{"product_id":"building-diy-websites-for-dummies-isbn-9781394232987","title":"Building DIY Websites For Dummies","description":"\u003cp\u003e\u003cb\u003eCreate an attractive website that draws in visitors – no coding required!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere’s more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. \u003ci\u003eBuilding DIY Websites For Dummies\u003c\/i\u003e guides non-designers through the steps of creating an attractive and effective website using today’s top web-based tools. This book helps you launch or improve your website designed to boost your entrepreneurial endeavors, small business, or personal passion. With this easy-to-follow Dummies guide, you can skip learning the complicated coding that runs a site and focus on the parts that attract visitors (and search engines). Grab this book and get expert insight on how to craft a usable design, create site content, improve site findability, and convert browsers into buyers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover how to select hosting services, email providers, and beginner-friendly website creators\u003c\/li\u003e \u003cli\u003eBuild your own website without needing to learn any code\u003c\/li\u003e \u003cli\u003eLearn how to create an attractive design, develop content, and present it all in a way that will appeal to your target audience\u003c\/li\u003e \u003cli\u003eImprove your site’s search engine findability and resonate with your target customer\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis Dummies guide is an excellent choice for non-designers who want to create a website without hiring someone to do it for them. Learn the ropes, follow the best practices, and launch your site!\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with DIY Websites 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step 9\u003c\/p\u003e \u003cp\u003eChapter 2: Laying Your Website’s Foundation 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Creating a Site That People Will Visit 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: Resonating with Visitors 49\u003c\/p\u003e \u003cp\u003eChapter 4: Nailing SEO Basics: Search Engine Optimization 101 71\u003c\/p\u003e \u003cp\u003eChapter 5: Killing It with Keywords 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Architecting Plans for Your Website 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: A Place for Everything and Everything in Its Place 111\u003c\/p\u003e \u003cp\u003eChapter 7: Content Scaffold: Supporting Your Website’s Information 129\u003c\/p\u003e \u003cp\u003eChapter 8: Preparing Your Site’s Content 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Designing and Laying Out Your Website 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: Deconstructing the Anatomy of Web Pages 203\u003c\/p\u003e \u003cp\u003eChapter 10: Unfurling the Canvas of Design Options 223\u003c\/p\u003e \u003cp\u003eChapter 11: Generating Leads from Your Website 251\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Going Live and Measuring Results 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Optimizing Each Page for Search (On-Page Optimization) 273\u003c\/p\u003e \u003cp\u003eChapter 13: Ribbon-Cutting in Cyberspace: Your Website’s Grand Opening 285\u003c\/p\u003e \u003cp\u003eChapter 14: Securing Your Website 299\u003c\/p\u003e \u003cp\u003eChapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better 309\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: The Part of Tens 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: The Ten Commandments of Building a Successful Website 331\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Rookie Mistakes to Avoid 341\u003c\/p\u003e \u003cp\u003eIndex 351\u003c\/p\u003e  \u003cp\u003e \u003cb\u003eJennifer DeRosa\u003c\/b\u003e is the founder of Toto Coaching, which walks the DIY website builder through the process of building a website from start to finish. Jennifer has been building websites since 1994. She formed her web development agency in 2001, growing it into a successful website development agency over two decades.   \u003c\/p\u003e\u003cp\u003e \u003cb\u003eBuild a site that stands out from the crowd\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e Every business needs a website, but not everyone can afford to hire a web designer. This book offers budget-friendly strategies to creating a pro-level site without a pro-level budget. Discover how to create a user-friendly, functional website that attacts visitors—without having to learn HTML or other coding languages. Get straightforward instructions on using web-building best practices to design an attractive layout, create search-engine-optimized content, measure your site’s performance, and turn your web presence into a lucrative business-building tool. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside… \u003cul\u003e\n\u003cli\u003eApplying design fundamentals\u003c\/li\u003e \u003cli\u003eAppealing to customers\u003c\/li\u003e \u003cli\u003eMaking your site findable\u003c\/li\u003e \u003cli\u003eChoosing eye-catching layouts\u003c\/li\u003e \u003cli\u003eDeveloping web-ready content\u003c\/li\u003e \u003cli\u003eBoosting your search engine ranking\u003c\/li\u003e \u003cli\u003eAvoiding common mistakes\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988865663205,"sku":"NP9781394232987","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394232987.jpg?v=1761781833","url":"https:\/\/k12savings.com\/es\/products\/building-diy-websites-for-dummies-isbn-9781394232987","provider":"K12savings","version":"1.0","type":"link"}