{"product_id":"business-recoded-isbn-9781119679868","title":"Business Recoded","description":"\u003cp\u003e\u003cb\u003eCMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'\u003ci\u003eBusiness Recoded\u003c\/i\u003e is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.'\u003cbr\u003e\u003cb\u003eALEXANDER OSTERWALDER\u003c\/b\u003e, author of \u003ci\u003eBusiness Model Generation\u003c\/i\u003e and \u003ci\u003eThe Invincible Company\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.'\u003cbr\u003e\u003cb\u003eALBERTO UNCINI-MANGANELLI\u003c\/b\u003e, GM and SVP, Adidas\u003c\/p\u003e \u003cp\u003e'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. \u003ci\u003eBusiness Recoded\u003c\/i\u003e is persuasive and compelling.'\u003cbr\u003e\u003cb\u003eSTUART CRAINER\u003c\/b\u003e, founder, Thinkers50\u003c\/p\u003e \u003cp\u003e'Peter Fisk’s excellent new book, \u003ci\u003eBusiness Recoded\u003c\/i\u003e, will help ‘recode’ your business by tapping into the minds of some of the world’s most brilliant business leaders. It’s a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.'\u003cbr\u003e\u003cb\u003eMARTIN LINDSTROM\u003c\/b\u003e, author of \u003ci\u003eBuyology\u003c\/i\u003e and \u003ci\u003eSmall Data\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.'\u003cbr\u003e\u003cb\u003eWHITNEY JOHNSON\u003c\/b\u003e, author of \u003ci\u003eDisrupt Yourself\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.'\u003cbr\u003e\u003cb\u003eSANTIAGO INIGUEZ\u003c\/b\u003e, President of IE University.\u003c\/p\u003e \u003cp\u003e'\u003ci\u003eBusiness Recoded\u003c\/i\u003e is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.'\u003cbr\u003e\u003cb\u003eANTONIO NIETO-RODRIGUEZ\u003c\/b\u003e, author of \u003ci\u003eThe Project Revolution\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBusiness needs a new code for success!\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eChange is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.\u003c\/p\u003e \u003cp\u003eIncredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.\u003c\/p\u003e \u003cp\u003eThe old codes that got us here don't work anymore. Moving forwards needs a new mindset.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eBusiness Recoded\u003c\/i\u003e\u003c\/b\u003e is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow's world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today's most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.\u003c\/p\u003e \u003cp\u003eLearn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.\u003c\/p\u003e \u003cp\u003eThe book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It's about you – realising your future potential - by developing your own codes for more enlightened progress, personal and business success.\u003c\/p\u003e \u003cp\u003eDo you have the courage to create a better future, for you and your business?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: Recode xvii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness needs a new code for success xvii\u003c\/p\u003e \u003cp\u003eWhy do we need to recode? xviii\u003c\/p\u003e \u003cp\u003eThe future isn’t like it used to be xx\u003c\/p\u003e \u003cp\u003eThe new DNA of business xxii\u003c\/p\u003e \u003cp\u003eThe new DNA of business xxiv\u003c\/p\u003e \u003cp\u003eThe new DNA of leadership xxvii\u003c\/p\u003e \u003cp\u003eHave the courage to lead the future xxx\u003c\/p\u003e \u003cp\u003eInspirations to change your world xxxi\u003c\/p\u003e \u003cp\u003eInspiration 1 Eliud Kipchoge xxxi\u003c\/p\u003e \u003cp\u003eInspiration 2 DeepMind xxxvi\u003c\/p\u003e \u003cp\u003eInspiration 3 Tan Le xl\u003c\/p\u003e \u003cp\u003eInspiration 4 Satya Nadella xliii\u003c\/p\u003e \u003cp\u003eInspiration 5 Mary Barra xlvii\u003c\/p\u003e \u003cp\u003eInspiration 6 Jack Ma l\u003c\/p\u003e \u003cp\u003eInspiration 7 JK Rowling liv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 1 AURORA: Recode your future 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow will you reinvent your business for a better future? 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 1 What’s your future potential? 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLook forwards not back 5\u003c\/p\u003e \u003cp\u003eWhat’s your future potential? 9\u003c\/p\u003e \u003cp\u003eLeaders need to be farsighted 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 2 Have a future mindset 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpen your mind to newness 20\u003c\/p\u003e \u003cp\u003eGrow yourself, and your business 24\u003c\/p\u003e \u003cp\u003eCreate the future in your own vision 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 3 Imagine a better business 28\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe deep flaws of capitalism 28\u003c\/p\u003e \u003cp\u003eBusiness as a platform for change 31\u003c\/p\u003e \u003cp\u003eThe $12 trillion opportunity of the SDGs 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 4 Find your inspiring purpose 38\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding your purpose 39\u003c\/p\u003e \u003cp\u003ePurpose-driven companies do better 41\u003c\/p\u003e \u003cp\u003eTurning inspiring purpose into practical action 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 5 Create your future story 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat’s your future story? 48\u003c\/p\u003e \u003cp\u003ePixar and the hero’s journey 51\u003c\/p\u003e \u003cp\u003eThe future story of your business 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 6 Deliver more positive impact 54\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfitability and value creation 55\u003c\/p\u003e \u003cp\u003eFrom shareholders to stakeholders 57\u003c\/p\u003e \u003cp\u003eSmarter choices, positive impact 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 7 Be the radical optimist 62\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBelieve in better 63\u003c\/p\u003e \u003cp\u003eBe curious and optimistic 66\u003c\/p\u003e \u003cp\u003eBe the change 68\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your future? 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 2 KOMOREBI: Recode your growth 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere are the best opportunities to grow further and faster? 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 8 Ride with the megatrends 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 9 Find new sources of growth 86\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding the future first 88\u003c\/p\u003e \u003cp\u003eSeeing things differently 91\u003c\/p\u003e \u003cp\u003eThe 12 sources of growth 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 10 Embrace the Asian century 96\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIncredible Asia 98\u003c\/p\u003e \u003cp\u003eThe new Silk Roads 100\u003c\/p\u003e \u003cp\u003eLearning from growth markets 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 11 Embrace technology and humanity 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe 4th Industrial Revolution 108\u003c\/p\u003e \u003cp\u003eAI is rocket fuel for growth 113\u003c\/p\u003e \u003cp\u003eHumanising technology 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 12 Start from the future back 120\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJump to the future 121\u003c\/p\u003e \u003cp\u003eExplore future scenarios 122\u003c\/p\u003e \u003cp\u003eMap the growth horizons 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 13 Accelerate through networks 128\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe exponential value of networks 129\u003c\/p\u003e \u003cp\u003eLinear business vs. network business 131\u003c\/p\u003e \u003cp\u003e15 types of network effects 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 14 Build a growth portfolio 136\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInfinite and invincible 138\u003c\/p\u003e \u003cp\u003eExploit the present and explore the future 139\u003c\/p\u003e \u003cp\u003eLeading for relentless growth 141\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your growth? 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 3 TRANSCENDENT: Recode your market 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow will you reshape your market to your advantage? 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 15 Explore the market matrix 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBlurred boundaries 147\u003c\/p\u003e \u003cp\u003eMulti-dimensional markets 150\u003c\/p\u003e \u003cp\u003eWhat business are you really in? 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 16 Disrupt the disruptors 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvery market is disrupted 155\u003c\/p\u003e \u003cp\u003eHow corporates can disrupt the disruptors 158\u003c\/p\u003e \u003cp\u003eChange the game to your advantage 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 17 Capture the customer agenda 162\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe new customer agenda 163\u003c\/p\u003e \u003cp\u003eThe new customer value equation 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 18 Create new market spaces 168\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating new markets 169\u003c\/p\u003e \u003cp\u003ePower to the people 171\u003c\/p\u003e \u003cp\u003eEvery business is a “consumer” business 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 19 Build trust with authenticity 176\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrust is a defining issue 177\u003c\/p\u003e \u003cp\u003eBeing real, authentic and transparent 179\u003c\/p\u003e \u003cp\u003ePeople trust people 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 20 Develop brands with purpose 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBrands are about people not products 184\u003c\/p\u003e \u003cp\u003eBuild a manifesto brand 186\u003c\/p\u003e \u003cp\u003eDeliver better value propositions 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 21 Enable people to achieve more 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEnabling more 192\u003c\/p\u003e \u003cp\u003eBuilding a brand community 194\u003c\/p\u003e \u003cp\u003eCommunities built on passions 196\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSummary: How will you recode your market? 197\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 4 INGENUITY: Recode your innovation 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat does it take to drive more radical innovation? 201\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 22 Be ingenious 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImagination, creativity and innovation 204\u003c\/p\u003e \u003cp\u003eImagining better 207\u003c\/p\u003e \u003cp\u003eAmore inspired approach to innovation 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 23 Search for better ideas 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere do good ideas come from? 214\u003c\/p\u003e \u003cp\u003eTroublemakers and rulebreakers 217\u003c\/p\u003e \u003cp\u003eStart by asking better questions 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 24 Embrace a designer mindset 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesign as creative problem-solving 222\u003c\/p\u003e \u003cp\u003eHuman-centred thinking 223\u003c\/p\u003e \u003cp\u003eDesign is function and form 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 25 Create unusual connections 228\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreative fusions 229\u003c\/p\u003e \u003cp\u003eInspired by nature 231\u003c\/p\u003e \u003cp\u003eInspired by parallel markets 233\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 26 Develop new business models 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovating the whole business 237\u003c\/p\u003e \u003cp\u003eDefining the business model 238\u003c\/p\u003e \u003cp\u003eInnovating the business model 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 27 Experiment with speed and agility 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFast experiments 244\u003c\/p\u003e \u003cp\u003eScale and multiply 246\u003c\/p\u003e \u003cp\u003e“It’s always Day 1” 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 28 Dream crazy 252\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe moonshot factory 252\u003c\/p\u003e \u003cp\u003e10x better, not just 10% 254\u003c\/p\u003e \u003cp\u003eCreating the future at X 255\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your innovation? 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 5 UBUNTU: Recode your organisation 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow can the best teams achieve more together? 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 29 Do human, inspiring work 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRise of the superhumans 264\u003c\/p\u003e \u003cp\u003eThe future of work 267\u003c\/p\u003e \u003cp\u003eMore human, more creative, more female 270\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 30 Work as a living organisation 272\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe quantum mechanics of business 273\u003c\/p\u003e \u003cp\u003eOrganisations as living organisms 276\u003c\/p\u003e \u003cp\u003eThe end of hierarchy 279\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 31 Collaborate in fast projects 281\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTeams beat individuals 283\u003c\/p\u003e \u003cp\u003eFrom functions to projects 284\u003c\/p\u003e \u003cp\u003eFast and collaborative projects 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 32 Align individuals and organisations 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndividuals and Organisations 288\u003c\/p\u003e \u003cp\u003eInclusion drives cognitive diversity 290\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 33 Create energy and rhythm 291\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning as your advantage 293\u003c\/p\u003e \u003cp\u003eEnergising people 296\u003c\/p\u003e \u003cp\u003eThe rhythm of progress 298\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 34 Be an extreme team 300\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreate your “Kapa o Pango” 300\u003c\/p\u003e \u003cp\u003eThe team always wins 302\u003c\/p\u003e \u003cp\u003eFearless and fearsome 304\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 35 Build a butterfly business 306\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEcosystems beat egosystems 307\u003c\/p\u003e \u003cp\u003ePlatforms transform markets 310\u003c\/p\u003e \u003cp\u003eThe “butterfly” business 313\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your organisation? 315\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 6 SYZYGY: Recode your transformation 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat does it take to transform your business effectively? 319\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 36 Transform your business 321\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness transformation 323\u003c\/p\u003e \u003cp\u003ePivot to a new space 325\u003c\/p\u003e \u003cp\u003eEvolve to revolve 327\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 37 Exploit the core, explore the edge 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTransform for today and tomorrow 330\u003c\/p\u003e \u003cp\u003eDual Transformation 331\u003c\/p\u003e \u003cp\u003eShifting the core 333\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 38 Start outside in, and inside out 334\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOutside in 336\u003c\/p\u003e \u003cp\u003eInside Out 337\u003c\/p\u003e \u003cp\u003eTransforming with purpose 339\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 39 Engage people in change 340\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBoiling frogs and burning platforms 341\u003c\/p\u003e \u003cp\u003eChange as an emotional rollercoaster 343\u003c\/p\u003e \u003cp\u003eLeading the change 346\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 40 Build rocket ships to the future 347\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation Labs 349\u003c\/p\u003e \u003cp\u003eIncubators and accelerators 350\u003c\/p\u003e \u003cp\u003eBuild your own rocket ship 351\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 41 Create a circular ecosystem 353\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDoughnut economics 354\u003c\/p\u003e \u003cp\u003eCircular design 356\u003c\/p\u003e \u003cp\u003eNet positive impact 359\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 42 Have the strategic agility to never stop 361\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe never-ending journey 362\u003c\/p\u003e \u003cp\u003eStrategic agility 366\u003c\/p\u003e \u003cp\u003eEmotional agility 368\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your transformation? 369\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 7 AWESTRUCK: Recode your leadership 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDo you have the courage to create a better future? 373\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 43 Step up to lead the future 375\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is leadership? 376\u003c\/p\u003e \u003cp\u003eLeaders shape the future 377\u003c\/p\u003e \u003cp\u003eLeaders with purpose 381\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 44 Have the courage to do more 382\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDare to be more 383\u003c\/p\u003e \u003cp\u003eVulnerability and confidence 386\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 45 Develop your own leadership style 390\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow great leaders grow 392\u003c\/p\u003e \u003cp\u003eWhat’s your best leadership style? 396\u003c\/p\u003e \u003cp\u003eEvaluating leaders 399\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 46 Achieve your peak performance 404\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding your future flow 404\u003c\/p\u003e \u003cp\u003ePlaying to your strengths 407\u003c\/p\u003e \u003cp\u003eThe leader’s plastic brain 409\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 47 Build endurance and resilience 411\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe endurance of leaders 412\u003c\/p\u003e \u003cp\u003eThe resilience of leaders 415\u003c\/p\u003e \u003cp\u003eThe gratitude of leaders 418\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 48 Create a better legacy 420\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat will you give to the future? 421\u003c\/p\u003e \u003cp\u003eHow will you create a better world? 424\u003c\/p\u003e \u003cp\u003eLetter to the future 429\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 49 Be extraordinary 431\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe people we admire most 433\u003c\/p\u003e \u003cp\u003eHow will you find your “extra” ordinary? 435\u003c\/p\u003e \u003cp\u003eA good time to be extraordinary 437\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your leadership? 439\u003c\/p\u003e \u003cp\u003eDoing more 443\u003c\/p\u003e \u003cp\u003eOnline resources 445\u003c\/p\u003e \u003cp\u003eAcknowledgements 447\u003c\/p\u003e \u003cp\u003eAbout the author 451\u003c\/p\u003e \u003cp\u003eIndex 453\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePETER FISK\u003c\/b\u003e is an acclaimed global thought leader, bestselling author and inspiring speaker. He leads GeniusWorks, a strategic business accelerator based in London, advising executive teams on developing their skills and their future growth. He is a professor of leadership, strategy and innovation at IE Business School in Madrid, where he leads their flagship executive programs.\u003cbr\u003eFisk's career was forged in a superconductivity lab, accelerated by managing supersonic travel brands, shaped in corporate development, evolved in a digital start-up andformalised as CEO of the world's largest marketing network. In addition, he is the Thinkers50 Global Director and founder of the European Business Forum.\u003c\/p\u003e  \u003cp\u003e\"Peter Fisk's excellent new book, \u003ci\u003eBusiness Recoded\u003c\/i\u003e, will help 'recode' your business by tapping into the minds of some of the world's most brilliant business leaders. It's a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.\"\u003cbr\u003e \u003cb\u003e—Martin Lindstrom\u003c\/b\u003e, author of \u003ci\u003eBuyology\u003c\/i\u003e and \u003ci\u003eSmall Data\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate our selves and our organizations to create the future. \u003ci\u003eBusiness Recoded\u003c\/i\u003e is persuasive and compelling.\"\u003cbr\u003e \u003cb\u003e—Stuart Crainer,\u003c\/b\u003e co-founder, Thinkers50  \u003c\/p\u003e\u003cp\u003e\"Two characteristics that make Peter Fisk one of my favourite thought leaders in the strategy field are his ability to make complex matters simple and his positive views about the future, focusing, through real case studies, on the opportunities laid ahead, rather than the hurdles. His new book, \u003ci\u003eBusiness Recoded\u003c\/i\u003e, is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world\".\u003cbr\u003e \u003cb\u003e—Antonio Nieto-Rodriguez,\u003c\/b\u003e author of \u003ci\u003eThe Project Revolution\u003c\/i\u003e and \u003ci\u003eThe Focused Organization\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thought leader with vast experience in management development\"\u003cbr\u003e \u003cb\u003e—Santiago Iniguez\u003c\/b\u003e, President of IE University \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eBusiness Recoded\u003c\/i\u003e is a great source of inspiration for leaders who want to position themselves and their organisations for the future.\"\u003cbr\u003e \u003cb\u003e—Alexander Osterwalder,\u003c\/b\u003e author of \u003ci\u003eBusiness Model Generation\u003c\/i\u003e and \u003ci\u003eThe Invincible Company\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.\"\u003cbr\u003e \u003cb\u003e—Alberto Uncini-Manganelli\u003c\/b\u003e, GM and SVP, Adidas   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA NEW CODE FOR SUCCEEDING IN TOMORROW'S WORKPLACE AND MARKETPLACE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eChange is dramatic, pervasive and relentless. Leaders face a maelstrom of challenges - stagnating growth and uncertain futures, environmental crisis and social distrust, demanding customers and disruptive entrepreneurs. Companies struggle to survive, and leaders are under pressure to find new ways to succeed. The old codes that got us here don't work anymore. Moving forwards needs a new mindset. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBusiness Recoded\u003c\/i\u003e is for business leaders who seek to progress in today's rapidly changing world, and who want to create the organisations that will thrive in tomorrow's world. The book explores how to build a better future, reimagine your business, reinvent markets and energise your people. It describes how to combine profit with purpose, intelligent technologies with creative people and radical innovation with sustainable impact. \u003c\/p\u003e\u003cp\u003eIt dives deep into the minds of some of today's most inspiring business leaders, including Anne Wojcicki and Jeff Bezos, Satya Nadella and Emily Weiss; and learns from the innovative strategies of incredible companies, such as Alibaba and Amazon, Babylon and BlackRock, Patagonia and PingAn, Spotify and Supercell, and many more. \u003c\/p\u003e\u003cp\u003eThe book is built on seven seismic shifts to drive a more enlightened future of business, unlocking 49 codes that define a new DNA for organisations and their leaders. Organisations must develop their own codes to realise future potential, progress and business success. \u003c\/p\u003e\u003cp\u003eDo you have the courage to create a better future for you and your business?\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988873298149,"sku":"NP9781119679868","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119679868.jpg?v=1761781866","url":"https:\/\/k12savings.com\/es\/products\/business-recoded-isbn-9781119679868","provider":"K12savings","version":"1.0","type":"link"}