{"product_id":"business-models-for-the-social-mobile-cloud-isbn-9781118369944","title":"Business Models for the Social Mobile Cloud","description":"\u003cp\u003e\u003cb\u003eFully exploit new conditions and opportunities created by current technological changes\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. \u003ci\u003eBusiness Models for the Social Mobile Cloud\u003c\/i\u003e reveals a compelling view from PwC of how the social mobile cloud and a combination of new technology changes are key players in a digital transformation in business and society that is moving more quickly and cutting more deeply than any technology transformation ever seen.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores a road map to success through adapting to technological changes\u003c\/li\u003e \u003cli\u003eWritten for businesses and leaders who want to understand how the coming technology changes will eventually impact their businesses\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor companies to succeed, leaders must understand how to stay ahead of their competitors in adapting to the new conditions and opportunities. In \u003ci\u003eBusiness Models for the Social Mobile Cloud,\u003c\/i\u003e PwC’s Ted Shelton describes the tectonic changes currently underway—and to come—plus why they are happening, what to expect, and what you must do about.\u003c\/p\u003e  \u003cp\u003ePreface: There’s an App for That! xi\u003c\/p\u003e \u003cp\u003eIntroduction: Turning Inside Out 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I THE TECHNOLOGY OF THE SOCIAL MOBILE CLOUD 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1\u003c\/b\u003e \u003cb\u003eA Remote Control for the World\u003c\/b\u003e \u003cb\u003e7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Three Technologies 7\u003c\/p\u003e \u003cp\u003eLessons from the History of the Internet 9\u003c\/p\u003e \u003cp\u003eThe History Lesson: Big Picture Thinkers Survive the Game 12\u003c\/p\u003e \u003cp\u003eBuild for the Social Mobile Cloud 15\u003c\/p\u003e \u003cp\u003eThe Time Is Now 16\u003c\/p\u003e \u003cp\u003eSocial Networking Is the Fastest Growing Technology Ever 17\u003c\/p\u003e \u003cp\u003eThe Cloud: The Connective Tissue 18\u003c\/p\u003e \u003cp\u003eBuy a Smartphone Now 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2\u003c\/b\u003e \u003cb\u003eSocial Means Connected: Compete with Yourself, Collaborate with Others\u003c\/b\u003e \u003cb\u003e23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Social Network 24\u003c\/p\u003e \u003cp\u003eCo-Creation 28\u003c\/p\u003e \u003cp\u003eCompete with Yourself 29\u003c\/p\u003e \u003cp\u003eSign Up for a Social Network Today—on Your New Smartphone 30\u003c\/p\u003e \u003cp\u003eYour Employees and Business Partners in Social Networks 32\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3\u003c\/b\u003e \u003cb\u003eMobile: The Great Untethering\u003c\/b\u003e \u003cb\u003e35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe New Technical Capabilities 36\u003c\/p\u003e \u003cp\u003eConnectivity 38\u003c\/p\u003e \u003cp\u003eReality Redefined: The Physical World with Data Overlay 40\u003c\/p\u003e \u003cp\u003eLife Streaming: Access to a Photographic Memory 41\u003c\/p\u003e \u003cp\u003eCyborg 42\u003c\/p\u003e \u003cp\u003eBYOD and the Consumerization of IT 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4\u003c\/b\u003e \u003cb\u003ePlug Yourself into the Cloud\u003c\/b\u003e \u003cb\u003e45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFour Key Technologies 45\u003c\/p\u003e \u003cp\u003eBenefits of the Cloud Are Heavenly for Business 47\u003c\/p\u003e \u003cp\u003eDrawbacks of the Cloud—Just Like Any Grid 48\u003c\/p\u003e \u003cp\u003eLeveling the Playing Field 49\u003c\/p\u003e \u003cp\u003ePlug Yourself into the Cloud 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II HOW BUSINESS WILL BE CHANGED BY THE SOCIAL MOBILE CLOUD 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5\u003c\/b\u003e \u003cb\u003eADAPT: Adapting to Change\u003c\/b\u003e \u003cb\u003e53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechnological Changes 53\u003c\/p\u003e \u003cp\u003eAt the Core of Today’s Change: Transaction Cost Economics 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6\u003c\/b\u003e \u003cb\u003ePersistent Digital Engagement: The New Digital Consumer\u003c\/b\u003e \u003cb\u003e59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCustomer Service Is the New Marketing 61\u003c\/p\u003e \u003cp\u003eConnecting Digitally at the Physical Point of Sale 61\u003c\/p\u003e \u003cp\u003eEmbrace Transparency 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7\u003c\/b\u003e \u003cb\u003eDigitization: The Rising Value of Information in Products and Services\u003c\/b\u003e \u003cb\u003e65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation Drivers 66\u003c\/p\u003e \u003cp\u003eWireless Sensors in Everything and Everywhere 67\u003c\/p\u003e \u003cp\u003eApplication Programming Interfaces for Everything 68\u003c\/p\u003e \u003cp\u003eSoftware Is Everywhere 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8\u003c\/b\u003e \u003cb\u003eCrowd Storming, Crowd Sourcing, Collaboration, Co-Creation\u003c\/b\u003e \u003cb\u003e71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMore People = Faster and Better Decisions 72\u003c\/p\u003e \u003cp\u003eGroup Collaboration = Faster and Better Outcomes 72\u003c\/p\u003e \u003cp\u003eExtend Engagement and You Increase Value for Everyone 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9\u003c\/b\u003e \u003cb\u003eHierarchy Will Yield to Networks, Remaking Organizations\u003c\/b\u003e \u003cb\u003e75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeniority and Control of Information 75\u003c\/p\u003e \u003cp\u003eFinding New Business Model Solutions 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10\u003c\/b\u003e \u003cb\u003eHow We Buy: Rede\u003c\/b\u003e\u003cb\u003efi\u003c\/b\u003e\u003cb\u003ening Shopping and Payment\u003c\/b\u003e \u003cb\u003e79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 1: For Retailers, the Customer Is in Control 79\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 2: Pay from the Comfort of Your Own Phone 82\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 3: Corporate Currencies 85\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 4: Insuring Corporate Currencies 87\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 5: Accepting (Multicurrency) Mobile Payments 88\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 6: Transforming the Purchase Experience with Mobile Payments 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11\u003c\/b\u003e \u003cb\u003eThe Game of Work, the Work of Game\u003c\/b\u003e \u003cb\u003e93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 7: Turning Work into a Game 93\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 8: Data-Driven Decision Making and a Culture of Experimentation 97\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 9: Experience Is the Dominant Value 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12\u003c\/b\u003e \u003cb\u003eWork and the Workplace Reimagined\u003c\/b\u003e \u003cb\u003e105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eForces of Change 105\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 10: Dynamic Networked Social Sales and Support Staff 107\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 11: Workforce Collaboration to Improve Safety and Quality 110\u003c\/p\u003e \u003cp\u003eBusiness Model Shift 12: Transparency and Openness 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III UNDERSTANDING CHANGE: HOW TO ADAPT TO THE SOCIAL MOBILE CLOUD 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13\u003c\/b\u003e \u003cb\u003eUnderstanding Change\u003c\/b\u003e \u003cb\u003e119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePunctuated Equilibrium 120\u003c\/p\u003e \u003cp\u003eReinvention 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14\u003c\/b\u003e \u003cb\u003eUndoing Our Resistance to Learning\u003c\/b\u003e \u003cb\u003e123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHIDE 124\u003c\/p\u003e \u003cp\u003eTrains, Phones, Record Players: The Cause of What ? 135\u003c\/p\u003e \u003cp\u003eThe Crucial Skills for Twenty-First-Century Success 136\u003c\/p\u003e \u003cp\u003eContinuous Learning: You’re Either Growing or Shrinking 137\u003c\/p\u003e \u003cp\u003eChapter 15 Systems Thinking 141\u003c\/p\u003e \u003cp\u003eLooking at the Whole 141\u003c\/p\u003e \u003cp\u003eShifts in Focus 144\u003c\/p\u003e \u003cp\u003eTools to Assist with Optimizing Details 145\u003c\/p\u003e \u003cp\u003eInteractive Data Visualization 147\u003c\/p\u003e \u003cp\u003eSteps to Systems Thinking 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16\u003c\/b\u003e \u003cb\u003eDecision Making\u003c\/b\u003e \u003cb\u003e149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSAFE 149\u003c\/p\u003e \u003cp\u003eCommitting to Adapting 151\u003c\/p\u003e \u003cp\u003eThe Continuously Iterative Business Plan 153\u003c\/p\u003e \u003cp\u003eChapter 17 Seven Steps to Adaptability 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep 1: Why We Resist Change 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 2: Embrace Data and Analytics 156\u003c\/p\u003e \u003cp\u003eStep 3: Understand the Power of Social Collaboration 156\u003c\/p\u003e \u003cp\u003eStep 4: Why We Resist Learning 156\u003c\/p\u003e \u003cp\u003eStep 5: Use New Learning Tools 157\u003c\/p\u003e \u003cp\u003eStep 6: Learn to Use Systems Thinking 157\u003c\/p\u003e \u003cp\u003eStep 7: Decision Making 157\u003c\/p\u003e \u003cp\u003eAfterword: Digital Transformation: What Will You and Your Business Look Like 10, 20, 50 Years from Now? 159\u003c\/p\u003e \u003cp\u003eAppendix: PwC Thought Leadership on Social, Mobile, Analytics, Cloud (SMAC) 165\u003c\/p\u003e \u003cp\u003eAbout the Author 217\u003c\/p\u003e \u003cp\u003eIndex 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTed Shelton \u003c\/b\u003eManaging Director, PwC Advisory, leads a social business consulting team focusing on the consumer, retail, and high-tech industries with PwC's Management Consulting Practice. He is an active blogger and industry thought leader on how corporations can better utilize social media and mobile technologies to manage and improve their brands, providing a deep understanding of the leading technology players currently changing the landscape of customer engagement for corporate America.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eWill your business be relevant in 10, 20, or 50 years?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs people use mobile devices more and more, every business— from restaurants to banks to retailers—is discovering that how they use social technologies, the mobile Internet, and cloud computing can make the stark distinction between business success and failure.\u003c\/p\u003e \u003cp\u003eThe bottom line for \u003ci\u003eyour\u003c\/i\u003e bottom line? It's no longer possible to make social mobile cloud strategy an afterthought in your business plan.\u003c\/p\u003e \u003cp\u003eThought-provoking and informative, \u003ci\u003eBusiness Models for the Social Mobile Cloud\u003c\/i\u003e reveals:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy your success will depend on how you change your behavior\u003c\/li\u003e \u003cli\u003ePerspective is everything: You're not just selling goods. You're offering an experience to consumers.\u003c\/li\u003e \u003cli\u003eWhy big-picture thinkers survive the game\u003c\/li\u003e \u003cli\u003eHow to compete with yourself and collaborate with business rivals\u003c\/li\u003e \u003cli\u003eThe crucial skills for success in the twenty-first century\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGrow mobile media business models that pump up revenue. Knit an entire ecosystem of employees, partners, and consumers into a rich data resource and collaborative network. Stay relevant for at least the next fifty years. Do it all with the visionary guidance found in \u003ci\u003eBusiness Models for the Social Mobile Cloud\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBusiness Models for the Social Mobile Cloud\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBefore you take your next breath, millions of people will have completed a shopping transaction on their iPad, collected a boarding pass on their smartphone, and in general have tweeted, posted, and downloaded about their favorite or not-so-favorite products, companies, and buying experiences from any number of mobile devices. The social mobile cloud has become a powerful force—turning businesses inside out and exposing all of the people and processes to each other and to the outside world. For today's corporations, hiding behind walls is no longer an option.\u003c\/p\u003e \u003cp\u003eYour must-read road map for changing the way you do business, \u003ci\u003eBusiness Models for the Social Mobile Cloud\u003c\/i\u003e reveals how you can use the social, mobile, and cloud models and the precious data they generate to motivate and reward employ-ees and delight customers. Written from the perspective of the new consumer reality that's perpetually connecting us digitally to one another as well as to a nonstop stream of information, this book explores:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLessons from the history of the Internet\u003c\/li\u003e \u003cli\u003eBuilding for the social mobile cloud\u003c\/li\u003e \u003cli\u003ePlugging yourself into the cloud\u003c\/li\u003e \u003cli\u003eAdapting to change\u003c\/li\u003e \u003cli\u003eWhy customer service is the new marketing\u003c\/li\u003e \u003cli\u003eThe rising value of information in products and services\u003c\/li\u003e \u003cli\u003eRedefining shopping and payment\u003c\/li\u003e \u003cli\u003eUndoing our resistance to learning\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhat will it mean to master this new world? How will you be a leader—or at least a fast follower—in your industry? Read \u003ci\u003eBusiness Models for the Social Mobile Cloud\u003c\/i\u003e and get started on a path to maximizing your business impact and positioning your business to reinvent itself and your industry.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988872478949,"sku":"NP9781118369944","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118369944.jpg?v=1761781861","url":"https:\/\/k12savings.com\/es\/products\/business-models-for-the-social-mobile-cloud-isbn-9781118369944","provider":"K12savings","version":"1.0","type":"link"}