{"product_id":"business-plans-kit-for-dummies-isbn-9781119245490","title":"Business Plans Kit For Dummies","description":"\u003cb\u003eThe fast and easy way to construct a winning business plan\u003c\/b\u003e \u003cp\u003eIf you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan—and this new edition of \u003ci\u003eBusiness Plans Kit For Dummies\u003c\/i\u003e is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction.   \u003c\/p\u003e\u003cp\u003eAre you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! \u003ci\u003eBusiness Plans Kit For Dummies\u003c\/i\u003e is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCreate a sound business plan and clear mission statement\u003c\/li\u003e \u003cli\u003eEstablish and assess your goals and objectives\u003c\/li\u003e \u003cli\u003eGet start-up money in any economy\u003c\/li\u003e \u003cli\u003eIncrease your business' chances of financial success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, \u003ci\u003eBusiness Plans Kit For Dummies\u003c\/i\u003e has you covered! \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with Business Plans\u003c\/b\u003e\u003cb\u003e 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 1: Powering Up for Business Success 7\u003c\/p\u003e \u003cp\u003eCHAPTER 2: Developing the Idea That Powers Your Plan 25\u003c\/p\u003e \u003cp\u003eCHAPTER 3: Defining Your Business Purpose and Structure 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Developing Your Plan’s Components\u003c\/b\u003e\u003cb\u003e 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 4: Understanding Changing Conditions, Customers, and Competition 79\u003c\/p\u003e \u003cp\u003eCHAPTER 5: Charting Your Strategic Direction 103\u003c\/p\u003e \u003cp\u003eCHAPTER 6: Describing Your Business and Its Capabilities 129\u003c\/p\u003e \u003cp\u003eCHAPTER 7: Crafting Your Marketing Plan 155\u003c\/p\u003e \u003cp\u003eCHAPTER 8: Finding Your Funding 177\u003c\/p\u003e \u003cp\u003eCHAPTER 9: Tallying Your Financial Situation 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Tailoring Your Plan to Fit Your Business\u003c\/b\u003e\u003cb\u003e 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 10: Planning for a One-Person Business 217\u003c\/p\u003e \u003cp\u003eCHAPTER 11: Planning for a Small Business 241\u003c\/p\u003e \u003cp\u003eCHAPTER 12: Planning for a Virtual Business 255\u003c\/p\u003e \u003cp\u003eCHAPTER 13: Planning for an Established Business 267\u003c\/p\u003e \u003cp\u003eCHAPTER 14: Planning for a Nonprofit Organization 283\u003c\/p\u003e \u003cp\u003eCHAPTER 15: Planning in a Transformed World 301\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Making the Most of Your Plan\u003c\/b\u003e\u003cb\u003e 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 16: Putting Your Plan Together 317\u003c\/p\u003e \u003cp\u003eCHAPTER 17: Implementing Your Plan 337\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens\u003c\/b\u003e\u003cb\u003e 361\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 18: Ten Signs That Your Plan May Need an Overhaul 363\u003c\/p\u003e \u003cp\u003eCHAPTER 19: Ten Questions to Ask Before You Finish Your Business Plan 369\u003c\/p\u003e \u003cp\u003eAppendix: What You Can Find Online 373\u003c\/p\u003e \u003cp\u003eIndex 379\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSteven D. Peterson, PhD,\u003c\/b\u003e is the senior partner and founder of the management tool development company, Strategic Play.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePeter Jaret\u003c\/b\u003e is a frequent contributor to \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eReader’s Digest\u003c\/i\u003e, and \u003ci\u003eAARP Bulletin\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBarbara Findlay Schenck \u003c\/b\u003eis a nationally recognized marketing specialist and the author of several \u003ci\u003eFor Dummies\u003c\/i\u003e books.\u003c\/p\u003e  \u003cp\u003eConstruct a winning\u003cb\u003e business plan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEveryone who wants to start — or grow — a business usually begins with the same question: what’s the key to success? First and foremost, you need a solid business plan to prepare you for the challenges that lie ahead in today’s competitive business world. Luckily, the expert guidance you need to do just that is at your fingertips! \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside. . .\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify your target market\u003c\/li\u003e\n\u003cli\u003eTrack business finances\u003c\/li\u003e\n\u003cli\u003eCreate a marketing plan\u003c\/li\u003e\n\u003cli\u003eLeverage social media\u003c\/li\u003e\n\u003cli\u003eAssess your competition\u003c\/li\u003e\n\u003cli\u003eTailor your plan\u003c\/li\u003e\n\u003cli\u003ePut it all together\u003c\/li\u003e\n\u003cli\u003eImplement your plan\u003c\/li\u003e\n\u003cli\u003eFind helpful forms online\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988872839397,"sku":"NP9781119245490","price":36.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119245490.jpg?v=1761781864","url":"https:\/\/k12savings.com\/es\/products\/business-plans-kit-for-dummies-isbn-9781119245490","provider":"K12savings","version":"1.0","type":"link"}