{"product_id":"business-in-the-cloud-isbn-9780470616239","title":"Business in the Cloud","description":"\u003cp\u003eA close look at cloud computing's transformational role in business\u003c\/p\u003e \u003cp\u003eCovering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy IT and business thinking must change to capture the full potential of cloud computing\u003c\/li\u003e \u003cli\u003eTopics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures\u003c\/li\u003e \u003cli\u003eOther titles by Hugos include: \u003ci\u003eBusiness Agility: Sustainable Prosperity in a Relentlessly Competitive World\u003c\/i\u003e and \u003ci\u003eEssentials of Supply Chain Management, 2nd Edition\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePractical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Evolution and Future of Corporate Business Structures 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExample of a New Corporate Organization Structure 3\u003c\/p\u003e \u003cp\u003eModel of a Responsive Organization 5\u003c\/p\u003e \u003cp\u003eA Cybernetic Economy 7\u003c\/p\u003e \u003cp\u003eCybernetics is about Control and Communication 9\u003c\/p\u003e \u003cp\u003eProfit Potential of Self-Adjusting Feedback Loops 11\u003c\/p\u003e \u003cp\u003eViable Systems Model: A Framework for Business Agility 14\u003c\/p\u003e \u003cp\u003eA Cloud-Based Model for Business Organizations 19\u003c\/p\u003e \u003cp\u003eNotes 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The New Economics of Business 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMoving to a Variable Cost Operating Model 24\u003c\/p\u003e \u003cp\u003eInformation Technology Finally Becomes a Utility 27\u003c\/p\u003e \u003cp\u003eVariable Cost IT Operations Enable Business Agility 30\u003c\/p\u003e \u003cp\u003eA Combination of Technologies Creates Cloud Computing 34\u003c\/p\u003e \u003cp\u003eImplications of the Transition to Cloud Computing 38\u003c\/p\u003e \u003cp\u003eNotes 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Key Technologies Used in Cloud Computing 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCloud Computing Defined 44\u003c\/p\u003e \u003cp\u003eSoftware-as-a-Service 47\u003c\/p\u003e \u003cp\u003eServer Virtualization 49\u003c\/p\u003e \u003cp\u003eService-Oriented Architecture 52\u003c\/p\u003e \u003cp\u003eOpen Source Software 54\u003c\/p\u003e \u003cp\u003eWeb Development and Mashups 58\u003c\/p\u003e \u003cp\u003eBlending It All Together 60\u003c\/p\u003e \u003cp\u003eNotes 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Data Security and Service Reliability 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWill Your Cloud Service Provider Be Here Next Year? 63\u003c\/p\u003e \u003cp\u003eWhat to Look for in a Good Service Provider 65\u003c\/p\u003e \u003cp\u003eElements of Good Data Security Policy 66\u003c\/p\u003e \u003cp\u003eCyber Threats and Perimeter Security in Cloud Computing 69\u003c\/p\u003e \u003cp\u003eEncryption: The Next Frontier of Data Security 72\u003c\/p\u003e \u003cp\u003eContracts, Service-Level Agreements, and Guarantees 73\u003c\/p\u003e \u003cp\u003eNegotiating Service and Pricing 77\u003c\/p\u003e \u003cp\u003ePerformance Penalties and Restitution Clauses 79\u003c\/p\u003e \u003cp\u003eNotes 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Moving to the Cloud: When and Where 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Business Strategy Based on Agility 84\u003c\/p\u003e \u003cp\u003eUsing the Cloud for Business Advantage 87\u003c\/p\u003e \u003cp\u003eBusiness Applications with the Greatest Potential 89\u003c\/p\u003e \u003cp\u003eRisk Considerations with the Cloud 91\u003c\/p\u003e \u003cp\u003eCloud Cost Considerations 94\u003c\/p\u003e \u003cp\u003eCase Study: Selling ‘‘Designer Chocolates’’ 96\u003c\/p\u003e \u003cp\u003eNotes 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Transition from Managing Technology to Managing Business Processes 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Fixed Cost of Maintaining Large Data Centers is Being Challenged 102\u003c\/p\u003e \u003cp\u003ePublic, Private, and Hybrid Clouds 103\u003c\/p\u003e \u003cp\u003eIssues to Consider with Private Clouds 107\u003c\/p\u003e \u003cp\u003eThe Cloud is a Platform for Managing Business Processes 109\u003c\/p\u003e \u003cp\u003eAutomate Routine Processes and Focus People on Handling Exceptions 113\u003c\/p\u003e \u003cp\u003eFour Technologies that Enable Responsive Business Processes 115\u003c\/p\u003e \u003cp\u003eNotes 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The New Role of Information Technology 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs Traditional IT Irrelevant? 119\u003c\/p\u003e \u003cp\u003eA Tumultuous Ride for the Chief Information Officer 121\u003c\/p\u003e \u003cp\u003eThe End of IT as We Know It 122\u003c\/p\u003e \u003cp\u003eChanges in IT and Business Unit Staffing 123\u003c\/p\u003e \u003cp\u003eEvolution of the Traditional Corporate IT Department 124\u003c\/p\u003e \u003cp\u003eAgile IT Professionals Using Cloud Technology will be Embedded in Business Operating Units 125\u003c\/p\u003e \u003cp\u003eCloud Computing Separates Data Center Operations from System Development 127\u003c\/p\u003e \u003cp\u003eDo We Need Enterprise Technology Architects, or Business Architects? 128\u003c\/p\u003e \u003cp\u003eCompanies are Investing in New Business Process Design 129\u003c\/p\u003e \u003cp\u003eA Renewed Focus on Using Technology for Profit and Competitive Advantage 132\u003c\/p\u003e \u003cp\u003eNotes 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Five Profit Enablers Driving Business to the Cloud 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHarvard Medical School 137\u003c\/p\u003e \u003cp\u003eGolden Gate University 140\u003c\/p\u003e \u003cp\u003eSilicon Valley Education Foundation 143\u003c\/p\u003e \u003cp\u003eBeachbody.com 147\u003c\/p\u003e \u003cp\u003eFive Profit Enablers Driving Business to the Cloud . . . and Away from Corporate Data Centers 148\u003c\/p\u003e \u003cp\u003eNotes 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Business Impact of Cloud Computing 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew Economic Engines for Growth 153\u003c\/p\u003e \u003cp\u003eTime to Get Agile and Reinvent Traditional Business Operations 155\u003c\/p\u003e \u003cp\u003eGet Ready, Get Set, Go: Success in a Real-Time Economy 157\u003c\/p\u003e \u003cp\u003eInterconnected, Adaptable, and Specialized 159\u003c\/p\u003e \u003cp\u003eCollaboration is Now More Profitable than Control 163\u003c\/p\u003e \u003cp\u003eNecessity Makes Radical the New Normal 165\u003c\/p\u003e \u003cp\u003eThe Recovering Complexaholic 169\u003c\/p\u003e \u003cp\u003eNotes 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Global Implications of the Cloud 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReal-Time Global Collaboration 171\u003c\/p\u003e \u003cp\u003eSerious Games 173\u003c\/p\u003e \u003cp\u003eCloud-Based Collaboration Enables a New Way of Working: The Dynamics of Swarming 176\u003c\/p\u003e \u003cp\u003eReal-Time Visibility Could Make Us a Whole Lot Smarter 180\u003c\/p\u003e \u003cp\u003eNew Realities and New Opportunities 183\u003c\/p\u003e \u003cp\u003eNotes 188\u003c\/p\u003e \u003cp\u003eAbout the Authors 191\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMICHAEL HUGOS,\u003c\/b\u003e Principal at the Center for Systems Innovation [c4si], writes, speaks and consults on strategies for IT and business agility and mentors development teams. He spent six years as CIO of a multibillion-dollar distribution cooperative developing a suite of supply chain and business systems, transforming the company's operations and revenue model. He won the CIO 100 Award and Premier 100 Award for his work, and is also author of \u003ci\u003eEssentials of Supply Chain Management\u003c\/i\u003e and\u003ci\u003e Business Agility\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDEREK HULITZKY,\u003c\/b\u003e Vice President of Content Development at a global technology media company, is a keen industry watcher with an intense focus on how CIOs and companies manage their technology teams and responsibilities. A seasoned technology marketer, he is an accomplished event and panel moderator with a rich background in technology content creation, audience development, and management.\u003c\/p\u003e  \u003cp\u003eWhether you like it or not, information technology is now mission-critical to every step your business takes. Unlike a few years ago when we left technology to the geeks, computing now gushes from the invisible woodwork and is covering the global psyche with a sea of expectations. Consumers, business-to-business customers—even your own employees—expect your products and services to cater to a technology-spoiled society. In business, only those who adapt to this ubiquitous, always-on technology will survive. Cloud computing has emerged as a pivotal driver in this equation. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBusiness in the Cloud\u003c\/i\u003e, authors Michael Hugos and Derek Hulitzky draw on their experience in business and technology to illustrate how cloud computing can transform your organization while they clearly define the many financial and efficiency benefits of this new computing model. They show how it can be quickly rolled out, scaled up to handle increased volume if business takes off, or easily scaled back to cut costs if business changes. It allows companies to replace capital expenses with operating expenses, and enables companies to directly align operating expenses with revenue to protect cash flow and operating profits. A critical lynchpin to any organization operating in high change, unpredictable environments, cloud computing ultimately allows companies to focus their technology energies and investments on what matters most. By moving some applications and services to the cloud, it allows businesses to concentrate on devising even newer ways to find customers and profits. \u003c\/p\u003e\u003cp\u003eLoaded with case studies and insights from industry thought leaders and practitioners, \u003ci\u003eBusiness in the Cloud\u003c\/i\u003e explores: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe new role of information technology\u003c\/li\u003e \u003cli\u003eA renewed focus on using technology for profit and competitive advantage\u003c\/li\u003e \u003cli\u003eUsing the cloud for business advantage\u003c\/li\u003e \u003cli\u003eA cloud-based model for business organizations\u003c\/li\u003e \u003cli\u003eImplications of the transition to cloud computing\u003c\/li\u003e \u003cli\u003eKey technologies used in cloud computing\u003c\/li\u003e \u003cli\u003eWhat to look for in a good service provider\u003c\/li\u003e \u003cli\u003eCyber threats and perimeter security in cloud computing\u003c\/li\u003e \u003cli\u003ePublic, private, and hybrid clouds\u003c\/li\u003e \u003cli\u003eFive profit enablers driving business to the cloud\u003c\/li\u003e \u003cli\u003eNew economic engines for growth\u003c\/li\u003e \u003cli\u003eReal-time global collaboration\u003c\/li\u003e \u003cli\u003eNew realities and new opportunities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs a business leader, do you know what cloud computing is? Do you feel compelled to understand it? You should. With constantly changing technologies to choose from, cloud computing is the bridge across a sea of change where every company now weaves technology into their communications, products, and processes. Experts agree that cloud computing is the largest revolution in decades in how people and companies will consume and use technology. And every business leader—not just the CIO—needs to understand it. \u003c\/p\u003e\u003cp\u003eDesigned for business leaders to absorb the often-vague concept of cloud computing, \u003ci\u003eBusiness in the Cloud\u003c\/i\u003e delivers a critical foundation to not only understand it, but also put it to work.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988871790821,"sku":"NP9780470616239","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470616239.jpg?v=1761781859","url":"https:\/\/k12savings.com\/es\/products\/business-in-the-cloud-isbn-9780470616239","provider":"K12savings","version":"1.0","type":"link"}