{"product_id":"bricks-matter-isbn-9781118218310","title":"Bricks Matter","description":"\u003cb\u003eGet proven guidance to build a market-driven supply chain management system\u003c\/b\u003e \u003cp\u003eSupply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. \u003ci\u003eBricks Matter\u003c\/i\u003e shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHelps you understand how to apply the emerging world of predictive analytics for the better management of value networks\u003c\/li\u003e \u003cli\u003eIncludes business cases illustrating the market-driven approach\u003c\/li\u003e \u003cli\u003eReveals how businesses can identify market risks and translate these into supply-side tactics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in \u003ci\u003eBricks Matter.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Why Bricks Matter 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImplications 6\u003c\/p\u003e \u003cp\u003eBuilding the Right Bricks 7\u003c\/p\u003e \u003cp\u003eA Look at History 13\u003c\/p\u003e \u003cp\u003eSupply Chain Pioneers: The Tipping Points 13\u003c\/p\u003e \u003cp\u003eMeet the Pioneers 20\u003c\/p\u003e \u003cp\u003eWhy It Matters 25\u003c\/p\u003e \u003cp\u003eSupply Chain Process Evolution 30\u003c\/p\u003e \u003cp\u003eWho Does Supply Chain Best? 41\u003c\/p\u003e \u003cp\u003eMeet the Supply Chain Leaders 45\u003c\/p\u003e \u003cp\u003eProcter \u0026amp; Gamble: The Quiet Leader 46\u003c\/p\u003e \u003cp\u003eApple and Dell: Inventing New Models 52\u003c\/p\u003e \u003cp\u003eSummary 56\u003c\/p\u003e \u003cp\u003eNotes 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Building Value Networks 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Journey from Cost to Value 60\u003c\/p\u003e \u003cp\u003eAligning for Success 66\u003c\/p\u003e \u003cp\u003eBuilding of Value Networks 72\u003c\/p\u003e \u003cp\u003eBuilding Value Networks 77\u003c\/p\u003e \u003cp\u003eWhy are Value Networks So Hard to Build? 80\u003c\/p\u003e \u003cp\u003eA Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain 83\u003c\/p\u003e \u003cp\u003eValue Chain Case Studies 89\u003c\/p\u003e \u003cp\u003eSuccess in Creating Value in Value Networks 89\u003c\/p\u003e \u003cp\u003eMistakes in Building Value Chain Networks 94\u003c\/p\u003e \u003cp\u003eRisk Management 100\u003c\/p\u003e \u003cp\u003eShift to Value-based Outcomes 102\u003c\/p\u003e \u003cp\u003eSummary 106\u003c\/p\u003e \u003cp\u003eNotes 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Demand Management? 109\u003c\/p\u003e \u003cp\u003eLearning a New Language to Build Market-Driven Demand Management Processes 110\u003c\/p\u003e \u003cp\u003eWhat is Market-Driven Demand Management? 111\u003c\/p\u003e \u003cp\u003eWhat is Demand Sensing? 121\u003c\/p\u003e \u003cp\u003eWhat is Demand Shaping? 123\u003c\/p\u003e \u003cp\u003eAchieving Market-Driven Capabilities 127\u003c\/p\u003e \u003cp\u003eWhy is Becoming Market Driven Important for Industrial Companies? 133\u003c\/p\u003e \u003cp\u003eDriving the Market-Driven Demand Management Advantage 134\u003c\/p\u003e \u003cp\u003eSocial: A New Form of Demand Signal 136\u003c\/p\u003e \u003cp\u003eHow Can a Company Improve Demand Management? 142\u003c\/p\u003e \u003cp\u003eSummary 143\u003c\/p\u003e \u003cp\u003eNotes 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Supply Management Evolution 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCurrent State 147\u003c\/p\u003e \u003cp\u003eSupply Chain Matters 151\u003c\/p\u003e \u003cp\u003eProcurement of Raw Materials 154\u003c\/p\u003e \u003cp\u003eManufacturing: The Making of Products 161\u003c\/p\u003e \u003cp\u003eTransforming Manufacturing 165\u003c\/p\u003e \u003cp\u003eLogistics 181\u003c\/p\u003e \u003cp\u003eSummary 193\u003c\/p\u003e \u003cp\u003eNotes 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Building Horizontal Connectors 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Building of Horizontal Supply Chain Processes 201\u003c\/p\u003e \u003cp\u003eRevenue Management 205\u003c\/p\u003e \u003cp\u003eSales and Operations Planning 212\u003c\/p\u003e \u003cp\u003eSupplier Development 226\u003c\/p\u003e \u003cp\u003eSummary 241\u003c\/p\u003e \u003cp\u003eNotes 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Supply Chain 2020 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeading the Journey to Drive Market-Driven Value Networks 244\u003c\/p\u003e \u003cp\u003eBuilding a Guiding Coalition 256\u003c\/p\u003e \u003cp\u003eRunning the Race 260\u003c\/p\u003e \u003cp\u003eMaking the Right Investments 267\u003c\/p\u003e \u003cp\u003eSupply Chain 2020 268\u003c\/p\u003e \u003cp\u003eDemand Orchestration 280\u003c\/p\u003e \u003cp\u003eBig Data Supply Chains 281\u003c\/p\u003e \u003cp\u003eWinning the Race 286\u003c\/p\u003e \u003cp\u003eNotes 288\u003c\/p\u003e \u003cp\u003eAbout the Authors 289\u003c\/p\u003e \u003cp\u003eIndex 291\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eLORA M. CECERE\u003c\/b\u003e is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog “Supply Chain Shaman.” The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. With over forty years of diverse supply chain experience, Lora spent nine years as an industry analyst with Gartner Group, AMR Research, Inc., and Altimeter Group. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHARLES W. CHASE J\u003csmall\u003eR\u003c\/small\u003e.\u003c\/b\u003e is the principal industry consultant for the manufacturing and supply chain global practice at SAS. He is the primary architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than twenty-six years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.   \u003c\/p\u003e\u003cp\u003eBRICKS \u003cb\u003eMATTER  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Role of Supply Chains in Building Market-Driven Differentiation \u003c\/p\u003e\u003cp\u003eCorporate quality and process improvement  initiatives are stalled. Satisfaction rates with current supply chain technologies have never been lower nor the failure rates as high. Yet, companies continue in the same patterns. \u003c\/p\u003e\u003cp\u003eSharing relevant stories of success and failure from seventy-five supply chain pioneers, \u003ci\u003eBricks Matter\u003c\/i\u003e reveals the insights of what has been learned over the course of thirty years, providing insights on the evolution of processes, and prognosticating on the future of tomorrow’s supply chains. \u003c\/p\u003e\u003cp\u003eThis groundbreaking resource explores why supply chains matter today and how companies need to prepare for the next decade. Authors Lora Cecere and Charles Chase Jr. present a look at the future of technologies, a future that already includes big data, new forms of predictive analytics, and the evolution of digital manufacturing, proving that the adoption of new technologies is part of winning the supply chain race. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBricks Matter\u003c\/i\u003e explores: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWho does supply chain best?\u003c\/li\u003e \u003cli\u003eThe new world of demand management\u003c\/li\u003e \u003cli\u003eAchieving market-driven capabilities\u003c\/li\u003e \u003cli\u003eSocial: a new form of demand signal\u003c\/li\u003e \u003cli\u003eBuilding horizontal connectors\u003c\/li\u003e \u003cli\u003eQuestioning the status quo\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eManufacturing is coming full circle. Starting out as a craft focused on the production of individual units, it has now, through digital manufacturing, returned to the unit of one with the potential to improve supply chain agility. Learn how to create a world-class supply chain focused on continual improvement with the hands-on guidance found in \u003ci\u003eBricks Matter\u003c\/i\u003e.   \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePraise for\u003c\/i\u003e BRICKS \u003cb\u003eMATTER\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“This is the new bible for all supply chain executives. It provides an insider’s perspective that will prove incredibly valuable to even the most grizzled supply chain veteran. This is the next must-have business book.” \u003c\/p\u003e\u003cp\u003e–\u003cb\u003eBruce Richardson,\u003c\/b\u003e Chief Enterprise Strategist, Salesforce.com \u003c\/p\u003e\u003cp\u003e“This book is like no other that has been written about supply chain management. It is a must-read for the supply chain leadership team.” \u003c\/p\u003e\u003cp\u003e–\u003cb\u003eMarty Kisliuk,\u003c\/b\u003e Global Operations Director, Agricultural Products Group, FMC Corporation \u003c\/p\u003e\u003cp\u003e“Lora Cecere has been a key driver of supply chain strategies that force companies to think differently about how they work with their customers, partners, and cross-functionally within their own organizations. Here she teaches us to take a bold step to change our thinking and turn the supply chain around to focus on the consumer.” \u003c\/p\u003e\u003cp\u003e–\u003cb\u003eAnn Dozier,\u003c\/b\u003e Vice President, Fresh Dairy Direct IT, Dean Foods Company \u003c\/p\u003e\u003cp\u003e“Today, the worlds of social business and supply chain management have many degrees of separation. I enjoyed working with Lora to understand what the future transformation of digital marketing to digital business could look like.” \u003c\/p\u003e\u003cp\u003e–\u003cb\u003eJeremiah Owyang,\u003c\/b\u003e Research Director, Altimeter \u003c\/p\u003e\u003cp\u003e“The journey to build the outside-in, end-to-end value network happens in stages and can only be led from the top based on value-based outcomes. This is a guidebook for leaders driving the transformation.” \u003c\/p\u003e\u003cp\u003e–\u003cb\u003eRoddy Martin,\u003c\/b\u003e industry thought leader   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eBricks Matter\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book is like no other that has been written about supply chain management. It is a must-read for the supply chain leadership team.\"\u003cbr\u003e —\u003cb\u003eMarty Kisliuk,\u003c\/b\u003e Global Operations Director, Agricultural Products Group, FMC Corporation\u003c\/p\u003e \u003cp\u003e\"Lora Cecere has been a key driver of supply chain strategies that force companies to think differently about how they work with their customers, partners, and cross-functionally within their own organizations. Here she teaches us to take a bold step to change our thinking and turn the supply chain around to focus on the consumer.\"\u003cbr\u003e —\u003cb\u003eAnn Dozier,\u003c\/b\u003e Vice President, Fresh Dairy Direct IT, Dean Foods Company\u003c\/p\u003e \u003cp\u003e\"Today, the worlds of social business and supply chain management have many degrees of separation. I enjoyed working with Lora to understand what the future transformation of digital marketing to digital business could look like.\"\u003cbr\u003e —\u003cb\u003eJeremiah Owyang,\u003c\/b\u003e Research Director, Altimeter\u003c\/p\u003e \u003cp\u003e\"The journey to build the outside-in, end-to-end value network happens in stages and can only be led from the top based on value-based outcomes. This is a guidebook for leaders driving the transformation.\"\u003cbr\u003e —\u003cb\u003eRoddy Martin,\u003c\/b\u003e industry thought leader\u003c\/p\u003e \u003cp\u003e“This is the new bible for all supply chain executives. It provides an insider’s perspective that will prove incredibly valuable to even the most grizzled supply chain veteran. This is the next must-have business book.”\u003cbr\u003e —\u003cb\u003eBruce Richardson\u003c\/b\u003e, Chief Enterprise Strategist, Salesforce.com\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988857372901,"sku":"NP9781118218310","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118218310.jpg?v=1761781799","url":"https:\/\/k12savings.com\/es\/products\/bricks-matter-isbn-9781118218310","provider":"K12savings","version":"1.0","type":"link"}