{"product_id":"business-intelligence-for-dummies-isbn-9780470127230","title":"Business Intelligence For Dummies","description":"You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start?  \u003cp\u003e\u003ci\u003eBusiness Intelligence For Dummies\u003c\/i\u003e makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.\u003c\/p\u003e \u003cp\u003eYou’ll find out how to:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eUnderstand the principles and practical elements of BI\u003c\/li\u003e \u003cli\u003eDetermine what your business needs\u003c\/li\u003e \u003cli\u003eCompare different approaches to BI\u003c\/li\u003e \u003cli\u003eBuild a solid BI architecture and roadmap\u003c\/li\u003e \u003cli\u003eDesign, develop, and deploy your BI plan\u003c\/li\u003e \u003cli\u003eRelate BI to data warehousing, ERP, CRM, and e-commerce\u003c\/li\u003e \u003cli\u003eAnalyze emerging trends and developing BI tools to see what else may be useful\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out \u003ci\u003eBusiness Intelligence For Dummies\u003c\/i\u003e is a good business decision.\u003c\/p\u003e  \u003cb\u003eIntroduction.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePart I: Introduction and Basics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Understanding Business Intelligence.\u003c\/p\u003e \u003cp\u003eChapter 2: Fitting BI with Other Technology Disciplines.\u003c\/p\u003e \u003cp\u003eChapter 3: Meeting the BI Challenge.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Business Intelligence User Models.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Basic Reporting and Querying.\u003c\/p\u003e \u003cp\u003eChapter 5: OLAP: Online Analytical Processing.\u003c\/p\u003e \u003cp\u003eChapter 6: Dashboards and Briefing Books.\u003c\/p\u003e \u003cp\u003eChapter 7: Advanced \/ Emerging BI Technologies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: The BI Lifecycle.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: The BI Big Picture.\u003c\/p\u003e \u003cp\u003eChapter 9: Human Factors in BI Implementations.\u003c\/p\u003e \u003cp\u003eChapter 10: Taking a Closer Look at BI Strategy.\u003c\/p\u003e \u003cp\u003eChapter 11: Building a Solid BI Architecture and Roadmap.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Implementing BI.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Building the BI Project Plan.\u003c\/p\u003e \u003cp\u003eChapter 13: Collecting User Requirements.\u003c\/p\u003e \u003cp\u003eChapter 14: BI Design and Development.\u003c\/p\u003e \u003cp\u003eChapter 15: The Day After: Maintenance and Enhancement.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: BI and Technology.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: BI Target Databases: Data Warehouses, Marts, and Stores.\u003c\/p\u003e \u003cp\u003eChapter 17: BI Products and Vendors.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Keys to BI Success.\u003c\/p\u003e \u003cp\u003eChapter 19: Ten BI Risks (and How to Overcome Them).\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Keys to Gathering Good BI Requirements.\u003c\/p\u003e \u003cp\u003eChapter 21: Ten Secrets to a Successful BI Deployment.\u003c\/p\u003e \u003cp\u003eChapter 22: Ten Secrets to a Healthy BI Environment.\u003c\/p\u003e \u003cp\u003eChapter 23: Ten Signs That Your BI Environment Is at Risk.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e  \u003cb\u003eSwain Scheps\u003c\/b\u003e is Manager of Business Analysis at Brierley + Partners, Inc. and a technology veteran making his first foray into the world of book authoring. He wrote the masterpiece resting in your hands with a great deal of input and inspiration from BI guru and fellow \u003ci\u003eFor Dummies\u003c\/i\u003e author Alan R. Simon.\u003cbr\u003e In the late 1990’s Swain, along with most people reading this book, had his dot-com boom-to-bust experience with a company called. . .well, that’s not really important now is it. (Anyone interested in buying some slightly underwater stock options should contact the publisher immediately.) After that there were consulting stints at Compaq, Hewlett-Packard, and Best Crossmark developing sales support applications and reporting tools. As of this writing, Swain basks under the fluorescent lights of Brierley, a technology company whose specialty is building customer relationship and loyalty management systems for retailers. The author has had the opportunity to learn from the very best as Brierley also provides unparalleled business intelligence and analytics services for its clients.\u003cbr\u003e Swain lives in Dallas, Texas with wife Nancy and a mere four dogs. He writes about more than just technology; his work has appeared in Fodor’s travel guide books, military history magazines, and even another \u003ci\u003eFor Dummies\u003c\/i\u003e book.  \u003cb\u003eUnderstand the principles and practical elements of BI\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eChoose the right technology and implement a successful BI environment\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. This book makes BI understandable! You'll see how the applications and technologies work together to access, analyze, and present data you can use to make better decisions about your products, customers, competitors, and more.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscover how to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eDetermine what your business needs\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCompare different approaches to BI\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuild a solid BI architecture and roadmap\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDesign, develop, and deploy your BI plan\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eRelate BI to data warehousing, ERP, CRM, and e-commerce\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988871954661,"sku":"NP9780470127230","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470127230.jpg?v=1761781859","url":"https:\/\/k12savings.com\/es\/products\/business-intelligence-for-dummies-isbn-9780470127230","provider":"K12savings","version":"1.0","type":"link"}