{"product_id":"building-donor-loyalty-isbn-9781118085868","title":"Building Donor Loyalty","description":"\u003ci\u003eBuilding Donor Loyalty\u003c\/i\u003e is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. \u003ci\u003eBuilding Donor Loyalty\u003c\/i\u003e contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.  Tables, Figures, and Exhibits.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eThe Authors.\u003c\/p\u003e \u003cp\u003e1 Why Does Loyalty Matter?\u003c\/p\u003e \u003cp\u003e2 Driving Donor Loyalty.\u003c\/p\u003e \u003cp\u003e3 Understanding Giving Behavior.\u003c\/p\u003e \u003cp\u003e4 Advancing the Relationship Revolution.\u003c\/p\u003e \u003cp\u003e5 Researching What Donors Want.\u003c\/p\u003e \u003cp\u003e6 Using Donor Segmentation to Enhance Loyalty.\u003c\/p\u003e \u003cp\u003e7 Growing Monthly Giving.\u003c\/p\u003e \u003cp\u003e8 Building Effective Fundraising Products.\u003c\/p\u003e \u003cp\u003e9 Managing Service Quality.\u003c\/p\u003e \u003cp\u003e10 Recognizing and Rewarding Donors.\u003c\/p\u003e \u003cp\u003e11 Using Lifetime Value to Inform Retention Strategy.\u003c\/p\u003e \u003cp\u003e12 Planning for Retention.\u003c\/p\u003e \u003cp\u003eConclusion: A Call to Action.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \u003cb\u003eAdrian Sargeant\u003c\/b\u003e is professor of nonprofit marketing at Bristol Business School, University of the West of England, and an adjunct professor of philanthropy at the Indiana University Center on Philanthropy.  \u003cp\u003e\u003cb\u003eElaine Jay\u003c\/b\u003e is director of the consultancy firm Sargeant Associates Ltd. She has over fourteen years of experience as a fundraiser working with a number of charities, including the Royal Society for the Prevention of Crulety to Animals, where she was head of individual fundraising for six years.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988865761509,"sku":"NP9781118085868","price":47.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118085868.jpg?v=1761781834","url":"https:\/\/k12savings.com\/es\/products\/building-donor-loyalty-isbn-9781118085868","provider":"K12savings","version":"1.0","type":"link"}