for crafting compelling stories that engage listeners and quickly shift people into action\u003c\/li\u003e \u003cli\u003eShare your story — get the practical ins-and-outs of story sharing, best practices for telling stories, different media to use, and how to keep stories fresh and alive\u003c\/li\u003e \u003cli\u003eBring story into your work — dig into the nuts and bolts of the most popular and requested applications of stories in business, complete with how-to steps, templates, and examples\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe why, what, how, and who of business storytelling\u003c\/li\u003e \u003cli\u003eWhat makes a good story\u003c\/li\u003e \u003cli\u003eHow to craft the core of a story\u003c\/li\u003e \u003cli\u003eWhen to embellish a story to give it impact\u003c\/li\u003e \u003cli\u003eTips for being a good listener\u003c\/li\u003e \u003cli\u003eWays to sell with stories\u003c\/li\u003e \u003cli\u003eHow to create storied marketing materials\u003c\/li\u003e \u003cli\u003eStorytelling tips for speakers\u003c\/li\u003e \u003cli\u003eTen ways to measure the results of a story initiative\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988873756901,"sku":"NP9781118661215","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118661215.jpg?v=1761781868","url":"https:\/\/k12savings.com\/es\/products\/business-storytelling-for-dummies-isbn-9781118661215","provider":"K12savings","version":"1.0","type":"link"}