{"product_id":"business-innovation-for-dummies-isbn-9780470601747","title":"Business Innovation For Dummies","description":"\u003cb\u003eDiscover how to access your creative power to boost your success in business\u003c\/b\u003e  \u003cp\u003eSuccess in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBusiness Innovation For Dummies\u003c\/i\u003e gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAdvice on how to apply creativity to the workplace\u003c\/li\u003e \u003cli\u003eIdeas for spicing up presentations\u003c\/li\u003e \u003cli\u003eShows you how innovation leads to more productive business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBusiness Innovation For Dummies\u003c\/i\u003e is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!\u003c\/p\u003e  \u003cp\u003eIntroduction 1\u003cbr\u003e \u003cbr\u003e \u003cb\u003ePart I: Making Your Mark as an Innovator 9\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Chapter 1: Taking an Innovative Approach to Work 11\u003cbr\u003e \u003cbr\u003e Chapter 2: Creating an Innovative Career Path 33\u003cbr\u003e \u003cbr\u003e Chapter 3: Leading with Creative Vision 45\u003cbr\u003e \u003cbr\u003e Chapter 4: Innovating in Sales and Marketing 67\u003cbr\u003e \u003cbr\u003e Chapter 5: Being an Innovative Strategist 79\u003cbr\u003e \u003cbr\u003e \u003cb\u003ePart II: Stimulating Your Creative Side: Thinking in New and Different Ways 99\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Chapter 6: Getting Juices Flowing in Brainstorming Sessions 101\u003cbr\u003e \u003cbr\u003e Chapter 7: Mastering Advanced Brainstorming 121\u003cbr\u003e \u003cbr\u003e Chapter 8: Going Beyond Brainstorming 143\u003cbr\u003e \u003cbr\u003e Chapter 9: Turning Problems into Opportunities for Innovation 159\u003cbr\u003e \u003cbr\u003e Chapter 10: Going Shopping for Innovations 171\u003cbr\u003e \u003cbr\u003e Chapter 11: Coming Up with Creative Combinations 183\u003cbr\u003e \u003cbr\u003e \u003cb\u003ePart III: Applying Creativity and Innovation to Daily Challenges 197\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Chapter 12: Delivering Fresh Presentations and Proposals 199\u003cbr\u003e \u003cbr\u003e Chapter 13: Negotiating Creative Win–Wins 219\u003cbr\u003e \u003cbr\u003e Chapter 14: Innovating to Save Costs 231\u003cbr\u003e \u003cbr\u003e \u003cb\u003ePart IV: Implementing a Major Innovation 245\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Chapter 15: Managing the Development of an Innovative Idea 247\u003cbr\u003e \u003cbr\u003e Chapter 16: Spreading the Word to Diffuse Your Innovation 261\u003cbr\u003e \u003cbr\u003e Chapter 17: Protecting Intellectual Property 275\u003cbr\u003e \u003cbr\u003e Chapter 18: Building a Business Around Your Innovation 295\u003cbr\u003e \u003cbr\u003e \u003cb\u003ePart V: The Part of Tens 309\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Chapter 19: Ten Creative Ways to Boost Your Career 311\u003cbr\u003e \u003cbr\u003e Chapter 20: Ten Tips for More Innovative Meetings 317\u003cbr\u003e \u003cbr\u003e Chapter 21: Ten Ways to Stimulate Your Creative Genius 323\u003cbr\u003e \u003cbr\u003e Chapter 22: Ten Tips for Better Implementation of Your Ideas 331\u003cbr\u003e \u003cbr\u003e Index 339\u003c\/p\u003e  \u003cp\u003e\"... takes you through steps to executing a good idea... advice on offer is practical and easy to follow.\" (\u003cem\u003eManagement Today,\u003c\/em\u003e November 2010)  \u003cb\u003eAlexander Hiam\u003c\/b\u003e is the author of more than twenty popular books on business, including \u003ci\u003eMarketing For Dummies\u003c\/i\u003e and \u003ci\u003eMarketing Kit For Dummies\u003c\/i\u003e. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.  \u003cb\u003eChannel your creative prowess to boost your success in business\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eFresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eThink outside the box — learn how to tap into your creative energy and apply it to every area of the business milieu\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTake the reigns — make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBrainstorm your worries away — find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTurn crisis into progress — discover how creative thinking can turn problems into opportunities for innovative progress\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGet the word out — show your team how to trade in old ways of thinking to bring innovation to life\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eThe importance of refreshing your sales and marketing functions\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdvice on breaking down barriers to change\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to identify your leadership style\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWays to introduce creative practices to your daily routine\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips on writing a creative brief\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eInnovative branding strategies and web promotions\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to profit from the product life cycle\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBrainstorming ideas to get the creative juices flowing\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eHarness creative thinking to boost productivity and revenue\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGive your company its competitive edge through fresh thinking\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eInvent new products or services for a changing market\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCombine existing ideas or products into a new design\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988871856357,"sku":"NP9780470601747","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470601747.jpg?v=1761781858","url":"https:\/\/k12savings.com\/es\/products\/business-innovation-for-dummies-isbn-9780470601747","provider":"K12savings","version":"1.0","type":"link"}