British and European Trucks of the 1970s

The ’70s witnessed a number of amalgamations, mergers and take-overs that would change the face of the pan-European trucking industry. It saw the birth of the infamous British Leyland empire, which was to have far-reaching and disastrous consequences for all the manufacturers it engulfed. In the face of booming sales of European heavyweights, both Ford and Bedford launched heavyweight models aimed at this key sector, but like most other British truck manufacturers, it was too little too late. This is a unique account of a turbulent period in trucking history.