{"product_id":"business-economics-and-managerial-decision-making-isbn-9780471486749","title":"Business Economics and Managerial Decision Making","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003eBusiness Economics and Managerial Decision Making\u003c\/b\u003e\u003c\/i\u003e is an essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTrefor Jones\u003c\/b\u003e draws upon current research and real-world examples from around the globe to illustrate the practical implications of economic theory for the business of the firm. In addition, a major chapter-length case study of a single enterprise (Stagecoach plc) provides an integrative real-world analysis of the core concepts and major theories developed throughout the book.\u003c\/p\u003e \u003cp\u003eExtending the approach traditionally taken by business economics texts, Trefor Jones introduces material on the boundaries of the firm, including its growth and development, diversification and mergers.\u003c\/p\u003e Preface.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e I. Corporate Governance and Business Objectives.\u003cbr\u003e \u003cbr\u003e 1. Ownership control and corporate governance.\u003cbr\u003e \u003cbr\u003e 2. Business objectives and theories of the firm.\u003cbr\u003e \u003cbr\u003e 3. Risk and uncertainty.\u003cbr\u003e \u003cbr\u003e II Knowing the Market.\u003cbr\u003e \u003cbr\u003e 4. Consumer behaviour.\u003cbr\u003e \u003cbr\u003e 5. Demand analysis.\u003cbr\u003e \u003cbr\u003e 6. Estimation of demand functions.\u003cbr\u003e \u003cbr\u003e III. Understanding Production and Costs.\u003cbr\u003e \u003cbr\u003e 7. Production and efficiency.\u003cbr\u003e \u003cbr\u003e 8. Costs.\u003cbr\u003e \u003cbr\u003e IV. Pricing, Promotional and Investment Policies.\u003cbr\u003e \u003cbr\u003e 9. Pricing and market structure: theoretical considerations.\u003cbr\u003e \u003cbr\u003e 10. Pricing in practice.\u003cbr\u003e \u003cbr\u003e 11. Advertising.\u003cbr\u003e \u003cbr\u003e 12. Investment appraisal.\u003cbr\u003e \u003cbr\u003e V. Strategic Decisions: The Growth and Development of the Firm.\u003cbr\u003e \u003cbr\u003e 13. The entrepreneur and the development of the firm.\u003cbr\u003e \u003cbr\u003e 14. The boundaries of the firm.\u003cbr\u003e \u003cbr\u003e 15. The growth of the firm.\u003cbr\u003e \u003cbr\u003e 16. Changing the boundaries of the firm: vertical integration.\u003cbr\u003e \u003cbr\u003e 17. Changing the boundaries of the firm: diversification.\u003cbr\u003e \u003cbr\u003e 18. Changing the boundaries of the firm: divestment and exit.\u003cbr\u003e \u003cbr\u003e 19. Changing the boundaries of the firm: mergers.\u003cbr\u003e \u003cbr\u003e 20. Organizational issues and structures.\u003cbr\u003e \u003cbr\u003e 21. The growth and development of the firm: Stagecoach Group Plc.\u003cbr\u003e \u003cbr\u003e VI. Decision Making in the Regulated and Public Sectors.\u003cbr\u003e \u003cbr\u003e 22. Decision making in regulated businesses.\u003cbr\u003e \u003cbr\u003e 23. Public sector production.\u003cbr\u003e \u003cbr\u003e 24. Quasi-markets and non-market public sector.\u003cbr\u003e \u003cbr\u003e 25. Cost-benefit analysis.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Index. \u003cb\u003eTrefor Jones\u003c\/b\u003e currently teaches economics at the School of Management at UMIST. He has significant experience of teaching at undergraduate and postgraduate levels both in economics and business\/management environments. Business Economics and Managerial Decision Making is an essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.\u003cbr\u003e \u003cbr\u003e Trefor Jones draws upon current research and real-world examples from around the globe to illustrate the practical implications of economic theory for the business of the firm. In addition, a major chapter-length case study of a single enterprise (Stagecoach plc) provides an integrative real-world analysis of the core concepts and major theories developed throughout the book.\u003cbr\u003e \u003cbr\u003e Extending the approach traditionally taken by business economics texts, Trefor Jones introduces material on the boundaries of the firm, including its growth and development, diversification and mergers.\u003cbr\u003e \u003cbr\u003e Business Economics and Managerial Decision Making:\u003cbr\u003e * discusses managers' responsibilities to owners and\/or stakeholders\u003cbr\u003e * analyses the decision making of the firm in relation to the market\u003cbr\u003e * examines why firms exist and how they determine their boundaries\u003cbr\u003e * explores the economics of growth, diversification and vertical integration of the firm\u003cbr\u003e * investigates decision making by private firms in government regulated industries\u003cbr\u003e * addresses the reasons for the existence of public sector organisations and the differences in objectives and decision making.\u003cbr\u003e \u003cbr\u003e Supplementary resources for lecturers and students can be found at www.wileyeurope.com\/go\/treforjones.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988870807781,"sku":"NP9780471486749","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471486749.jpg?v=1761781855","url":"https:\/\/k12savings.com\/es\/products\/business-economics-and-managerial-decision-making-isbn-9780471486749","provider":"K12savings","version":"1.0","type":"link"}