{"product_id":"business-networking-for-dummies-isbn-9781118833353","title":"Business Networking For Dummies","description":"\u003cp\u003eGrow your business, build your career, find more customers, and build a valuable support network of likeminded business people.\u003c\/p\u003e \u003cp\u003eNetworking is a crucial skill for all professionals and business owners. Quite simply, it’s a fast and effective way to build your business or career - and excellent networking skills will set you apart from the competition. \u003ci\u003eBusiness Networking For Dummies \u003c\/i\u003eshows you how to get the most out of networking - both online and offline.\u003c\/p\u003e \u003cp\u003eWith \u003ci\u003eBusiness Networking For Dummies, \u003c\/i\u003eyou’ll learn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse business networking to grow and develop your business\u003c\/li\u003e \u003cli\u003eFind the right platform or platforms to build your own network and ‘assemble your crowd’\u003c\/li\u003e \u003cli\u003ePitch yourself and your business with confidence\u003c\/li\u003e \u003cli\u003eGet the most out of face-to-face networking events - including valuable tips on presentation skills and sound bites!\u003c\/li\u003e \u003cli\u003eJoin up your ‘real life’ and online networking\u003c\/li\u003e \u003cli\u003eMeasure your networking success\u003c\/li\u003e \u003cli\u003eFollow up with new contacts successfully\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e“This is a cornerstone book for anyone involved in running a smaller business and wishing to deploy networking as an enquiry source. It is clear, concise and provides a complete education for succeeding in, what is for some, a difficult environment.\"\u003cbr\u003e Ben Kench, Leading UK sales trainer and business growth specialist\u003c\/p\u003e \u003cp\u003e\"I’ve read this entire book from start to finish and so should you because, when you know what you’re doing, business networking \u003ci\u003edoes\u003c\/i\u003e work, and by following the blueprint that Stef has set down for you: \u003ci\u003efirst you’ll learn, then you’ll earn.\u003c\/i\u003e”\u003cbr\u003e Brad Burton, Managing Director, 4Networking Ltd.\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 2\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 3\u003c\/p\u003e \u003cp\u003eBeyond the Book 3\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with Business Networking 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Getting to Grips with Networking Basics 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Business Networking 7\u003c\/p\u003e \u003cp\u003eStarting with ‘Why?’ 8\u003c\/p\u003e \u003cp\u003eNoting the ‘why’ of networking 9\u003c\/p\u003e \u003cp\u003eFiguring out your ‘why’ 10\u003c\/p\u003e \u003cp\u003eTalking to Strangers (Ignore Your Parents’ Advice) 11\u003c\/p\u003e \u003cp\u003eKnowing Who Uses Networking 12\u003c\/p\u003e \u003cp\u003eRealising It’s Not All Funny Handshakes and Old Boys Clubs 15\u003c\/p\u003e \u003cp\u003eFinding Networking Opportunities 15\u003c\/p\u003e \u003cp\u003eFollowing Networking Guidelines 16\u003c\/p\u003e \u003cp\u003eNetworking in a Nutshell: Different Formats 17\u003c\/p\u003e \u003cp\u003eUnderstanding unstructured networking meetings 17\u003c\/p\u003e \u003cp\u003eSeeking out structured networking meetings 18\u003c\/p\u003e \u003cp\u003eNetworking formats you’re likely to encounter 18\u003c\/p\u003e \u003cp\u003eBusiness networking and referral marketing – same difference? 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Exploring Different Aspects of Networking 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNetworking for the Employed 23\u003c\/p\u003e \u003cp\u003eBuilding your skillset using networking 25\u003c\/p\u003e \u003cp\u003eMeeting people in the same industry to swap ideas 27\u003c\/p\u003e \u003cp\u003eKeeping up to date with trends in your industry 28\u003c\/p\u003e \u003cp\u003eMeeting your next boss – career building and future proofing 28\u003c\/p\u003e \u003cp\u003eNetworking for the Business Owner 29\u003c\/p\u003e \u003cp\u003ePromoting your business 29\u003c\/p\u003e \u003cp\u003eFinding trusted suppliers: Real-life Google 31\u003c\/p\u003e \u003cp\u003eKeeping up to date with trends in business 33\u003c\/p\u003e \u003cp\u003eCreating your virtual team: The future of business 33\u003c\/p\u003e \u003cp\u003eNetworking as Marketing 34\u003c\/p\u003e \u003cp\u003eClarifying your marketing aims 35\u003c\/p\u003e \u003cp\u003eReaping the benefits of business networking 35\u003c\/p\u003e \u003cp\u003eNetworking Meets Social Media 36\u003c\/p\u003e \u003cp\u003eSeeing the relevance 36\u003c\/p\u003e \u003cp\u003eMaking the most of social media 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Setting (Realistic) Expectations 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecognising Why You Need to Set Expectations 39\u003c\/p\u003e \u003cp\u003eThinking about what You Expect to Get Out of Networking 40\u003c\/p\u003e \u003cp\u003eCoping with your first networking event 41\u003c\/p\u003e \u003cp\u003eKnowing That Networking Isn’t Without Effort 42\u003c\/p\u003e \u003cp\u003eKeeping track of your schedule 43\u003c\/p\u003e \u003cp\u003eBeing patient 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Making Use of Networking Organisations 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding the Right Organisation for You 48\u003c\/p\u003e \u003cp\u003eStart locally 49\u003c\/p\u003e \u003cp\u003eMatch your business to the prospect 49\u003c\/p\u003e \u003cp\u003eFinding Independent Networking Clubs 50\u003c\/p\u003e \u003cp\u003eContacting your local chamber of commerce 51\u003c\/p\u003e \u003cp\u003eFinding local independent networking groups 51\u003c\/p\u003e \u003cp\u003eJoining Commercial Networking Organisations (in the UK) 52\u003c\/p\u003e \u003cp\u003e4Networking 54\u003c\/p\u003e \u003cp\u003eBNI 54\u003c\/p\u003e \u003cp\u003eBusiness Scene 55\u003c\/p\u003e \u003cp\u003eFSB 55\u003c\/p\u003e \u003cp\u003eNRG 56\u003c\/p\u003e \u003cp\u003eWomen-only networking organisations 56\u003c\/p\u003e \u003cp\u003eComing across Co-working 56\u003c\/p\u003e \u003cp\u003eCo-working hubs 57\u003c\/p\u003e \u003cp\u003eKindredHQ 57\u003c\/p\u003e \u003cp\u003eRegus 58\u003c\/p\u003e \u003cp\u003eSpecialist and Niche Networking Organisations and Groups 58\u003c\/p\u003e \u003cp\u003eUnderstanding the Politics of Networking Groups 59\u003c\/p\u003e \u003cp\u003eRunning Your Own Networking Club 60\u003c\/p\u003e \u003cp\u003eRemembering Why You Got Involved 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Networking at Trade Shows 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing What to Expect from a Trade Show 65\u003c\/p\u003e \u003cp\u003eThe Great British Business Show 66\u003c\/p\u003e \u003cp\u003eThe Welsh Business Shows 66\u003c\/p\u003e \u003cp\u003eNew Start Scotland 67\u003c\/p\u003e \u003cp\u003eFinding Local and National Trade Shows 67\u003c\/p\u003e \u003cp\u003eMaking Your Trade Show Experience a Success 68\u003c\/p\u003e \u003cp\u003eNetworking at trade shows, big or small 69\u003c\/p\u003e \u003cp\u003eBecoming part of the crowd 70\u003c\/p\u003e \u003cp\u003eFeeling the Need for Speed Networking 71\u003c\/p\u003e \u003cp\u003eDoing something different 71\u003c\/p\u003e \u003cp\u003eFollowing up 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Face-to-face Networking 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Attending Networking Meetings 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding Time to Network 75\u003c\/p\u003e \u003cp\u003eRecognising that networking is real work 76\u003c\/p\u003e \u003cp\u003eNetworking to suit you and your business 77\u003c\/p\u003e \u003cp\u003eUsing your time twice 78\u003c\/p\u003e \u003cp\u003eDeciding What to Wear and What to Take with You 79\u003c\/p\u003e \u003cp\u003eMaking sure that you understand the dress code 79\u003c\/p\u003e \u003cp\u003eThinking about the impression you want to make 80\u003c\/p\u003e \u003cp\u003eBeing prepared with business cards – and plenty of them 81\u003c\/p\u003e \u003cp\u003eTaking promotional material 81\u003c\/p\u003e \u003cp\u003eKnowing What Time to Arrive 82\u003c\/p\u003e \u003cp\u003eChecking the meeting timings 82\u003c\/p\u003e \u003cp\u003eEntering as an early bird or fashionably late? 82\u003c\/p\u003e \u003cp\u003eCalming Your Nerves 83\u003c\/p\u003e \u003cp\u003eKnowing why your nerves may be your biggest asset 85\u003c\/p\u003e \u003cp\u003eKeeping on top of first-time jitters 86\u003c\/p\u003e \u003cp\u003eManaging your nerves and appearing confident 87\u003c\/p\u003e \u003cp\u003eKnowing what time to go home 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Making Connections in Open Networking 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Open Networking 91\u003c\/p\u003e \u003cp\u003eIntroducing Yourself to People You Don’t Know 92\u003c\/p\u003e \u003cp\u003eRecognising that everyone’s in the same boat 92\u003c\/p\u003e \u003cp\u003eChoosing who to approach 93\u003c\/p\u003e \u003cp\u003eMaking an Impression 95\u003c\/p\u003e \u003cp\u003eThe handshake 96\u003c\/p\u003e \u003cp\u003eStarting a conversation 98\u003c\/p\u003e \u003cp\u003eAnswering ‘So, what do you do?’ 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Nailing the Introductions Round 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting the Scoop on the Introductions Round 103\u003c\/p\u003e \u003cp\u003eRemembering that you’re trying to get the interview, not the job 105\u003c\/p\u003e \u003cp\u003eAvoiding the elevator pitch error 105\u003c\/p\u003e \u003cp\u003eStanding Out from the Crowd 107\u003c\/p\u003e \u003cp\u003ePreparation, preparation, preparation 107\u003c\/p\u003e \u003cp\u003eThink about what they might be buying, not what you’re selling 108\u003c\/p\u003e \u003cp\u003eUsing soundbites 109\u003c\/p\u003e \u003cp\u003eUsing props 110\u003c\/p\u003e \u003cp\u003eUnderstanding body language 111\u003c\/p\u003e \u003cp\u003eCan you hear me? 114\u003c\/p\u003e \u003cp\u003eInjecting your introduction with passion and confidence 116\u003c\/p\u003e \u003cp\u003eRules to Follow and Things to Avoid 116\u003c\/p\u003e \u003cp\u003eIntroducing Sample Templates for Your Introduction 117\u003c\/p\u003e \u003cp\u003eThe attention grabber 118\u003c\/p\u003e \u003cp\u003eThe third-party endorsement 122\u003c\/p\u003e \u003cp\u003eRemembering What You Planned to Say 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Handling One-to-Ones 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting the Scoop on One-to-Ones 127\u003c\/p\u003e \u003cp\u003eHaving a one-to-one with everyone 128\u003c\/p\u003e \u003cp\u003eGetting the Most from One-to-Ones 129\u003c\/p\u003e \u003cp\u003eWhere to have a one-to-one 129\u003c\/p\u003e \u003cp\u003eWhen to have a one-to-one 130\u003c\/p\u003e \u003cp\u003eAsking open questions 132\u003c\/p\u003e \u003cp\u003eAre you listening or waiting for your turn to speak? 134\u003c\/p\u003e \u003cp\u003eMaking notes to follow up with 134\u003c\/p\u003e \u003cp\u003eTaking notes like a pro 135\u003c\/p\u003e \u003cp\u003eKnowing What to Do After the Meeting 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Breezing Through the Ten-Minute Speaker Slot 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecognising the Opportunity 137\u003c\/p\u003e \u003cp\u003eReaping the benefits 139\u003c\/p\u003e \u003cp\u003eUnderstanding stock value 140\u003c\/p\u003e \u003cp\u003ePlanning and Preparing 140\u003c\/p\u003e \u003cp\u003eLooking at Different Networks, Different Opportunities, Different Approaches 141\u003c\/p\u003e \u003cp\u003eUsing ten minutes to talk about your business 141\u003c\/p\u003e \u003cp\u003eUsing ten minutes not to talk about your business 145\u003c\/p\u003e \u003cp\u003eStructuring Your Presentation 151\u003c\/p\u003e \u003cp\u003eQuestions and answers 151\u003c\/p\u003e \u003cp\u003eChecking your timings 152\u003c\/p\u003e \u003cp\u003eCoping when the day comes 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Following Up 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFollowing Up to Win 155\u003c\/p\u003e \u003cp\u003eOuch! Dealing with Your Piles 156\u003c\/p\u003e \u003cp\u003eMaking the most of business cards 157\u003c\/p\u003e \u003cp\u003eUsing CRM systems 160\u003c\/p\u003e \u003cp\u003eEvaluating email marketing software 161\u003c\/p\u003e \u003cp\u003eFollowing Up Successfully 162\u003c\/p\u003e \u003cp\u003eThinking about your follow up 163\u003c\/p\u003e \u003cp\u003eBeing creative 164\u003c\/p\u003e \u003cp\u003eReminding People about Your Business 166\u003c\/p\u003e \u003cp\u003eAsking for business 166\u003c\/p\u003e \u003cp\u003eAsking for referrals 168\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Networking Online and Using Social Media 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Networking Online 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroducing Online Networking 174\u003c\/p\u003e \u003cp\u003eFinding Business Networking Forums 175\u003c\/p\u003e \u003cp\u003eJoining an Online Community 175\u003c\/p\u003e \u003cp\u003eBecoming Part of Any Community 178\u003c\/p\u003e \u003cp\u003eAdvertising is Okay (Sometimes) 179\u003c\/p\u003e \u003cp\u003eCalling First Means That You Often Get the Job 180\u003c\/p\u003e \u003cp\u003eEstablishing Yourself as the ‘Go-To Guy’ in the Community 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Using Social Media to Keep Relationships Alive 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVenturing into Social Media 183\u003c\/p\u003e \u003cp\u003eRealising that the times, they are a-changing 184\u003c\/p\u003e \u003cp\u003eEntering social media 185\u003c\/p\u003e \u003cp\u003eWinning Friends and Influencing People 185\u003c\/p\u003e \u003cp\u003eFinding common ground 186\u003c\/p\u003e \u003cp\u003eForming meaningful relationships 186\u003c\/p\u003e \u003cp\u003eGoing local, regional, national or international 187\u003c\/p\u003e \u003cp\u003eJoining in other people’s conversations 188\u003c\/p\u003e \u003cp\u003eStaying in Your Contacts’ Field of Vision 189\u003c\/p\u003e \u003cp\u003eGoing beyond: Following up with social media 190\u003c\/p\u003e \u003cp\u003eThinking business? Think personal as well 192\u003c\/p\u003e \u003cp\u003eSpotting easy referral opportunities 196\u003c\/p\u003e \u003cp\u003eGetting Maximum Value from Blogging by Hardly Writing a Word 196\u003c\/p\u003e \u003cp\u003eCurating information about your industry or profession 198\u003c\/p\u003e \u003cp\u003eRemembering it’s about conversation not content 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Networking Using Different Social Media Platforms 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing the Right Platform for Your Business 203\u003c\/p\u003e \u003cp\u003eTwitter 204\u003c\/p\u003e \u003cp\u003eFacebook 207\u003c\/p\u003e \u003cp\u003eLinkedIn 208\u003c\/p\u003e \u003cp\u003eGoogle+ 209\u003c\/p\u003e \u003cp\u003eBlogs 210\u003c\/p\u003e \u003cp\u003eInstagram 210\u003c\/p\u003e \u003cp\u003eVine 211\u003c\/p\u003e \u003cp\u003eFoursquare 211\u003c\/p\u003e \u003cp\u003ePinterest 212\u003c\/p\u003e \u003cp\u003eTaking the Next Steps in Social Media 212\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Joining Up Your Online and Offline Networking 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcknowledging that People are People – However You Connect 215\u003c\/p\u003e \u003cp\u003eFinding Your Strongest Connections 217\u003c\/p\u003e \u003cp\u003eMeeting People Before You Meet Them 219\u003c\/p\u003e \u003cp\u003eResearching your prospects 220\u003c\/p\u003e \u003cp\u003eListening online, then speaking on the phone 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Turbo-charging Your Networking 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Using Networking to Build Your Business 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStanding Out in Networking 227\u003c\/p\u003e \u003cp\u003ePutting in the effort 228\u003c\/p\u003e \u003cp\u003eRemembering that networking isn’t easy 229\u003c\/p\u003e \u003cp\u003eEngaging your brain and engaging your network 230\u003c\/p\u003e \u003cp\u003eFinding better ways to advertise than shouting to strangers 231\u003c\/p\u003e \u003cp\u003eBoosting Your Business with Personal Branding 233\u003c\/p\u003e \u003cp\u003eLearning from Evian’s posh bottles 234\u003c\/p\u003e \u003cp\u003eBeing a product of the product 236\u003c\/p\u003e \u003cp\u003eUsing Networking as an Excuse 238\u003c\/p\u003e \u003cp\u003eGetting to your ideal prospects using networking 238\u003c\/p\u003e \u003cp\u003eUsing networking for businesses that can’t cold call 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Building Networking into Your Business Strategy 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCircles Within Circles: It Isn’t Just About Who You Know 241\u003c\/p\u003e \u003cp\u003eStaying in Touch When You Said You Would 243\u003c\/p\u003e \u003cp\u003eFinding people to talk to 243\u003c\/p\u003e \u003cp\u003eGrowing your network as people come and go 244\u003c\/p\u003e \u003cp\u003eThinking Outside the Limited Company 245\u003c\/p\u003e \u003cp\u003eBuilding Your Virtual Team 247\u003c\/p\u003e \u003cp\u003eSettling Into a Routine and Knowing What Works for You 248\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Measuring Your Success 249\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Networking or Notworking? 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMeasuring your Return on Investment 251\u003c\/p\u003e \u003cp\u003eRecognising and recording the value in every meeting 252\u003c\/p\u003e \u003cp\u003eFinding the hidden value in networking 253\u003c\/p\u003e \u003cp\u003eAdjusting Your Mindset to Spot the Benefits 254\u003c\/p\u003e \u003cp\u003eListening to your intuition 255\u003c\/p\u003e \u003cp\u003eKeeping an open mind 256\u003c\/p\u003e \u003cp\u003eAcknowledging that networking is always working 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Revisiting Your Approach 259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing Networking as a Sounding Board 259\u003c\/p\u003e \u003cp\u003eNobody’s asking you for a one-to-one 260\u003c\/p\u003e \u003cp\u003eBusiness is dribbling in 261\u003c\/p\u003e \u003cp\u003eYou’re getting one-to-ones but nobody’s buying 263\u003c\/p\u003e \u003cp\u003eYou view knock backs negatively 263\u003c\/p\u003e \u003cp\u003eUsing Your Networking Contacts to Advise You 264\u003c\/p\u003e \u003cp\u003eLaunching new products to your networking crowd 265\u003c\/p\u003e \u003cp\u003eTrying new pitches 266\u003c\/p\u003e \u003cp\u003eTailoring your approach to your environment 267\u003c\/p\u003e \u003cp\u003eDiscovering the secret to turning around your networking experience 267\u003c\/p\u003e \u003cp\u003eKeeping Faith with Networking 268\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Ten Ways to Improve Your Networking Results 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDo More Networking 273\u003c\/p\u003e \u003cp\u003eBecome Part of Your Group’s Team 274\u003c\/p\u003e \u003cp\u003eVolunteer for the Ten-Minute Slot 274\u003c\/p\u003e \u003cp\u003eTake an Honest Look at Your 40-Second Introduction 274\u003c\/p\u003e \u003cp\u003eAttend Meetings of Other Networking Groups 275\u003c\/p\u003e \u003cp\u003ePhone People 275\u003c\/p\u003e \u003cp\u003eRun a Mini-Seminar after a Networking Event 275\u003c\/p\u003e \u003cp\u003eUse Social Media 276\u003c\/p\u003e \u003cp\u003eMake it Easy for People to Buy from You 276\u003c\/p\u003e \u003cp\u003eUnderstand that Networking is Working 277\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Ten Networking Gaffes to Avoid 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTalking Only About Yourself 279\u003c\/p\u003e \u003cp\u003eOverrunning 280\u003c\/p\u003e \u003cp\u003eBeing Late 280\u003c\/p\u003e \u003cp\u003eWhispering during Other People’s Introductions 280\u003c\/p\u003e \u003cp\u003eRidiculing or Disrespecting Your Competitors 281\u003c\/p\u003e \u003cp\u003eAdding People to Your Mailing List without Permission 281\u003c\/p\u003e \u003cp\u003eJudging a Book by Its Cover 282\u003c\/p\u003e \u003cp\u003eNot Following Up 282\u003c\/p\u003e \u003cp\u003eTreating Networking as a One-Off Sale 282\u003c\/p\u003e \u003cp\u003eForgetting to Smile 283\u003c\/p\u003e \u003cp\u003eIndex 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStefan Thomas\u003c\/b\u003e is Network Director for 4Networking and a marketing and networking expert. He spends his days roving the 4N network and helping members get the best from 4Networking.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eThe definitive guide to business networking\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNetworking is a great way to promote yourself and your company, find potential clients and suppliers, swap ideas and keep up with market trends. This practical, easy-to-use resource will have you networking with confidence in no time! \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003e\u003ci\u003eGet a grip — get the basics of networking, including networking for business owners, job seekers and sales professionals\u003c\/i\u003e\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eFace-to-face — find out about the advantages of face-to-face networking groups and how to make connections\u003c\/li\u003e \u003cli\u003eGo online — use social media to network, keep relationships alive and make new connections\u003c\/li\u003e \u003cli\u003eTurbo-charge your networking — discover personal branding, networking to build your business and how to expand your network\u003c\/li\u003e \u003cli\u003eMeasure success — understand the benefits of networking and how to measure the success of your efforts\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eThe different aspects of networking\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eTips on measuring your success at networking\u003c\/li\u003e \u003cli\u003eWhere to find new networking opportunities\u003c\/li\u003e \u003cli\u003eAdvice on networking online\u003c\/li\u003e \u003cli\u003eHow to network at trade shows\u003c\/li\u003e \u003cli\u003eAdvice on preparing for networking events - and following up afterwards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988872446181,"sku":"NP9781118833353","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118833353.jpg?v=1761781861","url":"https:\/\/k12savings.com\/es\/products\/business-networking-for-dummies-isbn-9781118833353","provider":"K12savings","version":"1.0","type":"link"}