Business Ethics

Any company violating the public trust today puts itself at a disadvantage. Competitors who are more eager to please their clients will gain the upper hand by developing trusting relationships. Readers are exposed to ethical problems, striking examples of unethical conduct, and a variety of moral dilemmas and temptations businesses encounter every day. The aim of this book is to teach from the mistakes of the well-known cases described and to show how to avoid, and how to respond best, should the worse scenario occur. Partial table of contents:

CLASSIC ETHICAL VIOLATIONS.

Union Carbide: Assault on the Ohio Valley.

STP: Oh, Such Product Claims.

ITT: Heavy-Handed Interference in a Foreign Government.

The Dalkon Shield: Spurning User Safety.

CONTEMPORARY ETHICAL CONTROVERSIES.

Union Carbide's Bhopal Catastrophe.

Beech-Nut: Adulterated Apple Juice--for Babies.

The Savings & Loan Disaster: Repudiating Management'sTrusteeship Responsibility.

Raiders: Raping American Corporations.

PowerMaster Beer: Targeting the Ghetto.

Recent Cigarette Controversies.

CONCLUSIONS.

Johnson & Johnson: Tylenol, a Shining Example of ResponsibleBusiness Conduct--And Yet...?

Conclusions: What Can Be Learned?.

Bob Hartley is Professor Emeritus at Cleveland State university's College of Business. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Prior to that he was at the University of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University.