{"product_id":"brand-licensing-for-dummies-isbn-9781394290178","title":"Brand Licensing For Dummies","description":"\u003cp\u003e\u003cb\u003eYour guide to profiting from the world of licensing \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. \u003ci\u003eBrand Licensing For Dummies\u003c\/i\u003e offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover why licensing is valuable to licensors and licensees alike\u003c\/li\u003e \u003cli\u003eExplore licensing agreements and different types of deals\u003c\/li\u003e \u003cli\u003eLearn how to spot a valuable licensing opportunity\u003c\/li\u003e \u003cli\u003eNegotiate solid licensing deals using the latest strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, \u003ci\u003eLicensing For Dummies\u003c\/i\u003e will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with Licensing 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: How Brand Licensing Works 7\u003c\/p\u003e \u003cp\u003eChapter 2: Probing Branding: Why People Buy 21\u003c\/p\u003e \u003cp\u003eChapter 3: Where on Earth Do Brands Come From? 35\u003c\/p\u003e \u003cp\u003eChapter 4: Exploring Licensing Trends and Innovations 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Diving into Licensing 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Navigating the Licensing Process 67\u003c\/p\u003e \u003cp\u003eChapter 6: Negotiating the License Deal 81\u003c\/p\u003e \u003cp\u003eChapter 7: Getting Your First Licensed Product Up and Running 97\u003c\/p\u003e \u003cp\u003eChapter 8: Developing Retail 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Forging and Maintaining Strong Licensing Partnerships 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: The Key Points in a Successful Partnership 131\u003c\/p\u003e \u003cp\u003eChapter 10: Keeping Your End of the Deal 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Maximizing Sales through Licensing 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Selling Your Licensed Products 153\u003c\/p\u003e \u003cp\u003eChapter 12: Marketing Tools That Boost Retail Sales 169\u003c\/p\u003e \u003cp\u003eChapter 13: Globalization of Brands 179\u003c\/p\u003e \u003cp\u003eChapter 14: The Future of Brand Licensing 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Do’s (and Don’ts) for Licensing 203\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Essential Tips for Licensors 211\u003c\/p\u003e \u003cp\u003eChapter 17: (Nearly) Ten Brand Licensing Areas 219\u003c\/p\u003e \u003cp\u003eIndex 227\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSteven Ekstract\u003c\/b\u003e co-founded \u003ci\u003eLicense!, \u003c\/i\u003ea leading business publication and news source for the global consumer products licensing industry. He is also Founder and Organizer of NYC Summit: The Business of Brand Licensing—an annual conference for global licensing industry executives. Ekstract also writes a regular column for \u003ci\u003eLicense Global.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eStu Seltzer\u003c\/b\u003e is the president of Seltzer Licensing Group, a leading global agency (SeltzerLicensing.com). He is a member of the Licensing International Hall of Fame (Class of 2024) and has taught Brand Licensing at New York University for over 20 years.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDrive revenue growth through brand licensing\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eLicensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside… \u003cul\u003e\n\u003cli\u003eGrasp the basics of a licensing deal\u003c\/li\u003e \u003cli\u003eDiscover which license can grow your business\u003c\/li\u003e \u003cli\u003eEvaluate new licensing opportunities\u003c\/li\u003e \u003cli\u003eBuild win-win partnerships\u003c\/li\u003e \u003cli\u003eDevelop smart licensing strategies\u003c\/li\u003e \u003cli\u003eNavigate legal terms with ease\u003c\/li\u003e \u003cli\u003eLaunch licensed products that sell\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988854325477,"sku":"NP9781394290178","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394290178.jpg?v=1761781786","url":"https:\/\/k12savings.com\/es\/products\/brand-licensing-for-dummies-isbn-9781394290178","provider":"K12savings","version":"1.0","type":"link"}